not approved
Digital Assisted Midwifery
Current Project Status
Unfunded
Amount
Received
$0
Amount
Requested
$71,070
Percentage
Received
0.00%
Solution

A digital platform that seeks to strengthen the reach of midwives. It connects midwives, pregnant, and mothers for knowledge sharing and governance, to reduce mortality in reproductive health.

Problem

Midwives could worldwide prevent 80% of deaths related to pregnancy.

Yet, these unsung heroes are still being overshadowed by obstacles in this task.

Impact / Alignment
Feasibility
Auditability

Team

1 member

Digital Assisted Midwifery

Please describe your proposed solution.

Current Status: Midwifery & Reproductive Health

According to research by the WHO, 80% of all maternal deaths, stillbirths, and neonatal deaths worldwide could have been averted by the service of a professional midwife.

Yet, midwives are either vastly underrepresented or they are facing other struggles that hinder them to save these lives. Those struggles vary from financial burden to physical and psychological exhaustion, to sexual harassment.

Certified midwives have a similar curriculum to obstetricians and gynecologists yet these traits of a midwife nor their importance in history and presence are widely unknown.

The WHO is on the mission to educate 9,000,000, additional professional midwives, and nurses, by 2030.

COVID-19 has altered or reversed this progress.

Health data collected during pregnancy often get lost or diluted between pregnancy and growing up. Some but not all countries are already addressing this issue.

Midwives find it a lot harder to get proper insurance than other professions.

Statistical data between institutions is currently inconsistent and lags behind.

Image File

(Image Source: <https://sdgs.un.org/goals/goal3>)

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Image File

Our Approach

<u>The big Goal: Increasing the Reach and Efficiency in Midwifery</u>

We are building a digital platform that seeks to strengthen the reach of midwives and other health personnel to reduce mortality in reproductive health.

We have already begun researching, creating content, and building the team and are currently backing the project with our family business. We hope this Catalyst fund will help us kickstart the launch to become self-sustaining while being able to create new jobs.

We have developed strategies to foster sustainability after a kickstart from Catalyst.

If we have reached sustainability we want to form a foundation for the perpetual cause. At some point, to foster sovereignty, and decentralization we believe it would be the right step to hand operations and governance over to the midwives.

Furthermore, we're planning to instantiate a financial model to leverage spillovers from western midwives to provide free infrastructure for midwives in less developed countries.

We believe that a system in solidarity will be key here.

<u>Information and Communication Hub (This Fund) Web-Version</u>

  • The platform enables midwives to connect with women of childbearing age, pregnant women, and new mothers in order to provide education and support around sexual and reproductive health.
  • The platform provides a digital maternity log
  • Support on a generic and individual level
  • The platform provides a space for midwives to share knowledge and resources with each other, as well as connect with other entities in reproductive health.
  • We provide information related to midwifery on a daily basis so midwives do not have to search for it.
  • We're using the website, YouTube, Twitter, Instagram, and potentially TickTock.

<u>Onboarding from offline to Cardano (This fund)</u>

  • We have created a child book, a second one is almost finished.
  • Both books relate to the outline and are here to create awareness.
  • We will sell 5000 books of the print version at a higher price as the second type of funding.
  • These books include a key to receive a founder NFT for later Airdrops.
  • The online version of the books will be available for free and with audio on the website, so that the less privileged and also the illiterate can benefit from the book, too.

<u>Adding Plutus and App developers for native and dApp (as an outcome of the book sales)</u>

  • The funding from the book sales should allow adding developers to our team.
  • The funding should allow adding more content creators to our team
  • The funding should allow for the ISPO to keep the project sustainable, secure the network and allow to explore and develop the private network to store the health records safely.

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Expected Outcomes (short and long-term)

<u>Challenge Settings are addressed by</u>

  • Adding another real-world use case to Cardano
  • Adding a new native token to the ecosystem
  • Providing NFTs for Airdrop
  • Providing NFTs for governance
  • Onboarding new users to Cardano with DID and SSI
  • Together with Proofspace, we are currently exploring a collaboration to integrate Blockpass
  • Potential cross-chain use of e.g. Arweave for 2d/3d-Animations

<u>Midwifery: Improving the current situation by</u>

  • Leveraging technology to increase the reach of midwives
  • Leveraging technology to increase focus care on crucial cases
  • Leveraging technology to rebalance the workload for midwives
  • Facilitating the global connection aside from special events
  • Democratizing the decision process for midwifery knowledge distribution
  • Creating an internationally accepted digital maternity log
  • Preserving knowledge free, forever, and decentralized on the blockchain
  • If the token rises in value, then midwives could financially benefit from it

