Please describe your proposed solution

We propose to create a user-friendly mobile app (iOS and Android) that enables users to participate in and create Cardano projects and DAOs with ease. Under the hood, the app functions as a non-custodial wallet, but to the user, it provides an intuitive interface to join and interact with different aspects of the Cardano ecosystem. The app aims to lower the barrier to entry, making onboarding into Web3 as seamless as joining any Web2 community.

Key functionalities include:

1. Creation and Management of Agora DAOs: Utilize an open-source and audited library of Plutus scripts for on-chain treasury management for Cardano projects.
2. Custom Community Off-Chain Governance: Create, manage, and participate in flexible off-chain governance actions that leverage Cardano native assets or community XP for voting power in polls, open polls for crowdsourcing ideas, and forums.
3. Community Incentive and Reward Programs: Enable projects to create custom incentive programs to incentivize, align, and activate their user base. Users can also configure rewards for their community contributions.

Clarity has engaged with several large enterprises interested in adopting decentralized principles, including LIV Golf, StartEngine, All-In Podcast, and LA Galaxy. The common feedback is the necessity for an extremely simple onboarding process. While adding social logins could simplify the process, we believe that providing a seamless non-custodial wallet experience empowers users to fully leverage Web3 capabilities as they become more knowledgeable.

Decentralization is about fundamentally reshaping how communities collaborate and make decisions, not just forming a DAO. At Clarity, we aim to help communities move beyond traditional structures and embrace the next level of decentralization. A significant part of this vision is delivering a seamless user experience.

We have received feedback from multiple projects and partners emphasizing the need for a seamless onboarding process to encourage adoption. By collaborating with Vespr to integrate a non-custodial wallet into our app, we aim to lower the barriers to entry and provide a user experience comparable to Web2 applications.

Please define the positive impact your project will have on the wider Cardano community

Our project's success will significantly enhance user adoption and engagement within the Cardano ecosystem by providing an accessible and user-friendly mobile application. By lowering the barrier to entry, we aim to onboard millions of new users, including those unfamiliar with blockchain technologies. This influx of users will:

• Expand the Ecosystem: More users mean more opportunities for projects and services within Cardano.
• Foster Innovation: Easier access encourages entrepreneurs to build new applications on Cardano and new users to join these new communities.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team has over three years of experience building community management and DAO infrastructure within the Cardano ecosystem. We have successfully delivered projects that required both technical expertise and strategic business development. Our capabilities include:

• Technical Expertise: Proficient in blockchain development, mobile app development, and smart contract implementation.
• Strategic Partnerships: Established relationships with key players like Vespr and various enterprises.
• Project Management: Proven track record of delivering complex projects on time and within budget.

We have validated the feasibility of this proposal with Vespr and both team are confident we can deliver on this proposal.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Create Custom Vespr Application and Set Up for App Store and Play Store Release

• Deliverables:
• Development of the custom app integrating Vespr's non-custodial wallet functionality.
• Preparation for submission to the App Store and Google Play Store.

Success Criteria: Proof of submission to App Store and Playstore.

Milestone 2: Milestone 2: Private iOS App Release and Testing

• Deliverables:
• Release of the app to a closed group of testers on iOS.
• Onboard Strategic Partners to start operating and onboarding users for feedback.
• Collection of feedback and identification of issues.

Success Criteria: Screen Recording of using test app on mobile apple device.

Milestone 3: Milestone 3: Private Android App Release and Testing

• Deliverables:
• Release of the app to a closed group of testers on Android.
• Collection of feedback and identification of issues.

Success Criteria: Screen Recording of using test app on mobile android device.

Milestone 4: Milestone 4: User Feedback and Iteration

• Deliverables:
• Analyze user feedback from private releases.
• Implement necessary improvements and bug fixes.
• Enhance user interface and experience based on feedback.

Success Criteria: 3 google forms responses with feedback on the app.

