, IdeaFest[2], and Catalyst School[3]; as part of the proposal, we aim to work with Enterprenerdy[4], Emurgo[5], local Universities, and IOG's Catalyst Team.
Proposed Solution: Cardano StartUp Week
This proposal is about running virtual events in January/February 2022 to develop entrepreneurs in Vietnam and Indonesia. The event aims to upskill entrepreneurs to develop market opportunities based on Cardano.
The purpose of the event is to build startup founders and Distributed Autonomous Organisation (DAO) collaborators. We are not building startups! Our intent is to educate. Focusing on experience-based learning by providing a soft way for the general public to access entrepreneurship and blockchain technology without risk.
The event will happen over four weeks:
Virtual Networking (Week 1 & 2): The first two weeks of the event is about Networking. Getting registered participants to meet each other, discuss their ideas and aspirations. Tutorial sessions will be held to help upskill and familiarise people with business design tools.
Pitch and Team-Up (Start of Week 3): All participants come together for the opening event where individual participants can give a 60-second pitch of a project idea they want to pursue. People vote with their feet by choosing to join a team.
Learn and Work (Week 3 & 4): Over the next two weeks, teams start working together. Mentors are assigned. Special sessions are run with experts. Teams are encouraged to validate their ideas with potential customers. Throughout the two weeks, each team will have four 30min pitch sessions with a panel of mentors that help them refine their pitch and Catalyst Proposal.
Pitch (End of Week 4): All participants come together for the closing event. The pitch! Each team is given five minutes to present their market problem and their solution to a panellist that ask questions. To pitch every team must have submitted their proposal to Catalyst. When all presentations are given the audience will pick the winning teams. Prizes will be awarded. We all celebrate! At the conclusion of Fund 8, Catalyst Voters choose who to fund.
The event will focus on Cardano Blockchain solutions and place emphasis on using Business Model Generation, Customer Development approaches and the use of analytical tools like Lean Startup, the Platform Design Toolkit, and Wardley Mapping.
By the time proposals are submitted in Fund 8, entrepreneurial teams will have formed, worked together, finished customer testing, and developed robust business models.
What Success Looks Like
The event is planned to finish on conclusion of the second week of Catalyst fund 8, Feburary 2022. Teams will be submitting proposals to Catalyst Fund 8 as part of their work.
At the end of the event, at least 15 teams have managed to complete the process and submitted proposals to Catalyst Fund 8. Individuals complete the event with new skills, connections, and inspiration to continue their Cardano journey.
Key Performance Indicators
For Entrepreneurs Startup Month, participation:
- Reaches 100 individuals that form into at least 20 teams.
- At least 15 teams submit proposals.
- At least 3 proposals that are funded in Catalyts Fund 8/9
At the end of the event:
- We have increased our social media presense by 1000 followers.
- The event is covered by four major media outlets.
After One Month:
- Event Team formed, project plans and budgets finalised.
- Event Website and Social Media Accounts established.
- Event Online registration setup.
- Event Promotional content (blogs/video) developed.
- PR and promotion of the event started.
After Two Months:
- Mentors, Judges and Registrations all confirmed
- Event underway and is being run.
After Six Months:
- First event successfully completed and we are planning another improved event.
- Three teams have turned into three funded projects that are activily building on Cardano.
After Twelve Months:
- The Cardano Start Month/Week is an established event on the Asian Cardano Calendar.
Intellectual Property
All our source code is licensed under the Apache License 2.0 - see our LICENSE file for details. Our published content is licensed under the Creative Attribution-Non-Commercial-ShareAlike (CC BY-NC-SA) License v4.0.
Budget
Please see attached proposed plan for a detailed budget breakdown with planned activities.
- Core Team $10,500 USD: including project management, content production, comunity management, and adminstration.
- Supporting Team $3,500 USD: Mentors, judges, special guests.
- Marketing and Communication $5000 USD: Media Visit, Influencer collaboration, Google/IG ads
- Contingency (%5): $1,000 USD
Attachments
The following attached document is the in-depth overview of the following; What Success Looks Like, KPIs, Roadmap, Milestones and Budget.
References
[1] Venture Centre: https://www.venturecentre.nz/
[2] IdeaFest: https://catalyst-swarm.gitbook.io/catalyst-swarm-genesis/july-2021/catalyst-idea-fest-july-2021
[3] Catalyst School: https://linktr.ee/CatalystSchool
[4] Enterprenerdy: https://entreprenerdy.com/
[5] Emurgo: https://emurgo.io/