Please describe your proposed solution.
<u>Phase 1: Create professional academic research about Cardano Stake Pool Owner's Behavior</u>
- Literature review: Review theory, documents about Cardano Stake Pool Owner's Behavior
- Make the interviews with Cardano Stake Pool Owner in Vietnam about their thoughts and expectations about running Cardano Staking Pool
- Analysis results of the interviews using Qualitative methodology. Qualitative methodology is a research approach that seeks to understand the meaning people ascribe to their experiences and the world around them. It is a non-statistical approach that relies on in-depth, open-ended data collection methods such as interviews, focus groups, and participant observation. Qualitative methodology is often used in the social sciences, humanities, and health sciences to study topics such as human behavior, culture, and social institutions. It can also be used in business research to understand customer behavior, employee experiences, and organizational culture.
- Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam
<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums)</u>
1. Contents for General communication about the project:
- Key visuals (Banner, video, landing page)
- General communication about the project: PR article about the project
2. Contents for Communicating knowledge, raising awareness
Content:
- Synthesis academic research
- File Presentation (PPT, PDF)
- Landing page
- Media video introduction about the academic research
- Social media publication, cognitive education podcast (according to academic research)
- In-depth article: PR article, web content, SEO content (according to academic research)
3. Paper to submit in Scopus Indexed Journals
- Scopus Indexed Journals are peer-reviewed, which means that they have been reviewed by experts in their field. This ensures that the research published in these journals is of high quality and meets the standards of the academic community.
- Scopus Indexed Journals are peer-reviewed scholarly journals that are indexed in Scopus, a bibliographic database of peer-reviewed literature and quality web sources. Scopus indexes over 25,000 journals from over 5,000 publishers.
- This is extra content because submitting a paper in Scopus Indexed Journals is very difficult and takes a lot of time for the editor of journal review and adust so it may not meet the milestone of this project, but it gives a lot of value for Cardano.
- Link: <https://www.scopus.com/sources.uri>
<u>Phase 03: Deliver content to multichannel</u>
1. Press channels
Target audience: non-crypto users
Content using:
- Synthesis academic research
- In-depth article (according to academic research)
For example:
- <https://baolongan.vn/75-nguoi-tham-gia-thi-truong-tien-ma-hoa-co-trinh-do-dai-hoc-tro-len-cardano-market-report-a141576.html>
- <https://baodanang.vn/can-biet/202209/uptrend-la-thoi-diem-nhieu-nguoi-moi-tham-gia-thi-truong-nhat-cardano-market-report-3921811/>
- <https://baotuyenquang.com.vn/kinh-te/tai-chinh-thuong-mai/tai-chinh-phi-tap-trung-la-linh-vuc-se-phat-trien-trong-tuong-lai-cardano-market-report-163488.html>
- <https://baodongkhoi.vn/blockchain-cardano-duoc-phat-trien-dua-tren-viec-ung-dung-cac-nghien-cuu-khoa-hoc-cardano-maket-re-19092022-a105445.html>
2. Crypto Community channels:
Target audience: crypto users
Content using
- Synthesis academic research
- Media video introduction about the academic research
- Social media publication, cognitive education podcast (according to academic research)
For example:
<u>Introduce about report in Vietnamese in Cardano forum</u>
<https://forum.cardano.org/t/bao-cao-th-ng-nien-cardano-t-i-th-tr-ng-vi-t-nam/107397>
<u>Introduce about report in English in Cardano forum:</u>
<https://forum.cardano.org/t/cardano-annual-market-report-in-vietnam/107398>
<u>Introduce about report in Vietnamese in Telegram</u>
<https://t.me/BlockchainDEco/1493>
https://t.me/Cardano_ECO_VN/55777
<https://t.me/CardanoVietnam/211250>
<https://t.me/digikigai/17697>
<https://t.me/c/1541703631/1232>
<https://t.me/vietnameasterntownhall/7887>
<https://t.me/cardanocoffee/173>
<https://t.me/blockchainhoi/11549>
<https://t.me/StakingADA/88978>
<https://t.me/cardano2vn/783>
<https://t.me/TIGERViewVN/22128>
<u>Introduce about report in English in Telegram</u>
<https://t.me/c/1273206822/3580>
<https://t.me/CatalystCommunityAdvisors/46132>
<https://t.me/FilmandMediaF8Challenge/252>
