Please describe your proposed solution
The objective is to equip 200 SMES with the necessary digital marketing skills and practically the use of AI empowered marketing tools for business sustainability, scalability and profitability. As part of the training, a course will be taught on Cardano blockchain. The course will introduce participants to Cardano and Project Catalyst, and will provide participants with all the information they need to become active members of the Cardano community. This initiative will contribute to the growth of the Cardano ecosystem in Ghana.
The training will accommodate at least 200 SMEs, with 25 participants per session held in 10 sessions for 2 days each. This will be bi-monthly for 5 months We define SMEs as businesses with employees of less than 10 for the purposes of this assignment who will be contacted using business associations and lead generation AI tools.
Our approach unfolds in four stages:
Stage 1: Inception Activities:
- Engage SME Associations to introduce the project whilst gathering data on the state of SME in line with digital marketing activities.
- Develop a registration form.
- Create a training plan which would include the potential numbers and scheduling of training days and modules.
Stage 2: Training Material Design:
- Develop pre/post-test questionnaires to ascertain their current knowledge on digital marketing tools and AI powered tools. This will inform details or emphasis during the training.
- Develop training materials; Training manuals, presentation slides, handout, checklists.
- Materials on Cardano and Project Catalyst will be curated from the various online sources and from the Catalyst knowledge base.
- Practical Hands-on support to create and use digital AI tools and digital platforms.
- SME training outcome assessment tool.
Stage 3: Training Delivery and Reporting:
- Deliver training and support SMEs to use optimally digital platforms and AI marketing tools and Cardano Blockchain.
- Conduct a post training test to ascertain their knowledge gained on digital marketing and Cardano
Stage 4: Project Close Out
- Generate project close-out report for Project Catalyst.
- Generate project close out videos