Please describe your proposed solution.

• Gather important Cardano information and convert it into Chinese, then produce a weekly video and publish on Youtube sharing the important information with the Chinese-speaking community, so they are up to date about Cardano. The topics can range from governance, voting, project updates, and more

• Gather important Cardano information and convert it into Chinese, then produce 2 community posts on Youtube, so people can easily read and stay up to date about Cardano

• On a daily basis, answer questions from the Chinese-speaking community on Telegram, topics usually ranging from wallets, staking, NFTs, defi and more

• Important to note that this proposal is aimed at the Chinese-speaking community, not the Chinese community. The former is a lot wider including members from Malaysia, Hong Kong, Taiwan and many other Chinese-speaking countries/regions of the world, therefore not limited to mainland China.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The proposed solution effectively addresses the challenge faced by the Cardano Chinese-speaking community by providing continuous education and community building. By delivering video content and text-based posts, as well as engaging on the Telegram group, the solution ensures that individuals with limited resources and language skills can access high-quality information about Cardano.

The benefits of this solution extend to the Cardano ecosystem in several ways:

1. Increased Awareness and Adoption: By providing educational content in the native language of Chinese speakers, the proposal helps bridge the language barrier and enables a larger audience to understand and engage with Cardano. This leads to increased awareness and potential adoption of Cardano within the Chinese-speaking community, contributing to the ecosystem's growth.

2. Community Engagement and Collaboration: The solution's focus on maintaining a strong presence on platforms like Telegram fosters a vibrant community environment. It provides a platform for Chinese-speaking individuals to share knowledge, ask questions, and receive guidance. This engagement promotes collaboration, strengthens relationships, and encourages active participation within the Cardano community.

3. Expanded Global Reach: The proposal's emphasis on catering to Chinese speakers contributes to Cardano's global reach. The Chinese-speaking population represents one of the world's largest populations, and engaging this demographic through educational content and community-building activities enhances Cardano's visibility and influence on a global scale.

4. Long-Term Foundation: By continuing the education and community-building efforts, the proposal lays a solid foundation for the future expansion of Cardano in the Chinese-speaking community. It nurtures relationships, builds trust, and establishes a reliable source of information, creating a sustainable ecosystem that can thrive and adapt to evolving needs and challenges.

Overall, the proposed solution addresses the challenge by providing educational resources, fostering community engagement, and facilitating the growth and adoption of Cardano within the Chinese-speaking community. The resulting benefits include increased awareness, community collaboration, expanded global reach, and the establishment of a strong foundation for long-term success within the Cardano ecosystem.

How do you intend to measure the success of your project?

It is essential to note the primary focus of the project is education and fostering a strong and engaged community. In particular, during a bear market or periods of low market sentiment, the emphasis shifts from growth to prioritising community retention and ensuring the continued interest and involvement of existing community members.

Retaining a dedicated and knowledgeable community becomes crucial in such market conditions, as it helps maintain morale, encourages collaboration, and sustains the educational value provided.

With that in mind, below are the proposed metrics:

• Feedback and Testimonials: Gather feedback from the community members, including testimonials and qualitative insights, to help assess the project's effectiveness in delivering high-quality educational content and meeting the needs of the target audience. Positive feedback and testimonials reflect the project's value and impact while constructive criticism helps improve the project.
• Community Retention: The primary focus will be on maintaining and nurturing the existing Chinese-speaking community on Telegram. Tracking the level of ongoing engagement, active participation, and knowledge sharing within the community will serve as key indicators of successful retention.
• Video quality: the quality of the video educational content produced is important for assessing the project, it can be quantified by observing the likes vs dislikes count on the videos.

Please describe your plans to share the outputs and results of your project?

The outputs and results will be shared on

• Youtube channel
• Telegram community
• Cardano forum
• Catalyst monthly report

What is your capability to deliver your project with high levels of trust and accountability?

The proposer possesses the capability to deliver the project with high levels of trust and accountability based on their demonstrated experience and track record in the Cardano Chinese-speaking community as well as in Project Catalyst. Here are the key factors that demonstrate their capability and accountability:

• Established Community Presence: The proposer has single-handedly created a Chinese-speaking community from scratch, amassing over 900 organic members on Telegram. This achievement showcases their ability to build and maintain an engaged community, earning the trust and support of community members.

• Successful Educational Content Creation: The proposer has a proven track record of expanding the reach of Cardano through high-quality educational videos on YouTube. During the last 2 years, Dumpling produced 150 videos dedicated to Cardano, averaging 1.5 videos per week consistently, this demonstrates her dedication and persistence in providing high-quality content. By continuously producing informative and engaging content, Dumpling has established herself as a trusted source of information within the community.

• Additionally, the proposer has previously been funded for two proposals with the same mission (previously called China Info Hub) and has successfully delivered on those projects. Her previous track record of securing funding and effectively executing previous initiatives demonstrates her ability to manage projects, meet objectives, and deliver results in a trustworthy and accountable manner.

The proposer has demonstrated her abilities in the following areas that are necessary to complete the project:

- English and Chinese translation, communication

- Community engagement

- Video creation, video editing

- Community moderation

What are the main goals for the project and how will you validate if your approach is feasible?

