Please describe your proposed solution

We first started the Crypto For Life project in 2021-2022, during the pandemic peak in Vietnam, and recently, we relaunched the platform with the Libraries of Dreams project in Vietnam,

We just updated the workflow and plan to include the Cardano blockchain in the project.

The proposal is continuous of the concept proposal funded in Fund 11 (Link Proposal: https://cardano.ideascale.com/c/idea/114574)

1. <u>Phase 1- Concept [CLOSED OUT]</u>. Fortunately, we are getting the funds in F11 and deploying phase 1 from Apr-Oct'2024 with 4 projects launched in Q2 and Q3'2024. Information can be found at <http://cardano4good.net/>
2. <u>Phase 2: [F13 SUBMITTED]</u> For Fund 13, we asked the fund to build a Web3 solution to reward on-chain donors for their contributions with NFT minting solutions and more native tokens on the Cardano Ecosystem.

(*)At least one NPO campaign will be held in Japan for regional expansion/partnership.

This is a straightforward proposal for a small idea. Hope to receive your support to move forward.

Please define the positive impact your project will have on the wider Cardano community

Interoperability:

The proposal will help the Cardano System improve cross-chain collaboration interoperability.

Given recent updates from Cardano Summit 2023 with the Partners Chains, we are excited about this project. We look forward to further developing this concept soon with solution-stage and product-stage funds. Ultimately, we plan to build a trusted platform for Cardano for Good with the community on-chain.

NFT-recognized solutions:

At this round, we focus on the solutions for donors who donate to feel recognized and rewarded.

Multiple-asset adoptions:

Moreover, we plan to expand native token assets when ADA gets more adoptions with other tokens in the ecosystem for ease of donation.

Regional partnership:

Web3 Solutions for Social-Good Organizations to raise funds transparently on Cardano.

Apply Web3 technology globally, as Force-for-good locally (Vietnam, Japan)

*We are discussing a partnership with SOCIOUS x Cardano4Good on this proposal https://cardano.ideascale.com/c/idea/129582

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Our core team and Capability: </u>

We are a humble team with a background in

1. Cardano Blockchain - 5-year investor and long-term active member of both the Japanese and Vietnamese communities. SPOs and dRep community active members.
2. ONUSChain, the largest CEX of cryptocurrency in Vietnam
3. A proven track record of experience in social good projects. An example is the Libraries of Dreams project.

We also deployed the Crypto For Good Project in Vietnam for over a year. <https://cryptoforlife.org/>

Innitially, we just launch Cardano4Good (Concept phase) in May'2024: https://cardano4good.net/

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Detail project Milestones can be found here:

Master of SOM

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate, our completion percentage consistently surpasses the required budget for each milestone.
• Final Milestones meet the MIN threshold of 25% &gt; min level: 15%.

SOM Link: https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones

<u>(Milestone 1- Month 1-2:)</u>

%project completion: 30%

Budget Request: 25%

A- Ouputs:

• NFT collection design
• Criteria to classify donors by their contribution
• Top native tokens Research for donation choice.
• Solutions to show real-time campaign funding status with multiple assets

B- Acceptance Criteria:

1. NFT design collection
2. Rule for donor's contribution level
3. Decide what token will be integrated
4. Solution for Stablecoin (of funding status) multiple assets

C-Evidence of Milestone completion

1. NFT Design
2. Pulish donor level in webiste
3. Top 3 tokens on-chain for donation
4. Funding status update

Milestone 2: Milestone 2:

Month 3-4:

%project completion: 60%

Budget Request: 25%

A- Ouputs:

• Launch one campaign in month 3
• Sending NFT rewards to donors
• Get the feedback from 10 donors (who want to share their reputations)

B- Acceptance Criteria:

1. NFT design collection
2. Rule for donor's contribution level
3. Decide what token will be integrated
4. Solution for Stablecoin (of funding status) multiple assets