<u>Pregnant, mothers, and newborns and their future selves: Improving the situation for</u>

  • Unlocking the midwifery service to the financially disadvantaged
  • providing base information for medicine (antenatal)
  • creating DIDs for mothers and newborns where the administration is weak
  • creating a private ledger with pre- and post-birth health records

<u>Governments, Insurances, Healthcare institutions, and Science</u>

  • Providing an open API for healthcare and science
  • Providing continuously up-to-date and more accurate anonymized data
  • Providing data for diseases that could not be addressed, because of broken health records

Please describe how your proposed solution will address the Challenge that you have submitted it in.

Novel and viable applications and products get built on top of Cardano attracting users. Integrations manage to pull in more adoption.

We are in the realms of digital health, governance and decentralized sovereignty.

The first is addressed by the creation of a native token and NFTs on Cardano.

The latter includes decentralized identities (DID) and self-sovereign identities (SSI).

Creation or improvement of different Dapps, products, and integrations that provide value to the Cardano community and wider ecosystem.

  • Midwives can potentially KYC mothers and onboard them into DID and / SSI
  • We have partnered with NOWPayments to allow payments in Fiat being converted into ADA.
  • Integration of Blockpass (partnered with Emurgo) for KYC
  • Bridging with Blockfrost

Integrations with other existing services, products, and protocols that improve the end-user experience whether that's giving the user more options or making something easier to use that benefits the wider ecosystem.

  • Together with the teams of Atala Prism, Blockpass, and Proofspace, we are currently exploring the feasibility to realize such a flow.
  • We will integrate with Lace Wallet as it will be Wallet and Storage for NFTs and DIDs.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Risk I: Lack of Adoption

<u>Midwives and mothers could refrain from using digital midwifery/ blockchain technology. </u>

DGHWI (German Midwifery Society of Science) has researched, that with COVID-19 the mentality has shifted towards the adoption of digital health. We're working with midwives already to make sure, that UX is seamless.

<u>Book publishing is delayed.</u>

Due to current supply chain issues, the book printing as a funding could take longer than expected.

However, it is not uncommon to have a preorder list with a waiting time.

We will get the delivery date as soon as we order the books, so the delivery time can be properly communicated.

<u>Books won't be bought.</u>

We developed the first book with our own kids and positively tested the books at nurseries.

Risk II: Environment or Technology not ready

<u>Regulatory issues</u>

We are currently crafting the whitepaper to address the concerns of official institutions.

Digital health is generally widely adopted. Our advisors are deeply rooted in the medical environment.

Some countries have already implemented the adaption of blockchain technologies in their agendas.

<u>Decentralized technology won't be ready by the time of app launch.</u>

We can bridge parts centralized as beta. For now, people are used to centralized services, and amongst the target group decentralization is not seen as an urgent key value yet.

When decentralization (F10 = testnet for DID and SSI) is ready we can transfer data that is meant to be on the public or private ledger over to decentralization.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Agenda (Status as per 1st of August)

[o] = open, not started

[h] = impediment, started but on hold

[w] = work in progress

[c] = completed, process finalized and production-ready

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Roadmap before funding/voting

Most of these milestones are already in place as of 30th June.

Others will be carried out from 4th of July onwards.

  • [c] Creating ≈28000 inclusive 2d Animations (v.1.2) of embryo in womb, mother in pregnancy
  • 3 different view options
  • 5 different skin tones options
  • 3 different size options
  • 3 different weight options
  • 5 different baby options
  • [c] Creating 185 inclusive 3d Animations (v.09) of embryo in womb
  • 5 skin tones
  • 2 genders
  • [c] NFT-Artworks and templates for generation
  • [c] Clinic/ Birth Translation Cards for labour
  • [c] Creating a psychological framework to counteract burnout (v.06)
  • [w] Creating a default database of currently +1400 questions related to pregnancy
  • [w] Translating default database of questions into 6 languages
  • [w] Creating an audio version of the default database of questions
  • [w] Translation of audio version of the default database of questions into 6 languages
  • [c] Book #1: the baby counting book
  • [c] Book #2 - Artwork: look who is bringing the babies
  • [w] Book #2 - Layouting: look who is bringing the babies
  • [c] Website, Social Media: Conception and Template engine v.1
  • [c] UI-Design Dashboard
  • [w] development of the actual, protected communication platform
  • [c] Patreon Site
  • [c] NOWPayments integration
  • [c] getting proposals for book publishing
  • [c] Registering Stakepool to Mainnet
  • [w] Publishing articles starting from 4th July
  • [w] Whitepaper
  • [w] digital maternity log
  • [o] Starting Marketing campaigns for book #1
  • [w] Exploring blockfrost

