Please describe your proposed solution

📌First, let's the TikTok Clips Speak for itself (Alert: Mobile responsive, you better watch on your phone)

1. <u>Chinese Video (NEW fund 13)</u>
2. Japanese Video
3. Korean Video
4. Vietnam Video
5. English Video

<u>📌Reasons for approaching the problem:</u>

• <u>Technical content</u>: With the advent of Cardano's Voltaire era, technical information has become increasingly intricate and voluminous. The complex communication needs to be presented more engaging &amp; briefly to the point.

Source: https://www.cardanocube.com/cardano-ecosystem-interactive-map

• <u>Language barrier</u>: The primary local Asian languages are predominantly Vietnamese and Japanese, and now Korean, and most of the community is non-English speakers.
• Chinese people ranked 82nd in language proficiency score and the market is gaining much adoption.
• Japan is a very mature Crypto market. However, the English barrier is significant for them as their efficiency is scored 457 (ranked 87th)
• Whereas Vietnamese and South Korean are slightly better ranked 58th and 49th (with a Proficiency score of around 500+)
• <u>Source:</u> <https://www.ef.nl/epi/> According to the English Proficiency Index

• <u>Time limits:</u><u> </u>The long-form format (currently &gt;5.2 minutes) is not well-consumed and usually gets bored by audiences who have fewer and fewer time resources and increasingly more choices of media channels. The average time spent is under 1-2 minutes.

<u>📌The project engagement and potential impacts: </u>

• Phase 1: **<u>[COMPLETED] </u>**In phase one, we already created more than 210 videos by optimizing the core videos/documents from Cardano Foundation, IOHK official channel, and Cardano Founder Charles Hoskinson into short Tiktok formats in over seven months
• Phase 2: <u>[CLOSED-OUT]</u> In fund 10, we will prepare the video in Japanese (a larger Cardano community with potential needs for community adoption.) and complete it in Apr'24.
• Phase 3: **<u>[CLOSED-OUT] </u>**We delivered the SOM1 for 180 clips in 3 languages (Vietnamese, Japanese, and English) from Apr'24 to Sep'24. submitted close-out
• Phase 4: **<u>[ON PROGRESS] </u>**We deliver the SOM1 for 90clips * 4 languages IN 6 months (Vietnamese, Japanese, English, Korean) from Oct'24 to Feb'25.
• Ending: 500k Followers And Interactions
• <u>Phase 5: [NEWLY SUBMITTED]</u> In this stage in Fund 13,
• TikTok: Keep the momentum from Feb 2023 onwards and <u>expand to Chinese speaking community</u>
• YouTube: launching the <u>YouTube shorts</u> in response to audience demands
• **<u>Ending: </u>**1.000.000 Followers And Interactions

(Source: Screenshot of Community Request for YOUTUBE Channel)

The recent request from the Chinese-speaking community with the Cardano Ambassador - Ms. Gianna (Bullish Dumpling)

• Link 1:

<https://www.youtube.com/watch?v=OQkR43cRhio>- Link 2:

<https://www.youtube.com/watch?v=uuRJpl81tw0>- Link 3

[https://www.reddit.com/r/cardano/comments/1fnu16j/cardano_is_booming_in_vietnam_join_gianna_us_as/?rdt=35934 ](<https://www.reddit.com/r/cardano/comments/1fnu16j/cardano_is_booming_in_vietnam_join_gianna_us_as/?rdt=35934 >)

<u>📌Learning and Insights from the Cardano Community</u>

• Community Feedback for more decentralized content: We learned from the community: We welcomed feedback from the community about the frequency of the TikTok channels, the content format, and the AMA to ask for which topic they want to listen to.
• We also build a rewarding mechanism to have volunteers translate and do the admin work (translation of the original video, shortcut video keynotes, final supervision, publishing work) to prepare the quality content. We want to make Cardano information exciting and compelling for busy people and attract newbies (F0) into the community.
• Job creations: We plan to post the job in another project, Service Marketplace, on Cardano. ProSkills39 https://proskills39.com/ and Socious.io

<u>📌Uniqueness of the proposal 📌</u>

• The source of information is reliable, timely updated, and exciting format/added visual effects in the TikTok short-form formats to tackle FUD information about Cardano (for example, recent FUDs of ADA with the SEC security case or the Vasil hard fork.)
• Only our channel has multiple languages in one channel for the East Asian community (Korean, Japanese, Vietnamese, China.)

