Please describe your proposed solution.

We are proposing a unique way to promote cross-chain collaboration other than a bridge by allow other people to listen to their favorite Music NFTs on Cardano from other blockchains. Our Music NFT Media Player be cross-chain compatible which will help users from other blockchains to discover our Cardano. This will also allow us to make partnerships for instance with projects from other chains to have them work with other musicians in Web 3.0. We will fully develop our SoundRig Media Player here on Cardano as a proof of concept to attract other blockchains to come to Cardano.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

Breaking down the barriers between blockchains will allow musicians to flow seamlessly from one blockchain to the next as well as their fan bases. This will improving the growth of each blockchain by onboarding new musicians and new consumers. By becoming cross-chain compatible it will require us on-boarding developers familiar with each blockchain.

At present we are looking to create partnerships with multiple projects on other blockchains to gain traction. We are establishing agreements with various Metaverse projects on other blockchains for example (<https://harmonyworld.one/>) to provide their musical content for their project such as concerts & in common areas, etc.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Risks: Not getting funding to allow us to on-board the necessary Devs to allow us to continue to expand to other blockchains.

The solutions we have for solving this potential hurdle are:

• Launch Primary sales to get small amount of working funds from fees
• Having self funded enough to get the marketplace developed will allow for secondary sales and an addition revenue stream
• Potentially offering paid promotional services (ex: Boosted artist will appear higher up in the category list or search result queue)

Risk: Difficulty to attract users from other blockchains

The solutions we have for solving this potential hurdle are:

• Media player attracts new consumers from other more establish music blockchains
• On-boarding web2 musicians with existing fan bases to again help with primary sales
• Strategic partnerships with projects on Cardano and other blockchains which will help our visibility as well as increase our brand credibility.
• Attend conventions for other blockchains and build brand awareness

Risk: Difficulty growing a community/customer base

The solutions we have for solving this potential hurdle are:

• Onboarding musicians from Web2 with existing fan bases to help grow a new consumer base in Web3
• Strategic partnerships with other projects to increase brand awareness as well as increase awareness of Web3 music on Cardano
• Working with the musicians on Cardano to help unify their fans on our platform to encourage organic growth

Risk: Difficulty making our marketplace cross-chain compatible

The solutions we have for solving this potential hurdle are:

• Building out our Cardano marketplace will allow us to generate a consistent revenue stream to finance R&D.
• We could potentially build on Milkomeda which is a more EVM friendly option

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Roadmap

• Music NFT Media Player
• Release Date: July 28, 2022
• Connect to other Cardano wallets to play music on the Music NFT Media Player
• Release Date: Sept 28, 2022
• Connect Metamask/other blockchain wallets to play on our media player.
• Enables users to listen to their music from other blockchains on one interface, create a playlist, and connect to wallets from other blockchains to listen to their favorite music NFTs.

Please provide a detailed budget breakdown.

Media Player Cross-Chain Integration - $2,500 (50hrs)

Marketplace Cross-Chain Backend - $15,000 (210hrs)

Brave integration: $20,000

Team and Developer Growth - $7000

Marketing - $5500

Please provide details of the people who will work on the project.

Tobias Steffen

• CEO at LE4F.AGENCY, Integration Partner Lead for https://www.nft-maker.io/.
• Onboarding and integration partner of exclusive NFT-Maker clients since Sept. 2021, initiator and artist behind https://www.cxvenant.art/, with early roots in the music event industry as stage builder.

Sunny Basra

• Partnerships Manager at https://www.le4f.agency/, Artist & Client Relations Manager at https://www.nft-maker.io/.
• Tech and Marketing Copywriter. BA (Hons) Hotel Management with considerable experience in Luxury Concierge catering to international Royalty, VIPs and C-Suite Executives. Author of children’s book The Secret Lives of Monsters & Legends

Quintin Bray-Stone

• Founder of DaBand.io, Project lead on “Cardano for Ukraine” a charity concert which raised 1200$ to feed 37 families for a week. Bachelor of Science in Nursing (2017), 8 years of training as a classically trained violinist, entrepreneur and crypto enthusiast.

Nhan Nguyen

• Founder of https://nftjam.io/ & Lead Backend Engineer at The university Admissions Centre, Australia.

Tuan Pham

• Backend Dev for https://nftjam.io/ & Full-stack Software Engineer at The University Admissions Centre, Australia.

Timothy Vang (@TheHiddenOrder)

• Events Coordinator for Cardano Community Afterparty Consensus Austin 2022
• Our Attendees: https://www.meld.com, https://iohk.io/, https://www.binance.us/, https://cardanofoundation.org/, https://metamask.io/
• Tim is currently serving on active duty in the United States Air Force. While in Japan, he has extensive project management experience, including coordinating bilateral events between the Japanese and U.S. Embassies. He also has experience as a community outreach coordinator, coordinating over 73 community events and festivals and building relationships with the Department of Defense, the U.S. Ambassador, and local Japanese American cities.

EQ Puradirezja

• Founder & frontman of Humania & The Hums.
• Music producer, songwriter, musical director for Humania & other big artist & bands in Indonesia since 1992
• The Program Director at PT. Java Festival Production.
• Concept & Music Director for Urban Jazz Crossover & JazzCotheQue.
• Music Curator, Consultant, Judge, Mentor, Lecturer.
• Music Industry Activist since 1996, Head of PR in AMPLI - Indonesian Musicians & Songwriter Alliance. (ampli.id).
• With 30 years of experience in the music industry he always gave his heart & soul for his vision & mission to revolutionize the Indonesian music industry with the Cardano blockchain.