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Roadmap after funding/voting

<u>Month 1</u>

  • Continuation of the tasks of the pre-funding roadmap
  • [w] (Wibke, Marcus, Katy, Joscha) digital maternity log
  • [w] (Marcus, Thorsten, Katy, Joscha) Whitepaper, further Tokenomics
  • [o] (Marcus, AtalaPrism) exploring Privacy Chain
  • [w] (Marcus, AtalaPrism, Blockpass, Proofspace) Exploring dID and SSI
  • [w] (Marcus, Thorsten, AtalaPrism) Exploring KYC compliance (Blockpass) and SSI integration (Proofspace)
  • [w] (Wibke, Alex) publishing book #1 online version with audio
  • [h] (Marcus, Alex) ordering book #1 paper version
  • [w] (Wibke, Marcus, Katy, Carolin, Marta) content creation, social media, promoting Stakepool
  • [w] (Marta, Marcus) exploring Blockfrost
  • [w] (Marta, Marcus) test and create minting policies for NFTs
  • [o] (Marta, Wibke) creating an audio version of the website
  • [w] (Marcus, Marta, Katy, Wibke) development of backend
  • [o] (Marcus, Marta, Katy, Wibke) Native Application Layout
  • [o] (Wibke, Marcus, Katy, Marta, Carolin) creating onboarding procedures
  • [h] (Alex) Updating to 3d Animations v.1

<u>Month 2</u>

  • Continuation of the tasks of month 1
  • [w] (Marcus, Thorsten, Katy, Joscha) Whitepaper, further Tokenomics
  • [o] (Marcus, AtalaPrism) exploring Lace wallet, Privacy Chain
  • [w] (Marcus, AtalaPrism, Blockpass, Proofspace) Exploring dID and SSI
  • [w] (Wibke, Marcus, Katy, Carolin, Marta) content creation, social media, promoting Stakepool
  • [o] (Marcus, Wibke, Katy) marketing book #1 paper version
  • [o] (Wibke, Marta, Alex) publishing book #1 online version with audio
  • [o] (Marcus, Wibke, Katy) marketing book #2 paper version
  • [h] (Marcus, Alex) ordering book #2 paper version
  • [o] (Marta, Marcus) pushing Animations to Arweave
  • [w] (Marta, Marcus) exploring Blockfrost
  • [w] (Marcus, Marta, Katy, Wibke) development of backend
  • [o] (Wibke, Marcus, Katy, Marta, Carolin) creating onboarding procedures
  • [o] (Marcus, Marta, Katy, Wibke) Native Application Layout
  • [h] (Alex) Updating to 3d Animations v.1

<u>Month 3</u>

  • Continuation of the tasks of month 2
  • [w] (Marcus, Thorsten, Katy, Joscha) Whitepaper
  • [w] (Marcus, AtalaPrism, Blockpass, Proofspace) Exploring dID and SSI
  • [w] (Marcus, AtalaPrism) exploring Privacy Chain
  • [o] (Wibke, Alex, Marcus) publishing book #1 paper version
  • [o] (Wibke, Alex, Marcus publishing book #2 paper version
  • [w] (Wibke, Marcus, Katy, Carolin, Marta) content creation, social media, promoting Stakepool
  • [w] (Marcus, Marta, Katy, Wibke) development of backend
  • [o] (Marta, Marcus) exploring Blockfrost, Vasil-Hardfork
  • [o] (Marta, Marcus) preparing NFT-Launch
  • [o] (Marcus, Marta) Preparing ISPO
  • [o] (Marcus, Marta, Katy, Wibke) Native Application Layout
  • [o] (Alex) Updating to 3d Animations v.1

Please provide a detailed budget breakdown.

Image File(3d Render. Within the platform you will be able to freely move around the baby)

We are using an average rate of $ 22,58 including insurance and taxes for our employees.

Advisors will have a payout structure based on issued tokens, deducted from the team.

Total issued tokens for the team should not exceed 6,5% (including advisors, and liquidity reserve as the deducted sum of 40% of the team tokens) of the total issued tokens. Team tokens will be vesting schedule follows the issuing schedule. We are assuming that around 67% of all tokens will be issued at the token launch. The whitepaper will elaborate further.

