Please describe your proposed solution

As Cardano has been in operation for over 5 years and has experienced significant growth, it becomes increasingly difficult for individuals to grasp the entirety of its history and the key milestones that have shaped its development. The blockchain ecosystem is vast and constantly evolving, with new advancements, updates, and achievements being made regularly.

Without a consolidated and easily accessible resource, it can be challenging for individuals to gain a holistic and comprehensive understanding of Cardano's journey. They may struggle to keep up with the numerous events, technological breakthroughs, partnerships, and community initiatives that have occurred over the years.

<u>Milestones Repository</u>

We are committed to developing a comprehensive Milestones Repository that will serve as a valuable resource for documenting the historical development of our vast ecosystem. Through meticulous research and curation, we will compile the most significant milestones in Cardano's journey.

<u>Infographics</u>

We will create Cardano Timeline Infographics, showcasing key events and milestones.

<u>Cardano Timeline 2024</u>

Our infographics will include the Cardano Timeline 2024, highlighting the major achievements and advancements in Cardano's history up until August 2024.

<u>Research Timeline 2024</u>

And the Research Timeline 2024, focusing on the academic papers and specifications that have contributed to Cardano's blockchain development.

<u>Global Presence at the Cardano Summit 2024</u>

To ensure widespread visibility and engagement, we will employ a multi-channel approach.

Digital media platforms: will play a crucial role in disseminating the infographics to a global audience.

In-person promotion: our commitment to personal connections and meaningful interactions drives us to place special emphasis on in-person promotion. At Cardano Summit 2024 events taking place in various cities around the world, we will showcase our infographics, engage with attendees, and foster a deeper understanding of Cardano's evolution.

To achieve this, we are reaching out to the various organizers of the Cardano Summit 2024 located around the world to establish partnerships. Our idea is to provide them with the necessary resources, knowledge, and specifications to print high-quality infographics. They would handle the logistics of local printing and distribution of the posters to the attendees of their respective events, which will take place in November. This approach helps reduce costs and ensures that the posters reach the attendees efficiently.

We are already in contact with some hosts from different countries, and all of them have shown great interest in the proposal. Firstly, they believe that the infographics will bring significant value to the attendees by promoting discussion and engagement. Secondly, it is known that there has been a reduction in the budget for this year's Cardano Summits (one third compared to last year), so they appreciate the opportunity to have souvenirs funded for their attendees.

<u>Initial city candidates</u>

<u>Who will our project engage</u>

Our project, CTimelines, aims to engage individuals who are interested in gaining a comprehensive understanding of the significant events in Cardano's history. This includes community members, investors, developers, and anyone curious about the evolution of the Cardano ecosystem.

Each target audience will be impacted in different ways:

1. Cardano Community Members: The Cardano community members will benefit from our project by gaining a comprehensive understanding of the significant events in Cardano's history. Our infographics will serve as a visual resource that consolidates and presents the historical milestones in an accessible and engaging manner. This will enhance their knowledge of the ecosystem and allow them to have more informed discussions and interactions within the community.
2. Crypto Enthusiasts and Investors: Crypto enthusiasts and investors who are interested in Cardano will find value in our infographics as they provide a concise overview of the project's history and milestones. This will help them assess the progress and growth of Cardano over time, enabling them to make more informed investment decisions and deepen their engagement with the ecosystem.
3. Newcomers: Individuals who are new to Cardano and those who are seeking to learn more about blockchain technology will find our infographics beneficial. They will serve as educational tools that provide a structured narrative of Cardano's development, making it easier for newcomers to grasp the key concepts and milestones. This will foster a deeper understanding and appreciation of Cardano's journey and its potential impact on the broader blockchain industry.
4. Developers: Developers within the Cardano ecosystem can leverage our infographics as a reference point for the evolution of the platform. It will provide them with insights into the past achievements, technological advancements, and key milestones that have shaped Cardano's development. This knowledge can inspire new ideas, innovations, and collaborations within the community, driving further progress and growth.

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We will demonstrate our impact by creating a "Metrics of CTimelines Project Success" spreadsheet.

Note: The creation and development of NFT Collections is a metric that will be continued, but further details are not included in this proposal as they are not within its scope.

