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<u>[ Nations' Problems we Approach to Solve ]</u>
The following statistics and conclusions are based on studies attached in the comment section of this proposal.
Considering the economy of Chile as representative for the rest of Latin America and emerging countries: over 75% of businesses are physical and depend on the local influx of customers. At the same time, 83% of small and medium businesses can't afford digital or out-of-home outdoor advertising (OOH), which are the advertising means that penetrate local audiences the most.
This defective relationship between the bankruptcy rate of small & medium businesses, and their insufficient access to advertising locally, may implicate -just in salaries- yearly losses of $500 million dollars at Chile; $10.17 billion on Latam and $21.64 billion for emerging countries.
The main reason for the high cost of promoting contents locally is that advertising markets are massively concentrated by private global corporations that do not mind whether who pays its advertising services is an international-scale company (non-local) or a small self-managed local initiative. What's more, they always prefer the highest payments.
In the global advertising market; physically, a bunch of OOH advertisers control over 85%, such as Clear Channel or JCDecaux. Digitally, just Meta and Google control more than 75%. Their fees for advertising locally are unattainable for the vast majority of society.
This dynamic affects in an even worse manner local initiatives and business models where income-generation isn't the main goal or benefit. Activities such as artistic, cultural, wellness, recreational, educational or democratic, do have a proven positive impact on the quality of life of communities and their people.
Thus, social losses provoked by the insufficient access to advertising locally are invaluable in terms of a better quality of life, for all of us and the ones to come.
<u>[ Solutions we are Developing and Testing ]</u>
Our co-operative model recognizes that within each locality there are different issues and inspirations, which Cardano's DAOs, NFTs, dApps and many projects on this Catalyst, can serve in different appropriate ways.
Taking into consideration the following fact, that 'a fundamental base of the learning -and use- curve of Blockchain and Cardano lies in the ability to conceptualize the technology and its tangible applications'; the education and visualization of practical uses of Blockchain is a central part of the average citizen adoption process.
That's why we have explored the possibilities and implications of physical digital displays located at diverse public spaces, where people could be able to see and interact with local contents, NFTs and initiatives; curated by the nearby communities through DAO, while -at the same time- it broadcasts diverse educational contents about Blockchain and Cardano dApps, promoting the onboarding to this ecosystem.
Through 'LOCAL' Tokens, users will be able to utilize DAO dynamics and curate which contents and NFTs should be broadcasted to the local infrastructure of Out-of-Home Digital Displays (OOH) at Public Spaces. As well as selecting which proposals should receive more attention and funding, in a Community-Innovation process based on Catalyst. Both types of DAO-interaction will requiere a minimum Token fee, that could also become subsidized-to-zero by the network.
Through DAO, local communities will also be able to choose the temporal advertising mix that their OOH displays will broadcast, as well as selecting the clients interested to advertise and how incomes will be used. These FIAT incomes will back-up the 'LOCAL' Token value and increase the Treasury available for funding initiatives and awarding those contents that are most valued by network users.
Other income streams that will flow into the monetary treasury (which backups 'LOCAL' Token), will come from crowd-funding and the subsidies (or monthly subscription) granted by space-administrators that value the DAO-OOH infrastructure we provide to their stakeholders. Tokens could be also used to purchase on local businesses.
In order to activate our DAO Network on certain Digital Display, to stream the best-valued contents, NFTs and initiatives of the locality, these displays will need internet connection, location validation and our Broadcasting Key. We will provide a Broadcasting Key to those local users, communities or space-administrators, that register and verify to have a Digital Display available for broadcasting. The staking of the key will enable the Airdrop of 'LOCAL' Tokens, as an incentive for maintaining the availability of the OOH Display, and the costs associated, such internet connection, electricity consumption and maintenance.
Our platform's UI for Broadcasting will be designed to respond and adjust to all kinds of Digital Displays. Manual adjustment of the resolution and sizing will also be available to confirm usability, anywhere. These Digital Displays, such as TVs, Monitors or Digital Signaling, could be the ones that are already installed. For example, many currently exist on Community Spaces such as university campuses, cultural buildings, neighbourhood centres, sport clubs, offices, etc. Also, Social Spaces such as restaurants, coffee shops or small businesses usually have them. Thus, before aiming for Public Spaces, we will approach local Social and Community Spaces; by proposing to the communities that inhabit them and, also, the administrators of this type of places.