C-Evidence of Milestone completion

1. proposal Go Live on website <https://cardano4good.net/>
2. NFT will be shared by on-chain wallet of top donors
3. survey feedback from 10 donors

Milestone 3: Milestone 3:

Month 5-6:

%project completion: 90%

Budget Request: 25%

A- Ouputs:

• Launch 1 campaign (1 regional project in Japan)
• Sending NFT rewards to donors
• Get the feedback from 20 donors (who want to share their reputations)

B- Acceptance Criteria:

1. 01 more proposal was launched to raise funds (go Live)
2. NFT minted and sent to donors by level rule
3. 20 donors feedbacks

C-Evidence of Milestone completion

1. 01 extra proposal Go Live on website <https://cardano4good.net/>
2. NFT will be shared by the on-chain wallet of top donors
3. survey feedback from 20 donors

Final Milestone: <u>Final milestone</u>

%project competition: 100%

Budget Request: 25%

Close-out report &amp; Close-out video.

1. Minimum of 2 funded social good projects (1 regional project in Japan in collaboration.)
2. 10 donors who will receive NFT for their donated transactions.

Who is in the project team and what are their roles?

Teamed up the responsible and capable members who can work on particular domains required by the project, to make sure having proper resources to lead the project to success:

• Software and Cardano web3 engineers
• Community and marketing people
• People who love to help and share

<u>Project members</u>:

📌Cardano4Good Core team:

1. Mr.Buck Nguyen - Total Project Lead

Founder of Cardano Asia TikTok, a Catalyst Fund 9-10-11-12 project. Buck has extensive experience in community building and online marketing, particularly in promoting Cardano across platforms.

He is an active member of the Catalyst community, serving as a PA, vPA, Funded Proposer, CR LV2, and Challenge Team member for Funds 9 and 10, and PoL and MR for F10-F11-F12.

Certifications:

• Certified Blockchain Business Consultant from Emurgo Academy.
• Cardano Blockchain Certified Associate (CBCA) from the Cardano Foundation and ProSkills39.
• Ambassador of Emurgo Academy in Vietnam

Core Skills: Community building, marketing strategy, video content creation

Experience:

• 5 years of Cardano blockchain research
• Long-term experience in community building and online marketing.
• R since Fund 9, Fund 10, Fund 11
• Five+ years of research experience in Cardano blockchain and investment
• SPO for over 3 years.

Key Contributions:

• Cardano Asia TikTok founder/admin
• Cardano4Good founder/admin
• Cardano DRep TV Hub lead - phase 1
• Admin of the Cardano NFT (CNFT) community: https://twitter.com/AsiaCnft

Key contact:

• Telegram: https://t.me/Buck_Nguyen
• Linkedin: <https://www.linkedin.com/in/thegoodgiao/>

The whole Cardano4Good team

https://cardano4good.net/en/intro

2-Cam Nguyen - Campaign manager

• Over 10 years of experience in management, department head roles in various enterprises, and overseeing major projects within companies.
• Founded, operated, and managed community projects while still a student.
• Linkedin: https://www.linkedin.com/in/cam-totto-nguyen-47903577/

3- Thao Doan - Business Analyst Lead

• Several years of experience working with large complex systems, specializing in building digital banks.
• Linkedin: <https://www.linkedin.com/in/thaophuongdoan>

4-Long Nguyen - Back-end Developer

• 7-year experienced engineer working on developing and maintaining the backend of the platform that enables buy now, pay later solutions for e-commerce businesses.
• LinkedIn: https://www.linkedin.com/in/ntlong1594/

5-Bao Le- Front-end Developer

• Experienced full-stack developer with nearly 3 years of expertise in Node.js, React.js (TypeScript), and AWS serverless services.
• LinkedIn: <u>https://www.linkedin.com/in/bao-quang-le/</u>

6-Hieu Nguyen -UI Design Lead

• Head of Design Department Green Global IT Solutions Consulting
• LinkedIn: <https://www.linkedin.com/in/huuhieu/>

