CardanoRio 2022: Hybrid event

At the same time, the Brazilian Cardano community continues to grow strongly. On Telegram, the official Portuguese Cardano group [2] already has over 4000 members, while the largest NFT group [3] has over 900 members, mostly Brazilians. Many Cardano projects have been built by (at least partially) Brazilian teams, as a notable example the CardanoWarriors that gained media attention recently. [3]

PROPOSED HYBRID EVENT

The purpose of CardanoRio2022 is to organize a hybrid event to promote the Cardano ecosystem locally and connect its users in Latin America, especially Brazilians. The idea of a hybrid event is intended to promote face-to-face networking among community members, but also to support those who are unable to attend the event physically, ensuring that the talks will be broadcast live. Since the event will be held in Rio de Janeiro/Brazil, it is also a great opportunity to travel to one of the most beautiful cities in the country!

The event will be divided into two days (content to be defined). The format of the event will be based on talks from invited guests, short talks, and round table discussions. There will also be small stands to present Cardano-related products, available for groups building on Cardano.

The online event will be completely free, while the in-person event will have a small registration fee (to be defined). The registration fee is symbolic in order to discourage the participant from enrolling but not attending. At the end of the event, all the surplus money will be donated to a local charity.

Each day of the event will have the structure described below.

OPENING- 10 min - 10 min opening session by EveryBlock Studio.
ROUND TABLE - 50 min - A specific topic will be addressed during the round table. Three prominent members of the community with ties to the topic will be invited to participate in each round table. Each participant will be given 10 minutes to introduce themselves and their project, as well as their vision for the topic. Debate and questions on the topic will be 20 minutes long, totaling 30 minutes of presentation + 20 minutes of discussion.
COFFEE BREAK / STANDS - 20 min - In order to promote further networking among the community, a coffee break will be served to attendees as they browse the stands, learn about projects, and interact with other users. There will be two breaks in the morning and two in the afternoon, one after the Round Table and one after the Short Talk.
CONVERSINHA (SHORT TALK) - 60 min - Three community guests – who have been participating in Cardano projects – will be invited to present their projects during a short talk. Each project will be presented in 10 minutes and each participant will have 5 minutes to answer questions from the public.
COFFEE BREAK / STANDS - 20 min
KEYNOTE - 60 min - A keynote speaker (a relevant member of the community, not necessarily Brazilian) will be invited to give a 45-minute talk + 15-minute to answer questions from the audience.
LUNCH TIME - 80 min - Participants will have several restaurant options near the event site.
ROUND TABLE - 50 min
COFFEE BREAK / STANDS - 20 min
CONVERSINHA (SHORT TALK) - 60 min
COFFEE BREAK / STANDS - 20 min
KEYNOTE - 60 min
PRIZE DRAW - 15 min - 15 min for prize draws.
CLOSING - 15 min - The day concludes with a few words of thanks from the organizers of the event.

ROADMAP

Month 1 - Set the location and date of the event; finalize the budget for the location rental; start creating the official event website; define the guestlist for the talks and round table discussion.
Month 2 - Set the final budget and close the deal for the buffet for a coffee break and for the audio-visual team to broadcast the event; start the process of inviting guests; start publicizing the event; finalize construction of the event's official website.
Month 3 - Set the final budget and close the deal for the gift kits and prize draws; contact event partners to donate prizes; start promoting the confirmed guests for the event and proceed with invitations; proceed with event marketing and website update.
Month 4 - Set final budget and close the deal for stands rental for the event; open event registration for stands and Conversinha (Short Talks).
Month 5 - Open registration for the whole community; set final budget and close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, badges for identification of staff, guests and participants, etc).
Month 6 - Confirm participant registration; host the event.

KPIs

Number of registrations: ≃ 300 people for the in-person event and ≥ 2000 people for the online event
Number of in-person participants: ≥ 70% of participation considering the total of registered people
Number of online participants: ≥ 35% of participation considering the total of registered people
Number of projects presenting at the event (e.g. stand, presentation): ≥ 12 independent projects
Number of partners for prize draws: ≥ 6 partners
Number of tweets with the event hashtag: ≥ 10k
Attendee geography: ≥ 40% of the participants in-person coming from outside the city (other than Rio de Janeiro)
Event website conversion rate (total registered people / event website unique visitors) * 100): ≥ 1%

DEFINITION OF SUCCESS

3 months: Event location and date set, list of speakers confirmed, website for the event finalized.
6 months: Event held successfully, achieving the target values defined in the KPIs.

BUDGET BREAKDOWN

The costs were calculated in Brazilian Real (R$) and converted to USD ($) at the exchange rate of $ 1 = R$ 5.57, rounded off to facilitate visualization.