Heru Singgih

• Founder, Programmer, Producer & songwriter for Humania music and The Hums.
• Head of Events & Promotion for Plaza Indonesia retail mall since 2004 to 2009.
• F&B business owner and Director of one Regional Owned Enterprise State Province
• Bachelor of Arts Visual Communication at KVB Sydney, Australia.

Darma Wardhana (@darmaforlife)

• Co-founder of KITA Coin and KITA Cardano Indonesian community.
• Chief of Demajors Records Digital Blockchain Community Builder.
• Co-founder of The Hums
• Part of the team of Synchronize Festival Lifetime Ticket NFT.
• A local DJ that has been involved in many local underground dance scene movements since 1999.
• Part of the Demajors Records, who is also recognized as the biggest Indonesia independent music distributor with over 900 list catalog of local musician artists and a team behind the biggest local festival called Synchronize Festival.
• Darma's next aim is to bring the local musician to step into a new way of much greater solution than the previous one using the Cardano blockchain technology.
• https://www.kitacardano.com
• https://www.demajors.com
• https://www.synchronizefestival.com
• <https://nft.synchronizefestival.com/>

Abang Edwin SA a.k.a Bangwin

• Co-founder of the Hums
• Business Manager of Humania (The band and it’s digital initiative)
• Touted as one of the pioneers of online community in Indonesia, since 2000
• Founder of Bangwin Consulting, a digital business consulting since 2012

Humania / Music Production Credential

• Humania 1st Album: "Terserah" 1994. Hits songs: Terserah, Putih, Basa Basi. Won BASF Award: Best Reggae Song.
• Humania 2nd Album: "Sehabat Lama" 1996. Hits songs: Bersama, Jelita, Bersama. Won BASF Award: Best R&B Artist and MTV Award: Best Music Video for "Ya Udah"
• Humania 3rd Album: "Interaksi" 2000. Hit songs: Lepas Kendali, Interaksi, Terlena.
• JazzCotheQue Compilation Album 2011.
• Music Producer & Songwriter for Maliq & D'easentials, Indra Lesmana, Glenn Fredly, Andien, Marcell, Ermy Kullit, Art of Tree, Tohpati, Angel Pieters, etc.
• Humania 1st Single: "Waktu Kian Berarti" for Candra Darusman 2018.
• Humania 2nd single: "Semua Sama" 2019.
• Humania 3rd single: "The Art of Letting Go" feat Maizura 2019. Events & Festivals:
• Jakarta International Javajazz Festival - PT. Java Festival Production (2004-2015).
• Jakarta International Soulnation Festival - PT. Java Festival Production (2008- 2013)
• Jakarta International Rockin'land Festival - PT. Java Festival Production (2009- 2013).
• Habibie Festival - PT. Kairos Indonesia. (2016- 2017).
• KulFest Yogyakarta - 2017.
• Chainsmokers Live in Concert - Town Square Group (2018)
• 234 Urban Jazz Crossover - Concert Tour 2007-2010 by Dji Sam Soe - Sampoerna.
• JazzCotheQue & Union Live Events since 2008.

Matthew Reed - Sound Rig US Ambassador

• Background in Entertainment Business from Fullsail University with a concentration in music/video production.
• Worked in strategic communications and project management with the United Service Organization (USO).
• Worked with notable artists such as:
• Omarion, Plies
• Loyd Bank
• Anthony Hamilton
• Crystale
• Ja Rule
• J.Yuille
• Ted Nugent
• Tom Calderone the president of VH1 (formerly of MTV)
• Uncle Cracker
• Charlie Daniels Band
• Masters in International Relations from the University of Minnesota
• Juris Doctorate in Criminal Law from William Howard Taft Law (attorney fast track)
• Bachelors in Criminal Justice from Troy State University
• Master Science in Intellectual Property Law from Abraham Lincoln School of Law
• 23 years of military service with the United States Army Special Operations Command.
• Has served as a Senior Targeting Sergeant
• Air Traffic Controller
• Senior Public Affairs Chief. As a Senior IO chief, he has mastered Crisis Mitigation, Public Affairs Operations and Mass Communications. Being a member of the Inform and Influence community he is a reputable subject matter expert of Multi-Media Management to include visual information, still photography, motion picture photography, video or audio recording, graphic art and design. Lastly, in
• Founded Lights Out Records (2004)
• Founded On My Grind (OMG) Productions (2008)

Olaymika Oyebanji - Ambassador to Nigeria

• Web 3.0 writer
• Translates blockchain documents in: Swahili, Afrikaans, Hausa, Yoruba, Igbo, Fulfulde, and Tiv.

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

If we are not funded we will return to Catalyst in a later round for further funding because we need to continue to support and build on Cardano.

Please describe what you will measure to track your project's progress, and how will you measure these?

We will measure our project progress by reaching launch date milestones.

• Music NFT Media Player
• Release Date: July 30, 2022
• Cross Chain Compatibility & Brave integration
• Release Date: September 28, 2022

What does success for this project look like?

Success will be achieved in two parts:

1. Cross-chain compatible media player available on SoundRig.io
2. Cross-chain marketplace established being compatible with at least one other blockchain

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New one.