7. Bao Tran- ONUSChain Technical Lead

• Five years of experience in digital marketing &amp; growth hacking; he is aiding various SMEs in expanding their businesses in operations, marketing, and product development.
• LinkedIn: https://www.linkedin.com/in/brian-tran-59341411a/

8.Chien Tran -CEO ONUSChain/ Project advisor

• A programmer, cyber-security Specialist, and technology product developer with many years of experience. Founder and direct developer of various Startup projects in Vietnam
• LinkedIn: https://www.linkedin.com/in/chientq/

*Seira Yun - Special project advisor

Role: Project Advisor (Japan-related social good projects)

Commitment: remote, project-based (advisor role with his great experience in impact world with SOCIOUS)

Linkedin:

<https://www.linkedin.com/in/seirayun/>

Bio: Seira Yun is the Founder and CEO of Socious.io, a talent marketplace that makes impact work accessible and transparent. Social connects purpose-driven professionals with impact organizations through AI matching, and uses blockchain to trace impact work and reward contributions.

Seira is a serial impact entrepreneur with years of experience in the sector. He has led teams within the ICRC, UNHCR, and social ventures. Drawing from personal experiences as a migrant, an autistic person, and a proud pansexual queer, Seira is driven to make the world a better place through social innovation. As a full-stack developer with a Master's in Social Innovation from the University of Cambridge, he enjoys blending technology with purpose. Seira is also an impact angel investor, a member of Hustle Fund's Angel Squad, and a mentor for 4WARD.VC's Climate Accelerator. When not working, he enjoys shooting hoops, running, reading, spending quality time with the kids, or embracing the adventure of getting lost during travels. He is also a long-term member of the Cardano community; he’s won and managed five Catalyst projects and has completed the Atala PRISM Pioneer Program.

Please provide a cost breakdown of the proposed work and resources

This is a continuous proposal from Fund 11, therefore we ask for a humble budget to deliver the second stage with tokenization (if this stage is completed we can onboard 6 projects in 12 months, with regional expansion and looking more in favor of the donor's recognition

<u>HIGHLIGHT: </u>Total Budget Request: 30.000 ADA (***)

Philanthropy purpose 30% (10.000 ada) will be used to fund the projects onboarding on the platform to help people at risk (at the willingness of team members' donation- part of the salary as per team pre-agreement.)

(***) We will commit 30% (10,000 ADA) to fund the 02 NPO projects (5000ADA/Project) on the platform as the Cardano For Good initial platform launch.

The detailed budget will be updated shortly for three main parts

1. Technical set-up (50%)
2. Marketing campaigns (20%)
3. **<u>Philanthropy: 30% </u>**of the budget commitment from the project team to donate for suitable projects (at least 30%)
4. Risk management 5% of the cost fluctuations

The project is relatively straightforward, with a core team of 6 members with 20 working hours/week in 7 months. Compared to the seniority and experience of the team member this project is considered to be at the low end.

We partner with ONUSChain to enable a new Crypto for Good Impact (piloting with Cardano) and FIAT currency to fund social good projects in Vietnam.

At the moment, we are available on-chain BEP20.

How does the cost of the project represent value for money for the Cardano ecosystem?

<u>1.Value for money - Cost benchmarking </u>

We use the team's primary resources to implement this, so the labor cost is reduced compared to the average salary in Vietnam by 40%-60%.

The project is relatively straightforward, with a core team of 5 members with 20 working hours/week in 7 months. Compared to the seniority and experience of the team member this project is considered to be at the low end.

Salary Benchmarking Link

<u>2. Value for money - Value for Cardano Ecosystem</u>

• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to the social good NGO entities and donors to make social good contributions to the growth of Catalyst and the Cardano Ecosystem in the long term.
• We commit 30% of the Proposal budget to funding NPO Projects.

<u>3. Philanthropy:</u> We commit 30% of the Proposal budget to fund NPO Projects on our platform. Our team firmly believes we are the first ones who take action as a force for good.