Please define the positive impact your project will have on the wider Cardano community

<u>BENEFITS THAT WE ENVISION FOR EACH minor &amp; MAJOR MILESTONE PRESENTED IN THIS PROPOSAL</u>

<u>(minor) Milestones Repository - Benefits for the Cardano ecosystem</u>

1. Preservation/Documentation: A milestones repository allows for the orderly preservation and documentation of key events in Cardano's history. This ensures that historical information is available for future reference and analysis.
2. Knowledge: The milestones repository facilitates access to information about Cardano's achievements, advancements, and significant milestones. This helps to increase knowledge and understanding of the platform's evolution, both for the community and those interested in learning about Cardano.
3. Transparency and Trust: Having a public repository of milestones promotes transparency in Cardano's development and accomplishments. This helps to build trust among users, investors, and collaborators by providing a clear overview of past milestones achieved.
4. Promotion: A well-structured and easily accessible milestones repository can serve as a tool for outreach and promotion of Cardano's achievements. It can be used to share the platform's history and milestones with the global community, potential investors, and other actors in the cryptocurrency ecosystem.

<u>(MAJOR) Cardano Timeline 2024 Infographic - Benefits for the Cardano ecosystem</u>

1. Historical context: The "Cardano Timeline 2024" infographic provides a comprehensive overview of the key milestones and events that have shaped the development of Cardano. It offers historical context and helps community members and newcomers understand the evolution of the project over time.
2. Onboarding and user adoption: The infographic simplifies complex information and makes it accessible to a wide audience. This aids in onboarding new users and potential adopters by providing them with a clear understanding of Cardano's development history. It helps users see the project's growth and potential, encouraging their involvement and adoption of Cardano's technology.
3. Education: By presenting the timeline in a visually appealing and easily understandable format, the infographic enhances education and awareness about Cardano. It facilitates the dissemination of knowledge about the project's achievements and progress, fostering a deeper understanding of Cardano's development journey.
4. Community engagement: The infographic serves as a catalyst for community engagement and discussion. It encourages community members to reflect on the project's achievements, share their experiences, and participate in conversations surrounding Cardano's growth. This engagement strengthens the sense of community and promotes collaboration within the Cardano ecosystem.
5. Cardano Brand promotion: The "Cardano Timeline 2024" infographic can be used as a powerful branding and promotional tool for Cardano. By showcasing the project's major milestones and accomplishments, it reinforces Cardano's reputation as a leading blockchain platform and attracts attention from potential investors, developers, and partners.
6. Investor confidence: The timeline infographic demonstrates the project's progress and development stages, instilling confidence in investors and stakeholders. It highlights the project's commitment to a roadmap and provides a transparent overview of Cardano's growth, which can positively impact investor sentiment and attract further support.

<u>(MAJOR) Research Timeline 2024 Infographic - Benefits for the Cardano ecosystem</u>

1. Knowledge dissemination: The infographic serves as a concise and visually appealing way to share important research milestones and advancements within the Cardano community. It helps disseminate knowledge and increase awareness about the research contributions that have shaped the Cardano blockchain.
2. Education: By presenting key academic papers and specifications in a digestible format, the infographic enhances education and understanding of the Cardano blockchain's technical foundations. It allows community members and stakeholders to grasp the significance and impact of specific research in Cardano's development.
3. Transparency and credibility: Publishing a comprehensive research timeline demonstrates Cardano's commitment to transparency and highlights the rigorous academic approach underpinning its technology. It enhances the ecosystem's credibility by showcasing the extensive research efforts and the scientific rigor that went into Cardano's design and development.
4. Community engagement: The infographic can spark interest and engagement within the Cardano community, attracting researchers, developers, and enthusiasts who are interested in the academic aspects of blockchain technology. It encourages collaboration, discussion, and further exploration of the research landscape surrounding Cardano.

• Promoting Cardano's value proposition: The "Research Timeline 2024" infographic can be used as a promotional tool to showcase Cardano's unique selling points, such as its scientific approach, academic partnerships, and commitment to innovation. It helps differentiate Cardano from other blockchain platforms and positions it as a leading blockchain project with strong research foundations.

<u>(minor) CTimelines.io Web Portal - Benefits for the Cardano ecosystem</u>

1. Centralized information: The website serves as a centralized access point where community members can access all project components, such as the Milestone Repository, infographics, and documentation. This streamlines the search and access to relevant information quickly and conveniently.

<u>(MAJOR) Global presence at the Cardano Summit 2024 - Benefits for the Cardano ecosystem</u>

1. Community Engagement: The presence of CTimelines and the distribution of posters create opportunities for engagement with the Cardano community. It fosters discussions, networking, and knowledge-sharing among participants, further strengthening the community.
2. Knowledge Dissemination: By distributing posters with the Cardano Timeline worldwide, CTimelines contributes to the dissemination of knowledge about Cardano's history and achievements. This helps to educate and inspire individuals interested in blockchain technology and encourages further exploration and innovation.
3. Visibility &amp; Seeking Supporters: Having a presence at high-profile events like the Cardano Summit enhances the visibility and branding of CTimelines. It allows the project to showcase its expertise, commitment, and contributions to the Cardano ecosystem, attracting potential collaborators and supporters.

