Please describe your proposed solution.

Create a Documentary Series which tells the story of the Cardano Community in South America and its outcomes, connecting the stories of this community of developers and tell it to the world.

1. The Challenge: To share Cardano's developers ecosystem stories in the universal audiovisual language of film and streaming with the mass public and the community, in order to generate adoption focused on motivate for more developers to join to Cardano and demonstrate how this abstract and digital tool can transform lives. There will be episodes launching every month that tell the stories behind the Cardano developers ecosystem making it closer to the community and the rest of the world.

2. Opportunities: The hypothesis is that blockchain, as an industry, and Cardano, as a project, are still in the early stages of development. Its knowledge remains exclusive to certain niches of people interested in the technology in this case the developer ecosystem. Telling the story of Cardano through a cinematographic language allows us to understand how this technology is able to adapt to people's lives. There is still little audiovisual material on the subject and almost none in Spanish. Once the series begins to get attention it can scale to other platforms and different territories. It is also the opportunity to create and open-source bank of videos so anyone in the community can create content with it. This material will be invaluable in the future, when we can create a global documentary with it.

3.- Road Map:

Stage 1: Launch of the idea, creation of social networks, logos and art. DONE

Stage 2: Pre-production, story selection, and planning of streaming and filming. IN PROCESS

Stage 4: Participate and streaming the whole Plutus Hackaton. DONE

Stage 5: Shooting of the stories and surroundings (Interviews). IN PROCESS

Stage 6: Editing and post-production. IN PROCESS

Stage 7: Broadcasting and Distribution. IN PROCESS

Stage 8: Select new stories and locations for upcoming episodes. TBA

Stage 9: Deliver an open source cloud to access to the edited and unedited material so anyone can create content for Cardano with it. TBA

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

To have a material to show the developers ecosystem in Cardano that tells the story of its network will address interest in new developers to join the ecosystem. We want to create content to engage the attention of developers and people interested in building in Cardano, that will be shown in a documentary series and by the creation of a open source bank of videos related to Cardano that can be used.

Cardano wants to attracts high-calibre Developers, users and investors and developers have ample resources to work on platforms that suit their interests, to reach that statement we need to create tools to reach the new developers and users and we believe that film and content creation is the best way to expand the message from the community, this material has to be high-calibre as well to engage new people through high quality videos with a sense of community and conversations, having people around to talk with, this material will be edited and distribute in several media and the unedited will be available in the cloud so anyone can use it.

How do you intend to measure the success of your project?

There is 3 main measures to track the project:

1.- Measure level of impact in our videos by view numbers and interaction. We will measure it by videos platforms views, number of comments, and number of subscribers; and by comparing these metrics each month. This will show that people are watching and engaging our video content, and will indicate whether interest is growing, declining, or staying the same.

2.- We can measure the numbers of people attending to the next hackathons or developer ecosystems activities. We will measure it by taking a register of who is attended at each session, with that we can see if the developers still interested in the activities but more important if new attenders are coming trough the videos we are producing (ask for referral in registration).

3.- Amount of users using the data from the cloud to create new content related to the Cardano ecosystem.

Please describe your plans to share the outputs and results of your project?

To share the outputs and results of the project, the following plans will be implemented:

1. Broadcasting and Distribution: The documentary series will be made available for streaming on popular platforms such as YouTube, Vimeo, Odysee and other streaming platforms. These platforms will allow the series to reach a wide audience globally. Additionally, efforts will be made to have the series featured on relevant blockchain and technology-focused websites and media outlets.
2. Social Media and Online Presence: Social media channels, such as Twitter, Facebook, and Instagram, will be utilized to promote the documentary series and engage with the Cardano community. Regular updates, behind-the-scenes content, and teasers will be shared to generate interest and anticipation for the series. The project's website will serve as a hub for information, updates, and additional resources related to the documentary.
3. Collaboration with Cardano Community: The outputs of the project will be shared with the Cardano community, including developers, enthusiasts, and stakeholders. Community engagement will be encouraged through various channels, such as dedicated forums, community meetups, and online events. Feedback and suggestions from the community will be valued and considered for future episodes and improvements.
4. Outreach to Other Communities: Efforts will be made to expand the reach of the documentary series beyond the Cardano community. This includes targeting blockchain enthusiasts, technology communities, film festivals, and other relevant platforms. By showcasing the transformative power of Cardano and the stories of its developers, the aim is to generate interest and attract new audiences to the project.
5. Collaboration with Media Outlets: Partnerships with media outlets, both traditional and digital, will be sought to increase the visibility and reach of the documentary series. This may involve collaborating with production companies, journalists, influencers, and thought leaders who have an interest in blockchain technology and can help amplify the project's message.