In order to increase the local availability of OOH Displays, we will promote the recycling of TV monitors; but only if technical and energy-consumption criteria is met. For those users, communities or space-administrators that prefer having new Digital Displays, we will offer them to purchase from a growing variety of models designed by us and manufactured by our local hardware partners. At the moment, we are having conversations with Epson. While, in case our clients are interested in permitting the installation of Digital Displays in open areas, we will offer them to purchase from our variety of Protection Cases or build them using our open-source instructions.
Having infrastructure in Public Spaces, such as subway stations, bus stops, high affluence sidewalks, parks or tourist attractions would be the main goal of any locality, and it will require partnerships with authorities. The concretion of these alliances will be easier as more local people did already onboard and use DAO-OOH at certain spaces, of Community or Social type.
At certain point, after the onboarding of localities reaches a critical adoption of 0.1% from the local population, we will incentivize users to organize in order to formally solicit authorities to subsidize the DAO-OOH infrastructure: in terms of expanding Digital Display installation and . If authorities aren't aligned, users will be let to choose a mix between crowd-funding and distributing funds from the treasury to this activities of growth.
Over 80% of the income streams from the Network will be governed by the community of local users. This includes, authorities' subsidies or subscription, advertising mix and crowd-funding. ll these streams will be added to the Local Treasury, in the form of more FIAT-backed 'LOCAL' Tokens, that will serve through DAO to maintain infrastructure, incentivize new installations, as well as rewarding local contents and funding initiatives that approach local challenges.
The whole Tokenomics mentioned above, will promote the onboarding of users, communities and space administrators, even if they haven't ever used Blockchain. This model may have elements to engage into mass-adoption, in a viral manner.
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Our project seeks to empower socio-cultural ecosystems in LATAM localities.
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We deliver tools for diffusion, monetization and participation to people from the cultural world, small and medium businesses and social initiatives through our web-app.
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Our platform will be connected to physical devices present in public spaces where citizens will be able to get involved and curate the exposed contents.
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These contents are key for the communication of citizens to local authorities, so that they know the problems and solutions of their community. They will also provide a updated directory of businesses, communities and initiatives that belong to the locality.
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The above dynamics positively affect the welfare and local economy.
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The project is aligned with the following KPIs of the challenge.
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Proposers lead time on field research, Dapp development and implementation
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Dapps impact on social/financial inclusion
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Dapps impact on economic development
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Diversity of Dapp's use cases
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- Blockchain Education, easy onboarding inclusive-UI are much necessary on less-developed countries, such as Latinamericas. That's why we've focused on making an onboarding process and translating our web-app to Spanish.
- DAO Digital Displays need internet access; we aim to integrate small wifi-modems into the digital screen case, or connect it to other wifi sources (only if they're stable and secure).
- Energy consumption may be high is the Digital Display used isn't LED or others more energy-efficient. Screens such as LCD could consume and warn the hardware.
- ADA Liquidation into Local Money could be difficult for many users, that's why we're looking forward manners to directly liquidate their funds and work as a provisory exchange; or promote local businesses to accept ADA as a payment, with which we could exchange on higher volumes and less frequently.
- The project may not fit with the agenda of the local authorities, who could deny our participation on spaces they administrate. Even though, our closer-coordination with local organizations could ease out installation as a community-led activation.
- Local authorities may find uncertainty on the transparent and free-expression contents that could be displayed on the spaces they manage; denying our local participation or conditioning it.
- Possible cryptocurrency regulations may interfere on certain Latin American countries.
- There are vandalizing risks associated with the installation of Digital Display on Public Spaces; what pushes us to develop this initiatives together with the local-communities, so they care of about them and tell each other the positive impacts it may have.
- Experiencing all these problems may be necessary to scale the web-app and its digital displays to other localities and countries; moreover when we aim to decentralizing its scaling.