Please describe your proposed solution.

In order for Cardano to be a blockchain with decentralized and inclusive governance, it's important that different niches of society can be represented, therefore it is important to have DReps and Catalyst DReps representing communities from different regions of our planet. Each community participating in the Cardano ecosystem has its own needs, therefore we need to research, study and understand these needs in order to educate voters in the voting process, assisting the distributed decision-making process, increasing the participation of voters in the Cardano ecosystem and increasing the range information for more qualified decision-making. Our team consider this to be an important step before we represent the Brazilian community as DReps and/or Catalyst DReps.

The concept of this project will take place in two phases. The first phase of this proposal will be community sensing/alignment of interests. Community sensing will be an exploratory step, where we will discuss the foundations for the DReps/ Catalyst DReps LATAM - Brazil program and establish guidelines to orient future Brazilian DReps/Catalyst DReps.

The second phase of this proposal will be submitted at a later Fund, when we will use the data obtained in this very proposal to support our work as a group of DReps/Catalyst Dreps representing the Brazilian community. The second phase will not be discussed here and is not within the scope of this proposal, but we believe it is important to mention it as it is part of the concept of this project.

The purpose of the DReps/Catalyst DReps s is to represent the community and although the basic premise is clear there are many ways to represent the community, let's think in the local context of LATAM and more precisely in the Brazilian context.

We will capture the main interests of the Brazilian LATAM community, identify areas of interest and the most relevant topics, in order to represent these interests.

This exploratory phase will take place through debates, research and surveys related to the governance and participation of Brazilian DReps and Brazilian Catalyst DReps. This will be important for us to be able to dialogue with a large section of the Cardano community in Brazil and understand what approach they expect from local DReps/Catalyst DReps.

Debates on governance open to the general community will be held on Twitter Spaces, as it is a more user-friendly UI/UX platform, which has few technical restrictions for debates with the community and which is a social network with great engagement from the Cardano community.

After each Twitter Space participants will be incentivized to fill out a form/questionnaire giving feedback on the topics discussed.

Team members will participate in weekly calls to discuss the main themes related to governance and how this can influence the activities of the DReps Catalyst Dreps and the project, these calls will be important to align the content to be discussed on Twitter Spaces, organize forms and polls, etc…

We will develop form-driven surveys to capture more relevant topics and feedback on participation from DReps/Catalyst DReps LATAM - Brazil

We will identify the most recurrent and cited pain points and opportunities to research further and propose solutions/ideas.

All Twitter spaces will be recorded and uploaded on Youtube. The topics, ideas, pain points and the solutions discussed, along with the research conducted and the data obtained, will be included in reports and will be documented in a Gitbook, together with the videos of recorded debates and data about the surveys.

These data will serve as the basis for future DReps to understand the demands of the Brazilian community and better guide their efforts.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

We will address the challenge:

1. Increasing the participation of DREPs.
2. increasing the geographical diversity of DREPs.
3. Diminishing the entrance barrier to people who speak Portuguese and want to delegate to Dreps who communicate in the same language.
4. Establishing processes to qualify Brazilian Dreps.
5. Increasing the interest of the Latam-Brazilian community and fluent populations in Portuguese, which tends to increase the participation of voters and delegates in general.

These 5 items are directly aligned with the Challenge Brief premises of this challenge and may contribute directly to assist this challenge to achieve success metrics established therein.

The benefits to the Cardano community will be derived from the 5 items indicated above. In short, we will contribute to the distributed decision making process, making the Cardano blockchain more decentralized in the governance aspect.

How do you intend to measure the success of your project?

We intend to monitor several metrics in order to clearly indicate the development of our project and we have defined some KPIs as impact/auditability reference targets.

• OVERALL METRICS

1. Brazilian DReps registered.
2. Brazilian Catalyst DReps registered.
3. Community members intending to delegate their voting power do Brazilian DReps.

• OVERALL KPIs

1. 5 Brazilian DReps/Catalyst DReps registered to participate on Voltaire.

• TWITTER SPACES DEBATES INDICATORS

• METRICS

1. Live listeners of each Twitter Space.
2. Recording listeners of each Twitter Space.
3. Number of accesses to Twitter Spaces recordings uploaded on YouTube.
4. Number of speakers of each Twitter Space.
5. Retweets.
6. Comments.
7. Likes.
8. Impressions.

