Please describe your proposed solution.

Summary

DLT360’s overall mission is to drive real-world blockchain adoption in business and industry. Practical experience has shown, that Decentralized Digital Identity solutions based on the latest technologies and regulations (including Self-Sovereign Identity solutions) are major prerequisites and door-openers for commercial applications.

The outcome of this project - a comprehensive SSI Application Catalogue on the DLT360 Website, a detailed Implementation Yellow Paper, and a Business Development Presentation with Video and focused communication material – will be used for:

• PR / Communication (mainly over YouTube and LinkedIn)
• Training and knowledge sharing (DLT360 Community and Catalyst Community)
• Professional consulting services for generating real-world application projects based on CARDANO and Atala PRISM
• The resulting material will also be integrated into the DLT360 NAVIGATOR (Knowledge Management Tool), the DLT360 Risk & Opportunity Radar and the DLT360 NEWS RADAR (see LINK for our related Fund 10 project).

The graphic below shows the positioning of this project in the overall DLT360 approach (The DLT360 Business Ladder: From Aggregating News, over Knowledge Management to Consulting):

Rationale

From a risk-management perspective, businesses and industries will only invest in digital identity and blockchain solutions, if there is

a) Easy-to-understand business value,

b) Substantial reduction of pain points and/or risks

c) Undoubted compliance with major regulations.

This is why this project is an important building block in our Digital Identity & SSI business development journey. Benefiting from the results of our other Fund 10 proposal (‘DLT360: Impact of the new EU Digital Identity Framework on Private Sector SSI Applications’ see Link), this project will focus on:

• Analysis of (priority-ranked) SSI business opportunities
• Creation of a specific SSI Applications & Partners Catalogue
• Establishing comprehensive material for communication, training and business development

The output of this project will represent a strong USP for DLT360, benefitting CARDANO and Atala PRISM.

Strategy

The unique knowledge and the material established by this project will be used to support our overall DLT360 mission and will be the basis for

• Active PR and communication for creating attention and interest for EU-compliant Decentralized Digital Identity/SSI solutions (mainly handled on YouTube and LinkedIn)
• Knowledge management and training provided by the DLT360 NAVIGATOR and by the DLT360 NEWS RADAR.
• Dedicated seminars and business-development workshops for getting from interest to desire and action, thus providing the basis for active scaling of application projects in business and industry

Impact

This project is expected to show a substantial impact on the work of DLT360 as well as on the scaling of (CARDANO and Atala PRISM-based) applications in business and industry. We expect the following major impact areas:

• Growing expert relationships
• Growing awareness about CARDANO and Atala PRISM in business and industry
• Increase community knowledge and engagement
• Scaling commercial activities and the number of application projects

Find more details in the next following sections.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This project will bring the following significant benefits to Atala PRISM and the Cardano ecosystem:

• Grow expert relationships: Create close relationships with leading players in the SSI creator and developer community as well as in the community of potential customers in business and industry

• Grow awareness about CARDANO and Atala PRISM: The resulting material will be used in active PR/Communication (mainly on YouTube and LinkedIn) and will help us to position CARDANO and Atala PRISM as value-adding application suite for future-proof business and industry applications

• Specify promising opportunities: This project will identify promising opportunities for business and industry applications in proximity to the solutions provided by the EU

• Increase community knowledge and engagement: We will use the material for community activities in the context of the emerging DLT360 NEWS RADAR (see LINK to our NEWS RADAR-related Fund 10 project)

• Basis for effective customer acquisition: The results of this project will be used in DLT360 seminars and workshops. These workshops will use the unique knowledge and material for ideating, initiating and scaling real-world applications in business and industry

How do you intend to measure the success of your project?

This project is part of the overall activities of DLT360. Nevertheless, we can identify a number of specific metrics, KPIs and qualitative factors for evaluating the mid-and long-term rate of success of this project.

• Number of expert relationships: This is a general success criterion of DLT360, which this project shares with most of our other projects. This KPI is part of the overall DLT360 scorecard. We will nevertheless try to measure the new relationships generated specifically by this project.

