Please describe your proposed solution

Event Overview: "Cardano’s Global Creative Meme & Comic"

<u>Event Description:</u>

"Cardano’s Global Creative Meme &amp; Comic" is a series of global events designed to merge creativity with cryptocurrency, leveraging the power of memes, art, and storytelling to showcase the real-world applications and benefits of Cardano. These events aim to educate, engage, and expand the Cardano community by directly involving artists, creators, and crypto enthusiasts from around the world.

<u>Event Activities:</u>

1. Meme Contests: Weekly and monthly meme contests that encourage participants to create and share Cardano-themed memes. These contests are designed to be accessible to everyone and will focus on humor and creativity to explain and demystify blockchain concepts.
2. Art and Storytelling Competitions:

• Short Comic Contests: Participants create short comic strips that either tell a story or illustrate a concept related to Cardano, making complex ideas accessible and entertaining.
• One-Shot Story Contests: More extensive comic or artistic pieces that delve deeper into potential uses and benefits of Cardano, targeting more experienced artists and writers.

1. Educational Workshops and Webinars: Events focused on teaching artists and general audiences about the potential of blockchain and specifically how Cardano can be leveraged for creative and commercial endeavors.

<u>Goals</u>:

• Educate: Increase understanding of Cardano’s technology and its real-world applications through engaging and easily digestible content.
• Engage: Build a more vibrant and diverse community by attracting artists, creators, and crypto enthusiasts who can contribute creatively to the ecosystem.
• Expand: Broaden the reach and impact of Cardano by demonstrating its versatility and capacity to support creative industries and individual creators.

This event series is not just a competition; it's a movement to position Cardano at the forefront of the intersection between technology and creativity, providing a platform for artists to innovate and for new audiences to engage with blockchain technology in meaningful ways.

Engagement Strategy

Content Diversity:

• Multiple Formats: Utilize various creative formats such as memes, comic strips, and in-depth stories to cater to different levels of artistic skill and interest. This ensures broad appeal, reaching audiences who prefer quick, humorous content as well as those who enjoy detailed storytelling.
• Theme Variability: Each contest and educational event will focus on different aspects of Cardano, from basic blockchain concepts to advanced applications like smart contracts and DeFi, keeping content fresh and engaging over time.

Platform Utilization:

• Social Media Campaigns: Launch targeted campaigns across platforms like Instagram, Twitter, and Facebook to promote contest entries, highlight winners, and share educational content. Use hashtags, challenges, and live streams to maximize reach and interaction.
• Dedicated Event Website: Establish a central hub for all event-related information, submissions, voting, and feedback. This site will also host educational resources, registration details, and live event streaming.
• Partnership with Crypto and Art Influencers: Collaborate with well-known figures in the crypto and digital art spaces to draw in their followers and lend credibility to the event.

Community Engagement:

• Interactive Workshops and Webinars: Schedule these regularly to not only educate but also to allow live interaction with experts. Include Q&amp;A sessions to address common queries and deepen understanding.
• Real-Time Feedback and Improvisation: Implement tools for real-time feedback during events to adapt and respond to community needs and preferences swiftly.

Incentive Structures:

• Prize System: Offer both monetary and non-monetary rewards (such as NFTs, Cardano tokens, and feature articles) to contest winners and active participants.
• Recognition Programs: Highlight outstanding community contributions through "Artist of the Month" or "Most Creative Meme" awards, providing additional exposure to winners.
• Ongoing Challenges: Beyond the main events, run mini-contests and flash challenges that keep the community engaged between major event milestones.

Measurement of Engagement:

• Analytics Tracking: Use website and social media analytics to track engagement rates, participant growth, and content reach.
• Surveys and Polls: Regularly conduct surveys and polls to gauge audience satisfaction, gather feedback, and understand the community’s evolving interests.