<https://t.me/catalystproposers/8712>
https://t.me/ClimateChange_THEChallenge/9210
<https://t.me/easterntownhall/1052>
<u>Introduce about report in Vietnamese in Facebook</u>
<https://www.facebook.com/vneconomics/posts/pfbid0mcRPknwdVENCuGB6oBQWwrCrPD9PYsrQgGRfsRH4tHrXVPSXF1CzDJL4W9pHeZXsl>
<https://www.facebook.com/groups/blockchaindeco/permalink/5452882378139174/>
<https://www.facebook.com/groups/cardanoviet/posts/608057744188762/>
<https://www.facebook.com/groups/adavn/permalink/5680945858611398/>
<https://www.facebook.com/groups/ada.holder/posts/2090075328050511/>
<https://www.facebook.com/groups/vietnamhrblockchain/permalink/819115282418652/>
<https://www.facebook.com/groups/vietnamesecardanocommunity/permalink/609547333982404/>
<https://www.facebook.com/groups/hextravn/posts/1758030724573669/>
<https://www.facebook.com/groups/cryptomarketing.thucchien/posts/1265629354197671/>
<u>Introduce about report in English in Facebook</u>
<https://www.facebook.com/groups/463431444733529/posts/752123992530938/>
<u>Introduce about report in English in Twitter</u>
https://twitter.com/ThanhTung78/status/1568985089194983428?s=20&t=0kqRWgmX0PD363ZsSSvuWg
<u>Introduce about report in English in Linked In</u>
3.Author’s channels
For example:
<u>Landing page to Download Report:</u>
<https://vneconomics.com/cardano-annual-market-report/>
4. Submit paper in Scopus Indexed Journals
Target audience: academic researchers, policymakers
Link: <https://www.scopus.com/sources.uri>
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
<u>The proposal addresses the Challenge</u>
- We have very little academic research about Cardano Staking Pool Behavior. So the people who want to run SPO do not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
- Information about Cardano Staking Pool Behavior in the local public medium (newspapers, magazines,…) in Vietnam is very little.
<u>How our proposal can solve this problem</u>
How can we support effective and impactful projects and initiatives to build and support the SPO Ecosystem and Community?
In order to answer the question above, we will build academic research about Cardano Staking Pool Behavior in Vietnam, and do a survey by qualitative method.
From academic research, we deploy and develop communication content in various forms from interviewing, summarizing information, and conveying it vividly, quickly reaching some famous Cardano Staking Pool Owers in Vietnam
After having academic research, we will publish it on mass media to transmit information from official channels, reaching a broad audience.
One of the reasons we choose mass media (or local public medium) to publish this academic research is that in Vietnam, cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let's make academic research with professional methodology and analyze it to give their user trust information and some fee to publish this academic research
To make this academic research explore more people, we will:
- Contact to admin of the big crypto community in Vietnam to ask to share this academic research
- Seeding on social media to spreads directly to the ADA investor community.
- Submit a paper to Scopus Indexed Journals
How do you intend to measure the success of your project?
- Number of downloading this academic research: 100
- Number of Booking Newspaper accept to publish this academic research: 03
- Paper to submit in Scopus Indexed Journals: 01
- Number of Webinar (or Online Advertise Campaigns) to introduce this academic research: 01
- Number of reaches, views, shares, and comments on Social media: 1000 engagements
- Author's channels performance: 1000 engagements
Please describe your plans to share the outputs and results of your project?
Roadmap:
<u>Phase 1: Create professional academic research about Cardano Stake Pool Ower Behavior (06 months)</u>
- Literature review: review theory, documents of Cardano Stake Pool Owner's Behavior
- Make the interviews with Cardano Stake Pool Owner in Vietnam about their thoughts and expectations about running Cardano Staking Pool
- Analysis results of the interviews
- Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam
*Review the theory, document, and Cardano Stake Pool Owner's Behavior & Create a questionnaire
Methodology to create Questionnaire
1.Goals of questionnaire
Interview Cardano Stake Pool Owner's Behavior to answer why they chose Cardano to run a pool (node), what their expectations and which success factors for SPO owners.
