Please describe your proposed solution

Solution Overview: To bridge the gap for web2 and business developers within the Cardano ecosystem, Edda Labs proposes a comprehensive 11-month YouTube-based educational initiative. This project involves producing one high-quality video every week in English, Spanish, and Portuguese, resulting in a total of 44 videos. Each video will provide in-depth, practical tutorials that guide developers through leveraging Cardano and Midnight tools to build real-world decentralized applications (dApps).

The content will be meticulously designed to cater to developers transitioning from traditional web2 environments, focusing on integrating essential components such as databases, authentication systems, and user interfaces. By offering step-by-step instructions and showcasing real-world use cases, the videos will demystify the**<u> </u>**complexities of blockchain development and make it accessible to a broader audience. Key topics will include:

• Cardano Fundamentals for Business Developers: Introducing the architecture, consensus mechanisms, and unique features of Cardano tailored for business applications.
• Midnight Tools Integration: Demonstrating how to utilize Midnight tools for secure and efficient application development on Cardano.
• Practical Application Development: Providing hands-on guides for building dApps, including integrating reactive databases, implementing secure authentication, and enhancing UI/UX.
• Tooling and Frameworks: Offering tutorials on using common web2 tools within the Cardano ecosystem to facilitate seamless integration for web2 developers.

Additionally, this content will support hubs and hackathon organizers by supplying valuable training materials that can be incorporated into various educational and competitive settings. This ensures that the content not only reaches individual developers but also institutionalizes the training within communities, fostering a more vibrant and skilled developer base.

To ensure consistent and engaging content delivery, the project will follow a structured approach:

<u>Content Creation and Production:</u>

• Weekly Schedule: Maintaining a steady release of one video every week to ensure sustained engagement and learning progression.
• Multilingual Production: Producing each video in English, Spanish, and Portuguese to cater to a diverse, global audience, particularly targeting growing markets in Latin America.
• High-Quality Standards: Emphasizing clear, engaging content and interactive formats to deliver a valuable and effective learning experience.

<u>Educational Focus and Structure:</u>

• Beginner to Advanced Levels: Organizing content to cater to different skill levels, starting with foundational concepts and advancing to more complex topics.
• Thematic Series: Grouping related topics into thematic series, such as Authentication Mechanisms or Database Integration, to provide a coherent and progressive learning path.
• Hands-On Projects: Incorporating practical projects.

<u>Community Engagement and Support:</u>

• Supplementary Resources: Providing access to code repositories, comprehensive documentation, and additional reading materials to reinforce video content and facilitate deeper learning.
• Feedback Mechanism: Continuously collecting and incorporating viewer feedback to refine content quality and relevance, ensuring the initiative remains aligned with the community’s needs.

Benefits of Implementing This Solution: This initiative will significantly expand the pool of skilled developers within the Cardano ecosystem by providing targeted, accessible education tailored to their specific needs. By lowering the barriers to entry and reducing the costs associated with blockchain development, more businesses will be encouraged to adopt Cardano-based solutions. Additionally, the multilingual approach ensures inclusivity, particularly in regions like Latin America, where there is growing interest and demand for blockchain technology.

The project will also accelerate the development cycle for production-grade dApps by offering ready-to-use templates and practical guidance, allowing developers to focus on innovation rather than foundational setup. Furthermore, by fostering a vibrant and knowledgeable community, the initiative will drive sustained ecosystem growth, encouraging collaboration, and long-term sustainability within the Cardano space.

In conclusion, Edda Labs’ YouTube-based educational project is strategically designed to empower web2 and business developers with the necessary skills and tools to build robust applications on Cardano. Through consistent, high-quality, and multilingual content delivery, this initiative aims to significantly enhance developer accessibility, reduce adoption barriers, and catalyze the growth and maturation of the Cardano ecosystem.

Please define the positive impact your project will have on the wider Cardano community

Bringing Value to the Cardano Ecosystem: Our project enhances the Cardano ecosystem by providing targeted educational content for web2 and business developers. Through 44 weekly YouTube videos in English, Spanish, and Portuguese, we offer practical tutorials on Cardano and Midnight tools. This empowers developers and businesses to create affordable, production-grade dApps, facilitating the integration of Cardano into real-world applications.

Accelerating Adoption and Innovation: By delivering accessible, multilingual content, we lower the barriers for developers transitioning from web2 environments. Our tutorials cover essential components like databases, authentication systems, and user interfaces, enabling quicker adoption of Cardano’s blockchain technology across various industries. This fosters innovation and allows businesses to implement blockchain solutions with reduced time and costs.

Enhancing Developer Experience and Ecosystem Growth: Our YouTube series promotes best practices and standardization in dApp development on Cardano. By providing clear, structured learning paths and reusable resources, we enhance the developer experience and expedite the development process. This contributes to a vibrant, collaborative community, encouraging continuous knowledge sharing and strengthening the Cardano ecosystem.

