Please describe your proposed solution.

◆Reason for suggestion/problem

1. dRep is crucial but newly introduced in fund 9, remains unknown to many Cardano and Catalyst ecosystems voters.
2. Not many qualified dRep/Cardano Ambassadors understand about dRep. We need to attract qualified dReps to our community.
3. Then, only a rare few of these dReps have the skills and influence to promote the community and inspire voters to delegate their voting rights.
4. Voters seek more interaction with dReps to identify those they can trust to delegate their voting rights adequately.

◆Our Solution

• We will create a frequent meeting place between dRep and Voter: the youtube channel dRep TV.
• We interview dRep and share videos about dRep on youtube dRep TV, and related communities Cardano, Catalyst.
• The dRep interview videos will be conducted in English, Vietnamese, and Japanese with English, Vietnamese, and Japanese subtitles.
• In addition, we organize periodic live sessions for dRep to exchange Voters.
• During these live sessions, dRep can share their own experiences or present knowledge related to Cardano, Catalyst, evaluation criteria, and voting for the project.
• Through that, Voter will know the capacity of dRep and decide to delegate his voting rights to dRep.

◆Project’s End-user

1. Newly registered dReps
2. dRep has expertise but no strengths in community building.
3. dRep has experience
4. Voter
5. Those who want to learn and become dRep

◆The uniqueness of this solution and why this is important to Cardano

1. Shorten the distance between dRep and Voter, thereby helping to improve the efficiency of voting authorization.

2. By helping dRep to have the capacity but not strong in PR to mobilize the community, it is still possible to get voting authorization from Voters, helping dRep to develop evenly and increasing decentralization.

3. Through knowledge-sharing sessions from dRep, the Voter community gradually improves its understanding and can vote independently. This contributes to increased decentralization for Cardano, Catalyst.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

◆This Proposal targets the goal of the Challenge

By creating a place where any dRep can connect with Voter, we contribute to helping Challenge reach its goal.

“(1) diverse and multiple dRep participation + (2) simple and consistent dRep authorization”

◆The value our proposal brings to the Cardano ecosystem

-dRep has community influence, and dRep has little influence in the community. DRep from all fields can PR themselves and mobilize the community through dRep Catalyst. This increases the variety and number of new dRep.

-Voter understands more about dRep and finds out which dRep he wants to authorize contributes to choosing the suitable proposals to develop the Cardano ecosystem.

-Voter gradually improves his understanding of dRep, understands more about voting and evaluation criteria for proposals, and makes voting decisions, from which Voter can boldly delegate voting rights to dRep to vote to help yourself. This makes dRep authorization simpler.

How do you intend to measure the success of your project?

Quantitative/qualitative indicators to measure project success

1. Number of dRep participating in dRep Catalyst TV

2. Number of Voters participants watching in dRep Catalyst TV

3. Video views on Youtube

4. Number of video followers on Youtube

3. Number of respondents about wanting to become dRep

Please describe your plans to share the outputs and results of your project?

◆Plan to disseminate project outputs

-Publish dRep interview videos and dRep knowledge-sharing videos on Youtube

-Share videos to the Catalyst, Cardano community on Cardano, Catalyst-related channels.

◆How to share output/results when project completion

-We will close out the project report and submit it to Catalyst.

-Video close out of the project will be published on the youtube channel dRep Catalyst TV.

-Organize the survey to receive feedback from Voter, dRep.

◆Directions for using the results obtained from the project for further research and development activities

-We will make an improvement plan for the project's next phase based on the survey results and feedback from the community, Voter, and dRep.

-Especially dRep is a new concept that hopefully is implemented in fund 11 and iterating in the upcoming funds.

What is your capability to deliver your project with high levels of trust and accountability?

◆Ability and experience suitable to implement the project

Our team consists of 3 core members fluent in English, Japanese, and Vietnamese and active in the community. We have experience in interviewing and creating videos for

• Catalyst TV, admin
• Cardano Asia Tiktok admin
• And a proposer sponsored by Catalyst since fund seven participated in the dRep workshop and got funded with dRep Tool in Fund 9.

We know dRep well and can assist dRep in interviews and community live sessions.

◆Financial management process

We have the budget and actual cost sheets attached invoice to ensure we stay within the budget.

In addition, upon request by Catalyst, we may submit this budget management.

What are the main goals for the project and how will you validate if your approach is feasible?