Milestone 5: Milestone 5: Full Release and Marketing Campaign

• Deliverables:
• Official launch of the app on App Store and Play Store.
• Execute a marketing campaign to promote the app and drive user adoption.
• Ongoing support and updates post-launch.

Success Criteria: Comarketing with Vespr via a tweet or blog post or twitter space about the partnership.

Final Milestone: Milestone 6: Close-out Report and Video

• Deliverables:
• Comprehensive close-out report documenting the project’s progress, milestones, challenges, and outcomes.
• Creation of a professional video showcasing the app, its features, user feedback, and the overall development journey.

Success Criteria: Screen recording of App in app stores.

Who is in the project team and what are their roles?

Logan Panchot

• Role: Business Development
• Logan is a graduate at Stanford University, former professional soccer player and believer in the potential of DAOs. At Clarity, Logan is responsible for business operations, community growth, and client adoption.

Justin Schreiner

• Role: Full Stack Developer
• Justin has a background in Computer Science and is a Plutus Pioneer. At Clarity, Justin is responsible for business operations, talking with users, and implementing improvements to the platform.

Matt Laux

• Role: Full Stack Developer
• Matt is an engineering graduate from Texas A&M with experience in full-stack development. At Clarity, Matt is responsible for creating a scalable and secure Governance application for the Clarity community.

Please provide a cost breakdown of the proposed work and resources

This proposal cover all expenses to build out this product and the licensing fees to keep it operating for 12 months.

Milestone 1: Create Custom Vespr Application and Set Up for App Store and Play Store Release

• Cost: 150,000 ADA
• Deliverables:
• Development of the custom app integrating Vespr's non-custodial wallet functionality.
• Preparation for submission to the App Store and Google Play Store.

Milestone 2: Private iOS App Release and Testing

• Cost: 75,000 ADA
• Deliverables:
• Release of the app to a closed group of testers on iOS.
• Onboard Strategic Partners to start operating and onboarding users for feedback.
• Collection of feedback and identification of issues.

Milestone 3: Private Android App Release and Testing

• Cost: 75,000 ADA
• Deliverables:
• Release of the app to a closed group of testers on Android.
• Collection of feedback and identification of issues.

Milestone 4: User Feedback and Iteration

• Cost: 50,000 ADA
• Deliverables:
• Analyze user feedback from private releases.
• Implement necessary improvements and bug fixes.
• Enhance user interface and experience based on feedback.

Milestone 5: Full Release and Marketing Campaign

• Cost: 75,000 ADA
• Deliverables:
• Official launch of the app on App Store and Play Store.
• Execute a marketing campaign to promote the app and drive user adoption.
• Ongoing support and updates post-launch.

Milestone 6: Close-out Report and Video

• Cost: 75,000 ADA
• Deliverables:
• Comprehensive close-out report documenting the project’s progress, milestones, challenges, and outcomes.
• Creation of a professional video showcasing the app, its features, user feedback, and the overall development journey.

Clarity is collaborating with Vespr to build a non-custodial wallet that enables streamlined and user-friendly access to Cardano projects and their governance, treasury management, and gamified incentive/reward programs. This partnership is essential for delivering a seamless user experience in our app.

How does the cost of the project represent value for money for the Cardano ecosystem?

Investing in this project provides significant value to the Cardano ecosystem by:

• Accelerating Adoption: Lowering the barrier to entry will attract new users, including those unfamiliar with blockchain, expanding the user base.
• Enhancing Ecosystem Utility: Providing an easy-to-use app encourages more projects to build on Cardano, knowing there is an accessible platform for users.
• Fostering Innovation: By making it easier for enterprises and communities to adopt decentralized principles, we encourage innovation and diverse use cases within the ecosystem.
• Community Growth: Increased participation in governance and community activities strengthens the ecosystem's resilience and decentralization.

The requested funds will be utilized efficiently across development, testing, and promotion to maximize impact and ensure a high return on investment for the Cardano community.