Please describe your proposed solution.
◆Reasons for approaching
- Currently, no magazines or websites objectively analyze and compare cryptocurrencies and blockchain projects in Japan.
- Cardano often needs to be more understood, undervalued, and confused with other cryptocurrencies.
- Media outlets need to sufficiently highlight and prominently portray the superior attributes of the Cardano Blockchain.
◆Our Solution
Recognizing those problems, we propose to publish a journal that analyzes in detail and objectively compares cryptocurrencies and blockchains. We will collaborate with the famous Japanese publisher, Futabasha, to bring this fabulous great magazine to Japan and the world.
◆Project end-users aim
- Investors and newcomers to the cryptocurrency/blockchain sector
- Executives of firms in the cryptocurrency/blockchain industry
- Developers and related professionals.
◆Project demonstrates outcomes
- The book sales amount.
- Confirm Periodic Publishment
- (desirable) Cardano adoption by companies through our magazines
◆The uniqueness of this solution
- Through detailed, objective, and unbiased analysis and comparison, readers will naturally acknowledge the superiority of the Cardano Blockchain without skepticism, allowing Cardano to highlight itself from other blockchains.
- By collaborating with the renowned publisher Futabasha, we can rapidly expose more people to Cardano. This presents a golden opportunity to enhance Cardano's brand visibility and recognition.
◆Why this is important to Cardano
- to support the true information of Cardano for outside companies will be strong supporter for Cardano adoption
- the information by the traditional and popular publisher can be defeat Crypto FUD, which is quite serious problem for Cardano
- Our project aim to establish not one time magazine but periodical Crypto Magazine tends to Cardano. Our project can generate long term impact for Cardano
Our solution
In our project, we will publish Crypto Magazine from famous Japanese publisher Futabasha.
Futabasha was established in 1948 in Japan. There are many famous Japanese Manga products and also popular magazines and books published by Futabasha.
- In our Magazine, we will introduce the correct information for Cardano. Also we will compare to other crypt like Ethereum, Solana, Matic…
- We will open a feedback system. We will take into consideration the feedback from community to issue what community want to read.
From the viewpoint that we write in “context and problems” here is our details to issue the content of magazine
Copy and paste: detail solution
Context and problems
Since cardano has original and strong advantages such as high security non-locked staking, smartcontract, eUTXO and others, the comparison in a fair method is the best method. If we only take Cardano information, we can not reach out to the people. However, there is no publisher who performs such a fair comparison, at least in Japan.
Even with world wide views, there is a quite small number of publishers. Therefore, the popular Cardano persons in Japan and the represented Japan Cardano community members cooperate with the director of the popular Japanese Publisher(Futabasha) for the publishing of Crypto magazines.
There is always misunderstanding and FUD when it comes to information about Cardano. Cointelegraph, CoinDesk, and Coinpost in Japan, which are famous in the crypto world, are also very minor media from the perspective of the non-crypto industry.
On the other hand, in Japan, there are many media and influencers who describe incorrect knowledge about Cardano, and it is still described as a casino coin. There is also a lot of incorrect information, such as the existence of a lock period for staking.
The bad image of virtual currency as a whole is also a big problem. Currently, Bitcoin and Ethereum are recognized as presice words, but for ordinary people, there is almost no distinction between Cardano, Polygon, Solana, etc. For this reason, many people perceive it as a low-ranking coin that does not even appear in the TOP100.
Against this background, social implementation and practical application in Japan and the increase in the number of general ADA holders are sluggish. Similar problems may exist outside the country. The world of cryptocurrencies is basically a competition for market share, and it takes a lot of time and money to change the blockchain used. The change to Cardano, a non-EVM chain,especially comes with various problems.
However, from a global perspective, there are still few businesses related to virtual currency, and it is also true that new entrants can be expected. From this point of view, it is important to have existing industries, including Web2 and infrastructure, understand Cardano accurately and emphasize its outstanding characteristics such as durability.
It is very effective as one of the shortest means for the popularization of Cardano to convey the correct appeal of Cardano in the virtual currency information introduced by comprehensive magazines based on a neutral standpoint. Focusing on the durability and effectiveness as a blockchain, transaction fees, decentralization and functionality of staking, if you make an accurate comparison, there is no part where Cardano is inferior to Ethereum. It will be understood that the system And I think it is significant that such neutral and truthful information was sent out by a traditional and authoritative magazine company, and that it is translated into Japanese and conveyed to the world.
From this point of view, we propose the publication of a cryptocurrency magazine that imparts information about cryptocurrencies in a neutral manner while aiming to convey the appeal of Cardano published by Futabasha. The first two issues of the magazine will be published over a period of seven to eight months. If this plan goes well, we will make a similar proposal for Catalyst Fund 11 and plan to issue a total of four volumes. However, if the number of sales of these magazines stabilizes, Futaba will be able to continue to publish continuous cryptocurrency magazines that do not rely on Catalyst, in which we will be able to convey the latest information on Cardano.