• Reputation of DLT360, CARDANO and Atala PRISM within our target groups: We plan to do annual surveys within our target customer area in business and industry for providing us with feedback about the progress in our PR and communication efforts

• Number of identified application opportunities: This project will provide us with specific application opportunities in business and industry. This number will be tracked

• Number of community activities and the number of participants: Based in the material generated by this project, we will offer dedicated community activities (DLT360 NEWS RADAR sessions, trainings and after-townhall breakout rooms). The number and the success of these activities will be tracked

• Number of seminars and seminar participants: The material generated by this project will be used in dedicated business development seminars. We will track this number of future activities and participants in such future activities.

• Number of resulting application projects: This project will provide important material to drive Decentralized Digital Identity / SSI solutions in business and industry. We will track the resulting future success in this area.

Please describe your plans to share the outputs and results of your project?

This project is part of the overall DLT360 mission and business model. The outputs of this project will be of long-term use and will be systematically shared as follows:

<u>Publicly available (free of charge)</u>

We will produce the following openly available material:

• PRIMER (approx. 500 words)
• Short Presentation (approx. 5 slides)
• Short Video (approx. 3 minutes)
• SSI Application Catalogue with an emphasis on product/market-fit (on DLT360 Website)

This public material will also be used in DLT360’s PR and Communication activities and will be shared in the public sections of the

• DLT360 NAVIGATOR Knowledge Management Tool
• DLT360 Risk and Opportunity Radar
• DLT360 NEWS RADAR (see LINK to our related Fund10 project)

<u>Not publicly available</u>

DLT360 Community (free of charge for active community members, requiring signup to the DLT360 NAVIGATOR):

• Implementation Yellow Paper (approx. 10,000 words)
• Business Development Presentation (approx. 50 slides) and
• Business Development Video (approx. 30 minutes)

Commercial Clients (behind paywall)

Requiring commercial-clients subscription to the DLT360 NAVIGATOR for accessing

• Detailed Report, Business Development Presentation and Video (same as above)
• This material will also be used in DLT360’s future business development seminars

What is your capability to deliver your project with high levels of trust and accountability?

DLT360 was founded by an ambitious core team coming from many years of leadership experience in business and industry, combined with the fresh perspective of young talents in various disciplines (see team description later in this proposal). The senior founders have also been active members of and contributors to the Catalyst community since early on.

DLT360's core team and extended domain expert team in the knowledge areas of

• Economy
• Technology
• Regulation
• Politics
• ESG

has grown to approximately 25 people (the majority still part-time) during the past 2 years. With Fund 10, we also want to finance the launch of the DLT360 Token as the incentive basis for growing a vibrant global community of content contributors and solution partners.

DLT360 has successfully completed various projects in Funds 6, 7 and 8. Fund 10 is now dedicated to finalizing DLT360's foundational developments. This will get us to scale up our activities in 2024, for which we are aiming for a strategic-partnership-based financing round - with the vision to become THE major think-tank and commercial consulting entity in the dynamically growing CARDANO/Web 3.0 space.

What are the main goals for the project and how will you validate if your approach is feasible?

This project is focusing on achieving the following goals and deliverables:

• Establish the latest knowledge about value-adding and risk-reducing SSI solutions for business and industry, described in a compact document

• Implementation Yellow Paper (approx. 10,000 words)

• Create SSI Application Catalogue on DLT360 Website, showing the identified applications and partners (strong focus on product/market fit)

• Accessible on DLT360 Website

• Accessible over DLT360 NAVIGATOR and DLT360 Risk & Opportunity Radar

• Creating communication material for positioning DLT360 as an active communicator in this field

• Proof: Publicly available material for PR and communication (Primer, short presentation, short video clip)

• Creating training material for increasing knowledge of the Community and Commercial Clients

• Proof: Business Development Presentation and Video (used in DLT360 NAVIGATOR and for dedicated sessions)

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Please find the basic definition of our Milestones and the related timeline and activities below:

Milestone 1: Project, Processes & Team in place

• Timeline: End of Week 1 of 24
• Method: DLT360 program- and project management
• Activities: Setting up project infrastructure & Web-landing page, kickoff meeting

Milestone 2: Completion of Literature Review Phase

• Timeline: End of Week 4 of 24
• Method: Research in the form of a Literature Review (focus on the latest online sources, academic publications and publications of industry organizations)
• Activities: Establishing a list of sources in consultation with domain experts, critical reading, capturing relevant content, setting up citations in ZOTERO, summarizing results in a literature-study report

Milestone 3: Completion of Expert-Interview Phase

• Timeline: End of Week 8 of 24
• Method: Expert interviews
• Activities: Organizing and performing structured (qualitative) expert interviews with experts from SSI solutions and from business and industry

