Please describe your proposed solution.

By actively involving the community in our initiatives, we aim to foster a sense of ownership, collaboration, and knowledge sharing. Our approach prioritizes inclusivity, accessibility, and the utilization of various channels, both digital and in-person, to engage a diverse range of community members.

Central to our strategy is the belief that a strong community can drive innovation, contribute valuable insights, and attract new developers and hodlers to the Cardano ecosystem. Through our initiatives, we seek to empower community members, nurture their skills, and provide platforms for them to showcase their contributions.

The impact of our solution will be demonstrated through tangible metrics and qualitative feedback. We will measure community participation, social media engagement, workshop attendance, and the growth of collaborative projects within the Cardano ecosystem. Additionally, we will actively seek feedback from community to gauge the effectiveness and relevance of our initiatives. By analysing these indicators, we can continuously improve our programs, adapt to community needs, and showcase the positive impact Brazilian community is making on the Cardano ecosystem.

Why São Paulo?

Entrepreneurial City Index

> São Paulo leads the overall ranking of the best cities to undertake in Brazil. The capital is the largest financial center in the country, and stands out in the infrastructure indices - especially in the areas of interurban transport and urban conditions that are more appropriate and favourable to business development - and Access to Capital, being the champion in terms of venture capital received relative to GDP. In 2022, the average time to open a business in São Paulo was 1 day and 5 hours, with an average of approximately 9,865 calls per month for opening a business.

Startup ecosystems

> São Paulo advanced 3 positions in the global ranking of startup ecosystems between 2021 and 2022, now occupying the 28th position. It is the only city in Latin America in the Top 30. SP has been standing out in technological entrepreneurship, mainly with Fintechs and Proptechs. It houses 12 of the 22 Brazilian unicorns. It concentrates a total of US$ 13 billion in venture capital funds, almost triple the global average. Access to public policies to support startups and funding programs are factors that encourage location in the city.

University institutions

> São Paulo is the city with the most higher education institutions in Brazil, having 166 institutions, an amount higher than that presented in 24 of the Brazilian states. In 2021, the city's institutions served more than 893,000 students, with 34,331 teachers in practice. Approximately 28% of higher education institutions in São Paulo have a grade equal to or greater than 4 in the Preliminary Course Concept (CPC).

Graduates in higher education

> More than 142 thousand higher education students enter the job market each year in São Paulo. The field of “Business, Administration and Law” is the one with the highest number of new graduates. In 2021, there were 52 thousand graduates, 37% of the total. “Health and well-being” and “Education” are also quite representative.

Creative economy hub

> The creative economy plays a growing role in generating value and jobs. The city of São Paulo has great relevance on the national scene, concentrating 15.7% of the formal jobs in the sector in Brazil. The average salary is also a differentiator in the city, 73% higher than the national one.

Industrial hub

> São Paulo is an economic space that houses practically all divisions of activities listed in the National Classification of Economic Activity (CNAE), from clothing manufacturing to administrative support services, from retail to legal and accounting activities, from pharmaceutical products to information technology services. Still with a strong presence of industries in its territory, São Paulo remains a hub for complex sectors of the industry, such as chemicals and pharmaceuticals.

Source: Negócios SP (prefeitura.sp.gov.br

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This proposal aims to educate Brazilians about Cardano and provide them with a tangible opportunity to make a real impact by participating in Project Catalyst. By offering educational resources and support, we'll empower Brazilians to understand the potential of Cardano and actively contribute to its growth and development.

The benefits of this proposal to the Cardano ecosystem and the Brazilian community include:

• Driving innovation and entrepreneurship in Cardano:

• By educating Brazilians about Cardano, we aim to inspire and enable them to develop innovative projects and entrepreneurial ventures within the ecosystem.

• This fosters a culture of innovation and creativity, attracting new ideas and solutions that contribute to the ecosystem's growth.

• Increasing community engagement and participation:

• Through education and awareness, we'll encourage more Brazilians to actively participate in Project Catalyst, the platform for community governance and funding.

• This expands the pool of contributors and voters, ensuring a diverse range of perspectives and ideas that drive decision-making and project funding.

• Organizing events to bring the development ecosystem together:

• Creating a platform for experts to showcase their work, share insights, and network with other community members.

• Encouraging collaboration and collective problem-solving, strengthening the ecosystem's bonds, and attracting more experts to collaborate and share their knowledge.