In the first issue, we will explain the Japanese tax system related to virtual currency and BTC, ETH, (BNB), XRP, and ADA from the top of the market capitalization as representative virtual currencies. If it is emphasized that this is the order of market capitalization, Cardano is a blockchain of the same class as BTC, ETH, and XRP, which are already recognized in Japan, and is equipped with staking functions, smart contracts, and multi-asset functions. As a system that is doing it, it will be correctly recognized that it is the second giant next to ETH. In addition, various projects in Japan will be introduced, and it will be understood that they are due to Cardano's own funding program, Catalyst, and it will be possible to emphasize Cardano's uniqueness.
In the second issue, we plan to touch on the details of the smart contract implementation system and the actual procedure for NFT issuance. As a result, it will be possible to solve major misunderstandings in Cardano development, and contribute to the generalization of dcSpark's Paima, which is currently actively spreading in Japan, and the various smart contract implementation support systems that are scheduled to operate. We will also set the theme to look at new Cardano-related solutions such as AtalaPrism and Hydra, and compare them with other systems.
In any issue, is it possible to reflect the opinions of the Cardano community in Futabasha's editorial policy, and from what angle can we appeal the appeal of Cardano? We will consider this in detail. Also, as a neutral magazine, I think it is important to fully explain the attractiveness of BTC and ETH. Rather than simply and directly promoting Cardano, our editorial policy aims to increase the market size and awareness of the entire virtual currency. We believe that such a wide-ranging magazine layout will ultimately convey the appeal of Cardano to many users.
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
◆This Proposal targets the goal of the Challenge
- to outreach true and correct informations, such as it is not necessary to use plutus nor Haskell to mint tokens(NFTs) and to send tokens. the word “Smart contract” of Cardano is different from Ethereum and other EVM systems.
- to achieve periodic magazine, we make the always new Cardano information on book stores.
- to make entrance way for Cardano adoption. the companies and persons can get practical informations and the address and persons, they should be contact to.
◆Impact of our proposal on the Cardano ecosystem
- We can make (suggestion of ) the Cardano good news by cardano community itself. We will solve less information and FUD problem of Cardano.
- to increase the Cardano new holder/project from other chains
- to increase the Cardano adoption examples by outside companies.
◆The value our proposal brings to the Cardano ecosystem
- to make new ADA holder
- to make new adoption examples of Cardano chain
- to inform Cardano latest great news for ordinary peoples
Our proposal is to use the credibility of famous magazine companies to compare Cardano with other chains from a neutral standpoint.
We will achieve the eradication of FUD by At the same time, we will cover all the information you care about when adopting Cardano, and at the same time, we will open the way to social implementation by clearly specifying the groups that seek advice when entering.
Dissemination from a well-known magazine company known by ordinary people who are not related to crypto will greatly contribute to increasing the number of general holders who are not investors necessary for Cardano to spread worldwide.
How do you intend to measure the success of your project?
Quantitative/qualitative indicators to measure project success
- the book sales
- the total number of the volume ( we target to make periodic)
- (desirable) the number of the Cardano adoption companies/organizations
Impact on Cardano's productivity and growth in the short term
- the PR of Cardano project with correct informations will increase ADA holders
- to encourage startup Cardano project by magazine interviews
Impact on Cardano's productivity and growth in the long term
- the total image up of Cardano, and defeat FUD and old non-good informations
- to increase Cardano adoption companies gradually
- through these, to increase Cardano holders and ADA prices.
Please describe your plans to share the outputs and results of your project?
◆Plan to disseminate project outputs
- our project itself (the Magazine itself can be distribute our project)
- if the sales is good or get other support, we will translate our magazines
- to inform magazine informations to Cardano community
◆How to share output/results when project completion
- since we make real product (paper Magazine), the marketing itself is share
- we use influencer SNS, Eastern Town hall, Cardano Community
◆Directions for using the results obtained from the project for further research and development activities
- to make periodic magazines (we hope to make popular Crypto magazine standard by our project)
- to make new Cardano adoption by large companies (already we have made test collaboration on other Catalyst project)
Output:
We will inform Cardano community the result of the sells of our magazine through SNS and community tools.
However, everyone can check our resupt through independet data from our team such as Amazon sells ranking or something. Our project itself is a kind of information but is also a product (Magazine).
Result
Our project result can encourage Enter to Cardano blockchain in terms of both ADA holder and Cardano project. We will emphasize Cardano advantage and release interview by Catalyst proposers. Also we provide a connection with development companies. This project will enhance Cardano at Japan. And We hope resemble project will be started at other countries.