Regarding further research and development activities, the results generated from the project can be utilized in various ways:

1. Informing Future Episodes: The feedback, impact, and opportunities that arise as a result of the completed project will be valuable in shaping future episodes of the documentary series. By understanding the reception and areas of interest within the Cardano community and the broader audience, subsequent episodes can be tailored to address specific themes, developments, or challenges.
2. Inspiring New Projects: The documentary series can serve as a source of inspiration for new projects within the Cardano ecosystem. The stories shared in the series may spark ideas for innovative applications, collaborations, or research initiatives. The experiences and achievements of the developers featured in the series can act as a catalyst for further exploration and development within the Cardano community.
3. Educational Resource: The documentary series can be used as an educational resource to introduce and educate individuals about Cardano and blockchain technology. It can be utilized in academic settings, workshops, and training programs to provide real-world examples and insights into the potential of blockchain technology, particularly in the South American context.
4. Archiving and Documentation: The documentary series and the associated raw footage can be archived and documented for future reference. This archive can serve as a historical record of the Cardano community in South America and then the World, capturing its growth, challenges, and successes. It can be used by researchers, historians, and analysts to study the development of blockchain technology and its impact on communities.

Overall, the goal is to maximize the reach and impact of the documentary series by sharing it with the Cardano community, the wider public, and relevant stakeholders. The outputs of the project will be leveraged to inspire, educate, and promote further research and development activities within the Cardano ecosystem and the broader blockchain industry.

What is your capability to deliver your project with high levels of trust and accountability?

Our team, is compose by 3 main actors, the Audiovisual Team: Cooking the Continent, that has the capabilities and experience to deliver the project with high levels of trust and accountability. The technical team: E-Masters Academy, and the blockchain team, Chilestakepo CHIL Stake pool. Here are the reasons why we believe we are best suited for this project:

1. Expertise in Audiovisual Production: Our team, Cooking the Continent Audiovisual Collective, has extensive experience in audiovisual production, as demonstrated by our previous work on the documentary series "Cooking the Continent." This series received positive feedback and is available on platforms like Amazon. We understand the storytelling techniques, production processes, and creative aspects involved in creating a compelling documentary.
2. Passion for Cardano and Blockchain Technology: As Chilestakepo team, both the Project Director, Sebastián Aravena, and the Executive Producer, Rodrigo Oyarzún, are deeply involved in the Cardano ecosystem. Sebastián is an architect, cryptocurrency educator, CHIL pool operator, and Cardano enthusiast. Rodrigo is the technical operator of pool CHIL, with experience in teamwork and entrepreneurship. Our passion for Cardano and blockchain technology ensures a genuine commitment to the project's success.
3. Network and Community Engagement: Through our involvement in the Cardano community, we have built a network of connections and engaged with various stakeholders. This network allows us to access and connect with individuals, developers, and community members who have compelling stories to share. It ensures that the documentary series will feature diverse perspectives and accurately represent the Cardano community in South America.
4. Financial Management and Transparency: As responsible professionals, we understand the importance of managing funds properly and transparently. We will establish clear processes to track and report on project expenses, ensuring accountability throughout the project's duration. Regular financial reports will be provided to stakeholders and contributors, demonstrating our commitment to transparency. Our policy is: no deliver, no ADA and as a prove of that we have deliver 2 episodes of the series and the teaser in a self-founded way to demonstrate the capabilities of the team.
5. Track Record of Successful Projects: The exemplary product, "Cooking the Continent," and the "E-Masters Music Academy", produced by our team, showcases our ability to deliver high-quality audiovisual content. The success of this project attests to our professionalism, dedication, and capability to manage and execute a complex production. We will apply the same level of commitment and expertise to ensure the successful delivery of the Cardano documentary series.

By leveraging our audiovisual production expertise, passion for Cardano, network within the community, and proven track record, we are confident in our ability to deliver the project with trust and accountability. We will maintain transparency in financial management, engage with the community, and uphold the highest standards of professionalism throughout the project's lifecycle.

