Please describe your proposed solution.
<u>Project Brief:</u>
CatalystCon 22 is a 2-day virtual event taking place in December of this year. Its purpose is to celebrate the success stories of Catalyst and to act as an attraction for external stakeholders to attend. Similar to large annual convention shows, the aim is to strike the right balance between speeches, presentations and live demos of soon-to-be-released products. Think a virtual mashup of ComicCon[1], CES[2] and YC's Summer Career Expo[3].
To achieve this, we need your help. We need to involve our own stakeholders, both on the product and community side, in order make this happen.
To that end, we are starting with an Africa Spotlight. A full program of speakers, workshops and product demos focused primarily on the African market. This program will take place on day 2 of the event and run either concurrently with the main agenda, or become the main day 2 agenda, depending on demand and other factors.
<u>Target Audience:</u>
- Developers, Entrepreneurs and Creatives based in Africa, or with an Africa-focused product.
<u>Marketing Strategy:</u>
- A 3-month campaign beginning in September, utilizing Wada's country hubs for increased coverage.
- Each segment will have its own marketing campaign, highlighting their specific interest on posters and promotional material.
- These materials will be distributed both online and offline, where applicable.
Main stakeholder: Wada (<https://wada.org>)
We are currently in talks with several other Catalyst community builders in order to host events this year.
If you are interesting in partnering, running a session or holding a booth, contact [email protected].
CatalystCon - "By the community, for the community"
Please describe how your proposed solution will address the Challenge that you have submitted it in.
<u>Challenge Description and KPIs:</u>
Number of new Africa-based users onboarded onto Cardano: (High)
- The pre-event marketing campaign will be targeting an audience beyond Cardano, in order to bring new users in.
Number of new Africa-based Catalyst members: (High)
- The Day 2 workshops will be used to onboard new members into the Catalyst ecosystem, after an introduction on Day 1.
Local partnerships formed: (High)
- CatalystCon aims to be the annual meeting place for external businesses, investors and government institutions to view the best products and services to emerge from Catalyst over the past year.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
<u>Risk Management:</u>
Event Quality: The Wada team successfully delivered a 2-day Catalyst Conference last year with over 100 participants from 15+ countries. Their team of educators, presenters, technicians and translators will be on hand to ensure the event is delivered to a high standard.
Technical Requirements: For the CatalystCon 22 Africa Spotlight, we will use the same streaming and collaboration platforms commonly used for similar Catalyst events.
Inclusion: By engaging several stakeholders and partners, we can ensure that the event has as wide coverage as possible. Our translation teams will be set up for multiple languages and country-specific teams will have the opportunity to present in their own languages.