Please describe your proposed solution.

◆Reasons for approaching

1. SPO operates alone and is less cohesive
2. Very few SPOs are active and often propose initiatives and CIPs to build Cardano.
3. SPO wants to participate in Cardano's activities and propose initiatives but has difficulty due to the language barrier

◆Our Solution

Set up a club for SPOs to interact with each other.

The first trial deployment in Vietnam. As the club in Vietnam grows, we can open clubs in many other countries.

Club activities:

1. Exchange information online on the Telegram group
2. Online meeting via Zoom
3. Operating offline once a month
4. Publish the electronic magazine about monthly activities, interview with major SPO, and share knowledge, experience, initiative, CIP.

*Benefits of SPO when joining the SPO club

1. Have the opportunity to interact with experienced SPOs, and learn successful lessons from the
2. Timely update information and announcements from Cardano, Catalyst
3. Alternating PR pool on the e-magazine

*SPO's mission when joining the SPO club

1. Actively participate in club activities
2. Participate in writing knowledge-sharing articles on e-journal
3. Proposal, CIP
4. Join offline regular

◆Project end-users

Single SPO

New SPO

Experienced SPO

◆Why this is important to Cardano

-Increase Cardano's decentralization as SPOs unite more and grow more evenly.

-Creating many initiatives, CIP helps develop Cardano.

<u>*Why need Cardano SPO Association in Vietnam:</u>

• Language Barriers: The Vietnamese English proficiency index is 66th out of 112 countries

(EF EPI score: 486, ranking in Asia 12/24), which is lower than the others.

• Vietnam Cryptocurrency Adoptions:

For the second consecutive year, Vietnam ranks first in the Global Cryptocurrency Adoption Index released by Chainalysis. [1]. It is 2nd for Index scores and Top 3 of 20 countries with the highest interaction with DeFi platforms worldwide between April 2019 and June 2021 [2]. In Japan where 95% of pre-launch sales volume between September 2015 to January 2017 has sold to Japanese holders [3].

[1] Chainalysis reports: https://vietcetera.com/en/vietnam-leads-global-cryptocurrency-adoption-index-in-2022

[2] "Index of the 20 countries with the highest interaction with DeFi platforms worldwide between April 2019 and June 2021 " Statista. https://www.statista.com/statistics/1263257/global-defi-adoption-by-country/ (accessed 25 June 2022).

[3] "Ada Distribution Audit." Cardano. https://cardano.org/genesis/#audit (accessed 25 June 2022).

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

◆This Proposal targets the goal of the Challenge

Because we create a place for SPOs to exchange and support each other, it aligns with Challenge's goals. That is:

“A sense of community and conversations. Having people around to talk and connect with.”

“Organizing Community Events with a Focus on SPO”

◆The value our proposal brings to the Cardano ecosystem

SPO unites and develops Cardano.

More initiatives, CIP for Cardano improvement. Cardano grows stronger.

SPO improves pool operation capacity, helping the Cardano blockchain to operate more stably.

How do you intend to measure the success of your project?

Quantitative/qualitative indicators to measure project success

1. Number of SPOs joining the club
2. Number of active SPOs
3. Number of SPOs proposing initiatives, CIP
4. The number of SPO operating the pool is stable after joining the club
5. Number of e-magazines issued by SPO Club

Please describe your plans to share the outputs and results of your project?

◆Plan to disseminate project outputs

1. Collect SPO reviews after joining the club
2. Catalyst and community reports
3. Report at Town Hall
4. Publish results on Cardano communities and call for new SPOs to join.

◆Directions for using the results obtained from the project for further research and development activities

Based on the results of this project, we will improve and plan to expand the club and attract more SPOs.

What is your capability to deliver your project with high levels of trust and accountability?

◆Ability and experience suitable to implement the project

Our team consists of experienced pool operators, and we also have a good relationship with some of the major pool owners in Vietnam. In particular, we run 2 Facebook Cardano Vietnam groups with more than 50,000 members, and this is an advantage to call the community, call SPO to join the association.

In addition, we are both Catalyst-funded proposers through many funds, so we have the experience to manage this project.

◆Financial management process

We will attach the invoice to the budget management sheets to ensure careful financial management. Additionally, if Catalyst requests, we can provide these documents.

What are the main goals for the project and how will you validate if your approach is feasible?

◆Main goal of the project (KPI)

1. Number of SPOs joining the club: 30
2. Number of active SPOs: 10
3. Number of SPO proposed initiatives, CIP: 3
4. The number of SPOs operating the pool stably after joining the club: 10
5. Number of e-magazines issued by SPO Club: 6
6. Number of online meetings: 6
7. Number of offline meetings: 3

◆How to verify the goal has been achieved

1. The number of SPOs joining the club: can be checked through the application to join the club.

2. Number of active SPOs: You can check through registration history for online and offline meetings and information exchange history on the Telegram group.

