Please describe your proposed solution.
We are going to make a series of 3 viral videos over the course of the next 6 months in cooperation with a professional film maker. Series will include interviews with influential people and current Cardano builders and users who believe in Cardano’s future. Videos will be distributed through both our crypto and non-crypto partners on our and their social media.
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
Marketing of Cardano as a whole is a big problem that we as investors and community can directly feel in the speed of which adoption progresses. Doing marketing for the whole Cardano doesn’t really fit into any other category of Fund 10 and we feel this lack of marketing issue should be addressed somewhere and Catalyst Open seems like a good fit.
How do you intend to measure the success of your project?
Success of the project will be measured by cumulative number of views on all media combined where videos will be shared. Other measure of success is harder to quantify, like many marketing and branding campaigns, and that is number of new users onboarded into Cardano space. We hope to see a steeper curve of new wallet addresses created but we realize that our initiative will be just a part of puzzle of other activities and overall environment in blockchain world. We believe that this effort still makes sense and is necessary to onboard general public and we hope that other initiatives will follow and in collaboration Cardano will be getting more media coverage.
Please describe your plans to share the outputs and results of your project?
Videos will be public of course and will lead viewers to online resources where their Cardano journey can start right away.