<u>MEASURE IMPACT</u>

It is outlined in the detail of each milestone how the impact of each milestone is assessed and its acceptance criteria.

<u>SHARING OUTPUTS</u>

The project results will be made public. All the necessary information will be accessible through the CTimelines.io website.

But we will also be announcing the results on our official channels

• Twitter (@CTimelines_io)
• Telegram group (<https://t.me/ctimelines>)

We look forward to leveraging the connections established with hosts and event attendees to foster collaborations and contribute to other educational projects that seek to benefit from our work.

With the results of the research conducted in the project, we will continue to assess topics of interest to the community that require exploration to shed light on their historical development.

Examples of these could include:

• Cardano Governance Timeline
• Cardano TVL/DeFi Timeline
• Cardano CIPs Timeline
• Cardano Project Catalyst Timeline
• Milkomeda (Cardano Sidechain) Timeline
• Cardano Developers/Tooling Timeline
• Etc..

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Our main objectives are as follows:</u>

1. Establishing a comprehensive historical record of the most significant events in the Cardano ecosystem's history. We will measure it based on the number of events recorded.
2. Presenting this information in a user-friendly and accessible manner to cater to a diverse audience. We will measure it based on the quantity and quality (user feedback) of the published infographics.
3. Becoming the go-to platform for individuals seeking to delve into Cardano's rich history. We will measure it based on the number of visits to the website.
4. Providing a reliable source of reference for other educational initiatives.
5. Promoting awareness on a broad scale by strategically maximizing digital dissemination and physical presence at various global events. We will measure it based on the number of views and shares (digital content), as well as the number of attendees impacted at in-person events (physical content).

<u>And we are the right team to undertake this task</u>

Beyond the individual capabilities, skills, and backgrounds of each team member, the most compelling evidence is that we have been working for a year, and we have achieved everything so far without external funding.

We have already demonstrated our ability by creating an initial version of the Cardano Timeline infographic, developing an MVP of the web portal, and establishing a presence at various global in-person events such as:

• Cardano Plutus Hackathon 2022 in Buenos Aires, Argentina
• Cardano Summit 2022 in Buenos Aires, Argentina
• Cardano Summit 2023 in
• Buenos Aires, Argentina
• Vancouver, Canada
• Seoul, South Korea
• Oslo, Norway
• London, UK
• Blockchain in RIO Event in Rio de Janeiro, Brasil
• CIP-1694 Governance Workshops in
• Buenos Aires Argentina
• La Plata, Argentina
• Punta del Este, Uruguay
• Edinburgh, Scotland
• Cardano Center events in Cape Town, South Africa
• Among others..

MVP of the CTimelines.io web portal it's already in development

Photograph with Lars Brünjes (Education Director at IOG)

At the Cardano Plutus Hackathon 2022 in Buenos Aires, Argentina

Photograph showcasing our presence at the Cardano Summit 2022 in Buenos Aires, Argentina

Photograph at the Cardano Summit 2023 London, UK with Host Chris Warren

Photograph at the Cardano Summit 2023 Seoul, South Korea with Host Oscar West

On the other hand, we have strong connections with ALDEA DAO and LATAM Cardano communities, which provide us with valuable connections and access points to tap into other resources within the ecosystem.

We have actively participated in workshops such as the CIP-1694 Governance workshops.

This gives us easier access to the Cardano Summit hosts, allowing us to present our idea to them.

Cardano Timelines being distributed at the CIP-1694 governance workshops

<u>Edinburgh Scotland CIP-1694 Closing Governance Workshop</u>

Photograph of Charles Hoskinson (Cardano Founder) observing the Cardano Timeline.

<u>Cardano TVL Flipping Chart Bar Race</u>

We are the creators of the animated infographic Cardano TVL Flipping Chart Bar Race.

Which was viewed by over 130K people in less than 48 hours and retweeted over 300 times.

This demonstrates that we not only identify the needs of the community but also execute them.

Post1: <https://twitter.com/jotapippo/status/1678139372393099265>

Post2: <https://twitter.com/jotapippo/status/1739310075817185417>

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: <u>Milestone 1 - Milestone Repository, Branding &amp; Cardano Timeline 2024</u>

Expected Timeline: 8 Weeks (W1 to W8)

Main Tasks:

• Create CTimelines branding.
• Establish milestone repository structure.
• Research &amp; Curate "Cardano Timeline" milestones.
• Cardano Timeline 2024 Infographic design.
• Distribute material across digital platforms.