3. Number of SPO proposals, CIP: see directly on the forum, CIP submission.

4. The number of SPOs operating the pool is stable after joining the club: directly check the pool operation history on the SPO Explorer too

5. Number of e-magazines issued by SPO Club: We will submit e-journal files and community posts about the monthly magazine release.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

◆Milestone

The 1st milestone

Timeline: 2 months

Main activities

-Create SPO club Telegram group

-Notice calling for SPO to join the group

-Organize an online meeting once a month

-Organize an offline meeting once a month

-SPO interview

- Calling on SPO to contribute articles to the e-magazine

-Create e-magazines

-Distributing e-magazines

Success Criteria (KPI)

-10 people join the club

-2 online meetings

- Publication of electronic magazines No. 1 and No. 2

Estimated cost for this Milestone: 30% total budget

The 2nd milestone

Timeline: 2 months

Main activities

-Continue to announce calling for SPO to join the group

-Organize an online meeting once a month

-Organize an offline meeting once a month

-SPO interview

- Calling on SPO to contribute articles to the e-magazine

-Create e-magazines

-Distributing e-magazines

Success Criteria (KPI)

-10 people join the club

-2 online meetings

-Publishing the 3rd and 4th e-magazines

Estimated cost for this Milestone: 30% total budget

The 3rd milestone

Timeline: 2 months

Main activities

-Continue to announce calling for SPO to join the group

-Organize an online meeting once a month

-Organize an offline meeting once a month

-SPO interview

- Calling on SPO to contribute articles to the e-magazine

-Create e-magazines

-Distributing e-magazines

-Collect opinions of SPO

Success Criteria (KPI)

-10 people join the club

-2 online meetings

- Publishing e-magazines No. 5 and No. 6

Estimated cost for this Milestone: 30% total budget

*Close out project: 10% total budget

Please describe the deliverables, outputs and intended outcomes of each milestone.

◆Handover products

The 1st milestone :

-Telegram group address

-Video meeting online

-Picture of offline meeting

-E-magazines

The 2nd milestone

-Video meeting online

-Picture of offline meeting

-E-magazines

The 3rd milestone:

-Video meeting online

-Picture of offline meeting

-E-magazines

-SPO survey results

-Plan for improvement

◆How to track project progress and measure progress

Catalyst and the community can check the progress and activities of the project directly at the telegram group and channel of SPO club

Please provide a detailed budget breakdown of the proposed work and resources.

*Rate exchange : ADAUSD = 0.2520;

We take the exchange rate: 0.2520, 23/6/2023, which is within the Proposal Writing period from 21st June to 17th July.

This already considers the risk of price fluctuation of ADA for the duration of project delivery.

Who is in the project team and what are their roles?

Below is the information about the two main people in charge. We will call for more support from the community if there are difficulties in human resources.

We manage the Cardano Vietnam community with over 50,000 members and have good relationships with significant SPOs in Vietnam.

In addition, we are all funded Proposers, so we also have our own project team that can be ready to work on the details of this project if needed.

For jobs that require specialized knowledge, if we need expert support, we will hire freelancers at ProSkills39- Freelancer Service Marketplace to assist.

1. Ms. Ha Nguyen – Project Manager

• SPO PRO39
• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities
• Moderators of the following Facebook groups:

1."Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2."Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

• Telegram: <https://t.me/hanguyen122009>
• Linked In:<https://www.linkedin.com/in/nguyen-thi-ha-45b108233/>

2. Mr.Buck Nguyen - Marketing Manager, Community Building, Club Manager

• SPO
• Founder Cardano Asia TikTok (Funded Project Fund 9)

<https://www.tiktok.com/@cardano.asia>

• Model Manager of Grab Kitchen (cloud kitchen concept), with more than five years of experience at UFLP Unilever Vietnam.
• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer.
• Five years of research experience in Cardano blockchain.
• Telegram: https://t.me/Buck_Nguyen
• Linked In:
• Admin of 2 large Cardano groups in Vietnam.

1. "Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2. "Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

How does the cost of the project represent value for money for the Cardano ecosystem?

• Value for Money: Local Salary Benchmarking

We take the cost of designing the cover photo and magazine content page according to our country's design company's price list.

Reference links: <https://baabrand.com/tin-tuc/bao-gia-thiet-ke-tap-chi/>

Administration costs are calculated at 50% of the average salary of managers in Vietnam.

(average 51 USD/hour)

Reference links: <https://www.indeed.com/career/project-manager/salaries/Vietnam–PR>

• Value for Money: Contribution to the Ecosystem

The cost of the project is also considered low compared to the cost of the seniority of the team members.

Although we are newly SPO, we commit to driving the SPO in the emerging country to foster Decentralization, moving to the Voltaire Era.