Targets &amp; Benefits

This event will be great for…

For Artists and Creators:

• Monetary Rewards and NFT Minting: Offer cash prizes and opportunities for top contestants to mint their winning entries as NFTs on the Cardano blockchain, potentially providing a new revenue stream.
• Exposure and Promotion: Feature top artists and their works on event platforms and through media partners, significantly enhancing their visibility within and beyond the Cardano community.
• Professional Development: Provide workshops and tutorials on creating digital art and NFTs, as well as sessions on how to utilize Cardano’s technology for artistic and commercial purposes.

For Crypto Enthusiasts and Investors:

• Discovery of Emerging Talent and Investment Opportunities: Offer insights into new and upcoming artists in the digital and NFT space, providing early investment opportunities.
• Engagement in a Growing Community: Facilitate networking events, forums, and discussions that allow enthusiasts and investors to connect with like-minded individuals and creators, fostering a sense of community and collaboration.

For General Audiences:

• Educational Content and Learning Opportunities: Make blockchain technology accessible and understandable through creative content, removing the intimidation factor associated with complex tech concepts.
• Entertainment and Participation: Engage in community voting, meme creation, and interaction with artists, making learning about Cardano fun and participatory.

Incentive Mechanisms:

• Competitions with Varied Themes: Regular contests that appeal to a wide range of interests, ensuring that there is always something for everyone to engage with.
• Tiered Reward System: Implement a system where rewards vary from small participatory incentives to larger prizes for contest winners, encouraging continued involvement at all levels of skill and contribution.
• Community Recognition: Implement a “Contributor of the Month” recognition program that highlights and rewards active community members for their engagement and contributions.

Long-Term Benefits:

• Skill Building: Participants develop valuable digital and artistic skills that are marketable beyond the Cardano ecosystem.
• Community Building: Strengthen the Cardano community by fostering a collaborative and supportive environment where members can learn, grow, and contribute to each other’s success.
• Cultural Impact: Contribute to a broader cultural movement that integrates blockchain technology with creative arts, setting a precedent for how tech can be leveraged in innovative, people-friendly ways.

How can we measure the impact

Quantitative Metrics:

• Participation Rates: Track the number of registrations, submissions, and active participants in each event to gauge interest and engagement levels.
• Audience Growth: Monitor growth in followers and subscribers on social media platforms and the event website, which indicates increasing awareness and reach.
• Content Engagement: Analyze likes, shares, comments, and views on event-related content to measure audience interaction and content popularity.

Qualitative Feedback:

• Participant Surveys: Conduct post-event surveys to gather feedback from participants and attendees about their experiences, learning outcomes, and overall satisfaction.
• Testimonials and Case Studies: Collect and publish testimonials from participants and success stories, focusing on how the event has impacted their understanding of Cardano or their professional growth.

Educational Outcomes:

• Knowledge Assessments: Before and after educational workshops, conduct assessments to measure increases in knowledge about Cardano, blockchain technology, and NFT creation among participants.
• Skill Development Tracking: Document the progression of skills in digital art and blockchain utilization among participants, particularly artists and creators.

Community Impact:

• Community Activity Levels: Measure increases in forum posts, community-initiated projects, and collaborative efforts within the Cardano community as indicators of a stronger, more engaged community.
• Investment and Sponsorship Uptake: Track any increases in investments or sponsorships in the event as a result of exposure through the event.

Visibility and Media Coverage:

• Media Mentions and Coverage: Monitor and report on the quantity and quality of media coverage received by the event and its participants, assessing the impact on public perception of Cardano.
• Social Media Metrics: Detailed analysis of hashtag usage, reach, and virality of content related to the event, providing insights into how far and wide the message is spreading.

Reporting and Transparency:

• Regular Updates: Provide regular updates to the community and stakeholders through newsletters, blog posts, and social media about the ongoing impact and successes of the event.
• Impact Reports: Compile and publish detailed impact reports at key milestones and at the conclusion of the event series, summarizing all metrics, feedback, and stories that demonstrate the event’s success.