Subsidy

Airfare for invited speakers: 4 × $180 = $719
Per diem for keynote speakers and round table guests: 16 × $108 = $1.724

Gift kit

Notepad: 350 × $1 = $220
Pen: 350 × $1 = $126
Card of stickers: 2 × $8 = $16

Prize draw

Hardware wallet: 4 × $90 = $360
NFTs from partners: 20 × $0 = $0
Prizes from EveryBlock Studio: 16 × $0 = $0

Organization

Audiovisual infrastructure for event streaming: 1 × $2693 = $2693
Event website infrastructure costs: 1 × $1796 = $1796
Coffee break: 1 × $1796 = $1796
Auditorium and coffee break room rental: 2 × $1078 = $2155
Support staff per diem: 6 × $108 = $647
Remuneration of the organizing team: 3 × $1078 = $3232
Promotion and boosting campaigns: 1 × $719 = $719
Stand rental: 8 × $35 = $273
Emergency fund (unforeseen expenses): 1 × $539 = $539
Team uniform: 20 × $7 = $126
Legal costs: 1 × $360 = $360

Total: $17501

TEAM

Lincon Vidal

https://www.linkedin.com/in/lincon-vidal-a81110182/

Founder & CEO EveryBlock Studio
BSc in Biotechnology (UFRJ - Brazil)
MSc student in Computational Modeling and Artificial Intelligence (LNCC - Brazil), working on deep learning applications
Python developer with more than 6 years of experience, including works in genetic algorithms and machine learning during his academic career.
Previously worked on the back-end development of third-party NFT projects (NFTsurf, CardanoBeans), having great knowledge of the technical basics and general operation of Cardano.
For nearly 2 years now he has been working as the director of technology in an analytical chemistry company (NanoBusiness), coordinating teams and executing digital transformation projects.
Stake Pool Operator since epoch 208, having already received IOG delegation for 3 months in the first round of delegation.
Experience in teaching in-person having worked for over 2 years on tutoring and other educational projects involving programming education, as well as online classes and webinars on technology topics.
Organized small events for up to 400 people during the undergraduate course (I EcoSemana do Polo Xerém, I Simpósio de Biotecnologia da UFRJ).
Since 2020 he has been participating in local meetups and disseminating technical knowledge about Cardano in Brazil.
Also writes and produces text and video content in Portuguese and English about Cardano, blockchain, and technology in general.
He has already worked briefly as a photographer and has experience with audiovisual production, having produced audiovisual material for events and for companies.

Aline Cardoso

https://www.linkedin.com/in/aline-cardoso-0554ab20a/

Head of communications at EveryBlock Studio;
Experience in organizing and acting as mediator in-person and online events (e.g. academic symposia such as Symposium of Neuropharmacology of Rio de Janeiro, interviews and debates for the Diversity Committee of the Brazilian Society of Neuroscience and Behavior and for Diversity Committee of Biophysics Institute Carlos Chagas Filho - UFRJ);
Worked with digital marketing, social media management and designer (for the Diversity Committee of the Brazilian Society of Neuroscience and Behavior and for Valejo);
Experience teaching in free preparation courses for college admittance/booster classes for high school students from the periphery of Rio de Janeiro and for undergraduate students (some neuroscience topics) at UFRJ (in-person and online classes);
Creator of NeuroBreak, a publication for scientific dissemination about neuroscience and human behavior at Medium;
MSc student in Neuroscience/Physiology (emphasis on human behavior and neurobiology of emotions) (UFRJ - Brazil);
BSc in Biophysics (emphasis on psychophysiology and psychopharmacology) (UFRJ - Brazil).

Thulany Christiny

https://www.linkedin.com/in/thulany-christiny-642b8b1a9/

Designer at EveryBlock Studio;
BSc in Design (UERJ - Brazil);
Experience in creating educational graphic material about Blockchain and Cardano (Infoblock project);
Already worked as a graphic designer in the media team for e-sports athletics and ESDI's Design Business Incubator;
Worked in several UX/UI projects at Ably Design, a studio specializing in design for digital products;
Interest in graphic design, communication and layout.

---

REFERENCES

[1] https://trends.google.com/trends/explore?date=2018-10-25%202021-11-25&geo=BR&q=cardano
[2] <https://t.me/CardanoPortugueseOfficial>
[3] <https://t.me/CardanoNFTpt>
[4] <https://cointelegraph.com.br/news/metaverse-is-real-says-charles-hoskinson-meet-5-cardano-game-tokens-with-high-upside-potential>

bookmarked!

bookmarked!