• Creating opportunities for rewards and recognition:

• By participating in Project Catalyst, Brazilians have the opportunity to receive rewards and recognition for their contributions.

• This incentivizes active involvement, motivates individuals to make a real impact, and fosters a sense of ownership and pride in the Cardano ecosystem.

Overall, this proposal aims to empower Brazilians to engage with Cardano, driving innovation, and entrepreneurship while offering a real pathway to make a meaningful impact. By educating and involving the Brazilian community, we strengthen the Cardano ecosystem, expand its reach, and foster a vibrant and diverse community of contributors and ADA holders.

How do you intend to measure the success of your project?

To measure the success of our project and assess its impact on the Cardano ecosystem, we will utilize the following metrics:

Social media analysis:

• Analyzing social media platforms to track engagement, reach, and sentiment related to our project.
• Monitoring comments, messages, and mentions to gauge community interest and feedback.

Feedback forms:

• Collecting feedback forms from participants in educational programs, events, and workshops.
• Gathering insights on satisfaction, perceived impact, and suggestions for improvement.

Attendance to workshops:

• Tracking the number of attendees registered and present at our workshops and events.
• Assessing the level of community involvement and interest in our initiatives.

Github project follow-up:

• Monitoring the progress and activity of our project on GitHub.
• Tracking contributions, updates, and engagement from the developer community.

In both the short and long term, our project aims to have a positive impact on Cardano's productivity and growth. By increasing community engagement, fostering entrepreneurship, and promoting knowledge sharing, we anticipate the following effects:

• Expansion of the Brazilian Cardano Community members base and increased community involvement.
• Promotion of innovation through a diverse range of educational content (Documentations, Translation, Workshops, Animated videos, social media posts, etc…).
• Development of sustainable ventures and entrepreneurial opportunities within the ecosystem.
• Establishment of a strong community network that supports knowledge sharing and collaboration.
• Enhancement of the overall reputation and value proposition of the Cardano ecosystem.

Please describe your plans to share the outputs and results of your project?

We have robust plans in place to share the outputs and results of our project with the Cardano community and beyond.

Our strategies for spreading the project's outputs over 8 months and sharing the impact and opportunities are as follows:

Communication channels:

• We will utilize various communication channels, including social media platforms (Twitter, Instagram, Facebook, TikTok), Cardano Forum, and Telegram groups, to share project updates, educational content, and announcements.
• Regular updates and engaging content will be posted on these channels to keep the community informed and involved.

Dedicated platforms:

• We will create dedicated platforms to centralize our project outputs and make them easily accessible to the Cardano community. This includes a GitBook documentation repository, a LinkTree with links to our educational resources, a YouTube channel for video content, and a GitHub repository for project development.

Collaboration and partnerships:

• We will actively seek collaboration opportunities with other Cardano projects, communities, and influencers.
• By partnering with community, we can amplify the reach and impact of our project outputs, engaging with a broader audience and facilitating cross-pollination of ideas.

Community events and presentations:

• We will participate in community events, conferences, and meetups to showcase our project outputs, onboard and educate.
• Presentations, workshops, and panel discussions will provide opportunities to engage with the Cardano community, experts, and enthusiasts, enabling us to share insights and gather feedback.

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║ Follow Us! - @CatalystBrasil ║

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| GitBook | LinkTree | Youtube | Twitter | Instagram | Facebook | Pinterest | TikTok | Telegram | Github |

What is your capability to deliver your project with high levels of trust and accountability?

Throughout Fund 9 and the entirety of Fund 10, we have been operating on a voluntary basis.

Our primary output, which encompasses our collective efforts, can be found in our Gitbook.

Our team includes:

1. Catalyst Funded Proposer: We have successfully secured funding from the Cardano community for previous projects, demonstrating our ability to deliver on proposed initiatives.
2. Catalyst Projects Manager: With experience in Catalyst and Cardano project management, our dedicated manager ensures efficient execution and goal attainment.
3. Social Media Producer: A skilled professional specialized in producing engaging content for social media platforms, helping us effectively communicate and connect with the community.
4. Video Producer: Our talented video producer assists in creating high-quality educational content to enhance the learning experience for the Cardano community.
5. Transparent Documentation: We maintain comprehensive documentation of our research process, project progress, and adherence to Cardano reporting requirements, ensuring transparency and accountability.

Continuous Engagement: We actively engage with the Cardano community, seeking input, addressing concerns, and incorporating suggestions to foster collaboration and community involvement.