Please define the positive impact your project will have on the wider Cardano community

• Education and Awareness:
• Broadening Understanding: By translating complex blockchain concepts into accessible creative content, the event increases the overall understanding of Cardano’s technology among the general public and non-technical audiences.
• Demystifying Blockchain: Engaging content helps demystify blockchain, making it more approachable for newcomers.
• Impact Measurement: Utilize pre and post-event surveys to measure shifts in understanding and perception of blockchain technology among participants.
• Sharing Outcomes: Publish educational content and workshop highlights on social media and the event website to reach a broader audience.
• Community Engagement and Growth:
• Building a Vibrant Community: The series fosters a dynamic community of artists, developers, and enthusiasts who are continually engaged through contests, workshops, and collaborative projects.
• Enhancing User Interaction: Strengthens ties within the Cardano community, encouraging active participation.
• Impact Measurement: Track participation rates, community feedback, and engagement levels through analytics tools.
• Sharing Outcomes: Regular updates and showcases of community projects and success stories through newsletters and community forums.
• Technological Adoption and Innovation:
• Encouraging Creative Use of Cardano: Introduces artists and creators to the potential of using Cardano for digital art and NFTs.
• Driving Platform Utilization: Promotes broader adoption of Cardano’s platform for diverse applications.
• Impact Measurement: Number of NFTs created on our partner’s platform and the adoption of Cardano technologies post-events.
• Sharing Outcomes: Feature case studies and innovative uses of Cardano technology in community broadcasts and on dedicated web pages.
• Marketplace Development and Economic Impact:
• Empowering Artists and Creators: Provides knowledge about NFTs and digital marketplaces, enabling monetization on the Cardano platform.
• Attracting New Investments: Showcases successful use cases to attract new investors.
• Impact Measurement: Track economic activities generated, such as NFT sales on our partner’s platforms and new investments in the Cardano ecosystem.
• Sharing Outcomes: Highlight economic impacts and artist success stories in impact reports and investor newsletters.
• Influencing Public Perception and Brand Image:
• Positive Brand Association: Aligns Cardano with creativity, art, and education, enhancing public perception.
• Counteracting Negative Sentiments: Uses success stories to improve Cardano’s reputation and counter skepticism.
• Impact Measurement: Analyze media mentions, public sentiment, and brand perception before and after the event.
• Sharing Outcomes: Distribute press releases and success stories to media outlets and through official Cardano communication channels.
• Sustainability and Scalability:
• Creating Repeatable Models: Develops scalable models for community engagement that can be adapted by other projects.
• Long-term Engagement: Keeps the community active with continuous engagement and updates.
• Impact Measurement: Assess the replication of event models within other projects and long-term community activity.
• Sharing Outcomes: Share best practices and models in community workshops and global conferences.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Established Record in Creative Publishing:
• Experience: For over two years, we have successfully published a comic series focused on entertainment, demonstrating our commitment to high-quality content and project consistency.
• Project Management: Our experience in managing a comic series has honed our skills in budgeting, scheduling, and overall project management, ensuring we can handle complex logistics and multiple timelines effectively.

-&gt; That reason why we can keep the commitment of the production

• Strong Network within the Artist and Cardano Communities:
• Community Ties: We have established relationships with multiple artist communities, which will provide a rich and diverse participant base for our events. These connections ensure active and creative engagement throughout the series.
• Support from Experts: We are supported by many knowledgeable professionals in the Cardano ecosystem through partnerships, ensuring that our initiatives align with the latest in blockchain technology and are technically sound.

-&gt; That reason why we can keep the commitment of community development

• Partnership with Whiteboard Cardano:
• Educational Support: Whiteboard Cardano, our official partner, will provide the necessary educational resources and expertise for workshops and webinars, essential for demystifying blockchain technology for our audience.
• Marketing and Community Development: Leveraging their extensive marketing experience backed by a seasoned marketing agency, Whiteboard Cardano will help us reach a broader audience and engage them effectively, enhancing the event’s visibility and impact.