Acceptance criteria:

• Collecting at least 80 relevant events to incorporate into the infographic.
• Publish the Cardano Timeline 2024
• Reach at least 5,000 individuals across all platforms where the content is distributed.
• Collaborate with at least one YouTube channel with a minimum of 1000 subscribers, by developing, through an interview, the story of research in Cardano.

Evidence:

• CTimelines Brand Book.
• Cardano Timeline 2024 source files (image and video format).
• Set public access to the CTimelines milestone repository structure + collected milestones

Milestone 2: <u>Milestone 2 - Web Portal &amp; Research Timeline 2024</u>

Expected Timeline: 8 Weeks (W6 to W13)

Main Tasks:

• CTimelines Web Portal design and React JS Layoout development.
• Research &amp; Curate "Cardano Research Timeline" milestones.
• Research Timeline 2024 Infographic design.
• Distribute material across digital platforms.

Acceptance criteria:

• Collecting at least 50 relevant events to incorporate into the infographic.
• Publish the Research Timeline 2024
• Have an MVP of the CTimelines web portal with at least both timelines published.
• Reach at least 5,000 individuals across all platforms where the content is distributed.
• Collaborate with at least one YouTube channel with a minimum of 1000 subscribers, by developing, through an interview, the story of research in Cardano.

Evidence:

• Set public access to the CTimelines milestone repository structure + collected milestones.
• Research Timeline 2024 source files (image and video format).
• Publish of the CTimelines Website MVP + GIT source code
• Report summarizing metrics and providing links to the content distributed across various platforms.

Milestone 3: <u>Milestone 3 - Global Presence at Cardano Summit 2024</u>

Expected Timeline: 8 Weeks (W9 to W16)

Main Tasks:

• Establishing partnerships with 5 to 15 Cardano Summit 2024 event hosts.
• Coordinating and managing logistics for printing materials, shipments, and deliveries for events.
• Logistics and documentation of CTimelines presence during events, including capturing evidence.

Acceptance criteria:

• Have a presence at a minimum of 5 events in 5 different countries worldwide.
• Impact at least 500 attendees.

Evidence:

• Published Events section in the CTimlines WebPortal.
• Registration Form results for Cardano Summit 2024 Host.
• Addition to the web portal of a section featuring all the events where CTimelines has been present. Including metrics and photographic evidence.
• Report on the impact, including metrics and feedback format, resulting from the success at events.

Final Milestone: <u>Final Milestone: Project Management &amp; Review and Future Planning</u>

Expected Timeline: 24 Weeks (W1 to W24)

Main Tasks:

• Analyze viewer data and feedback to assess the impact of the marketing plan.
• Planning for Future Content (Research potential future flavors)

Acceptance Criteria:

• Comprehensive analysis report of viewer data and feedback.
• Documented plan for future content development.

Evidence:

• Impact analysis report including viewership data and feedback summaries.
• Future content development plan with objectives and strategies outlined.
• Close-out video and report.

These milestones are designed to ensure that each phase of the project is completed with high standards, providing clear and measurable outcomes that contribute to the overall success of the project.

Who is in the project team and what are their roles?

<u>Core Team</u>

• Juan Manuel Castro Pippo (Jotape)
• Juan Franscisco Razzini
• Mauro Hernán Falcone (Mou)

<u>Supporting Team</u>

The support team will consist of committed and dedicated individuals who will provide assistance in various areas to ensure the success of the project, while also playing a key role in networking and content dissemination at Cardano events worldwide.

<u>Juan Manuel Castro Pippo (Jotape)</u>

<u>Profile picture</u>

<u>CTimelines Roles</u>

• CTimelines Founder
• Project Manager
• Community Manager
• Research and consolidation of the history of Cardano
• Coordination and logistics

<u>Professional background</u>

Over 10 years of experience in the financial industry, including more than 5 years of hands-on experience as a systems storage administrator.

Over the past five years, I have dedicated my time and efforts to gaining an in-depth understanding of the Cardano protocol and its ecosystem.

<u>Reference Links</u>

• <https://twitter.com/jotapippo>
• <https://www.linkedin.com/in/jotapippo/>
• <https://medium.com/@jotapippo>

<u>Juan Franscisco Razzini (Juancho)</u>

<u>Profile picture</u>

<u>CTimelines Roles</u>

• Infographics Designer

<u>Professional background</u>

32-year-old graphic designer, passionate about creativity and innovation.

