Please describe your proposed solution

We first started the Crypto For Life project in 2021-2022, during the pandemic peak in Vietnam, and recently, we relaunched the platform with the Libraries of Dreams project in Vietnam,

We just updated the workflow and plan to include the Cardano blockchain in the project.

The proposal is continuous of the concept proposal funded in Fund 11 (Link Proposal: https://cardano.ideascale.com/c/idea/114574)

1. <u>Phase 1- Concept [ONGOING]</u>. Fortunately, we are getting the funds in F11 and deploying phase 1 from Apr-Oct'2024 with 3 projects launched in Q2 and Q3'2024. Information can be found at <http://cardano4good.net/>
2. <u>Phase 2: MVP [F12 SUBMITTED]</u> for Fund 12, we ask the fund to build the web3 solution to reward the on-chain donors for their contributions with NFT minting solutions/and more native tokens on the Cardano Ecosystem.

(*)At least one NPO campaign will be held in Japan for regional expansion/partnership.

Please define the positive impact your project will have on the wider Cardano community

Interoperability:

The proposal will help the Cardano System improve cross-chain collaboration interoperability.

Given recent updates from Cardano Summit 2023 with the Partners Chains, we are excited about this project. We look forward to further developing this concept soon with solution-stage and product-stage funds. Ultimately, we plan to build a trusted platform for Cardano for Good with the community on-chain.

NFT-recognized solutions:

At this round, we focus on the solutions for donors who donate to feel recognized and rewarded.

Multiple-asset adoptions:

Moreover, we plan to expand native token assets when ADA gets more adoptions with other tokens in the ecosystem for ease of donation.

Regional partnership:

Web3 Solutions for Social-Good Organizations to raise funds transparently on Cardano.

Apply Web3 technology globally, as Force-for-good locally (Vietnam, Japan)

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Our core team and Capability: </u>

We are a humble team with a background in

1. Cardano Blockchain - 5-year investor and long-term active member of both the Japanese and Vietnamese communities. SPOs and dRep community active members.
2. ONUSChain, the largest CEX of cryptocurrency in Vietnam
3. A proven track record of experience in social good projects. An example is the Libraries of Dreams project.

We also deployed the Crypto For Good Project in Vietnam for over a year. <https://cryptoforlife.org/>

Innitially, we just launch Cardano4Good (Concept phase) in May'2024: https://cardano4good.net/

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Detail project Milestones can be found here:

Master of SOM

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate, our completion percentage consistently surpasses the required budget for each milestone.
• Final Milestones meet the MIN threshold of 25% &gt; min level: 15%.

SOM Link: https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones

<u>(Milestone 1- Month 1-2:)</u>

%project completion: 30%

Budget Request: 25%

A- Ouputs:

• NFT collection design
• Criteria to classify donors by their contribution
• Top native tokens Research for donation choice.
• Solutions to show real-time campaign funding status with multiple assets

B- Acceptance Criteria:

1. NFT design collection
2. Rule for donor's contribution level
3. Decide what token will be integrated
4. Solution for Stablecoin (of funding status) multiple assets

C-Evidence of Milestone completion

1. NFT Design
2. Pulish donor level in webiste
3. Top 3 tokens on-chain for donation
4. Funding status update

Milestone 2: Month 3-4:

%project completion: 60%

Budget Request: 25%

A- Ouputs:

• Launch one campaign in month 3
• Sending NFT rewards to donors
• Get the feedback from 10 donors (who want to share their reputations)

B- Acceptance Criteria:

1. NFT design collection
2. Rule for donor's contribution level
3. Decide what token will be integrated
4. Solution for Stablecoin (of funding status) multiple assets

C-Evidence of Milestone completion

1. proposal Go Live on website <https://cardano4good.net/>
2. NFT will be shared by on-chain wallet of top donors
3. survey feedback from 10 donors

Milestone 3: Month 5-6:

%project completion: 90%

Budget Request: 25%

A- Ouputs:

• Launch 2 other campaigns in Month 5, Month 6 (1 regional project in Japan)
• Sending NFT rewards to donors
• Get the feedback from 20 donors (who want to share their reputations)

B- Acceptance Criteria:

1. 02 more proposal launched to raise fund (go Live)
2. NFT minted and sent to donors by level rule
3. 20 donors feedbacks

C-Evidence of Milestone completion

1. 02 proposal Go Live on website <https://cardano4good.net/>
2. NFT will be shared by on-chain wallet of top donors
3. survey feedback from 20 donors

Final Milestone: <u>Final milestone</u>

%project competition: 100%

Budget Request: 25%

Close-out report &amp; Close-out video.

1. Minimum of 3 funded social good projects (1 regional project in Japan)
2. 30 Proposers who will receive NFT for their donated transactions.

Who is in the project team and what are their roles?