2. Some of the content Ideas for our questionnaire
Section 1: Demographics of Investors
- Gender
- Age
- Location
- Education
- Job
- Year of experience in the Crypto Market
- Year of experience in Cardano
- Spending time in Crypto
- Main channels to get information and news
- Favorite community activities
- …
Section 2: Pool Operation Activities
- Operation pool or outsource
- Number of pool
- Year establish
- Monthly Cost
- Profit
- …
Section 3: View & Expectation on Cardano Staking Pool
- Factors affecting the decision to run Cardano Pool (Node)
- Which technology used to operate Pool
- The experiences in maintaining SPO
- Technical expertise
- Risk
- …
<u>For example question: </u>
- What motivated you to become a stake pool operator on Cardano?
- What have been your experiences as a stake pool operator on Cardano?
- What are some of the challenges that Cardano stake pool operator is facing today?
- What advice would you give to someone who is considering becoming a stake pool operator?
- What are your hopes for the future of Cardano stake pool operator?
- Do you have any words for the community of Cardano users and developers?
- ….
3. Context survey
- Cardano Staking Pool Market in Vietnam
4. Object to research
Vietnamese Cardano Staking Pool Owner Behavior
5. Data Collection
5.1. Secondary data resources
- Annual reports, investor presentations, and press releases of companies operating in the market
- Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
- Paid Secondary Databases
-> Create a Questionnaire
5.2. Primary data resource
- Conduct Interviews with Cardano Staking Pool Owner in Vietnam
- The Interview is face-to-face (online through Zoom, Google Meet,…)
6. Methodology
6.1. Method design
- The study includes a qualitative method
6.2. Sample method
- We will send interviews to 20 Vietnamese Cardano Staking Pool Owner
6.3. Data analysis method
Qualitative analysis with collected data
7. Reference:
(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link <https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/> )
(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )
*Analysis results of these interviews
*Proposes some actions base on the result of the interview
<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums) - 03 month</u>
Objective
- Introduce the project, goals, and the stage of it
- Provide information, educate knowledge, and raise awareness in the community about Cardano Staking Pool
- Modify behavior and impact on investment decisions in SPO
Target Audience: Vietnamese Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam
1. Contents for General communication about the project:
Objective: General communication about the project:
Content
- Key visuals (Banner, video, landing page)
- General communication about the project: PR article about the project
2. Content for Communicating knowledge, raising awareness
Objective
- Education of Knowledge
- Raise awareness
- Influence and modify behavior
Content:
- Synthesis academic research
- File Presentation (PPT, PDF)
- Landing page
- Media video introduction about the academic research
- Social media publication, cognitive education podcast (according to academic research)
- In-depth article: PR article, web content, SEO content (according to academic research)
<u>Phase 03: Deliver contents to multichannel - 03 month</u>
1.Press channels
- <https://cafef.vn/>
- <https://cafebiz.vn/>
- <https://thoibaotaichinhvietnam.vn/>
- <https://vir.com.vn/>
- <https://english.thesaigontimes.vn/>
- <https://en.vneconomy.vn/>
Content using:
- Synthesis academic research
- In-depth article (according to the academic research)
2.Crypto Community channels:
Websites:
- <https://coin98.net/>
- <https://coin68.com/>
- <https://blogtienao.com/>
- <https://phocapblockchain.net/>
- <https://cardano.com.vn/>
Fanpage:
- <https://www.facebook.com/tintuccoin68/>
- <https://www.facebook.com/blogtienao/>
- <https://www.facebook.com/phocapblockchain>
Facebook Group
- <https://www.facebook.com/groups/Coin98.Net>
- <https://www.facebook.com/groups/CardanoVietnamOfficial>
Telegram
Discord
Content using
- Synthesis academic research
- Media video introduction about academic research
- Social media publication, cognitive education podcast (according to academic research)
3. Author’s channels
Web: <https://vneconomics.com/>
Fanpage Facebook**:** <https://www.facebook.com/vneconomics/>
Facebook Group: <https://www.facebook.com/groups/blockchaindeco>
Linked In: <https://www.linkedin.com/company/vneconomics/>
Content using
- Synthesis academic research
- Media video introduction about academic research
- Social media publication, cognitive education podcast (according to academic research)
- Landing page
4.KOLs
Ask KOLs to share the academic research
5.Webinar, Workshops, seminars,..or Online Advertise Campaigns
Content using: File Presentation (PPT, PDF)
6.Paper to submit in Scopus Indexed Journals
Content using: academic paper
Link: <https://www.scopus.com/sources.uri>