Please describe your proposed solution

Web3 Enabler is primarily a blockchain marketing company selling to corporate technology leaders in the Salesforce ecosystem.

We will build technical tools for Cardano (not a part of this grant application) and meet corporate buyers where they are at. We will be attending Salesforce Tradeshows that reach over 200,000 people annually, as well as regional Admin groups to bring awareness of the solutions we are building with the Cardano Community.

Salesforce holds various events and Tradeshows around the world.

Technology leaders, such as CTOs and CIOs, Solution Architects and Administrators gather at these events to learn about the latest Salesforce products and how they can implement them within their organizations. Salesforce ISV partners like Web3 Enabler run booths to get their products in front of executives from companies like IBM and Williams Sonoma.

We propose to represent the Cardano blockchain at the following events.

• Dreamforce: This is the largest annual Salesforce trade show.
• World Tours: World Tours are Salesforce conferences that take place in major cities around the world. Web3 Enabler plans on appearing at 10 World Tours within the 12 month duration of this proposal (all in continental United States or Europe, where our team members reside). Our CEO may have a product roll out secured by our advisor, a former Salesforce employee, at New York City World Tour.
• User Groups: These are special interest groups within the Salesforce ecosystem. Salesforce user groups are created for Salesforce users within certain geographic regions. Others include a women’s group (Women in Tech Network), blockchain professionals and enthusiasts (the “Blockchain Blazers” group).

Please define the positive impact your project will have on the wider Cardano community

This is a unique opportunity to reach Salesforce users who are vetting and implementing solutions within their companies.

We plan to represent Cardano at these major trade shows, as we educate Salesforce decision makers about available blockchain solutions.

• Personally connect with 150K companies, including 90% of Fortune 500 companies use Salesforce
• We are the only authorized ISV Partner selling Native Blockchain Payments in the Salesforce AppExchange.
• $45B annual AppExchange sales for accepted products from Salesforce ISVs. In 2024, Salesforce received more revenue from their share of sales from ISV partners than their CRM products.
• Salesforce decision makers and implementation partners will have the opportunity to see the ease of using blockchain payments and how it can fit into daily operations of mid to large businesses and their enterprise software.
• One example of an ISV is Blackthorn (Stripe’s Salesforce partner). They charge a high per Salesforce license to process credit cards and ACH payments natively in Salesforce. That is in addition to the 2.9% transaction fee charged by Stripe.
• Salesforce is treated as the “business dashboard” for many industries and has infinite customization capabilities. Providing in person instruction to the people creating these customizations Web3 Enabler will further Cardano adoption among industries they have not been able to penetrate to date.

We also offer a Japanese translation of this proposal, because international accessibility is important to us.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have the team to successfully drive adoption of Cardano within the Salesforce ecosystem.

Our team has been attending Salesforce tradeshows for 3 years. Our CEO, Alex Hochberger, has been attending them for 5 years. Having served as Chief Marketing Officer of two companies, Alex's focus has included both live events and in person sales.

We are members of the prestigious Salesforce independent software vendor (ISV) program, and we are the only ISV partner building blockchain payment integrations native to the platform. This took 18 months of coordination with Salesforce stakeholders and an extensive security review.

Our Advisor and investor is a former Salesforce employee and current implementation consultant. He is in the process of securing the CEO a speaking spot to roll out the blockchain payment product to thousands of Salesforce users. Sponsorship of a standup, side event, additional “swag” and travel costs (total cost of $23,000 for each conference) will ensure we have a stake in the success of the event and will show up for the speaking engagement. Cardano will be included in branding and as a grant partner during the product roll out.

We plan to have representation from Web3 Enabler and Cardano and 2 of our Director and VP level Salesforce contacts at these events.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: 10 World Tour Events:

World Tours are Salesforce conferences that take place in major cities around the world. Salesforce Architects and technology executives attend these events to learn about the latest Salesforce apps from Independent Software Vendors like us who present at vendor tables.

We plan to represent Cardano in the following ways at 10 of these events within the 12 month period described in this proposal.

We plan to do the following at each of the 10 World Tour events:

• Stand Up “Sponsorship”
• Side Event - Join with the local Cardano community
• Additional “Swag” (adjusted throughout year based on what is successfully given away)

Milestone 2: Representation of ADA for Salesforce at Dreamforce (Salesforce's largest annual conference):

Dreamforce is the Salesforce ecosystem’s largest annual conference. Technology leaders and decision-makers from around the world gather there.

Independent Software Vendors partners like us who present at vendor tables to teach corporate decision-makers about our products.

We plan to represent Cardano in the following ways at Dreamforce 2025.