• KPIs

1. 10 live listeners in each Twitter Space.
2. 50 different listeners over all 7 debates on Twitters Spaces.

• FORMS/SURVEYS INDICATORS

• METRICS

1. Forms submitted after each Twitter Space debate.
2. Main job/work/role of each survey participant on the Cardano community.
3. Number of different participants in each form/debate.
4. Number of different participants over all 7 Form/Surveys.
5. Community feedback on debates, topics and solutions will also be captured in forms/questionnaires in order to indicate the quality of the project.

• KPIs

1. 70 forms/surveys submitted over the time of this proposal.
2. 50 different respondents over all 7 forms/surveys.

Please describe your plans to share the outputs and results of your project?

The whole result of this project will be Open Source. We will share the recording of the debates on YouTube. There will be a Gitbook compiling all information obtained through reports. This work will be shared on Cardano's main social media channels in Portuguese (Telegram, Twitter, YouTube) in order to increase our reach. The output of this project can be accessed/used by future DReps, including members of this team.

What is your capability to deliver your project with high levels of trust and accountability?

Our team is made up of veteran members of the Cardano community. We have experience as SPOS, developers, Funded Proposers, Review of Catalyst Proposals Since Fund2, Mentorship of Proposers on Catalyst, Cardano Ambassadors, workshops and debate organization.

Funds management will be carried out by the Project Manager and all transactions will be documented through the hash ID. This data will be saved and kept under the control of the Project Manager and will be kept confidential, in order to protect the privacy of the team members and survey participants, but this data may be requested for consultation if team members and/or persons involved in the transactions are in agreement.

What are the main goals for the project and how will you validate if your approach is feasible?

OUR GOALS

1) Hold 7 debates about DReps and governance in 14 weeks (1 debate every 2 weeks). This period was chosen because it is the minimum duration period for Fund 11 and the result of the project would already be available for Fund 12. Record the 7 Twitter Spaces debates and upload them to YouTube.

2) Hold 7 meetings to define the topics to be discussed in Twitters Spaces, organize team tasks and share research results.

3) Create 7 post team meeting reports, 7 post debate reports and 7 post form reports. Include all reports in this project's Gitbook.

4) Achieve the KPIs established in this proposal.

5) We intend to deliver a final document called "<u>Guidelines and critical missions to guide future Brazilian DReps</u>". This document will aggregate the outputs and learnings from all debates, meetings, forms/questionnaires, individual reports and can be used as a reference to guide the efforts of Brazilian DReps and Brazilian Catalyst DReps.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

• Milestone 1 - Month 2 (30% of the budget)

1. Gitbook and social medias profiles created.
2. 1st Team meeting and respective report submitted on Gitbook.
3. 1st Open Debate on Twitter Space and respective report submitted on Gitbook.
4. 1st incentivized Form/Survey responded and respective report submitted on Gitbook.

• Milestone 3 - Month 2 (27,5% of the budget)

1. 2nd and 3rd Team meeting and respective report submitted on Gitbook.
2. 2nd and 3rd Open Debate on Twitter Space and respective report submitted on Gitbook.
3. 2nd and 3rd incentivized Form/Survey responded and respective report submitted on Gitbook.

• Milestone 3 - Month 4 (27,5% of the budget)

1. 4th and 5th Team meeting and respective report submitted on Gitbook.
2. 4th and 5th Open Debate on Twitter Space and respective report submitted on Gitbook.
3. 4th and 5th incentivized Form/Survey responded and respective report submitted on Gitbook.

• Milestone 4 - Month 4 (15% of the budget)

1. 6th and 7th Team meeting and respective report submitted on Gitbook.
2. 6th and 7th Open Debate on Twitter Space and respective report submitted on Gitbook.
3. 6th and 7th incentivized Form/Survey responded and respective report submitted on Gitbook.
4. Document with guidelines and critical missions published on Gitbook.

Please describe the deliverables, outputs and intended outcomes of each milestone.

Month 1

Gitbook created.

First team meeting

First Open Debate on Twitter Space

Month 2

Second and third team meetings

Second and third debates on Twitter Spaces

Month 3

Fourth and Fifth team meetings

Fourth and Fifth debates on Twitter Spaces

Month 4

Sixth and Seventh team meetings

Sixth and Seventh debates on Twitter Spaces

Please provide a detailed budget breakdown of the proposed work and resources.