1.Mr.Buck Nguyen - Project Lead

• Cardano Asia Team leader
• Founder of Cardano Asia TikTok (Funded Project Fund 9, Fund 10, Fund 11) with more than 250,000 interactions/followers [Cardano Asia Tiktok Channel](<https://www.tiktok.com/<member id='157901' communityId='163'>cardano.asia</member>>)
• Admin of the Cardano NFT (CNFT) community: https://twitter.com/AsiaCnft
• dRep TV Hub founder.
• Cardano4good founder. http://cardano4good.net/
• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer, CR CR LV1, LV2, Challenge Team, PoL, and MR since Fund 9, Fund 10, Fund 11
• Five+ years of research experience in Cardano blockchain and investment
• SPO for over 3 years.
• Telegram: https://t.me/Buck_Nguyen
• Linkedin: <https://www.linkedin.com/in/thegoodgiao/>

2.Ms. Hà Nguyễn – Project Manager/ Japan-related manager

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• I gained a Blockchain Business Consultant certificate from Emurgo Academy.
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese
• and Japanese communities
• Moderators of the following Facebook groups:

1."Vietnam ADA Cardano Community": &gt;5000 members

<https://www.facebook.com/groups/ada.holder>

2."Cardano ADA Vietnam": &gt;47,000 members

<https://www.facebook.com/groups/cardanoviet>

• Telegram: <https://t.me/hanguyen122009>
• Linked In: <https://www.linkedin.com/in/nguyen-thi-ha-45b108233/>

3.Nguyen Thi Hong Cam - Operation Lead

• Five years of experience as Operation Manager of Retail, Market Place, and Farm Stay.
• Five years of experience as a customer experience manager and business development manager for a logistics and fashion company.
• Linkedin: <https://www.linkedin.com/in/cam-totto-nguyen-47903577/>

4.Quang Bao Le- UI/UX Developer Lead

• Nearly 3 years of experience as a full-stack web developer.
• Expertise in Node.js, React.js (TypeScript), and AWS serverless services.
• Thrive in collaborative environments.
• Contribute technical expertise and support team dynamics.
• Bao is dedicated to continuous learning and growth.
• Approach challenges with a can-do attitude.
• Open to collaboration via email or direct message.
• Linkedin: https://www.linkedin.com/in/bao-quang-le/

5.Thao Doan - Business Analysis Lead

• Strong background in Business and Process Analysis in Banking &amp; Finance.
• Several years as a business analyst working on core banking projects, mainly digital banks.
• Double bachelor’s degree in Banking &amp; Finance and Management Information Systems in Vietnam.
• Master’s degree in Innovation Management from Italy.
• Passionate about integrating Technology and Innovation into Business transformation.
• Linkedin: <https://www.linkedin.com/in/thaophuongdoan/>

*Seira Yun - Special project advisor

Role: Project Advisor (Japan related social good projects)

Commitment: remote, project-based (advisor role with his great experience in impact world with SOCIOUS)

Linkedin:

<https://www.linkedin.com/in/seirayun/>

Bio: Seira Yun is the Founder and CEO of Socious.io, a talent marketplace that makes impact work accessible and transparent. Socious connects purpose-driven professionals with impact organizations through AI matching, and uses blockchain to trace impact work and reward contributions.

Seira is a serial impact entrepreneur with years of experience in the sector. He has led teams within the ICRC, UNHCR, and social ventures. Drawing from personal experiences as a migrant, an autistic person, and a proud pansexual queer, Seira is driven to make the world a better place through social innovation. As a full-stack developer with a Master's in Social Innovation from the University of Cambridge, he enjoys blending technology with purpose. Seira is also an impact angel investor, a member of Hustle Fund's Angel Squad, and a mentor for 4WARD.VC's Climate Accelerator. When not working, he enjoys shooting hoops, running, reading, spending quality time with the kids, or embracing the adventure of getting lost during travels. He is also a long-term member of the Cardano community; he’s won and managed five Catalyst projects and has completed Atala PRISM Pioneer Program.

Please provide a cost breakdown of the proposed work and resources

This is a continuous proposal from Fund 11, therefore we ask for a humble budget to deliver the second stage MVP (if this stage is completed we can onboard 6 projects in 12 months, with regional expansion and looking more in favor for the donors's recognition

<u>HIGHLIGHT: </u>

Total Budget Request: 100000 ADA (***)

(***) We will commit 30% (30,000 ADA) to fund the NPO project on the platform as the Cardano For Good initial platform launch.

The detailed budget will be updated shortly for three main parts

1. Technical set-up (50%)
2. Marketing campaigns (20%)
3. % of budget commitment from the project team to donate for the suitable projects (at least 30%)

A detailed budget can be found here.

Budget Link: <https://docs.google.com/spreadsheets/d/1LL1bhyCfeVIWRC4rbJcwCqhB3XWw01kZ8s8RqB-kUQM/edit?usp=sharing>

The project is relatively straightforward, with a core team of 5 members with 20 working hours/week in 7 months. Compared to the seniority and experience of the team member this project is considered to be at the low end.

We partner with ONUSChain to enable a new Crypto for Good Impact (piloting with Cardano) and FIAT currency to fund social good projects in Vietnam. At the moment, we are available on-chain BEP20.

How does the cost of the project represent value for money for the Cardano ecosystem?

Value for money - Cost benchmarking

We use the team's primary resources to implement this, so the labor cost is reduced compared to the average salary in Vietnam by 40%-60%.

The project is relatively straightforward, with a core team of 5 members with 20 working hours/week in 7 months. Compared to the seniority and experience of the team member this project is considered to be at the low end.

Salary Benchmarking Link

Value for money - Value for Cardano Ecosystem

• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to the social good NGO entities and donors to make social good contributions the growth of Catalyst and the Cardano Ecosystem in the long term.
• We commit 30% of the Proposal budget to funding NPO Projects.