Please describe your proposed solution.

The growing demand for instant and updated information creates a new challenge for the future of companies: the definition of fast, attractive and efficient corporate communication.

We want to offer the crypto market specialized services for the management and distribution of internal content in real time, for digital communication projects.

With Corporate TV, Cardano can have a TV Network connected 24 hours a day on the internet for communication through videos.

Contents of TV ONLINE's Initial Programming Grid

• Cardano News Feed
• Coin Prices (Bitcoin, Cardano, Ethereum, USDT…)
• Featured projects in the Ecosystem
• Events Coming
• Influencers
• Advertisers
• Glossary
• Community Twitters
• New ISPOs
• Catalyst Program
• Institutional Cardano

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Technology:

We will work with pioneering software in online content management services and customized solutions – 100% via the Internet, only video & no audio, broadcasting on YouTube.

Technology Platform:

• Management and distribution of media;
• Several media supported;
• Screen Fragmentation;
• RSS with online information;
• Remote remote / online maintenance;
• Display proof report in XML format;
• Compatibility with different software for updating (eg Excel, Word, Access, PowerPoint, Twitter, Facebook…).

How do you intend to measure the success of your project?

Success for this project can be defined:

• Number of content produced
• Real-time generated information for site users
• Amount of sharing on social networks
• Number of shares on specialized media sites

Please describe your plans to share the outputs and results of your project?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of views on youtube live: 30,000
• Number of Youtube subscriptions channel: 7,500
• Number of news broadcast: 10,000
• Number of hours of online transmission: 700h+/month

What is your capability to deliver your project with high levels of trust and accountability?

Flávio Lima worked for more than 8 years in a company specialized in digital media out of home (Corporate TV), having a lot of experience in the segment.

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

What are the main goals for the project and how will you validate if your approach is feasible?

Our main objectives for the project and how we will validate will be achieved:

• We aim to always keep users of the Cardano ecosystem and the general public always well informed regarding the activities, evolutions and projects within the Cardano blockchain. We believe that a video channel running 24 hours a day, accessible by Youtube and any computer or smartphone, will have a much greater reach than just news on the portal.

• We will use the traffic of Youtube itself with a video channel running 24 hours a day, 7 days a week in the English language and with some news editorials in other languages such as: Spanish, French, Italian, Japanese and etc.

• Bring greater interactivity with users, generating greater engagement through the use of videos, animations and 3D content.

• Provide extra content such as Tips, Important Events, recommendations and notices to the community in general.

• We will put a photo gallery for dissemination of photos and events of the Cardano community around the world.

• In addition, we will include a space within the Cardano Feed, which has thousands of monthly hits to direct and publicize TV Cardano to website visitors.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1

Cost: 30%

Month: 1 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Definition of the editorial categories/contents to be published

(B) Definition of the programming grid with the contents

(C) Creation of the logo of the CARDANO TV program

(D) Creation of news tracking on Cardano Feed website

Milestone 2

Cost: 30%

Month: 1 month

% Completion: 60%

M2 - Acceptance Criteria

(A) Definition of the technology stack to be used

(B) Design of content editorials

(C) Creation of news tracking on Cardano Feed website

Milestone 3

Cost: 30%

Month: 1 month

% Completion: 90%

M3 - Acceptance Criteria

(A) Implementation of the technology stack

(B) Creation of the Youtube channel

(C) Creation of content templates with animation

(D) Implementation of the programming grid in the broadcast platform

(E) Creation of news tracking on Cardano Feed website

Milestone Final

Cost: 10%

Month: 1 month

% Completion: 100%

MFINAL - Acceptance Criteria

(A) Completion of the CARDANO TV programming schedule

(B) Creation of live video streaming on Youtube

(C) Form with collecting of feedbacks on platform

(D) Creation of news tracking on Cardano Feed website

(E) Launch of CARDANO TV on Youtube Channel

(F) Disclosure of CARDANO TV within the Cardano Feed website

Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1

M1 - Evidence of Milestone Completion

(A) Document with the categories and editorial contents to be published

(B) Document with the programming grid that will be broadcast

(C) Image of the CARDANO TV Logo

(D) Link with the news/article published on Cardano Feed website

Milestone 2

M2 - Evidence of Milestone Completion

(A) Document with the technology stack used

(B) Image with the designs of the content editorials

(C) Link with the news/article published on Cardano Feed website

Milestone 3

M3 - Evidence of Milestone Completion

(A) Print with the technology stack implemented

(B) Link to Youtube channel

(C) Videos with animated content templates

(D) Print with the large programming implemented in the broadcast platform

(E) Link with the news/article published on Cardano Feed website

Milestone Final

MFINAL - Evidence of Milestone Completion

(A) Video with a few minutes of TV CARDANO running the programming grid

(B) Link to the video of the broadcast on Youtube

(C) Link to Feedback Collection Form (GOOGLE)

(D) Link with the news/article published on Cardano Feed website

(E) Youtube channel link to CARDANO TV

(F) Print with exclusive link to TV CARDANO within the Cardano Feed website

Please provide a detailed budget breakdown of the proposed work and resources.

Detailed budget breakdown:

Journalist: $1,200 x 4 months = $4,800

Blockchain and cryptocurrency content editor = $1,900 x 4 months = $7,600

IT Technical Engineer = $1,900 x 4 months = $7,600

Art Director: $1,200 x 4 months = $6,400

Video maker 1: $900 x 4 months = $3,600

Video maker 2: $900 x 4 months = $3,600

Teacher / content editor = $1,100 x 4 months = $4,400

Product Owner = $900 x 4 months = $3,600

Marketing Assistant = $600 x 4 months = $2,400

Social Media = $800 x 4 months = $3,200

Designer UX/UI 1 = $900 x 4 months = $3,600

Designer UX/UI 2 = $900 x 4 months = $3,600

Marketing Budget = $4,500

Streaming Licenses (1 year) = $4,800

Software and broadcasting Editor = $4,300

Amazon AWS Services Maintenance (1 year) = $1,800

TOTAL: $69,800 x $0,28 ADA = ₳ 249,286

Who is in the project team and what are their roles?

Flávio Lima - <https://www.linkedin.com/in/fl%C3%A1vio-lima-4b706133/>

Graphic and Animation Designer at Inbox Mídia

Advertising professional, video maker and art and animation director, he has been working with Corporate TV projects for over 15 years, having implemented more than 50 Corporate TV operations and Digital Signaling points (Digital out-of-home media), through of the company Inbox Mídia (www.inboxmidia.com.br) with more than 800 TVs distributed in places with large circulation of people, being responsible for the programming schedule, art direction and content, management of the creation, animation and video makers team.

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project to maintain a TV channel with live programming on youtube, in Corporate TV format specialized in the coverage of the Cardano ecosystem, for 1 year with everything paid, is extremely low for the creation of such a project.

We will be able to optimize all the costs of content production and news editorials with the direct integration with the news of the Cardano Feed website, which is already connected to more than 200 content sources being updated in real time with the provision of an integration API.

We will use a lot of technology, integrations via API / Webservice to keep the investment in the project always as optimized as possible.

We will not have any cost for the dissemination of TV CARDANO within the Cardano Feed website, generating a lot of traffic for the broadcast on youtube.

We will use youtube's own algorithm to attract hits to live streaming organically, with SEO tags and improving the ranking of the video.