• 10x10 Booth “Sponsorship”
• Side Event
• Cardano T-Shirts
• Other Cardano Swag
• Travel Related Costs

Final Milestone: Sponsor 20 User Groups:

A Salesforce user group can contain individual users, other groups, or the users in a particular role or territory. It can also contain the users in a particular role or territory plus all the users below that role or territory in the hierarchy.

We plan to represent Cardano by sponsoring 20 user groups in the following ways within the 12 month period described in this proposal.

Who is in the project team and what are their roles?

Zoe Braiterman, Project Lead

https://www.linkedin.com/in/zoebraiterman/

https://github.com/zbraiterman

https://twitter.com/zbraiterman

Zoe Braiterman has experience ranging from cyber security, data science and system architecture to product development. Passionate about helping startups to scale, she also has experience as a teacher and business manager. Her work as a security consultant has included diversity and education initiatives in collaboration with UN Women, along with similar diversity leadership initiatives utilizing artificial intelligence and other technologies, and she brings her passion for change making and social impact to the Web3 space.

Alex Hochberger, Founder & CEO

https://www.linkedin.com/in/alexhochberger/

https://github.com/scorpionmit01

https://twitter.com/the_hoch

Alex Hochberger has served as Chief Marketing Officer of two companies, including a focus on live events and in person sales. An MIT alum, he ventured into entrepreneurship amid the dot-com crash, mastering the art of building impactful businesses on lean budgets. Launching his first venture in college, he has since become a cornerstone in startups, amplifying their growth. With an MBA from Duke focusing on marketing and management, he blends technological acumen with business savvy. Founder of Web3 Enabler, leading its ascent in integrating blockchain payments into traditional systems. Specializing in online marketing, software architecture, database design, and statistical analysis.

Alexander Smart, Business Development & Compliance

https://www.linkedin.com/in/alexandersmart

https://github.com/ChiLaBo

Alexander has always thought fast, but learned to think deep and sharp at UChicago. After studying law at Pepperdine, he spent nearly fifteen years guiding executives and decision makers through litigation, in matters ranging from shoplifting and speeding tickets to multi-forum international investment bank disputes. His practice honed his ability to quickly assimilate and master new information, and deliver that information clearly at any level of sophistication. Tiring of courthouses, he found his skills were readily applicable and desperately needed in the blockchain space.

Rebeca Kaplan, Design & Marketing

https://www.linkedin.com/in/rebecakaplan/

Rebeca Kaplan brings over a decade of rich experience in UX/UI design, marketing to the cutting edge world of web3. Her extensive background in product design is highlighted by her achievements in fostering communities and spearheading innovative projects. Rebeca has been instrumental in developing a thriving community of over 600 UX/UI designers, guiding them through more than 100 design sprints focused on collaboration and innovation within the digital landscape.

Kristina Beacom, Business Development

https://www.linkedin.com/in/kbeacom

Kristina is an experienced Business Development and Operations Manager. She has over 10 years of expertise in driving cross-functional initiatives crucial to company growth and operational efficiency. Kristina has a strong background in data analysis, solution design, and implementation, with a focus on customer impact, cost management, and operational complexity, and has been instrumental in delivering results. In her most recent role, she managed investment operations for Netcapital, a crowdfunding platform. She has also been instrumental in the growth phase of a semiconductor startup including strategic planning for lab and office facilities, IT, and process creation/implementation. Kristina has a breadth of experience across several industries including aviation, fintech, law, and medical devices. She has a B.A. in Political Science from Brigham Young University and an M.A. in Political Management from George Washington University.

Please provide a cost breakdown of the proposed work and resources

10 World Tour Events:

Cost per World Tour event:

• $10,000 Stand Up “Sponsorship”
• $7,500 Side Event - Join with the local Cardano community
• $2,500 Additional “Swag” (adjusted throughout year based on what is successfully given away)
• $3,000 Travel related costs
• Total cost per event: $23,000

Total cost of 10 World Tour events: $230,000

Dreamforce 2025

• $65,000 10x10 Booth “Sponsorship”
• $10,000 Side Event
• $4,500 Cardano T-Shirts
• $2,500 Other Cardano Swag
• $8,000 Travel Related Costs

Total cost of Dreamforce: $90,000

Sponsor 20 User Groups:

For each user group:

• $1,500 Event Sponsorship
• $500 Travel Costs

Total cost of 20 user groups: $40,000

**Total cost of this go to market proposal (in USD): $**360,000

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

This project will promote awareness and adoption around the Cardano ecosystem.

Build brand awareness of Cardano to the Salesforce ecosystem