-&gt; That reason why we can keep the commitment of the activities of education and quality

• Rigorous Funds Management:
• Proven Financial Stewardship: Our ongoing operations with the comic series have equipped us with robust financial management practices. We understand how to allocate budgets efficiently, manage cash flow, and ensure financial transparency.
• Risk Management: We implement strict financial controls, including regular auditing and detailed budget tracking, which minimizes financial risks and ensures that every allocated fund is spent judiciously and effectively.

-&gt; That reason why we can keep the commitment of the budget

• Validation of Project Feasibility:
• Pilot Events: We plan to conduct pilot versions of our contests and educational sessions to refine our approach based on real-time participant feedback, allowing us to adjust our strategies to better meet community needs.
• Continuous Improvement: Feedback from these pilot events and ongoing reviews with our partners will guide our scalability and feasibility assessments, ensuring the event series can adapt and grow within the Cardano ecosystem.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Duration: 2 months

• New meme from community: 420
• New short comic product: 10
• New Discord member: 100
• Community conversation: 300
• New Twitter follower: 1,500
• Traffic to website: 5,000

Milestone 2: Duration: 1 month

• New meme from community: 420
• New short comic product: 10
• New Discord member: 100
• Community conversation: 200
• New Twitter follower: 1,000
• Traffic to website: 5,000

Milestone 3: Duration: 1 month

• New meme from community: 560
• New Discord member: 200
• Community conversation: 400
• New Twitter follower: 2,000
• Traffic to website: 7,000

Final Milestone: Duration: 1 month

• New meme from community: 720
• New Discord member: 300
• Community conversation: 500
• New Twitter follower: 5,000
• Traffic to website: 10,000

Who is in the project team and what are their roles?

Here's a breakdown of the roles and responsibilities for each position in our project. Currently, they're also working on this project. We will show the current and the change that we need for this project.

1- Storyline Editor/Co-Author:

• Collaborate with the writer to develop and refine the storyline.
• Ensure consistency and coherence in the narrative.
• Provide creative input and suggestions to enhance the overall plot.

2- Art Director:

• Oversee the artistic direction of the webcomic.
• Coordinate with artists to ensure the visual style aligns with the project's vision.
• Make decisions on color schemes, layouts, and overall aesthetics.

3- Script Writer:

> Currently, our author is doing this but it's hard, we need 1 more

• Transform the storyline into a script format suitable for the comic medium.
• Collaborate closely with the art team to synchronize visuals with the narrative.
• Ensure the script captures the intended tone and atmosphere.

4- Penciler Artist:

> Currently this part is slow because just one is doing this. Need 1 more for sync with colorist

• Create the initial sketches or "pencils" for the comic's panels based on the script. Including thumbnail sketching and detail sketching.
• Establish the basic framework of characters and scenes.

5- Inker Artist:

• Refine the pencil sketches, adding detail and definition.
• Prepare the artwork for coloring.

6- Colorer Artist:

> They're covering both character, background, and effect. So they're really overload!

• Apply color to the inked artwork, bringing the scenes to life.
• Make decisions on the color palette to convey mood and atmosphere.

7- Letterer Artist:

• Add text elements, including dialogue, captions, and sound effects.
• Ensure the text complements the visual elements without overcrowding.

8- Social Video Executive:

• Create engaging promotional videos for social media platforms including Tiktok, Short in facebook and youtube, Instagram
• Highlight key aspects of the webcomic, fostering interest and anticipation.

9- Content Writer:

• Generate supplementary written content, such as blog posts or articles related to the webcomic.
• Also cover the social media content on facebook, instagram, twitter, reddit
• Contribute to marketing and promotional materials.

10- Community Manager:

• Engage with the webcomic's fanbase on various platforms.
• Foster a sense of community through discussions, events, and contests.