Long-Term Benefits: The project ensures sustained growth in the number and quality of dApps on Cardano, reinforcing its position as a leading blockchain platform. By simplifying the development process and offering robust, multilingual educational content, we drive mainstream adoption and innovation. This benefits developers and businesses alike, while increasing the utilization and diversity of applications on Cardano, ultimately enhancing the platform’s resilience and scalability.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Proven Expertise in Zero-Knowledge Technology: Edda Labs secured first place in the inaugural virtual Midnight hackathon, competing against 35 participants and showcasing our expertise in zero-knowledge technology (<https://midnight.network/blog/virtual-hackathon-winners>). This achievement highlights our deep understanding of privacy-focused solutions and positions us as leaders in leveraging Midnight's capabilities. Our experience with zero-knowledge proofs is directly applicable to the proposed waste receipt tokenization platform, where privacy, secure authentication, and rule enforcement are paramount.

Established Track Record: Beyond our hackathon success, we have a proven track record of delivering impactful blockchain solutions. A prime example is our successfully completed Fund 11 Catalyst proposal, which received outstanding community feedback (Close-out video: youtube) (Project Milestones: <https://milestones.projectcatalyst.io/projects/1100190>). Our active contributions to open-source projects and developer forums further highlight our ability to drive meaningful impact and effectively address the needs of the community.

Expertise in Building Developer Tools and Resources: Specializing in developer-friendly tools and comprehensive documentation, our team excels in creating intuitive UI/UX designs. We simplify complex blockchain concepts, enabling web2 and business developers to transition smoothly into blockchain development.

Understanding of Infrastructure and Deployment: With deep knowledge of scalable infrastructure setup, including reactive databases and cloud deployment strategies, we provide practical and efficient guidance. Our expertise ensures that developers can deploy robust and sustainable applications following industry best practices.

Commitment to the Cardano Ecosystem: Dedicated to advancing Cardano, we take an active role in shaping the community through initiatives like hosting the Cardano Constitutional Workshop in Peru. Our continuous contributions to ecosystem growth reflect our commitment to fostering innovation and driving adoption across various sectors.

Project Management and Delivery Assurance: Utilizing agile methodologies, we ensure timely delivery and high-quality standards for our project. Our strong project management skills allow us to adapt to challenges and maintain flexibility throughout the development lifecycle.

Collaborative Approach and Community Engagement: We maintain open-source repositories and encourage community contributions and feedback. This collaborative strategy enhances resource quality and fosters a sense of ownership and involvement within the Cardano community.

Financial and Resource Planning: Thorough financial planning ensures the project is feasible, with budget allocations covering development, testing, and documentation. Our resource management guarantees that all necessary tools and expertise are available for successful project execution.

Conclusion: Our team's expertise, proven track record, and unwavering commitment to the Cardano ecosystem position us to effectively deliver this project. We are equipped to produce high-quality, impactful educational resources that will empower developers and businesses, driving the adoption and innovation of Cardano-based applications.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Setup and Initial Video Production

Duration: 3 months

Description: Establish the foundational elements for the YouTube educational initiative. This includes detailed project planning, setting up production workflows, and producing the first twelve weekly videos in English, Spanish, and Portuguese. Each video will have a minimum duration of one hour, focusing on introducing Cardano and Midnight tools tailored for web2 and business developers.

<u>Acceptance Criteria:</u>

• Comprehensive project plan and content calendar completed.
• Production team assembled with defined roles and workflows established.
• First twelve videos produced, translated, and published in all three languages.

<u>Evidence of Completion:</u>

• Approved project plan and content calendar documented and stored in the project repository.
• Production workflows and team roles defined and operational.
• Published videos available on YouTube in English, Spanish, and Portuguese.

Milestone 2: Continued Video Production and Resource Development

Duration: 4 months

Description: Continue producing and publishing sixteen additional weekly videos in English, Spanish, and Portuguese. Develop supplementary resources such as code repositories and detailed documentation to accompany each video, ensuring that developers have access to practical tools and references to support their learning and application development.

<u>Acceptance Criteria:</u>

• Sixteen additional videos produced, translated, and published.
• Supplementary resources (e.g., GitHub repositories, comprehensive documentation) created and linked to each video.
• Consistent quality and format maintained across all published videos.

<u>Evidence of Completion:</u>

• Published videos accessible on YouTube in all three languages.
• Supplementary resources available and referenced in video descriptions and associated documentation.
• Documentation and code repositories updated and maintained.

Milestone 3: Final Video Production Phase and Enhanced Community Support

Duration: 4 months

Description: Produce and publish the final sixteen weekly videos in English, Spanish, and Portuguese. Complete the full suite of 44 educational videos.