Budgeting Month 1 (648 hours, $‎ 23810)

  • infrastructure (20 hours + 1000 $ Hardware) 1647 $
  • digital maternity log (50 hours) 1630 $
  • development of backend / front end (76 hours) 2422 $
  • test and create minting policies for NFTs (20 hours) 342 $
  • Native Application Layout (56 hours) 1412 $
  • Updating to 3d Animations v.1 (159 hours) 2161 $
  • content creation, social media, promoting Stakepool (178 hours) 4774 $
  • creating onboarding procedures (20 hours) 551 $
  • creating an audio version of the website (18 hours) 425 $
  • publishing book #1 online version with audio (24 hours) 671 $
  • ordering 3000 books #1 (5 hours + 6260 $ printing costs) 6364 $
  • Whitepaper, further Tokenomics (15 hours) 485 $
  • exploring KYC compliance, Privacy Chain, Exploring dID and SSI (7 hours) 226 $
  • Miscelaneus 700 $

Budgeting Month 2 (648 hours, $ 29310)

  • infrastructure (15 hours + 1000 $ Hardware) 1485 $
  • digital maternity log (30 hours) 975 $
  • development of backend / front end (101 hours) 2861 $
  • pushing Animations to Arweave (26 hours) 3934 $
  • Native Application Layout (20 hours) 548 $
  • Updating to 3d Animations v.1 (155 hours) 2032 $
  • content creation, social media, promoting Stakepool (178 hours) 4774 $
  • creating onboarding procedures (38 hours) 1144 $
  • publishing book #1 online version with audio (44 hours) 1329 $
  • ordering 3000 books #2 paper version (6 hours + 6260 $ printing costs) 6346 $
  • Whitepaper, further Tokenomics (20 hours) 647 $
  • exploring KYC compliance, Privacy Chain, Exploring dID and SSI, Lace Wallet (10 hours) 323 $
  • Miscelaneus 700 $
  • Legal Counsil (5 hours) 2162 $

Budgeting Month 3 (648 hours, $‎ 17950)

  • infrastructure (20 hours + 1400 $ Hardware) 2.047 $
  • digital maternity log (40 hours) 1.304 $
  • development of backend / front end (87 hours) 2.532 $
  • Native Application Layout (21 hours) 481 $
  • Updating to 3d Animations v.1 (164 hours) 2.150 $
  • content creation, social media, promoting Stakepool (159 hours) 4.160 $
  • creating onboarding procedures (33 hours) 1.043 $
  • creating an audio version of the website (12 hours) 353 $
  • preparing NFT-Launch (30 hours) 569 $
  • preparing ISPO (32 hours) 994 $
  • Whitepaper, further Tokenomics (25 hours) 808 $
  • exploring KYC compliance, Privacy Chain, Exploring dID and SSI, Vasil (25 hours) 808 $
  • Miscelaneus 700 $

Please provide details of the people who will work on the project.

Marcus Ubani (Co-Founder, CEO / CTO)

<https://www.linkedin.com/in/marcus-m-ubani/>

Father of 4. Socialpreneur, deeply rooted in the service industry. Went from Spa-industry to creating a business around Webhosting, and digital Agency.

MA Marketing, BA international management, background in legal, design thinking, full-web-stack.

Active member of the German Society of Science in Midwifery, active member at the Institute for the Alternative Theory of Economy, Member of Nursing and Midwifery Global Community of Practice

Worked with various APIs, also in finance and transportation.

Has attracted big brands through solutions-based marketing strategies.

Wibke Ubani (Co-Founder, HR, Customer Success)

<https://www.linkedin.com/in/wibke-ubani-9445a213a/>

Mother of 4. Socialpreneur, deeply rooted in the hospitality industry.

Learned HR and customer care from the ground up in the family business, which attracted well-known politicians and celebrities.

Has attracted big brands through solutions-based marketing strategies.

Marta Portella Gonzales (Design, Frontend, NFTs, Video-production)

<https://www.linkedin.com/in/marta-portela-gonzalez/>

Rooted in esports, Marta is a versatile all-rounder.

We hired her in 2021.