[Cardano Asia Tiktok Channel](<https://www.tiktok.com/<member id='50003' communityId='163'>kidpool</member>>) is now # 1 in term of TikTok channel for Cardano-only content

More than <u>IOHK TIktok official channel</u>

Please define the positive impact your project will have on the wider Cardano community

First, during the past 3 years, we committed and consistently created more than 800+ content for the community. We were highly rated and committed to close-out project on time with Milestone Reviewers's testimonials:

Our achievement:

1. We just closed out Fund 11 on time and reached more than 300k followers AND interactions;
2. We are proud to become the largest Cardano-only content short media channel.

[Cardano Asia Tiktok Channel](<https://www.tiktok.com/<member id='50003' communityId='163'>kidpool</member>>) is now # 1 in terms of TikTok channels for Cardano-only content

More than <u>IOHK TIktok official channel</u>

<u>📌The Cardano Asia TikTok channel will:</u>

1. Enhance the Vietnamese and Japanese community's understanding of Cardano's blockchain tech, helping ADA holders appreciate the asset's value beyond price fluctuations.
2. Keep ADA holders updated about tech progress and the evolving Catalyst ecosystem, strengthening their belief in Cardano's future.
3. Meet the challenge set for Eastern Asia countries, as we are the frequent contributors to Cardano Eastern Townhall.
4. Promote the Cardano blockchain to potential Vietnamese users and involve more developers in the ecosystem.
5. Partnership: Promote the job for the community on the cross-platform of ProSkills 39 or Socious.io <https://app.socious.io/jobs>

<u>📌How to measure success:</u>

To make Cardano Asia the largest Cardano TikTok channel, we aim to get 1,000,000 total channel followers and interactions (likes/shares.)

• QUANTITY: A bi-daily video posted on Cardano Asia Tiktok channels =&gt; 90*5 =450 videos (in 5 languages) in 180 days. =&gt; Constant updates are required to build habits for audiences.
• QUALITY The number of Video views, Rate of increase in audience, and new readers every month =&gt; 67% of videos (2/3) that have more than 1000 likes/interactions per video.
• Launch Youtube Cardano Asia Channel
• Number of recruited volunteers for the next phase of Cardano Asia into the Japanese community. Reference for jobs on our partnership with ProSkills39 and Socious.io
• All handover videos can be found on
• our Official TikTok channel: https://www.tiktok.com/cardano.asia
• and YouTube link: https://www.youtube.com/@cardano.adalovelaces

📌Make CARDANO ASIA TikTok the trusted official Cardano TikTok channel.

• 1,000,000 total channel followers AND interactions (likes/shares.)
• Total: 450 videos over six months (90 videos in 5 languages)
• Total 2*6 = 12 minigames (Bi-weekly)

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>📌Our core team is a small team of 10+ members with versatile experience.</u>

1. Language Translators,
2. Community influencers in Vietnam and Japan, Korea.
3. Stake Pool Operators Plutus Pioneer, Blockchain &amp; Crypto researchers,
4. and Social Media professionals.

Our team has over 20 combined years of experience in social media and 2-5 years in blockchain and the Cardano community.

We have a proven record of delivering the proposal for funds 9, 10, 11, and 12 to build the Cardano TikTok channel over the past two years, with more than 800 contents from 2022 to 2024.

<u>📌Handover products</u>

The 1st milestone: (months 1-2)

• 30 TikTok videos in 5 languages (30 in Vietnamese/30 in Japanese/ 30 in English/ 30 in Korean/ <u>30 in Chinese)</u>
• Bi-weekly minigames to the community to ask for AMA topics for the next TikTok topic.

The 2nd milestone: (months 3-4)

• 30 TikTok videos in 5 languages (30 in Vietnamese/30 in Japanese/ 30 in English/ 30 in Korean/ <u>30 in Chinese)</u>
• Bi-weekly minigames to the community to ask for AMA topics for the next TikTok topic.