Milestone 4: Completion of Data Analysis Phase

• Timeline: End of Week 12 of 24
• Method: Qualitative Data Analysis
• Activities: Analyzing the results of the interview phase and merging the results with the findings from the literature review, drafting the SSI Application Catalogue (with a focus on outlining the benefit for business and industry)

Milestone 5: Results and Conclusions finalized

• Timeline: End of Week 16 of 24
• Method: Academic writing
• Activities: Writing the Implementation Yellow paper, containing a comprehensive description of our research with conclusions and recommendations of the resulting SSI Applications, matching the draft of the Implementation Yellow Paper to the draft of the WEB-based SSI Application Catalogue

Milestone 6: Primer and Presentations completed

• Timeline: End of Week 20 of 24
• Method: Presentations plotting, design and production
• Activities: Creating the plotting and the design of the following artefacts: Public Primer, Short Presentation, Training Presentation. During this work, the video plotting and design are included to the extent required for producing adequate presentations

Milestone 7: Deliverables completed

• Timeline: End of Week 23 of 24
• Method: Video production and document quality checking
• Activities: During this phase, we record the short video, the training video and do the final quality checking of all deliverables

Milestone 8: Project completed

• Timeline: End of Week 24 of 24
• Method: Reporting
• Activities: As a last step, we establish the close-out report and the close-out video as required by the Catalyst guidelines

Please describe the deliverables, outputs and intended outcomes of each milestone.

Here we show the Deliverables, Acceptance Criteria and Evidence for our Milestones:

Milestone 1: Project, Processes & Team in place

• Deliverables: Project execution and communication framework
• Acceptance Criteria:

1.1) GitHub project-workspace created

1.2) Website-landing page created,

1.3) Kickoff meeting held

• Evidence for 1.1) to 1.3): Short demonstration video

Milestone 2: Completion of Literature Review Phase

• Deliverables: Literature Study Chapter of the report completed
• Acceptance Criteria:

2.1) At least 20 relevant sources reviewed (documented in bibliography)

2.2) Report-chapter with Literature Review description

• Evidence for 2.1), 2.2): Short demonstration video

Milestone 3: Completion of Expert-Interview Phase

• Deliverables: Expert interviews held and documented
• Acceptance Criteria:

3.1) Minimum of 5 interviews with established experts in SSI solution area

3.2) Minimum 5 interviews with experts from major business and industry area

• Evidence for 3.1), 3.2): Short demonstration video

Milestone 4: Completion of Data Analysis Phase

• Deliverables: Analysis Chapter completed
• Acceptance Criteria:

4.1) Documented results of the qualitative analysis of the expert interviews

4.2) First draft of the SSI Application Catalogue as MIRO Ideation Board (with a focus on outlining the benefit for business and industry)

• Evidence for 4.1), 4.2): Short demonstration video

Milestone 5: Results and Conclusions finalized

• Deliverables: Draft of complete Implementation Yellow Paper, including the conclusions and recommendations chapter and draft of the SSI Application Catalogue in WEB-format
• Acceptance Criteria:

5.1) Draft of Implementation Yellow Paper with approx. 10,000 words available,

5.2) Preview of the SSI Application Catalogue in WEB-format available

• Evidence for 5.1), 5.2): Short demonstration video

Milestone 6: Primer and Presentations completed

• Deliverables: Public Primer (short document), Public Presentation (short), Business Development Presentation
• Acceptance Criteria:

6.1) Primer with short summary of the Yellow Paper (approx. 500 words),

6.2) Short Presentation (approx. 5 slides),

6.3) Business Development Presentation (approx. 50 slides)

• Evidence for 6.1) to 6.3): Short demonstration video

Milestone 7: Deliverables completed

• Deliverables: Short public video and Business Development Video completed, all other deliverables quality checked and completed
• Acceptance Criteria: All deliverables available, consisting of:

7.1) Implementation Yellow Paper (approx. 10,000 words)

7.2) Primer (approx. 500 words)

7.3) Short Public Presentation (approx. 5 slides)

7.4) Short Public Video (approx. 3 minutes)

7.5) Business Development Presentation (approx. 50 slides)

7.6) Business Development Video (approx. 30 Minutes)

• Evidence for 7.1) to 7.6): Short demonstration video (explaining also how to access the material)

Milestone 8: Project completed

• Deliverables: Official closing of the project according to Catalyst Guidelines
• Acceptance Criteria:

8.1) Close-out Report and

8.2) Close-out Video

• Evidence for 8.1), 8.2): Official Closeout Report & Closeout Video according to Catalyst Guidelines

Please provide a detailed budget breakdown of the proposed work and resources.