The main goals of the project are as follows:

1. Education and Information Dissemination: The primary goal is to provide high-quality educational content to the Cardano Chinese-speaking community. This includes producing informative videos, community posts and group chat answers to enhance the understanding of Cardano's technology, ecosystem, and opportunities.
2. Community Building and Engagement: Another crucial goal is to foster a strong and engaged community among Chinese-speaking individuals interested in Cardano. This involves building a robust presence on Telegram, facilitating discussions, answering questions, and creating a supportive environment for knowledge sharing and collaboration.
3. Empowering Community Members: The project aims to empower community members to become unofficial ambassadors and spokespersons for Cardano. By educating and communicating with those who have the capabilities and willingness to contribute, the project seeks to encourage active participation and advocacy within the Chinese-speaking community.

To validate the feasibility of the proposed approach, the following steps will be taken:

1. Feedback: Conduct questionnaire or interview to understand the specific needs, preferences, and challenges faced by the Cardano Chinese-speaking community. Gather feedback from the community members to ensure that the educational content and engagement activities align with their expectations and requirements.
2. Track Engagement Metrics: Monitor engagement metrics such as Youtube video likes vs dislikes, Telegram discussion frequencies to understand how the project has been progressing
3. Community Surveys and Assessments: Conduct survey to gather feedback from the community regarding the impact of the educational content and the effectiveness of community-building efforts.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Since this is a continuation of an existing project, the action plan for the future three months is straightforward:

Month 1:

• continue current work of video production 4 videos a month, each 5-10 minutes long on Youtube

• 8 community posts a month

• engage with the viewers and community members, and provide guidance for those who want a deeper level of knowledge about Cardano

• train and educate the Telegram moderator so they can engage with the community in a professional, informed manner

Month 2:

• continue current work of video production 4 videos a month, each 5-10 minutes long on Youtube

• 8 community posts a month

• engage with the viewers and community members, and provide guidance for those who want a deeper level of knowledge about Cardano

• train and educate the Telegram moderator so they can engage with the community in a professional, informed manner

Month 3:

• continue current work of video production 4 videos a month, each 5-10 minutes long on Youtube

• 8 community posts a month

• engage with the viewers and community members, and provide guidance for those who want a deeper level of knowledge about Cardano

• train and educate the Telegram moderator so they can engage with the community in a professional, informed manner

Please describe the deliverables, outputs and intended outcomes of each milestone.

• There should be 4 videos a month by the end of each month, each 5-10 minutes long, published on the Youtube channel

• There should be 8 community posts a month by the end of each month, on Youtube channel

• There should be no less than 973 members in the Telegram group, and no less than 3.95k subscribers on the Youtube channel, by the end of the 3-month period

Please provide a detailed budget breakdown of the proposed work and resources.

Before you read the budget, please read the below clarification:

<u>- Why are the hourly prices different, even though they are done by the same person (the proposer)?</u>

Tasks such as conducting research and turning the research into video scripts require a high level of cross-domain expertise and skills, including English/Chinese translation/interpretation, Cardano-specific knowledge, additionally, text and content writing skills to make the content engaging and easily understandable. Such tasks are valued higher than for example, commenting and responding to community posts.

• <u>Why are the rates higher than normal Chinese salaries?</u>

For a few reasons

* The proposer lives in the UK which has a significantly higher cost of living and over 8.7% inflation rate

* The price of paying for the group of people with the required cross-domain knowledge (Chinese-English skills, Cardano knowledge, video production skills, community management experience, etc), plus a proven track record of high-level delivery quality, will add up to a very high price level.

But since it is being done by one person (the proposer), the community will be paying for an exceptional discount

• It boils down to the value created vs the price quoted, and if the community thinks the value (educating and onboarding Chinese speakers around the globe) is worth the price.

<u>Budget breakdown (for the next 3months)</u>

Monthly (4 videos, 8 community posts plus community engagement) Total: $3216.6, broken down into:

• Video production: $510.3
• Video editing = $832
• Research, translation, synthesis, and scripts for high-quality content: $936.7
• Youtube community posts: $86.3
• Engagement across all video platforms and chat groups: $699
• Miscellaneous expenses: $152.3

The 3-month sum in USD: $<u>9649.8</u>

**<u>Total in Ada at a price of </u>$<u>0.29: </u><u>33275 ADA</u>

Who is in the project team and what are their roles?

Bullish Dumpling: the owner and executor of the project

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of this project represents excellent value for money for the Cardano ecosystem, offering a low-risk, high-reward project.

Low Risk: The project presents minimal risk due to the extensive experience and proven track record of the proposer, Dumpling, who has been consistently delivering on the same mission for the last 2 years and is recognised as a prominent educator in the Chinese-speaking Cardano community. This established expertise and reputation significantly reduce any doubts about her capability to execute the proposed project. The community can have confidence in the consistent and reliable delivery of educational content and community retention.

High reward: Education and Awareness: By delivering informative videos, community posts, and other educational materials, the project contributes to enhancing knowledge and understanding of Cardano's technology, principles, and opportunities. This educational value is crucial for fostering a well-informed and knowledgeable community, which in turn supports the growth and adoption of Cardano. Community Engagement and Empowerment: The project aims to build a strong and engaged community among Chinese-speaking individuals interested in Cardano.

Cost-Effectiveness: Considering the proposed budget for the project, the value for money is evident. The requested funds are allocated towards creating and delivering educational content, maintaining community platforms, and facilitating engagement activities. The project maximises the impact of resources by leveraging the proposer's expertise, experience, and existing community presence. The cost represents an efficient allocation of funds to achieve tangible outcomes that benefit the Cardano ecosystem.