What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for the project are as follows:

1. Increase Awareness and Adoption: The project aims to generate awareness and increase adoption of Cardano by showcasing the stories of the Cardano community in South America in the first stage and Worldwide after. By highlighting the impact of Cardano on individuals' lives and communities, the documentary series aims to inspire and motivate more developers to join the Cardano ecosystem.
2. Connect with the Community: The project seeks to create a closer connection between the Cardano community and the rest of the world by telling their stories through the universal language of film and streaming. It aims to foster a sense of community and collaboration among Cardano enthusiasts, developers, and stakeholders.
3. Demonstrate Cardano's Transformative Potential: The documentary series aims to demonstrate how Cardano, as a blockchain project, has the potential to transform lives and bring about positive change. By sharing real-life examples and outcomes, the project seeks to showcase Cardano's unique features, advantages, and impact.

To validate the feasibility of the approach, the following steps can be taken:

1. Conduct Research and Pre-production: The project team can conduct thorough research on the Cardano community, identifying compelling stories, projects, and individuals to feature in the documentary series. This research will help gauge the availability of relevant stories and the feasibility of the project's scope.
2. Develop a Comprehensive Production Plan: The team should create a detailed production plan that outlines the steps, timelines, and resources required for the project. This plan should consider logistics, filming locations, interviews, and any necessary permissions or legal requirements. By mapping out the production process, the team can assess the feasibility and potential challenges.
3. Secure Funding and Resources: To ensure the project's feasibility, the team needs to secure adequate funding and resources to support the production, editing, and distribution of the documentary series. This can be done through partnerships, crowdfunding, grants, or other sources of funding. The availability of sufficient resources will validate the project's viability.
4. Monitor Audience Engagement and Impact: Once the documentary series is released, the team should monitor audience engagement, feedback, and impact. This can be done through various metrics, such as viewership, social media interactions, and community responses. Tracking and analyzing these indicators will help assess the feasibility of the approach and the project's overall success.

By conducting research, engaging with the community, developing a comprehensive plan, securing resources, and monitoring audience engagement, the project team can validate the feasibility of their approach. Adjustments and adaptations can be made along the way to ensure the project's goals are achieved effectively.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Stage 1: Launch of the idea, creation of the project in social networks. DONE

• Team meetings with Hackaton and Summit organizers
• Design graphic content for the products
• Create event in social networks
• Create content to generate interest in audience

Stage 2: Design streaming and script writing. DONE

• Design audio recording for streaming.
• Check all the equipment for streaming and filming (cameras, mics, mixers, etc.)
• Write a documentary script, studying the content of the hackaton.

Stage 3: Pre-production, story selection, and planning of streaming and filming. DONE

• Develop an schedule for the streamings
• Test equipment and coordinate the team for the streaming.
• Develop a filming plan to fit the script.

Stage 4: Participate and streaming the whole Plutus Hackaton and Cardano Summit 2023. IN PROGRESS

• Assist and live stream for 2 days of the hackaton. DONE
• Assist and live stream for 2 days of the Cardano Summit. TBA
• Interview organiser and developers. DONE
• Share the projects and ideas born in the hackaton. DONE
• Show the develop of the activity.DONE

Stage 5: Shooting of the stories (Interviews and context) IN PROCESS

• Assist and film for 2 days of the hackaton. DONE
• Assist and film for 2 days of the Cardano Summit. TBA
• Assist and film for 5 days of relevant community projects. TBA
• Film the surroundings of the event, projects, the city and life of participants. TBA
• Interview organisers and developers. DONE
• Share the projects and ideas born in the hackaton. DONE
• Show the develop of the activities and projects. IN PROGRESS

Stage 6: Editing and post-production.

• Editing videos. IN PROGRESS (See links)
• Editing audio. IN PROGRESS (See links)
• Create GCs and other graphic content DONE
• Selection of music. IN PROGRESS (See links)
• Translate and subtile. IN PROGRESS (See links)

Stage 7: Broadcasting and Distribution.

• Upload videos in different platforms
• Share content with Cardano Community
• Create engage though social network and SEO plan

Stage 8: Shooting of the new stories (Interviews and context) TBA

• Assist and film for 5 days of relevant community projects. TBA
• Film the surroundings of the event, projects, the city and life of participants. TBA
• Interview organisers and developers. TBA
• Show the develop of the activities and projects. TBA

Stage 9: Open source video cloud.

• Select and curate the video material for the cloud
• Create a open source cloud for material
• Upload videos in cloud platforms
• Share content with Cardano Community
• Make parterships with other content projects
• Start a global Cardano Documentary

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Launch of the idea, creation of social networks.