The 3rd milestone: (months 5-6)

• 30 TikTok videos in 5 languages (30 in Vietnamese/30 in Japanese/ 30 in English/ 30 in Korean/ <u>30 in Chinese)</u>
• Bi-weekly minigames to the community to ask for AMA topics for the next TikTok topic.

<u>📌 How to track project progress and measure progress</u>

Catalyst and the community can check the progress and activities of the project directly at the link: Cardano Tiktok Asia

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Master Statement of Milestones SOM Plan

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate, our completion percentage consistently surpasses the required budget for each milestone.
• Final Milestones meet the MIN threshold of 25%&gt; min level: 15%.

SOM Guide Link:

https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones

------------------------------------------------------------------------------------------

<u>Milestone 1: (Month 1- Month 2)</u><u></u>

% of Project Completion 30%

% of Budget requested 25%

A- Outputs

30 videos * **<u>5 languages </u>**in 2 months.

• Video of IOHK's documents (30%
• Video of Cardano news and update (30%)
• Charles Hoskinson's video (30%)
• AMA video request by the community (10%)

Bi-weekly minigame for the community to join the recommendation of the following upcoming topic for decentralized contents

B- Acceptance criteria

• #of Video by each language: 30video * <u>5 languages</u>
• #% quality video (&gt;1000 views/likes): 67%
• #% clips on YouTube Channel: 100% (by playlist)
• #of minigames: 4

C- Evidence of Milestones Completion

A report on docs on channel performance

Both pieces of evidence can be detailed on our media channel.

• our Official TikTok channel: https://www.tiktok.com/cardano.asia
• and YouTube link: https://www.youtube.com/@cardano.adalovelaces

Milestone 2: <u>Milestone 2: Month 3-4</u>

% of Project Completion 60%

% of Budget requested 25%

A- Outputs

Expand into the technical video.

• Video of Cardano news and update (30%)
• Video of IOHK's documents (20%)
• IOHK's video (*) simple technical illustration required (20%)
• Plutus + Marlow video (*) complex needed technical illustrations (20%)
• AMA video request by the community (10%)

Bi-weekly minigame for the community to join the recommendation of the following upcoming topic for decentralized contents

B- Acceptance criteria

• #of Video by each language: 30video * <u>5 languages</u>
• #% quality video (&gt;1000 views/likes): 67%
• #% clips on YouTube Channel: 100% (by playlist)
• #of minigames: 4

C- Evidence of Milestones Completion

A report on docs on channel performance

Both pieces of evidence can be detailed on our media channel.

• our Official TikTok channel: https://www.tiktok.com/cardano.asia
• and YouTube link: https://www.youtube.com/@cardano.adalovelaces

Milestone 3: Milestone 3:

<u>Milestone 3/ Month 5-6</u>

% of Project Completion 90%

% of Budget requested 25%

A- Outputs

Expand into the technical video.

• Video of Cardano news and update (30%)
• Video of IOHK's documents (20%)
• IOHK's video (*) simple technical illustration required (20%)
• Plutus + Marlow video (*) complex needed technical illustrations (20%)
• AMA video request by the community (10%)

Bi-weekly minigame for the community to join the recommendation of the following upcoming topic for decentralized contents

B- Acceptance criteria

• #of Video by each language: 30video * <u>5 languages</u>
• #% quality video (&gt;1000 views/likes): 67%
• #% clips on YouTube Channel: 100% (by playlist)
• #of minigames: 4

C- Evidence of Milestones Completion

A report on docs on channel performance

Both pieces of evidence can be detailed on our media channel.

• our Official TikTok channel: https://www.tiktok.com/cardano.asia
• and YouTube link: https://www.youtube.com/@cardano.adalovelaces

Final Milestone: <u>Final Milestone: (month 7)</u>

% of Project Completion 100%

% of Budget requested 25% (more than the minimum requirement of 15% budget remained for close-out)

• Submit a Close report.
• Submit a close-out video.

Total: 90*<u>5 languages</u>=450 videos in 180 days (6 months), equivalent to 1 TikTok video every two days to create channel engagement.