Open Source Project: Our outputs, materials, and resources are openly shared with the Cardano community, promoting accountability and encouraging community participation.

We seek to produce professional looking content, accessible and inviting.

About Catalyst Brasil:

<https://youtu.be/rUP3MrfDJPo>Clique aqui para o vídeo em Português.

What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for our project are as follows:

1. Increase awareness and adoption of Cardano and engagement with Community and Project Catalyst
2. Educate to foster community collaboration and knowledge sharing
3. Drive innovation and entrepreneurship

To validate the feasibility of our approach, we will employ the following methods:

• Community collaboration and knowledge sharing;
• Tracking community growth and engagement metrics, such as the number of new members registrations and attendance.
• Conducting user surveys and feedback collection to assess community satisfaction, ease of use, and overall experience.
• Measuring the level of participation and engagement in community events, workshops, and on social medias.
• Monitoring the number of knowledge-sharing initiatives, collaborations, and contributions from community members.
• Assessing the number and quality of innovative project proposals and entrepreneurial ventures generated within the Cardano ecosystem.
• Tracking the success and impact of these projects and ventures through case studies, user testimonials, and community impressions.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1: Months 1 - 3

Timeline: 3 months

Deliverables:

• Team formed and announced: Identify and onboard (if necessary) team members with the necessary skills and expertise for this proposal. Announce the team to the community.
• Fund11 GitBook online: Create an online GitBook repository specifically for Fund11-related documentation and resources.
• Catalyst Fund Rules and Guidelines translated and published: Translate the Catalyst Fund Rules and Guidelines into Portuguese and make them available to the community.
• Social media and communication channels updated and active: Update and activate social media platforms and communication channels, such as Twitter, Facebook, Instagram, and Telegram.
• Workshop and Events scheduled and announced: Plan and schedule workshops and events related to Project Catalyst and announce them to the community.
• 1 in-person workshop: Organize and conduct an in-person workshop for community members to participate and learn more about Project Catalyst (pre-Fund11)
• Availability of 5 generated/animated videos: Produce and make available five animated videos providing educational content related to Project Catalyst and Cardano Essentials.
• 3 Community Reports.

Milestone 2: Months 4 - 7

Timeline: 4 months

Deliverables:

• Hosting 10 workshops/presentations (Fund11): Continue the series of workshops and presentations focused on various topics related to Fund11, including:
• Intro to Catalyst
• Budgeting a Proposal
• Submit a Proposal
• Catalyst onboarding
• Review a Proposal
• Exploring proposals – pt 1
• Exploring proposals – pt 2
• Voting on Catalyst
• Fund11 Results Analysis
• Fund12 Challenges Review
• 4 in-person workshops: Plan and organize four in-person workshops for participants to engage directly with the material and learn collaboratively.
• Availability of 5 generated/animated videos: Create and publish an additional five animated videos offering educational content on Project Catalyst and Cardano.
• 4 Community Reports: Prepare and release four Community Reports summarizing progress, engagement metrics, and community feedback.

Milestone 3: Month 8

Timeline: 1 month

Deliverables:

1. All Fund11 material reviewed and available with respective updates: Review and update all Fund11-related documentation, ensuring it is accurate, up-to-date, and easily accessible to the community.
2. Fund12 Proposals Creation: Facilitate the creation and submission of proposals for Fund12, guiding participants through the process and addressing any queries or concerns.
3. Close-out Community Report: Compile and publish a final report summarizing the overall achievements, outcomes, and impact of the project, highlighting community engagement and feedback.

The project's primary focus is to build a strong community infrastructure and provide trusted education to community members. Through the achievement of these milestones, the project aims to enhance community participation, understanding of Project Catalyst processes, and foster innovation and collaboration within the Cardano ecosystem.

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1 (months 1 - 3)

Timeline: 3 months

Deliverables:

• Team formed and annouced;
• Fund11 GitBook online;
• Catalyst Fund Rules and Guidelines translated and published;
• Social media and communication channels updated and active;
• Workshop and Events scheduled and announced;
• 5 workshops/presentations hosted (pre-Fund11):
• Documentation Review – 3 films
• Catalyst Fund Rules and Guidelines;
• Proposal Submission Guide;
• Community Review Guide.
• Begging in Catalyst Series Fund11 (The Catalyst Process) - 2 Films:
• Catalyst onboarding
• Challenges Review
• 1 In-person workshop.
• 5 generated/animation videos made available.
• 3 Community Reports.

