Please describe your proposed solution

The crypto world is rapidly evolving, yet many projects fail to communicate their innovations and value propositions effectively. This communication gap hinders their ability to attract users, investors, and partners, limiting their growth and the overall advancement of the ecosystem. Effective public relations (PR) are crucial for building trust, gaining visibility, and establishing a reputable brand in the competitive crypto market.

By organizing a PR-focused workshop as a side-event at the Cardano Summit 2025, we directly address the need for stronger communication skills among crypto projects. This platform allows us to leverage the summit's diverse audience, including media, influencers, and project leaders, to maximize learning and networking opportunities. The workshop format encourages interactive learning, practical exercises, and direct feedback, making it highly effective for participants.

This side-event will engage:

• Crypto Project Teams: Developers, marketers, and leaders seeking to improve their PR skills.
• PR and Communication Professionals: Experts who will share insights, strategies, and best practices.
• Media Representatives and Influencers: To provide their perspectives on effective crypto communication.
• Cardano Community Members: Interested in learning about marketing and PR to support their projects or investments.

The impact will be measured through:

• Skill Improvement: Pre and post-workshop assessments to evaluate the enhancement of PR skills.
• Participant Engagement: Monitoring active participation, questions asked, and interactions during the workshop.
• Feedback Surveys: Gathering immediate and follow-up feedback to gauge the effectiveness and application of the workshop content.
• Follow-Up Success Stories: Documenting how participants have applied their new skills to improve their project's visibility and engagement.

Our workshop is uniquely tailored to the needs of crypto projects, focusing specifically on PR and media engagement challenges in the blockchain space. This approach ensures that the content is highly relevant and immediately applicable, providing participants with tools and knowledge that can transform their communication strategies.

The primary beneficiaries are the participants who will gain enhanced PR skills, leading to better project visibility and credibility. The Cardano ecosystem benefits as improved communication contributes to a more robust and transparent community, attracting more users and developers.

Please define the positive impact your project will have on the wider Cardano community

The success of this workshop will:

• Strengthen Project Communications: Enabling projects to more effectively share their stories and innovations.
• Enhance Ecosystem Visibility: As projects improve their PR, the entire Cardano ecosystem gains more attention and credibility.
• Foster Professional Growth: Equipping individuals with skills that contribute to their professional development and the success of their projects.

Impact will be measured by:

• Enhanced Communication Skills: Through before and after analysis of participants’ PR strategies and outputs.
• Increased Media Coverage: Monitoring the media and online mentions of projects before and after applying the workshop learnings.
• Participant Testimonials and Case Studies: Collecting and sharing stories of how the knowledge gained has been applied.

Outputs and opportunities will be shared through:

• Workshop Summary Report: A comprehensive document outlining the event, key learnings, and participant progress.
• Media Articles and Blog Posts: Sharing insights and success stories with the broader community.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have a proven track record of organizing workshops and educational events, particularly in the tech and crypto sectors. Our team includes experienced PR professionals, event organizers, and content creators who are deeply embedded in the Cardano ecosystem and committed to fostering growth and learning.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Curriculum Development and Speaker Engagement

• A: Milestone Outputs: Develop a detailed workshop curriculum tailored to crypto PR; confirm speakers and panelists.
• B: Acceptance Criteria: Curriculum approved and speakers confirmed.
• C: Evidence of Milestone Completion: Curriculum documents, signed speaker agreements.

Milestone 2: Milestone 2: Marketing and Participant Registration

• A: Milestone Outputs: Launch a marketing campaign to promote the workshop; open and manage participant registration.
• B: Acceptance Criteria: Marketing KPIs met; target number of participants registered.
• C: Evidence of Milestone Completion: Marketing reports, registration database.

Milestone 3: Milestone 3: Event Execution

• A: Milestone Outputs: Conduct the full-day PR workshop, including presentations, panel discussions, and breakout sessions.
• B: Acceptance Criteria: High participant engagement and positive feedback.
• C: Evidence of Milestone Completion: Session recordings, participant feedback forms, photos.

Milestone 4: Milestone 4: Post-Event Follow-Up and Impact Report

• A: Milestone Outputs: Analyze feedback, measure skill improvement, and document case studies of participant success.
• B: Acceptance Criteria: Detailed impact analysis and documented improvements in communication for participating projects.
• C: Evidence of Milestone Completion: Post-event report, case study compilation.

Final Milestone: Final Milestone: Comprehensive Event Summary and Future Recommendations

• A: Milestone Outputs: Complete a comprehensive summary of the workshop, including learnings, outcomes, and recommendations for future events.
• B: Acceptance Criteria: Report provides clear insights and actionable recommendations.
• C: Evidence of Milestone Completion: Final comprehensive report, future event framework.

Who is in the project team and what are their roles?

Chris Flato: Chris breaths esports and gaming every day. He once managed Communications for ESL, the world's largest esports company, and his extensive network is matched only by his confidence in his gaming skills. He is doing what a CEO does, attending all possible conferences and making sure everybody is paid at the end of the month.

Nils Lassen: Nils brings years of PR and communications experience within and outside the gaming and esports ecosystem to our yellow house. As an all-rounder, he leads the operational business and supports our clients like a loyal husband in good times and bad. So, as a wise woman once said: “If you liked it then you shoulda put a ring on it”.

Please provide a cost breakdown of the proposed work and resources

Cost Breakdown

• Curriculum Development and Materials: 10,000
• Speaker and Panelist Fees: 20,000
• Marketing and Promotion: 15,000
• Venue and AV Equipment: 10,000
• Participant Materials and Swag: 10,000
• Catering and Networking Functions: 15,000
• Staff and Operational Costs: 10,000
• Post-Event Analysis and Reporting: 10,000
• Contingency Fund: 10,000

If the Cardano Summit even happens in 2025

How does the cost of the project represent value for money for the Cardano ecosystem?

This project provides excellent value for money by:

• Direct Impact on Project Success: Enhancing PR skills directly contributes to the visibility and credibility of projects, leading to greater success and investment.
• Leveraging Expert Knowledge: Using experienced professionals ensures high-quality content that can significantly impact participants' capabilities.
• Building Long-Term Capacity: Skills learned in the workshop will continue to benefit the projects and the ecosystem long after the event, promoting sustained growth and development.

This side-event is designed to empower participants with the PR tools and knowledge they need to effectively promote their projects, fostering a more vibrant, successful, and interconnected Cardano community.