◆Main goal of the project (KPI)

• 100 dRep interview videos
• 10 introductory videos about the meaning and role of dRep.
• 6 live sessions on Youtube during the Fund 11 voting period.
• 1000 Voters participants watching in dRep Catalyst TV
• Video views on Youtube - 50-100 per video
• Number of video followers on Youtube: 1000
• Number of respondents about wanting to become dRep: 150

◆How to verify the goal has been achieved

The recording videos will be posted directly on Youtube.

After posting the video, we will share it with the community to attract more people to watch and follow the dRep Catalyst TV channel. At the same time, the community will also verify our goal on youtube.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

◆Milestones

<u>The 1st milestone</u>

Main activities

-Create 3 introductory videos about the role and meaning of dRep

- Calling for dRep to register for an interview

-Interview 30 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Complete 3 videos about dRep

-Complete 30 video interviews about dRep

Estimated cost for this Milestone: 30% total budget

<u>The 2nd milestone</u>

Main activities

-Organize 3 live sessions for dRep to interact with Voter

-Interview 30 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Completed 3 live sessions

-Complete 30 video interviews about dRep

Estimated cost for this Milestone: 30% total budget

<u>The 3rd milestone</u>

Main activities

-Organize 4 live sessions for dRep to interact with Voter

-Interview 40 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Completed 4 live sessions

-Complete 40 video interviews about dRep

Estimated cost for this Milestone: 40% total budget

Workload management:

We are both experienced proposers and have our own teams. Therefore, if necessary, we can use the group's resources. Moreover, we are all active members of the community, so we can call for support from the community.

Please describe the deliverables, outputs and intended outcomes of each milestone.

With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity,
• to facilitate an easy review for Community Reviewers (CR),
• to illustrate that our completion percentage consistently surpasses the budget percentage required for each milestone

SOM Link: <https://docs.projectcatalyst.io/catalyst-basics/how-to-submit-a-proposal/fund10-milestone-based-funding-guidelines>

◆Handover products

The 1st milestone:

-3 videos about dRep

-30 video interviews about dRep

The 2nd milestone

-Video recording of 3 live sessions

-30 video interviews about dRep

The 3rd milestone:

-Video recording of 4 live sessions

-40 video interviews about dRep

-The result of the satisfactory survey

-Plan for improvement for fund 11 and the upcoming fund.

◆How to track project progress and measure progress

• Catalyst and the community can check the progress and activities of the project directly at the link: Youtube
• We will also report every month and provide proof of work to Catalyst. All will be made public for public inspection.

Please provide a detailed budget breakdown of the proposed work and resources.

Total Budget: 15760 USD / 0.252 = 62540 ADA

*Rate exchange : ADAUSD = 0.2520; We take the exchange rate: 0.2520, 23/6/2023, which is within the Proposal Writing period form 21st June to 17th July.

This already considers the risk of price fluctuation of ADA for the duration of project delivery.

Who is in the project team and what are their roles?

1.Mie Tran - Project Manager

• Cardano Catalyst TV host
• Funded proposer
• Eastern Townhall Moderator
• Interpreter and Translator
• Challenge Team member
• Sub-circle team member
• Cardano Passionate
• Linked: <https://www.linkedin.com/in/ngocmytranle0407/>
• Telegram: @mietran0407

2. Mr.Buck Nguyen - Marketing Manager - English Translator

• Founder of Cardano Asia TikTok (Funded Project Fund 9)

<https://www.tiktok.com/@cardano.asia>

• Model Manager of Grab Kitchen (cloud kitchen concept), with over five years of experience at UFLP Unilever Vietnam.
• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer.
• Five years of research experience in Cardano blockchain.
• Telegram: https://t.me/Buck_Nguyen
• Admin of 2 large Cardano groups in Vietnam.

1. "Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2. "Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

3. Ms. Ha Nguyen – Japanese Interpreter and Translator

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• SPO PRO39 Pool
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities
• Moderators of the following Facebook groups:

1. "Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2. "Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

How does the cost of the project represent value for money for the Cardano ecosystem?

Value for money - Cost benchmarking

We use the primary resources of the team to implement, so the labor cost is savings compared to the average salary in Vietnam by 40%-50%.

Value for money - Value for Cardano Ecosystem

• dRep is an emerging concept, and we need to engage with passionate Cardano Ambassadors to ensure persistent quality.
• Eastern Townhall, where Mie is the lead admin, is the initial foundation to bring more Cardano qualities dRep and passion for following the voting process. We need to shout more dReps to onboard and have their voice heard.
• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to the dRep and Voters who Cast their Votes responsibly for the growth of Catalyst and the Cardano Ecosystem in the long term.