Alex Barzallo Monseratte (Junior Design, Artworks)

Former design intern, now very creative junior Designer

Katy Mann (Advisor - Midwifery)

<https://glueckskinder-hebamme.de/de-hebammen-praxis-melle>

  • Two children
  • 09/1986-08/1989 three-year training as a midwife at the Frauenklinik Erfurt (MH Erfurt)
  • 09/1989-12/1991 employed midwife at the Frauenklinik Eisenach (Wartburg-Klinikum)
  • 01/1992-06/2004 employed midwife in the delivery room of the Marienhospital Osnabrück
  • 07/2004-06/2018 Midwife at Halle Hospital
  • 07/2004-06/2018 Member of the Halle/Westphalia Midwifery Community
  • 07/2014-today own midwifery practice
  • 07/2021-today teaching midwifery at the University of Bielefeld

Carolin Göring (Advisor - Midwifery)

I work at Bielefeld Mitte Hospital and have Glückskinder birth preparation course there and in the practice. I am also a freelancer and look after the women during pregnancy and in the puerperium.

I also teach emergency and paramedics in gynecology and obstetrics at the Maltese rescue service school in Nellinghof.

Dr. med. Joscha Beek (Advisor - Gynecology and Obstetrics, Health infrastructure)

<http://praxis-dr-beek.com/vita/>

  • Father of 3
  • DEGUM Level I Gynecology and Obstetrics since 2015 (current preparation DEGUM level II)
  • Certificate for the first trimester screening with neck fold measurement according to FMF Germany since 2016
  • Certificate First Trimester Scan for Triosomy (11-13 week scan) of FMF London since 2017
  • Long-standing speaker and trainers since 2013 at the district hall driver's license (CTG training, fit for the district sal)
  • Senior physician at the Christian Hospital Melle since 2016- Weekly birth planning and surgery planning consultation
  • Psychosomatic primary care in gynaecology and obstetrics since 2012
  • Colposcopy base diploma according to AGCPC since 2011
  • Antibiotic Stewardship Representative (ABS) Christian Hospital Melle
  • Quality Management Representative Christian Hospital Melle

Dr. rer. pol. Thorsten Junkermann (Advisor - Hospitals, Economics, Health infrastructure)

<https://www.linkedin.com/in/thorsten-junkermann-564593122/>

  • Managing Director of different Hospitals

  • Hospital management, hospital information system, controlling

  • active member at the Institute for the Alternative Theory of Economy

  • One success story of his many

  • Restructuring of the business area with 6 hospital and 4 hospice locations

  • Merger of hospitals under the sponsorship at the locations - d Kreuznach/Kirn, Simmern/Hsr., Saarbrücken and Neunkirchen

  • Summary of the central areas of finance, human resources, controlling, hygiene and quality management into the headquarters of the business unit - management with a focus on strategic development

  • Preparation, preparation of offers and implementation of the takeover of the previous Städtisches Klinikum Neunkirchen gemeinnützige GmbH with subsidiaries - Managing Director of Diakonie Klinikum Neunkirchen gemeinnützige GmbH - Managing Director of MVZ Diakonie Klinikum Neunkirchen gemeinnützige GmbH

  • Board member of the Krankenhausgesellschaft Rheinland-Pfalz

  • Board member Krankenhausgesellschaft Saarland

  • Member of the steering committee project "Optimization of business processes in the Stiftung kreuznacher diakonie"

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Ideally, we would become sustainable after our initiated processes. However, we might have to return to F10 or F11 if we face a slow adoption rate or $ADA drops in price due to Market-conditions.

Please describe what you will measure to track your project's progress, and how will you measure these?

  • Number of books sold

  • Number of books opened on website

  • Number of NFTs claimed

  • Number of midwives onboarded

  • Number of pregnant onboarded

  • in-app interactions between midwives and mothers

  • Number of critical cases recorded

  • Number of critical cases solved

  • Number of engaging social media followers

  • Number of users downloading Lace wallet from our link

  • Animations pushed to Arweave

  • later KYC, DIDs, SSI created

What does success for this project look like?

Our longterm-goals are:

  • Significant reduction of mortality related to pregnancy
  • Rebalancing midwives' time schedules to prevent burnout and improve efficiency
  • lowering the accessibility barriers for midwives, pregnants, babies and mothers
  • Close to 100% network coverage of midwifery for pregnancy-related work
  • Strengthened awareness and appreciation for midwives and midwife-led care
  • preserving and improving knowledge around reproductive health
  • onboarding all midwives for a decentralized governance in midwifery
  • midwives as a sovereign catalyst for the implementation of DID, SSI, and decentralized digital health records - preferably within the Cardano ecosystem

As a direct result of this funding

  • increasing awareness of midwifery and midwife-led care (the books will plant the seeds)
  • getting a kickstart to develop and grow Larissa.Health
  • creating awareness of Larissa.Health's mission
  • becoming a catalyst for Cardano, while implementing blockchain not as hype, but as a useful technology

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new project.

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