Please describe your proposed solution.

Exhibition at 6 Blockchain Events in 6 Countries in Latin America Cardano Community:

1. Brazil
2. Argentina
3. Mexico
4. Colombia
5. Venezuela
6. Uruguay

1) Brazil

Event City: Sao Paulo

Event: We have the opportunity to sponsor a major event held in Brazil: BITCONF, BLOCKCHAIN RIO DE JANEIRO, BIT in RIO DE JANEIRO AND BLOCKCHAIN SÃO PAULO. we will still define the selected event according to the date and approved budget.

2) Argentina

Event City: Buenos Aires

Event: There are several important events in the city, we will still define the selected event according to the date and approved budget.

3) Mexico

Event City: Mexico City

Event: There are several important events in the city, we will still define the selected event according to the date and approved budget.

4) Colombia

Event City: Bogotá

Event: There are several important events in the city, we will still define the selected event according to the date and approved budget.

5) Venezuela

Event City: Caracas

Event: There are several important events in the city, we will still define the selected event according to the date and approved budget.

6) Uruguay

Event City: Montevideo or Punta Del Este

Event: There are several important events in the city, we will still define the selected event according to the date and approved budget.

Examples of Conferences Media Kit

BITCONF - Brazilian Conference on Bitcoin, Blockchain and Cryptocurrencies - is the largest and most traditional crypto event in Brazil. It has been taking place since 2014 and has already had editions held in Florianópolis, Belo Horizonte, Brasília, Fortaleza, Serra Negra and São Paulo. The 2024 edition will again be in São Paulo. It will be three days with many lectures, debates, courses, tournaments and other news.

BIT in RIO 22 - We bring to the famous "Marvelous City" the Carioca version of the biggest Crypto event in Latin America, Rio de Janeiro.

• Expected audience of 1,000 to 1,400 people.
• Space for networking and business
• Booth area located in front of the plenary, ensuring the necessary visibility for public engagement
• Many influential people in the national and international Crypto world
• Impeccable infrastructure, at the Convention Center of the Hotel from Barra
• Lectures and panels with many Crypto market icons

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our project of several events in Latin America brings a lot of relevance to the Cardano ecosystem by attracting new participants, helping with onboarding and strengthening the community of LATAM users.

How do you intend to measure the success of your project?

In the short therm, this platform will increase and broaden the participation of new users in the Cardano Ecosystem.

• Increase the number of members actively participating and engaged in collaboration using our channels da comunidade LATAM.

• Listed outcomes from our contributions to Events, Articulation of Project Catalyst.

• Receive inquiries about Cardano hiring, SPO deals, and ADA purchases.

• Increase the number of attendees to Charles' talk by making announcements.

• Number of new people from outside the Cardano community and from other Blockchains that join Cardano via our community.

• Number of projects being help and promoted from the community

• Event successfully performed, reaching the target values defined in the KPIs.

Please describe your plans to share the outputs and results of your project?

• Number of explain Cardano directly to business people: ≃ 800 people for the in-person per event

• Lecture for conference participants

• Followers on Twitter

• Awards Participants

• Download Wallets

• Email and Cell Phone Capture

• Gifts delivered to participants

• Number of tweets with the hashtag of the events.

What is your capability to deliver your project with high levels of trust and accountability?

See some official Cardano events held by the proponents of the catalyst proposal:

Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR

<https://www.youtube.com/watch?v=FnZZXTHSDkQ>Cardano Summit São Paulo 2022

<https://www.youtube.com/watch?v=fpJQGhyri4c>Cardano Brasil Workshop CIP-1694 em São Paulo (1/julho 2023) - Host: Otávio Lima

<https://www.youtube.com/watch?v=8l8siMnWStY>LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay

https://www.youtube.com/watch?v=FP288U7q_g0LATAM CIP 1694 Workshops: Buenos Aires

<https://www.youtube.com/watch?v=D0-QMVCV5tI>Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

What are the main goals for the project and how will you validate if your approach is feasible?

The main objectives of the project are:

• Bring new users to the Cardano Ecosystem.
• Start a relationship to awaken and introduce the Cardano blockchain in companies in Latin America.
• Give Cardano greater visibility in several LATAM countries.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1

Cost: 30%

Month: 2 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Meeting with various events to be held in the 6 countries of Latin America.

(B) Check event date schedule according to budget, time for organization and dissemination.