Currently working in a television production company, where I apply my design skills to create unique and captivating audiovisual pieces.

Lately I have been learning about 3D modeling, which has allowed me to explore new forms of expression in my work as a graphic designer.

<u>Reference Links</u>

• <https://www.linkedin.com/in/juan-razzini/>
• <https://www.behance.net/juanfrazzif00d>

<u>Mauro Hernán Falcone (Mou)</u>

<u>Profile picture</u>

<u>CTimelines Roles</u>

• Branding
• UX Designer

<u>Professional background</u>

Graphic designer with more than 10 years of experience working both freelance and under a dependency relationship.

<u>Reference Links</u>

• <https://www.linkedin.com/in/mauro-hernan-falcone/>
• https://twitter.com/mauricio_hf

Please provide a cost breakdown of the proposed work and resources

The estimated budget for this project is 19.801 USD (and 943 hs).

Considering ADA exchange rate at the time of submitting this proposal (May 12, 2024) of 0,42 USD/ADA, and a price fluctuation margin of 15%.

We have taken a value of 0,357 USD/ADA.

<u>Project budget 19.801 USD at 0,357 USD/ADA is equivalent to</u> 55.465 ADA.

55.465 ADA represents 1% of the "Catalyst Open: Ecosystem" Budget Challenge (5.500.000 ADA)

55.465 ADA represents 0,11% of the Fund12 Budget (50.000.000 ADA)

Budget Breakdown Summary

Milestones Breakdown and Project Schedule Full Detailed

https://docs.google.com/spreadsheets/d/1G3OrFDArfgiVEZcJ0omgwM3NuE1R0UzswAgEUl_RrI4/edit?usp=sharing

<u>Task Preview</u>

We have already started working on some tasks. We are beginning to advance on them, confident that the project, given its high value proposition, will be funded in Fund 12.

Tasks that we have already started and their completion percentages:

• Branding: 100%
• Web Design - CTimelines.io (React JS Layout): 60%
• Create milestone repository structure: 30%

To properly assess the risks, it is important to understand that this project is primarily composed of three key components:

1. Research and compilation of the most significant milestones in the history of the Cardano ecosystem and documenting them.
2. Designing and publishing infographics based on the generated milestone repositor
3. Promoting and disseminating the Infographics
4. Through digital platforms (digital infographics, live streams, etc.)
5. At multiple global events of the Cardano Summit 2024

Successful execution of 3.b point may face certain challenges.

Firstly, our dependence on the Cardano Summit 2024 events taking place as scheduled in November 2024 introduces a potential risk. Although this risk is deemed highly improbable due to the extensive planning involved and the worldwide scale of the event.

Secondly, our ability to achieve successful partnerships with the hosts of the Cardano Summit 2024 events is pivotal for the effective promotion and distribution of the Cardano Timeline posters to the attendees. While we have already established contact with several hosts who have shown strong interest and willingness to collaborate, there remains a slight inherent risk. To mitigate this risk, we plan to forge partnerships with more hosts than necessary, ensuring a contingency plan in case of unforeseen host cancellations.

By leveraging the credibility and expertise of the hosts, who are often prominent members of the community, previous event organizers, Cardano ambassadors, and experienced Stake Pool Operators (SPOs), we can establish a solid foundation for the successful implementation of the project.

While there are inherent risks in the execution of this project, we have taken proactive steps to mitigate them through establishing partnerships, and leveraging the credibility of the hosts involved.

How does the cost of the project represent value for money for the Cardano ecosystem?

Despite being a low-budget project, it offers significant value for the Cardano community.

Some reasons why the cost of the project represents excellent value for money:

• Accessibility: CTimelines empowers users to gain a comprehensive understanding of the platform's evolution <u>without the need for extensive research</u>.
• Education: The infographics serve as educational tools that engage both newcomers and seasoned members of the community. The visually captivating infographics condense complex historical information into <u>easily digestible formats</u>.
• Promotion: CTimelines plays a crucial role in promoting Cardano's achievements and innovations to a <u>wider audience</u>. The infographics can be shared across various social media platforms, conferences, and events, encouraging more people to learn about and adopt the Cardano ecosystem.
• Enhancing Community Cohesion: As CTimelines showcases the history of Cardano, it <u>strengthens the sense of community</u> and collective identity among users.
• Long-Term Value: The infographics produced by CTimelines serve as a <u>lasting record of Cardano's milestones and progress</u>. This long-term value allows community members to revisit and learn from Cardano's history at any time.