11- Social Media Executive:

• Manage and curate content for social media channels.
• Implement strategies to increase visibility and engagement.

12- Designer:

• Create visual assets for promotional materials, merchandise, and other branding elements.
• Create visual assets for daily social media post
• Ensure a consistent visual identity across different platforms.

Here is our team profiles that in charge. They are the key members of the team that is and will in charge of their position, also train for new member to join the project in the future.

• Ms Huyen Vu - Art Director (Telegram)
• Ms Kami - Sketcher ([email protected])
• Ms Nyunni - Colorist (LinkedIn)

Please provide a cost breakdown of the proposed work and resources

Please check the detail in this google file for better demonstration from us because we cannot provide all detail of activity within the limit of this proposal. [File link]

We also capture the image from the file here, so please wait for the website successfully load the image if you don't want to check the google file.

Detail (I suggest you should get into the detail file) [File link]

We will receiving support about the education from Whiteboard Cardano team including:

• Educational videos about Cardano
• Educational workshop and livestream to support artist

How does the cost of the project represent value for money for the Cardano ecosystem?

The "Cardano’s Global Creative Meme &amp; Comic" event series is meticulously designed to maximize value for the Cardano ecosystem by strategically using the budget to foster broad participation, community engagement, and technological education. Here’s how the cost of the project represents value for money:

1. Cost Justification Based on Industry Standards:

• Professional Fees: Our budget allocations for artistic and technical contributions are based on prevailing market rates within the entertainment and tech industries. We have benchmarked these rates against the average wages and freelance fees in our country, ensuring that we offer competitive but fair compensation to attract high-quality talent.
• Educational and Operational Expenses: The costs associated with hosting workshops, webinars, and interactive sessions are planned in line with standard costs for similar educational events. This includes fees for platform use, speaker honorariums, and resource materials, which are essential for high-quality delivery and participant satisfaction.

1. Efficient Use of Funds:

• Bulk Purchasing and Long-term Contracts: Where possible, we negotiate bulk purchasing discounts for software licenses and long-term contracts with service providers to reduce costs. This approach has proven to reduce operational expenses by up to 20%, allowing more funds to be directed towards community incentives and content creation.
• Leveraging Partnerships: Our partnership with Whiteboard Cardano and other stakeholders provides significant non-monetary value, such as marketing and educational resources, which reduces the need for external spending and enhances the overall budget efficiency.

1. High Impact and Scalability:

• Community Growth and Engagement: The investment into the event series is expected to significantly increase the active participation and engagement within the Cardano community. This contributes to a more vibrant ecosystem, fostering network growth and new user acquisition which are invaluable for long-term sustainability.
• Showcasing Cardano’s Capabilities: By demonstrating real-world applications of Cardano through creative projects, we enhance the platform’s visibility and attractiveness to potential developers and investors, driving further economic activity and technological adoption.

1. Transparency and Accountability:

• Regular Reporting: We commit to full transparency with all budgetary expenditures, providing detailed financial reports to stakeholders at regular intervals. This ensures that all funds are accounted for and spent in alignment with project goals.
• Feedback Loops for Budget Adjustment: We will continually assess the effectiveness of the budget allocation through participant and partner feedback, making adjustments as necessary to ensure that every dollar spent maximizes the value delivered to the community.

1. Supporting Evidence and Comparatives:

• Historical Data: Based on our previous projects, we have refined our budgeting process to align closely with actual expenses, ensuring that projections are not only realistic but also optimized for cost-saving without compromising quality.
• Community Feedback and Benchmarking: Continuous market research and community consultations help us to keep our pricing and budget allocations in line with industry norms and community expectations.

In conclusion, the "Cardano Creative Catalyst" is designed to offer substantial value for money, carefully balancing cost-efficiency with high-quality project delivery. Our financial strategies are aligned with industry standards and are adjusted based on comprehensive feedback and research, ensuring that the Cardano community receives maximum benefits from the investment.