Deliverables:

1. Project Announcement: A public announcement of the documentary series project, introducing the concept, goals, and timeline
2. Social Media Accounts: Creation of social media accounts (e.g., Twitter, Facebook, Instagram) dedicated to the project, providing a platform for updates, engagement, and community building
3. Project Website: Development of a project website serving as a hub for information, updates, and additional resources related to the documentary serie

Intended Outcomes:

• Generate initial awareness and interest in the project.
• Establish a communication channel with the Cardano community and potential viewers.
• Lay the foundation for ongoing engagement and collaboration.

Measurement:

• Number of followers and engagement on social media platforms.
• Website traffic and engagement metrics (e.g., page views, time on site).

Milestone 2: Pre-production, story selection, and planning of streaming and filming.

Deliverables:

1. Story Selection: Identification and selection of compelling stories within the Cardano community in South America, highlighting diverse experiences, projects, and outcome
2. Filming Plan: Development of a comprehensive plan outlining filming locations, interviewees, logistics, and shooting schedule
3. Streaming and Distribution Strategy: Strategy for streaming the documentary series on platforms like YouTube, Vimeo, and potential partnerships with other streaming platforms.

Intended Outcomes:

• Ensure a well-curated collection of stories that represent the Cardano community in South America.
• Establish a clear plan for capturing and documenting the selected stories.
• Determine the streaming and distribution approach for maximum reach and impact.

Measurement:

• Completion of the story selection process.
• Finalized filming plan and schedule.
• Defined streaming and distribution strategy.

Milestone 4: Participate and stream the whole Plutus Hackathon. DONE

Deliverables:

1. Participation in Plutus Hackathon: Active involvement in the Plutus Hackathon, capturing relevant footage and interviews with participants, organizers, and developer
2. Livestreaming of Plutus Hackathon: Setup and execution of livestreaming sessions to provide real-time coverage of the hackathon activities and showcase the participation of the Cardano community in South Americ

Intended Outcomes:

• Provide a comprehensive overview of the Plutus Hackathon and its impact on the Cardano ecosystem.
• Highlight the participation and achievements of the Cardano community in South America.
• Foster a sense of community engagement and collaboration.

Measurement:

• Successful participation in the Plutus Hackathon.
• Live streaming sessions conducted and audience engagement metrics (e.g., viewership, comments).

Milestone 5: Shooting of the stories and context (Interviews).

Deliverables:

1. Recorded Interviews: Conducting interviews with individuals from the Cardano community in South America, capturing their experiences, projects, and insight
2. B-roll Footage: Filming relevant visuals, activities, and surroundings to enhance the storytelling and provide a comprehensive visual representation
3. Documentation of Surroundings: Recording the local context, environments, and communities that are intertwined with the Cardano developers' stories

Intended Outcomes:

• Document and showcase the stories and experiences of the Cardano community in South America.
• Capture the essence of the local context and its relationship with the Cardano ecosystem.
• Create visually engaging content that resonates with the audience.

Measurement:

• Number of interviews conducted and recorded.
• Quantity and quality of B-roll footage captured.
• Documentation of the surroundings and local context.

Milestone 6: Editing and post-production.

Deliverables:

1. 6 Edited Episodes: Production and editing of the documentary series episodes, ensuring a coherent and compelling narrative
2. Post-production Elements: Integration of visuals, graphics, music, and other elements to enhance the storytelling and production values
3. Review and Feedback Process: Incorporation of feedback from stakeholders and viewers to refine the final episode

Intended Outcomes:

• Create a high-quality, visually appealing, and engaging documentary series.
• Develop a narrative that effectively communicates the stories and outcomes of the Cardano community in South America.
• Incorporate feedback to ensure the final episodes meet the expectations of the audience and stakeholders.

Measurement:

• Completion of the editing process for each episode.
• Feedback received and incorporated from stakeholders and viewers.

The intended outcomes of the project include:

• Increased awareness and adoption of Cardano through the compelling storytelling of its community in South America.
• Stronger connection and engagement between the Cardano community and the wider public.
• Demonstration of Cardano's transformative potential and its impact on individuals' lives and communities.

To track the project's progress, the following measures can be used:

• Social media metrics: Followers, engagement, comments, and shares on social media platforms.
• Website analytics: Traffic, page views, and time spent on the project website.
• Livestreaming metrics: Viewership, comments, and interaction during livestreamed events.
• Feedback and response from the Cardano community, stakeholders, and viewers through surveys, comments, and direct communication.
• Production milestones and deliverables achieved within the defined timeline.

These measures will help assess the project's reach, engagement, and alignment with the intended outcomes, allowing for adjustments and improvements throughout the project's lifecycle.

Please provide a detailed budget breakdown of the proposed work and resources.

Stage 1: Launch of the idea, creation of the event in social networks.

