Please describe your proposed solution.

The proposed solution aims to overcome the lack of awareness and understanding about Cardano among web3 communities. It involves launching a comprehensive educational campaign through various channels, including virtual events, podcasts, YouTube, Twitter, and physical presence at web3 events. The campaign will increase awareness, facilitate user onboarding, attract high-quality projects, and contribute to the long-term growth and sustainability of the Cardano ecosystem.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The proposed solution addresses the challenge by providing a multi-channel educational campaign that promotes Cardano and increases awareness among web3 communities. This will result in benefits such as increased user adoption, developer engagement, and investor interest. It will also attract high-quality projects to the Cardano platform, contributing to its growth and sustainability.

How do you intend to measure the success of your project?

1. Increase in Cardano's visibility and awareness among web3 communities.
2. Growth in the number of new users, developers, and investors.
3. Engagement metrics on social media platforms such as YouTube, Twitter, and podcast platforms.
4. Attendance and feedback from virtual events and web3 conferences.
5. Number of high-quality projects attracted to the Cardano ecosystem.

Please describe your plans to share the outputs and results of your project?

1. Publishing educational content on YouTube, podcast platforms, and social media accounts.
2. Hosting virtual events and webinars that are open to the public.
3. Sharing updates and progress reports on the project's website or dedicated online repository.
4. Collaborating with existing Cardano community channels and platforms to reach a wider audience.

What is your capability to deliver your project with high levels of trust and accountability?

Chadi has extensive experience in relations throughout the world, he has the knowledge and ability to create a “curriculum” for those to be exposed to Cardano properly. Nic has marketing experience and will present the curriculum in a way that is more digestible to a common trader or collector. We all have relevant experience in marketing blockchain projects, community engagement, event organization, and content creation. We’ve successfully led marketing campaigns in the blockchain space and possess the necessary skills to execute the proposed project.

What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for the project include increasing awareness and understanding of Cardano among web3 communities, facilitating user onboarding, attracting high-quality projects, and contributing to the long-term growth and sustainability of the Cardano ecosystem.

The feasibility of the approach will be validated through several measures, including:

1. User Engagement: Monitoring user engagement metrics such as views, likes, comments, and shares on YouTube, podcast platforms, and social media channels.
2. Event Attendance: Tracking the number of participants and gathering feedback from virtual events and web3 conferences attended by the project team.
3. User Growth: Monitoring the growth in the number of new users, developers, and investors in the Cardano ecosystem.
4. Project Attraction: Assessing the number and quality of projects that are attracted to the Cardano platform as a result of the outreach efforts.
5. Performance Metrics: Regularly tracking and analyzing key performance indicators (KPIs) related to the project's goals, such as website traffic, social media reach, and community engagement.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

The project will span 12 months and will be divided into three phases:

<u>Phase 1 (Month 1):</u>

• Team assembly, strategy formation, and content creation.
• Milestone: Team formation and strategy development (2 months)

<u>Phase 2 (Month 2):</u>

• Launch of virtual events (Cardano Connect), YouTube channel (Cardano Outreach), podcast (Cardano Converse), and Twitter campaigns.
• Consistent content creation, audience engagement, and performance tracking.
• Milestone: Launch of virtual events, YouTube channel, podcast, and Twitter campaigns

<u>Phase 3 (Months 3-6):</u>

• Ongoing content creation, virtual events, and community engagement.
• Continuous performance tracking and adjustments based on feedback and metrics.
• Attendance at global web3 events.
• Milestone: Sustained content creation, engagement, and participation in web3 events (8 months)

The timeline and specific tasks within each phase will be further detailed in the project plan, ensuring a clear roadmap for the project's execution.

Please describe the deliverables, outputs and intended outcomes of each milestone.

<u>Milestone 1: </u>strategy development (1 months)

• Deliverables: finalized project strategy, defined target audience, established content creation plan.
• Outputs: Project team members assigned roles and responsibilities, documented project strategy, target audience identified, content creation plan in place.
• Intended outcomes: Clear project direction, aligned team members, ready to move forward with content creation and execution.

<u>Milestone 2: </u>Launch of virtual events, YouTube channel, podcast, and Twitter campaigns (5 months)

• Deliverables: Launched virtual events (Cardano Connect), YouTube channel (Cardano Outreach), podcast (Cardano Converse), and Twitter campaigns
• Outputs: Published virtual event schedule, established YouTube channel with initial video content, launched podcast with initial episodes, initiated Twitter campaigns.
• Intended outcomes: Increased visibility of Cardano through various channels, engagement with the community, growth in subscribers, followers, and listeners.

<u>Milestone 3: </u>Sustained content creation, engagement, and participation in web3 events (All through the 6 months listed above, work concurently)

• Deliverables: Continued content creation for virtual events, YouTube channel, podcast, and Twitter campaigns. Participation in global web3 events. Creating and publishing virtual event content, YouTube videos, podcast episodes, and Twitter posts. Attendance at global web3 events and networking with potential adopters and developers.
• Outputs: Regularly
• Intended outcomes: Consistent engagement with the community, increased awareness and understanding of Cardano, growth in user adoption, developer engagement, and investor interest. Attraction of high-quality projects to the Cardano ecosystem.

Please provide a detailed budget breakdown of the proposed work and resources.

The budget breakdown for the proposed project is as follows:

Phase 1 (Months 1):

• Manpower: 13,000 ADA
• Initial setup (equipment and setup): 10,000 ADA

Phase 2 (Months 2):

• Manpower (5 team members, 8 weeks): 10,000 ADA
• Ongoing costs for virtual events, YouTube channel, podcast, and Twitter campaigns: 20,000 ADA

Phase 3 (Months 3-6):

• Manpower (5 team members, 36 weeks): 15,000 ADA
• Ongoing costs for virtual events, YouTube channel, podcast, and Twitter campaigns: 20,000 ADA

Even though the total requested funds for the project amount to 88,000 ADA we are filling to fund the remainder on our own. The budget breakdown ensures adequate resources for team, equipment, software, ongoing campaign costs, and expenses for web3 events.

Who is in the project team and what are their roles?

1. <u>Project Lead is Chadi Nassar:</u> Responsible for overseeing the entire project, coordinating with all team members, and ensuring the project stays on trac
2. <u>Content Creators are Chadi and Nic (2):</u> Responsible for creating engaging and educational content for the YouTube channel, podcast, and virtual event
3. <u>Social Media Manager is Nic:</u> Responsible for managing the Twitter account, monitoring engagement, and running ad campaign
4. <u>Event Coordinator is an open position we will be hiring for:</u> Responsible for planning and executing virtual events and coordinating the team's participation in web3 event

The team members' roles and responsibilities align with their respective expertise and will contribute to the successful execution of the project.

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents value for money for the Cardano ecosystem as it aims to address the key challenges of lack of awareness and understanding among web3 communities. The proposed multi-channel educational campaign will increase visibility, attract new users, developers, and investors, and foster the growth and sustainability of the Cardano ecosystem. The budget breakdown ensures adequate resources for content creation, community engagement, and participation in web3 events, maximizing the impact and reach of the project. The value lies in the potential for increased adoption, project attraction, and long-term growth of the Cardano ecosystem.