Milestone 2 (months 4 - 7)

Timeline: 4 months

Deliverables:

• 10 workshops/presentations hosted (Fund11):
• Intro to Catalyst
• Budgeting a Proposal
• Submit a Proposal
• Catalyst onboarding
• Review a Proposal
• Exploring proposals – pt 1
• Exploring proposals – pt 2
• Voting on Catalyst
• Fund11 Results Analysis
• Fund12 Challenges Review
• 4 In-person workshop.
• 5 generated/animation videos made available.
• 3 Community Reports.
• 5 generated/animation videos made available.
• 4 Community Reports.

Milestone 3 (month 8)

Timeline: 1 months

Deliverables:

• All fund11 material reviewed and available and respective updates).
• Fund12 Proposals Creation.
• Close-out Community Report.

During the execution of this proposal, we'll seek to build strong community infrastructure and provide trusted education.

Please provide a detailed budget breakdown of the proposed work and resources.

Milestone 1 (months 1 - 3) - $ADA 28,500.00

Timeline: 3 months

Operations (recurring): 13,500.00

• Project Manager (3*1500): 4,500.00
• Social Media Producer (3*1250): 3,750.00
• Community Facilitator (3*750): 2,250.00
• Gitbook Maintainer and documentation (3*1000): 3,000.00

Film Production: 3,250.00

• Host (5*150): 750.00
• Video Producer (10*250): 2.500.00

In-Person Workshops: 1,750.00

• Venue rent + catering (1*500): 500.00
• Event Producer: (1*300): 300.00
• Host (1*300): 300.00
• Co-Host (1* 250): 250.00
• Social Media Producer - Coverage (1*250): 250.00
• Hardware support (portable, for events): 10.000,00
• Video Producer (1*150): 150.00

Milestone 2 (months 4 - 7) - $ADA 29,250.00

Timeline: 4 months

Operations (recurring): 17,000.00

• Project Manager (4*1500): 6,000.00
• Social Media Producer (4*1250): 5,000.00
• Community Facilitator (4*750): 3,000.00
• Gitbook Maintainer and documentation (4*1000): 3,000.00

Film Production: 5,250.00

• Host (10*150): 1500.00
• Video Producer (15*250): 3.750.00

In-Person Workshops: 7,000.00

• Venue rent + catering (4*500): 2,000.00
• Event Producer: (4*300): 1,200.00
• Host (4*300): 1,200.00
• Co-Host (4* 250): 1,000.00
• Social Media Producer - Coverage (4*250): 1,000.00
• Video Producer (4*150): 600.00

Milestone 3 (month 8) - $ADA 4,500.00

Operations (recurring): 4,500.00

• Project Manager (1*1500): 1,500.00
• Social Media Producer (1*1250): 1,250.00
• Community Facilitator (1*750): 750.00
• Gitbook Maintainer and documentation (1*1000): 1,000.00

> Note: For this proposal we have considered <u>ADA 70.00 per hour</u> as rewards.

Who is in the project team and what are their roles?

Project manager: Caue Chianca

> Caue hosting "introduction to Project Catalyst" workshop in CardanoRio - 2022.

Caue Chianca: Ideascale, DeWork Github and LinkedIn]

Project Manager is a well known community member, contributing in several projects, such as: Catalyst Swarm, Swarm ATH, Swarm-Press, CatalystBrasil, and single Stakepool Operator at BrazilPool.

We have all capabilities and community support to deliver this proposal and, most important, provide in-person and online networking.

Social Media Producer

Community facilitator

Gitbook Maintainer

Event Producer (in-person workshops)

Video Producer

Hosts: CatalystBrasil Team

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal aims to educate Brazilians about Cardano and foster collaboration within the community. By offering educational resources and support, we empower Brazilians to actively contribute to the growth and development of Cardano. Our main focus is on community building, knowledge sharing, and driving innovation and entrepreneurship.

To measure our success, we will analyse social media engagement, collect feedback through forms, track workshop attendance, and monitor GitHub project activity. These metrics will help us assess community involvement, satisfaction, and the impact of our initiatives.

The cost of the project represents value for money as we have carefully allocated resources to maximize community engagement and collaboration.

Our goal is to build a strong and vibrant Cardano community that fosters collaboration, drives innovation, and creates sustainable ventures within the Cardano ecosystem.