Please describe your proposed solution.

Steaming and Documentary which tells the story of the Plutus Hackaton in Argentina and its outcomes, connecting the stories of this community of developers and tell it to the world.

1. The Challenge: To share Cardano's developers ecosystem stories in the universal audiovisual language of film and streaming with the mass public and the community, in order to generate adoption focused on motivate for more developers to join to Cardano and demonstrate how this abstract and digital tool can transform lives. There will be 2 products to share this Hackaton, first a Live Streaming though different channels of the community with and impact to +20k viewers. By the other side we will film the whole event and surroundings to create a documentary that can tell the stories behind the developers ecosystem making it closer to the community.

2. Opportunities: The hypothesis is that blockchain, as an industry, and Cardano, as a project, are still in the early stages of development. Its knowledge remains exclusive to certain niches of people interested in the technology in this case the developer ecosystem. Telling the story of Cardano through a cinematographic language allows us to understand how this technology is able to adapt to people's lives. There is still little audiovisual material on the subject and almost none in Spanish.

3.- Road Map:

Stage 1: Launch of the idea, creation of the event in social networks.

Stage 2: Design and script writing.

Stage 3: Pre-production, story selection, and planning of streaming and filming.

Stage 4: Participate and streaming the whole Plutus Hackaton.

Stage 5: Shooting of the stories and surroundings (Interviews)

Stage 6: Editing and post-production.

Stage 7: Broadcasting and Distribution.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

To have a material to show the developers ecosystem in Cardano that tells the story of its network will address interest in new developers to join the ecosystem. We want to create support for the develop of this hackaton and have good audiovisual products to promote the next ones.

Cardano wants to attracts high-calibre Developers and developers have ample resources to work on platforms that suit their interests, to reach that statement we need to create tools to reach the new developers and we believe that film and streaming is the best way to expand the message from the community, this material has to be high-calibre as well to engage new people through high quality videos and streaming with a sense of community and conversations, having people around to talk with.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The risk is that streaming and videos doesn't have the necessary impact on developers from others ecosystem and not engage new people into Cardano ecosystem. We will mitigate this risk trough a good network collaborations with the whole Spanish an Latam community to spread the videos in different platforms. We have already create a big interaction with SPO, YouTube Channels and DAOs that will collaborate with distribution of this material.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Stage 1: Launch of the idea, creation of the event in social networks.

• Team meetings with Hackaton organizers
• Design graphic content for the products
• Create event in social networks
• Create content to generate interest in audience

2 WEEKS

Stage 2: Design streaming and script writing.

• Design audio recording for streaming.
• Check all the equipment for streaming and filming (cameras, mics, mixers, etc.)
• Write a documentary script, studying the content of the hackaton.

2 WEEKS

Stage 3: Pre-production, story selection, and planning of streaming and filming.

• Develop an schedule for the streamings
• Test equipment and coordinate the team for the streaming.
• Develop a filming plan to fit the script.

2 WEEK

Stage 4: Participate and streaming the whole Plutus Hackaton.

• Assist and live stream for 2 days of the hackaton.
• Interview organisers and developers.
• Share the projects and ideas born in the hackaton
• Show the develop of the activity as well the award ceremony

1 WEEK

Stage 5: Shooting of the stories and surroundings (Interviews)

• Assist and film for 2 days of the hackaton.
• Film the surroundings of the event, the city and life of some participants
• Interview organisers and developers.
• Share the projects and ideas born in the hackaton.
• Show the develop of the activity as well the award ceremony.

1 WEEK

Stage 6: Editing and post-production.

• Editing videos
• Editing audio
• Create GCs and other graphic content
• Selection of music
• Translate and subtile

1 MONTH

Stage 7: Broadcasting and Distribution.

• Upload videos in different platforms
• Share content with Cardano Community
• Create engage though social network and SEO plan

2 WEEKS

Please provide a detailed budget breakdown.

Stage 1: Launch of the idea, creation of the event in social networks.