(C) Request the budget for sponsorship of the all events

(D) Detail the costs for holding events in the cities

Milestone 2

Cost: 14%

Month: 2 months

% Completion: 44%

M2 - Acceptance Criteria

(A) Contract the sponsorship of Event/Conference

(B) Signing of contracts with service providers

(C) Make payments to suppliers

Milestone 3

Cost: 14%

Month: 2 month

% Completion: 58%

M3 - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Events (1 - 2 city) and Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

Milestone 4

Cost: 14%

Month: 2 month

% Completion: 72%

M4 - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Events (1 - 2 city) and Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

Milestone 5

Cost: 14%

Month: 2 month

% Completion: 86%

M5 - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Events (1 - 2 city) and Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

Milestone Final

Cost: 14%

Month: 2 month

% Completion: 100%

MFINAL - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Events (1 - 2 city) and Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1

M1 - Evidence of Milestone completion

(A) List of meetings held

(B) Calendar of possible dates of events in each country

(C) Sending an email requesting a commercial proposal from a patron

(D) Event cost estimation by city

Milestone 2

M2 - Evidence of Milestone completion

(A) Define and contract the events in the cities (confirmation email)

(B) Hire the event suppliers

(C) Make payments from suppliers and allowance (spreadsheet)

Milestone 3

M3 - Evidence of Milestone completion

(A) Photos, news and posts of the event lectures or presentations for users at the stand

(B) Link to registration / raflles

(C) Make payments from suppliers and allowance (spreadsheet)

(D) Photo/Print of graphic materials, uniforms and dissemination

Milestone 4

M4 - Evidence of Milestone completion

(A) Photos, news and posts of the event lectures or presentations for users at the stand

(B) Link to registration / raflles

(C) Make payments from suppliers and allowance (spreadsheet)

(D) Photo/Print of graphic materials, uniforms and dissemination

Milestone 5

M5 - Evidence of Milestone completion

(A) Photos, news and posts of the event lectures or presentations for users at the stand

(B) Link to registration / raflles

(C) Make payments from suppliers and allowance (spreadsheet)

(D) Photo/Print of graphic materials, uniforms and dissemination

Milestone Final

MFINAL - Evidence of Milestone completion

(A) Photos, news and posts of the event lectures or presentations for users at the stand

(B) Link to registration / raflles

(C) Make payments from suppliers and allowance (spreadsheet)

(D) Photo/Print of graphic materials, uniforms and dissemination

Please provide a detailed budget breakdown of the proposed work and resources.

Below is the detailed sponsorship plan for carrying out the project in 6 Latin American countries. The values will vary according to the country, location of the event, participating public and date of realization. But in general terms we will be within these following values:

SPONSOR EVENT, this plan will entitle:

• Stand (box) of 6-16m2
• Bistro table and 2 high stools and counter and 2 chairs
• Backdrop of 3.5m x 3m
• Logo on all printed and digital materials
• One invitation to corporate coffee and free tickets
• One speaking opportunitie

SUBTOTAL: $9,000

Subsidy

• Support staffs (1-3 days)
• Travel to the event
• Meals (lunch and dinner) during the event
• Keynote speakers and round table guests
• Parking

SUBTOTAL: $3,800

Organization

• Cooktail/Coffee break for visitors
• Remuneration of the organizing team
• Emergency fund
• Team uniform
• Legal costs

SUBTOTAL: $3,330

Marketing and Promo

• Graphic material about Cardano, Wallets, Catalyst and etc.
• Promotion and boosting campaigns

SUBTOTAL: $940

Gifts and Prizes

• Gifts Kits (keychain, pen, notepad, mousepads, cell phone case, caps and etc)
• Cardano T-shirts for giveaways and sweepstakes
• Prize Hardaware wallet

SUBTOTAL: $1,485

TOTAL: $18,555 per event = 6 events = $112,530 x $0,28 ADA = ₳ 397,607

Values may vary according to the country, location of the event, participating public and date of realization.

Who is in the project team and what are their roles?

Otávio Lima

Brazil

<https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed - Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Alex Pestchanker

Argentina

<https://www.linkedin.com/in/apestchanker/>

Mentor, Host and Speaker, Funded Proposer and PA in F6, 7, 8 and 9, vPA in F7, F8 and F9, Challenge Team member for F7 Grow Latam, Grow Cardano, Funded Proposer subcircle member

Lucas Macchiavelli

Argentina

<https://www.linkedin.com/in/lucasmacchiavelli/>

Funded Proposer in F7, F8 and F9, PA in F8 and F9, Cardano Ambassador, Swarm contributor

Mauro Andreoli

Argentina

<https://www.linkedin.com/in/mauro-agust%C3%ADn-andreoli-7b58621a0/>

MSc. Wilmer Varón

Venezuela

<https://www.linkedin.com/in/wilmer-leonardo-varón-63a29666>

[email protected]

[email protected]

Cristian Jair Rojas Velez

Mexico

www.linkedin.com/in/cristianjairrojasvelez

Industrial engineer, 4 years in supply chain management & quality certifications. Blockchain technology enthusiast, 1 year involved in the Cardano ecosystem. Entrepreneur, CEO and founder of CropTrace an Ag-tech Startup.

Felipe Barcelos

Brazil

<https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

Lucas Fernandes

Brazil

<https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project is quite affordable for what we will deliver in terms of adoption and utility by the people who use the ADA Cardano cryptocurrency in Latin America.

With the dissemination of Cardano being diversified in 6 important countries of LATAM, many learnings and novelties will be shared within the Cardano ecosystem.

This work will get very close to the local crypto communities and bring many positive insights that will help in the growth, involvement and establishment of the Cardano community in Latin America.