Budget Breakdown:

CONTENT CREATION $2,805

• Gitbook creation and maintenance - 20 hours x $30/h = $600
• Social media management - 5h/month x 5 months x $25/h = $625
• Video editing and Twitter Spaces debates upload to YouTube = $100 x 7 videos = $700
• Twitter Blue subscription $8 x 5 months = $40
• Creation of forms/questionnaires for each debate = $120 x 7 = $840

MEETINGS AND DEBATES $5,600

• Team meetings = 2 hours per meeting x 5 team members x $40 = $400 per meeting 7 weeks = $2800

• Twitter Spaces = 2 hours per debate x 5 team members x $40 per hour = 400 dollars per debate = $2800

REPORTS/DIGESTS $3,000

• Reports from team meetings = 7 reports * $120 = $840
• Reports from debates = 7 reports * $120 = $840
• Report of each forms/surveys analysis = 7 * $120 = $720
• <u>Guidelines and critical missions to guide future Brazilian DReps = $600</u>

PROJECT MANAGEMENT $2,800

• Statement of Milestones (SoM) document creation = $150
• Proof of Life attendance = $100
• Monthly Progress Report (MR) = 3 * 10h x $30 = $900
• Proof of Achievement (PoA) = 3 x 10h x $30 = $900
• Project Close-out Report (PCR) = 1 x 20h x $30 = $600
• Project Close-out Video (PCV) = 1 x 5h x $30 = $150

INCENTIVIZED SURVEYS $1,400

• Incentivized surveys/forms = $200 per debate split by participants = $1400

CONTINGENCY COSTS (5% OF TOTAL BUDGET) = $780

TOTAL $16,385 IN USD

TOTAL IN ADA 49,652

CONTINGENCY COSTS (5%)

Who is in the project team and what are their roles?

Rodrigo - Facilitator in debates focused on Catalyst and governance, Project Management

Has participated as Veteran Community Advisor/Veteran Proposal Assessor/Reviewer Level2 and Moderator on Project Catalyst since Fund2. Mentorship of proposers in Catalyst. Participation in the development of guidelines and processes for quality assurance processes in the review stage of Catalyst. Former Cardano Ambassador Moderator. Economics, blockchain and DeFi research since 2018. Btech degree in Naval Construction. <u>LinkedIn</u>,<u>Twitter</u>.

Thiago Nunes - Facilitator in debates focused on tech

Cardano Ambassador with more than five years of track record together with Cardano Foundation and one of the pioneers in several initiatives in Cardano, including being one of the ITN SPOs running under Ouros ticker and one of the organizers at Cardano Rio as also Director of Operations at Cardano Warriors. Linkedin

Ático Mismana - Facilitator in debates focused on tech

Web3 Development, Software Development Technician (SENAI CIMATEC / Brazil) and Interdisciplinary Bachelor of Science and Technology (UFBA / Brazil), has been a software developer since 2009, having worked with the programming languages: Delphi, Java, Python, JavaScript, C # .NET and C ++. Currently a programmer in innovation projects in the robotics area. Operator of the Cardanistas stake pool. <u>YouTube CARDANISTAS pool </u>

Cauê Chianca - Facilitator in debates focused on Catalyst and governance, Gitbook creation and maintenance

[ Ideascale, DeWork, Github and LinkedIn]

Caue is a well known community member, contributing in several projects, such as: Catalyst Swarm, Swarm ATH, Swarm-Press, CatalystBrasil, and single Stakepool Operator at BrazilPool.

Maria Carmo - Facilitator in debates focused on community expansion

Catalyst Fund 1 Pioneer, Former Cardano Ambassador, Education and content creation focused on community onboarding. SPO (CARDS pool). <u>YouTube channel MariaCarmo369</u> | <u>YouTube CARDANISTAS pool </u>

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost estimates of this project are based on the Freelance Rates for Blockchain industry and within the average compensations of project Catalyst contributors. Updated sources of average free lancers hourly rates taken from the following websites:

upwork.com

salary.com

ziprecruiter.com

For budget purposes, this proposal used the ADA/USD price of $0.33 usd/ADA obtained on July 15th.