• Director: 24 hours (15 USD per hour).
• Producer: 16 hours (15 USD per hour).

VALUE: $600

Stage 2: Design and script writing.

• Director: 12 hours (15 USD per hour).
• Producer: 8 hours (15 USD per hour).
• Streamer: 8 hours (15 USD per hour).

VALUE: $420

Stage 3: Pre-production, story selection, and planning of streaming and filming.

• Director: 12 hours (15 USD per hour).
• Producer: 8 hours (15 USD per hour).
• Streamer: 8 hours (15 USD per hour).

VALUE: $420

Stage 4: Participate and streaming the whole Plutus Hackaton.

• Director: 24 hours (15 USD per hour).
• Producer: 24 hours (15 USD per hour).
• Streamer: 16 hours (15 USD per hour).
• Cameraman: 16 hours (10 USD per hour)
• Audio technician: 16 hours (10 USD per hour)
• Tickets and accomodation: (1500 USD total)

VALUE: $2780

Stage 5: Shooting the stories and surroundings (Interviews).

• Director: 16 hours (15 USD per hour).
• Producer: 16 hours (15 USD per hour).
• Cameraman: 8 hours (10 USD per hour)
• Audio technician: 8 hours (10 USD per hour)

VALUE: $640

Stage 6: Editing and post-production.

• Director: 16 hours (15 USD per hour).
• Editor: 32 hours (10 USD per hour).

VALUE: $560

Stage 7: Broadcasting and Distribution.

• Director: 8 hours (15 USD per hour).
• Producer: 8 hours (15 USD per hour).
• Streamer: 8 hours (15 USD per hour).

VALUE: $360

<u>TOTAL: $5780</u>

Please provide details of the people who will work on the project.

Audiovisual Team: Cooking the Continent Audiovisual Collective. <https://www.facebook.com/cookingthecontinent/>

Exemplary product: <https://www.amazon.com/Cooking-The-Continent/dp/B07BHXJKRW>

Project Director: Sebastián Aravena. Chilean; architect, cryptocurrency educator, CHIL pool operator and Cardano enthusiast. <https://www.linkedin.com/in/sebasti%C3%A1n-aravena/>

Executive Producer: Rodrigo Oyarzún. Chilean; technical operator of pool CHIL, generator of human and digital networks, experience in teamwork and entrepreneurship. <https://www.linkedin.com/in/rodrigo-oyarzun-bbb94746/>

Streaming Director: Martin Ungar. Argentinian, operator of pool ITZA, Cardano content creator. <https://www.linkedin.com/in/ungarm/ >

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

YES, We will collaborate with our team expertise in videos and content creator for the community in this kind of project or others as the one we applied before to create a Cardano documentary. The last appliance we didn't get the funding but we still want to tell the stories of Cardano though videos, so this time we apply with a smaller project and we will keep participating in this incredible idea which is Catalyst for further projects. If we can get founded for this kind of small projects we can build something more ambitious like a film o series.

Please describe what you will measure to track your project's progress, and how will you measure these?

We think there is 2 main measures to track the project:

1.- Measure level of impact in our videos and streaming. We will measure it by videos platforms views, number of comments, and number of subscribers; and by comparing these metrics each month. This will show that people are watching and engaging our video content, and will indicate whether interest is growing, declining, or staying the same.

2.- We can measure the numbers of people attending to the next hackathons or developer ecosystems activities. We will measure it by taking a register of who is attended at each session, with that we can see if the developers still interested in the activities but more important if new attenders are coming trough the videos we are producing (ask for referral in registration)

What does success for this project look like?

To have videos about Cardano developers ecosystem that tells the story of its network and how this network is connected with the rest of the nodes in the world trough this activities. We will see success of this videos as an inspiration for new developers to join Cardano and to keep and motivate the existent team with the proper recognition of their work.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new proposal, but its inspired in a previously proposal that was not founded: https://cardano.ideascale.com/c/idea/381421