Budget Milestone 1: Initiate Project, Processes & Team

• Project & Team Kick-off (5 hours x 250 ADA = 1,250 ADA)
• Backoffice (10 hours x 125 ADA = 1,250 ADA)
• Total: 2,500 ADA

Budget for Milestone 2: Completing Literature Review Phase

• Online Research (75 hours x 250 ADA = 18,750 ADA)
• Backoffice Assistance (50 hours x 125 ADA = 6,250 ADA)
• Total: 25,000 ADA

Budget for Milestone 3: Completion of Expert-Interview Phase

• Online Meetings (50 hours x 250 ADA = 12,500 ADA)
• Backoffice support (20 hours x 125 ADA = 2,500 ADA)
• Total: 15,000 ADA

Budget for Milestone 4: Completion of Data Analysis Phase

• Data Analysis and SWOT Analysis (55 hours x 250 ADA = 13,750 ADA)
• Backoffice support (10 hours x 125 ADA = 1,250 ADA)
• Total: 15,000 ADA

Budget for Milestone 5: Results and Conclusions finalized

• Completing Report Draft (55 hours x 250 ADA = 13,750 ADA)
• Backoffice support (10 hours x 125 ADA = 1,250 ADA)
• Total: 15,000 ADA

Budget for Milestone 6: Primer and Presentations completed

• Plot and Design (10 hours x 250 ADA = 2,500 ADA)
• Presentation Production Lead (20 hours x 250 ADA = 5,000 ADA)
• Backoffice support (100 hours x 125 ADA = 12,500 ADA)
• Total: 20,000 ADA

Budget for Milestone 7: All Deliverables completed

• Video Production: (10 hours x 250 ADA = 2,500 ADA)
• Backoffice Support (20 hours x 125 ADA = 2,500 ADA)
• Total: 5,000 ADA

Budget for Milestone 8: Project completed

• Quality Checking and Reporting
• Infrastructure and tools-share for the project (CAPEX & OPEX)
• Total: 2,500 ADA

Who is in the project team and what are their roles?

Project Lead

• Heinz Gassner, founder of DLT360 comes from 30+ years of experience in technology marketing and innovation leadership positions in renowned manufacturing companies. In addition to this, Heinz has education and experience in general business administration and regulatory matters. He is just completing his latest M.Sc. in DLT/Blockchain at University of Malta (with Dissertation in Decentralized Digital Identity area). Due to his long industry career, Heinz also has a strong personal network within the business and industry leadership community. Heinz has been engaged with CARDANO since 2017 and is an active player within the Catalyst community since the very first town hall. See LinkedIn

Research assistant and graphic design

• Jonas Weinberger, co-founder of DLT360. Jonas has recently graduated from the Brussels School of Governance. Jonas is a regular contributor to DLT360’s legal workstream and is an active part of the DLT360 research team. Jonas is also our internal mastermind in design, presentation and video production. See LinkedIn

Project Management

• Guilherme Pereira, co-founder of DLT360, just completing his M.Sc. in Mechatronics in Sao Paulo, Brazil. Guilherme is active in our research team and is our program- and project management lead. See LinkedIn

Business and Industry Expert, Quality Control

• Thorsten Pottebaum, co-founder and CTO of DLT360, is a very active player in the Cardano Catalyst community. Thorsten comes with a long industry experience in financial management, IT and cybersecurity (cybersecurity audit program manager). See LinkedIn

Additional Ressources

Besides our core team, this project will be supported by

• The DLT360 Backoffice team
• 3-5 domain experts for assisting us on demand
• Min. 10 selected external experts (to be interviewed during this project)

How does the cost of the project represent value for money for the Cardano ecosystem?

The following background is important for understanding our project-costing

• The DLT 360 Team is located in Europe, UK and Brazil
• Flexible on-demand access to experts in various disciplines (the DLT360 Domain Expert Team)
• Our Brazil-location allows us to do intelligent and efficient cost-arbitration (back-office, project management, research assistance, design assistance and alike)