• Director: 40 hours (50 $ADA per hour).
• Producer: 40 hours (50 $ADA per hour).
• Media Manager: 40 hours (30 $ADA per hour).

VALUE: 5200 $ADA

Stage 2: Design and script writing.

• Director: 20 hours (50 $ADA per hour).
• Producer: 20 hours (50 $ADA per hour).

VALUE: 2000 $ADA

Stage 3: Pre-production, story selection, and planning of streaming and filming.

• Director: 20 hours (50 $ADA per hour).
• Producer: 20 hours (50 $ADA per hour).

VALUE: 2000 $ADA

Stage 4: Participate and streaming the whole Plutus Hackaton and Cardano Summit.

• Director: 50 hours (50 $ADA per hour).
• Producer: 50 hours (50 $ADA per hour).
• Streamer: 30 hours (30 $ADA per hour).
• Cameraman: 30 hours (30 $ADA per hour).
• Audio technician: 30 hours (30 $ADA per hour).
• Tickets and accommodation: (8000 $ADA total)

VALUE: 15700 $ADA

Stage 5: Shooting the stories and surroundings of Hackaton and Summit (Interviews).

• Director: 50 hours (50 $ADA per hour).
• Producer: 50 hours (50 $ADA per hour).
• Cameraman: 30 hours (30 $ADA per hour).
• Audio technician: 30 hours (30 $ADA per hour).
• Tickets and accommodation: (5000 $ADA total)

VALUE: Self founded (*No deliver, no $ADA, we have been delivering the documentary to show our compromise) This stage would be on us :)

Stage 6: Editing and post-production.

• Director: 80 hours (50 $ADA per hour).
• Producer: 40 hours (50 $ADA per hour).
• Editor: 80 hours (30 $ADA per hour).

VALUE: 8400 $ADA

Stage 7: Broadcasting and Distribution.

• Director: 40 hours (50 $ADA per hour).
• Producer: 40 hours (50 $ADA per hour).
• Media Manager: 40 hours (30 $ADA per hour).

VALUE: 5200 $ADA

Stage 8: Shooting the new stories and surroundings of Cardano Community (Interviews).

• Director: 50 hours (50 $ADA per hour).
• Producer: 50 hours (50 $ADA per hour).
• Cameraman: 30 hours (30 $ADA per hour).
• Audio technician: 30 hours (30 $ADA per hour).
• Tickets and accommodation: (5000 $ADA total)

VALUE: 11800 $ADA

Stage 9: Opensource Video Cloud.

• Director: 40 hours (50 $ADA per hour).
• Developer: 40 hours (50 $ADA per hour).
• Media Manager: 40 hours (30 $ADA per hour).

VALUE: 5200 $ADA

<u>TOTAL: 55500 </u>$ADA

Who is in the project team and what are their roles?

Audiovisual Team: Cooking the Continent Audiovisual Collective. <https://www.facebook.com/cookingthecontinent/>

Technical Team: E-Masters Academy

<https://e-masters.academy/>

Exemplary product: <https://www.amazon.com/Cooking-The-Continent/dp/B07BHXJKRW>

Project Director: Sebastián Aravena. Chilean; architect, cryptocurrency educator, CHIL pool operator and Cardano enthusiast. <https://www.linkedin.com/in/sebasti%C3%A1n-aravena/>

Executive Producer: Rodrigo Oyarzún. Chilean; technical operator of pool CHIL, generator of human and digital networks, experience in teamwork and entrepreneurship. <https://www.linkedin.com/in/rodrigo-oyarzun-bbb94746/>

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents value for money for the Cardano ecosystem in several ways:

1. Increased Awareness and Adoption: By creating a documentary series that tells the stories of the Cardano community in South America, the project aims to generate awareness and increase adoption of Cardano.
2. Building Trust and Credibility: The documentary series serves as a platform to showcase the transformative potential of Cardano and its impact on individuals' lives and communities,
3. Documentation and Archiving: The project's cost contributes to documenting and archiving the stories and experiences of the Cardano community in South America.
4. Showcasing Diverse Perspectives: The project's cost enables the exploration and representation of diverse perspectives within the Cardano community.
5. Ripple Effect: The impact of the documentary series extends beyond the immediate reach of the project.

Overall, the cost of the project represents value for money for the Cardano ecosystem by expanding awareness, building trust, documenting the community's stories, showcasing diverse perspectives, and generating long-term benefits. The project's outcomes and the resulting growth and adoption of Cardano outweigh the initial investment, making it a valuable and worthwhile endeavor for the ecosystem.