Bi-weekly minigame for engagement: 2*6=12 minigame in total

<u>(***) Our working process</u>

1. Day T-14: We will have a detailed content plan two weeks in advance to balance content updates and project management. Content supervisor.
2. Day T-10: start Recording
3. Day T-7: recording done
4. Day T-3: video edit done
5. Day T will be in Vietnamese
6. Day T+1 content will be translated into the Japanese language
7. Extra: we will have 1 AMA clip/bi-weekly to follow the community's needs through the chat inbox to make content more decentralized.

Who is in the project team and what are their roles?

Our team is a humble communication expert and blockchain enthusiast with a combine of nearly 20 years of experience.

📌 Mr.Buck Nguyen - Project Lead

Founder of Cardano Asia TikTok, a Catalyst Fund 9-10-11-12 project. Buck has extensive experience in community building and online marketing, particularly in promoting Cardano across platforms.

He is an active member of the Catalyst community, serving as a PA, vPA, Funded Proposer, CR LV2, and Challenge Team member for Funds 9 and 10, and PoL and MR for F10-F11-F12.

Certifications:

• Certified Blockchain Business Consultant from Emurgo Academy.
• Cardano Blockchain Certified Associate (CBCA) from the Cardano Foundation and ProSkills39.
• Ambassador of Emurgo Academy in Vietnam

Core Skills: Community building, marketing strategy, video content creation

Experience:

• 5 years of Cardano blockchain research
• Long-term experience in community building and online marketing.
• R since Fund 9, Fund 10, Fund 11
• Five+ years of research experience in Cardano blockchain and investment
• SPO for over 3 years.

Key Contributions:

• Cardano Asia TikTok founder/admin
• Cardano For Good founder/admin
• Cardano DRep TV Hub lead - phase 1
• Admin of the Cardano NFT (CNFT) community: https://twitter.com/AsiaCnft

Key contact:

• Telegram: https://t.me/Buck_Nguyen
• Linkedin: <https://www.linkedin.com/in/thegoodgiao/>

<u>📌Japan </u>🇯🇵<u> team</u>:

1. Ms. Luna Higa-Japanese KOL

• A master of ceremonies on Cardano booth in blockchain EXPO Japan.
• Active of the Cardano Japan community member.
• She has experience in modeling and is a leader in network business. (confidence to be the narrator in Japanese)
• Link: <https://twitter.com/Luna48029727> (less frequently used)
• Instagram: https://www.instagram.com/luna_neko_suki/

2. Japanese content and language advisor (project-based only)

• JPG Store Japan Marketing Head
• EX NMKR agency
• Funded Proposers of Catalyst Fund 7,8,9,10,11,12
• Proactive member of the Cardano/Intersect Japan Community
• Linkedin: https://www.linkedin.com/in/yuri-hayashi-2a974b212/

<u>📌South Korean </u>🇰🇷<u> team</u>

1. Mr. Don Catus - Korean and English KOL

• Web 3.0 Business Developer &amp; Content Creator.
• He started as a junior-level PM in LOTTE, and LOTTE was launching NFT coupons very closely.
• However, I kept cultivating our team to deeply dive into the broad web3 ecosystem while forging significant partnerships(L1, L2, NFT, Infrastructure) and building a major project(Defi, NFT, Token, Loyalty Program) aiming at the Asian market with a proactive mindset.
• Became the BD/Finance TF manager from junior PM in an enterprise with a conservative culture in 2 years.
• My primary career is Pizzas Dao - Apac social impact, and I am a GTM strategy manager. Seoul auction - NFT product/community lead Lotte - Business and GTM strategy manager (token, stablecoin, NFT community)
• Linkedin: https://www.linkedin.com/in/%EC%9E%AC%ED%98%84-%EC%95%88-4534b4212/
• X: <https://twitter.com/000wogus>

2. Mr.Oscar West- Project Advisor and Ambassador

• Cardano Governance Contributor, Meetup Host in Korean
• Cardano Summit-CLE Seoul Host in 2022, 2023 @Cardano
• Ambassador, Community Educator @IntersectMBO | pc-gov
• Linkedin: <https://www.linkedin.com/in/oscar-west/>
• X: <https://twitter.com/OscarW3st>

<u>📌Chinese speaking KOL</u>

• To be recruited with both Cardano experience and communication background bilingual Chinese and English.

