<u>Main deliverable:</u>

A 2-day, virtual Catalyst Convention, hosted by Wada and partners, in order to highlight leading projects in the ecosystem, facilitate discussion and run workshops for new members.

<u>Project Brief:</u>

First day:

• Project Spotlights
• Project Demo Exhibitions
• CatalystCon Awards

Second Day:

• Challenge exhibitions
• Onboarding Workshops
• Proposer/CA Workshops
• Panel Discussions
• Exclusive 'Meet-the-team' breakouts

<u>Experience & Tools:</u>

Our team has extensive experience hosting online events, conferences and workshops. We bring expertise from the podcast world, start-up sphere, and have been Catalyst contributors since the beginning. Our wide array of partnerships across the Catalyst ecosystem ensures that every relevant topic will have some coverage. The tools we intend to use will be a blend of Zoom, Slido and Miro to deliver a highly interactive, highly-impactful virtual event.

• Zoom Events: <https://events.zoom.us/>
• Slido: <https://www.sli.do/>
• Miro: <https://miro.com/>

<u>Marketing Strategy:</u>

• Target Audience: Catalyst community (Voters, CAs, Proposers), Cardano enthusiasts, Developers, Entrepreneurs, and Firms that are looking for funding, community, and blockchain solutions.
• Channels: Wada Website, Partner Websites, Twitter, Instagram and LinkedIn.
• Ad Campaigns: FB, Instagram, Twitter (30-days)

<u>Future of CatalystCon:</u>

• 2023 Live Event (Location TBD)
• VR/XR-enabled events
• Multi-lingual translation services
• Events hosted at Cardano Community Hubs
• Jobs Fair and CC Hackathon

This proposal will address several key objectives across various challenge, both past and present, that help to further grow the Catalyst ecosystem.

<u>Challenge Objectives:</u>

• Cross-Chain Collaboration
• New Member Onboarding
• Community Events
• Proposer Outreach
• B2B Solutions

<u>Risk Management:</u>

Quality: The Wada team successfully delivered a 2-day Catalyst Conference last year with over 100 participants from 15+ countries. Their team of educators, presenters, technicians and translators will be on hand to ensure the event is delivered to a high standard.

Technical: For the inaugural CatalystCon, we will use the same streaming and collaboration platforms commonly used for similar Catalyst events.

Attendance: Through a coordinated effort by Wada, partners and the wider Catalyst network, we can begin promoting the CC22 as early as April, leading into a 3-month marketing campaign. Given that overall Catalyst participation currently ranges in the 50K+ range, we are confident we can reach our attendance numbers.

Inclusion: By engaging several stakeholders and partners, we can ensure that the event has as wide coverage as possible. Our translation teams will be set up for multiple languages and country-specific teams will have the opportunity to present in their own languages.

<u>Roadmap</u>: (After successful funding)

First 30 Days:

• Engage partners and get agreements on participation.
• Draw up schedule and proposed speakers, panelist and teams.
• Marketing campaigns created.
• Website completed.

3 months:

• Confirm all speakers, panelists and team demos.
• Open applications for team exhibition booths.
• Marketing campaigns started.
• Voting tool developed and tested.

6 months:

• Reconfirm all speakers, panelists and teams.
• Release schedule on social media.
• Test run-throughs for both days.
• CatalystCon event start-date.
• Event completion.

Post-launch:

• Feedback gathered via survey and team sessions.
• Phase II proposal for live CatalystCon 2023.

<u>Budget:</u>

• Team fees: Project management, events planning, hosting, facilitation and coordination $12000
• Judges, speakers and panelists: $8000
• Website and Platform costs: $3000
• Translation and language services: $3000
• Prize fund allocation: $5000
• Developer fees: $3000
• Referral incentives: $2000
• Voting tool development: $1500
• Branding & Marketing: $1500

Total Budget: $39,000

Proposed Budget: <u>$28,000</u>

Funding Gap: To be addressed in Fund 9 or with external funding methods. The event will take place once this proposal is funded.

<u>Core Team & Roles:</u>

Josh F - Global Lead @ Wada

Funded Catalyst conference host, challenge setter and active Catalyst member since Fund 2. <https://linkedin.com/in/joshfielding>

Mercy A- Coordination Lead @ Wada

Has a combined 25+ years' experience in Project Management and Engagement (West Africa, Canada) Healthcare (UK, Canada) and brings a wealth of experience and passion to this project. Mercy is responsible for WADA coordination, and building partnerships. https://www.linkedin.com/in/mercy-tachie-menson-77b10931/

Megan H - Education & Events Lead @ Wada

<https://www.linkedin.com/in/megan-hess-5b853292>

Richmond O - Marketing & Design Lead @ Wada

Richmond is a graphic designer with over 10 years of experience in logo designs, print and poster designs, business card designs, 3D signage, and mounting billboards. He holds a Higher National Diploma in Graphic Design from Takoradi Polytechnic, Takoradi-Ghana. Richmond is a blockchain enthusiast and is actively part of the Cardano project catalyst community.

<https://www.linkedin.com/in/richmond-oppong-054689b4>

Daniel D - Website & Infrastructure Lead @ Wada

Daniel is a Front End web developer. He holds Bachelors of Science in Information Technology from Bluecrest College and Professional Diploma in Software Engineering from IPMC Ghana. He is passionate about Cloud computing, Cyber Security and Decentralized Applications. He was a Community Advisor in Catalyst fund 7 and Catalyst Challenge Team Lead for ‘Scale-UP Cardano’s Community Hubs’ challenge settings for fund 8. He envisioned using Blockchain Technology to bridge the gap between human capabilities and machine learning (AI & IoT).

<https://www.linkedin.com/in/daniel-david-lezu-7ba04b24/>

+ Wada network <https://wada.org/about-us>

Main stakeholder: Wada (<https://wada.org/>)

<u>Relevant Partners:</u>

Catalyst Swarm

<https://catalystswarm.com/>

Catalyst School

<https://catalyst-swarm.gitbook.io/the-catalyst-school/>

Gimbalabs

<https://www.gimbalabs.com/>

<u>Key Metrics:</u>

• No. of Event Sign-ups
• No. of Event Attendees
• No. of new Proposers/CAs Onboarded
• No. of Collaborations/Partnerships created
• No. of Catalyst project participants
• No. of unique pieces of content created (articles, videos, posts)
• Social media engagement metrics
• Approval rating of attendees (post-event survey)

<u>What Success Looks Like:</u>

At least 200 attendees present at CatalystCon 2022, with 30+ projects participating and 50 new members onboarded to Catalyst.

Success of the event will be communicated on the CatalystCon website, the Wada website, Partner websites and in Catalyst Townhall.

<u>Past Proposals (Funded):</u>

• Catalyst Conference 2021:
• <https://cardano.ideascale.com/c/idea/340017/>
• Proposer Workshops:
• <https://cardano.ideascale.com/a/dtd/WADA-Proposer-Workshops/366968-48088>
• Scale-up Outreach:
• <https://cardano.ideascale.com/a/dtd/Scale-up-WADA-s-Outreach-Program/366982-48088>

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Interested in contributing or partnering? Join us today at https://t.me/CatalystCon, or get in touch by contacting [email protected].