We will create a Cardano Runners Community Hub in Vietnam and then for the Cardano community globally.
The first Cardano Runners Community Hub’s activity is a virtual running event via Uprace application (a well-known running application in Vietnam: https://uprace.org/)
We raised the fund to organize a global virtual running event called “Cardano Incredible Race 2022” which will be held within 3 weeks. Please refer to the documents for details of this virtual running event <https://bit.ly/cardano-uprace-rule>
Running is one of the most popular and practiced sports worldwide. A recent survey of worldathletics show that more people have taken up running during the Covid-19 pandemic, and all of those intend to maintain their newfound passion for the sport once the pandemic is over
<https://worldathletics.org/news/press-releases/global-running-day-research-nielsen>
Among the many benefits of running is the chance to experience the ‘runner’s high’. “It begins with this peace of mind and then a greater ease of movement, a sense of power and confidence, optimism and hope, and you will often hear runners describe feeling loving and connected to everyone and everything,” explained Kelly McGonigal, a psychologist, educator and author of The Joy of Movement, during a recent World Athletics 'Run Anywhere' Webinar in collaboration with Mass Participation World.
Sponsors (Cardano’s projects, Pool Operators) will be listed as Diamond/Gold/Silver on all marketing materials that create impact to the local community (estimated at least 10,000 runners without counting social media reach).
With this event, we believed that all the KPI of this challenges will be address:
- How many new Hubs were launched in 2022?
The event is open for each existing local Hubs to register as a Team to join the event as well as the new local Hubs to create and gather their members to join. As a result, the new local community hubs will be increased.
- How many developers did this community-focused challenge bring into the Cardano ecosystem?
We believe that running is the best sport for developers who are super busy and normally sit down too much during their work. Therefore this activity will be strongly welcome by developers.
- How many new users of Cardano were onboarded?
The event will connect the Cardano community in Vietnam as well as, through our activities, we can promote a healthy lifestyle, have a meaningful impact on the local community and therefore promote Cardano and attract more new users of Cardano.
- What was the total reach of the Hub's initial marketing launch?
The Cardano Uprace 2022 is also the initial marketing launch for Cardano Runners Community Group in Vietnam and it will reach the Cardano community and new users who are interested in running and jogging.
- How many external organizations did this community-focused challenge bring into the Cardano ecosystem?
As part of the activities, we also work with companies, community, stake pool operators to raise funds to donate into Cardano Forest in Vietnam Project or other tree planting organisations to reforestation based on the result of the event. Therefore, we can reach external organizations as well as government bodies.
The Uprace application could not afford a big scale of people joining the event.
The runners commit fraud/ cheating during the event.
We will work with the Uprace developer team to inform them about the possibility of the big scale of people who may join and work closely with them for the solution.
We also work with them for some forms of anti-fraud, cheating mechanisms.
ADA price fluctuation. We add USD 1,000 to cover the ADA price fluctuation