<u>📌Vietnam </u>🇻🇳<u> team +Editing team</u>

1.Nguyen Thi Hong Cam - Operation Lead &amp; Vietnam KOL

• Five years of experience as Operation Manager of Retail, Market Place, and Farm Stay.
• Five years of experience as a customer experience manager and business development manager for a logistics and fashion company.
• Linkedin: <https://www.linkedin.com/in/cam-totto-nguyen-47903577/>

2. Ms. Y Nguyen - TikTok Supervisor

• Professional Media Channel (especially TikTok) Working as a Performance Marketing at Publicis Groups.
• 2 years of experience in blockchain technology research and investment
• 5 years of Experience in Project management
• Linkedin: <https://www.linkedin.com/in/ynguyen01/>
• Telegram: https://t.me/Junnie_nguyen

3. Ms Hanh Nguyen - YouTube lead and video Editor

• 2 years of experience in HR - Union. Role: -Recruit; Tracking attendance, leave, resign, leave early, leave work,…; Perform duties on social insurance and health insurance.
• 2 years of experience in state management of trade unions, labor - employment, and prevention of social evils.
• Email: [email protected]

4. Ms. Bella Pham: Video Editor

• Six years of experience in HR. Role: -Recruit; Tracking attendance, leave, resign, leave early, leave work, operational control, administrative work in the real state
• Email: [email protected]

5. Ms. Quynh Anh

• 3 years of experience in Social Media, PR, and SEO Content.
• 2 years of expertise in a freelancing agency. Role: Copywriter in various fields

(entertainment, traveling, finance, furniture, food &amp; beverage, etc)

• 1 year+ of experience in the Cosmetics Industry.
• Email: [email protected]

<u>📌Finance Advisor</u>

Mr. Igarashi (Japanese advisor): expert in editing English-Japanese and Vietnamese-Japanese translations.

• Five years of experience in translating, interpreting, and editing translations.
• He is currently working in a large corporation in Japan.

Ms.Dien - Accountant (project-based)

• More than 12 years of experience as a financial-tax accountant
• More than 04 years of experience holding the position of chief accountant at the company
• Currently working as a chief accountant at 01 company and as an accounting-tax consultant for more than eight other companies
• Join Catalyst as a PA at Fund 9
• Have basic knowledge of Blockchain and Cardano
• Telegram: https://t.me/Dienlynguyen
• Linkedin: <https://www.linkedin.com/in/nguyen-dien-27a320265/>

Please provide a cost breakdown of the proposed work and resources

Total budget proposed in this proposal: 89244 ADA

(2% risk management of over total budget)

Budget rate: ADA/USD 0.36 as per proposal written day on 15 Oct 2024

This already considers the risk of ADA price fluctuation for project delivery (2% of Risk Management)

Budgeting basis

-1. Exchange rate: 0.36 ADA/USDT

With 2% of risk management

Source: https://coinmarketcap.com/currencies/cardano/

-2. Personnel expenses:

Our team will strive to complete the project with a 44-57% remuneration lower than our country's average salary and the level of seniority of the team

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

<u>1/ Salary Benchmarking LINK: </u>

We implement this using the team's primary resources, so the labor cost is saved by 44%- 57% compared to the average salary in Vietnam.

https://docs.google.com/spreadsheets/d/1ymSccpkzLTkrq5ol0Pq1hYISThb-6fCHm0NyuIEC8DE/edit#gid=171441993

<u>2.Value for money - Value for Cardano Ecosystem</u>

• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to bring Cardaon news to more audience adoption in East Asian communities in (Japan, Vietnam, South Korea, and China.)

<u>3/Uniqueness: </u>

Only our channel has multiple languages [: Cardano Asia Tiktok Channel](<https://www.tiktok.com/<member id='50003' communityId='163'>kidpool</member>>) is now # 1 in terms of TikTok channels for Cardano-only content

More than <u>IOHK TIktok official channel</u>