<u>Acceptance Criteria:</u>

• Final sixteen videos produced, translated, and published.
• Consistent quality and format maintained across all published videos.
• Comprehensive library of 44 videos and associated resources fully established.

<u>Evidence of Completion:</u>

• All 44 videos available on YouTube in English, Spanish, and Portuguese.
• Established repository of educational resources linked to the channel.

Final Milestone: Project Close-Out and Final Reporting

Duration: 1 month

Description: Conclude the project by compiling a comprehensive close-out report that summarizes achievements, analyzes the overall impact, and outlines lessons learned. Ensure all documentation and resources are organized and accessible for ongoing community use.

<u>Acceptance Criteria:</u>

• Comprehensive close-out report completed and reviewed.
• Final documentation and resources organized and made accessible in repositories.
• Project outcomes evaluated against initial objectives and documented.

<u>Evidence of Completion:</u>

• Published close-out report available to stakeholders and the community.
• All educational resources and documentation accessible in organized repositories (e.g., GitHub).
• Evaluation summary demonstrating project success and impact against objectives.

Who is in the project team and what are their roles?

Erick Romero | Blockchain/Full-Stack Developer &amp; Business Strategy

Background: Engineer

LinkedIn: Erick Romero

Twitter: @ErickRomeroEdda

Erick plays a pivotal role in the technical design and architecture of Edda Labs' blockchain projects. As the Blockchain &amp; Full-Stack Developer, he leads the development of smart contracts, ensuring they are modular, secure, and fully aligned with project goals. Erick combines deep expertise in blockchain technology, software development, and project management, strategically guiding each initiative to ensure technical excellence.

With over 15 years of experience in the tech field, Erick has actively participated in the Plutus Pioneer Program, Aiken-Mesh PBL, Marlowe Pioneer Program, Midnight Pioneer Program and the Cardano Blockchain Certified Associate. He has a robust understanding of zero-knowledge technology and its application in smart contracts, thanks to his role as a lead developer in the Midnight hackathon, where Edda Labs secured first place. Additionally, Erick is the co-host of the Cardano Constitutional Workshop in Peru. Fluent in English, Spanish, and Portuguese, Erick's ability to communicate across languages aligns with the project’s multilingual content creation goal. His background in project management is bolstered by a master’s degree in renewable energy and an MBA, ensuring financial discipline and transparency across all projects.

Tainá Bugs | Full-Stack Developer &amp; Product Design &amp; Product Owner

Background: Engineer &amp; Designer

LinkedIn: Tainá Bugs

Twitter: @tainabugs

Tainá is a highly skilled Full-Stack Developer with expertise in Next.js and its App Router, managing both backend and frontend functionalities to deliver integrated solutions swiftly and effectively. In addition to her development work, Tainá is responsible for product design, ensuring that client needs are effectively reflected in the application in the most efficient and user-centric way. Her technical expertise allows her to work across all layers of the application, from server-side logic to client-side interactivity, ensuring a seamless user experience.

With over 10 years of experience in the tech field, Tainá brings a diverse background as a civil and metallurgical engineer, as well as a designer. She has also completed the Cardano Blockchain Certified Associate program and, as part of the team that won the Midnight hackathon, she has hands-on experience in implementing zero-knowledge technology within smart contracts. Additionally, she is a co-host of the Cardano Constitutional Workshop in Peru. Fluent in English, Spanish, and Portuguese, Tainá is well-positioned to support the project's goal of producing multilingual content. Her blend of full-stack development, product design, and blockchain expertise positions her as a key asset in delivering innovative and user-centric solutions.

Please provide a cost breakdown of the proposed work and resources

Total Budget: 100,000.00 ADA

You can see the detailed budget here: [*https://docs.google.com/spreadsheets/d/13WPaWskG1mhyzGYMSsmrRITdAnaHR96L/edit?usp=sharing&amp;amp;ouid=110349680417320756134&amp;amp;rtpof=true&amp;amp;sd=true*](https://docs.google.com/spreadsheets/d/13WPaWskG1mhyzGYMSsmrRITdAnaHR96L/edit?usp=sharing&amp;ouid=110349680417320756134&amp;rtpof=true&amp;sd=true)

Milestone 1: Project Setup and Initial Video Production

Duration: 3 months

Total for Milestone 1: 24,354 ADA

<u>Breakdown:</u>

• Video Production (Content Creation, Filming, Editing): 22,140 ADA
• (12 videos × 3 languages × 615 ADA per video)
• Contingency: 2,214 ADA

Milestone 2: Continued Video Production and Resource Development

Duration: 4 months

Total for Milestone 2: 32,472 ADA

<u>Breakdown:</u>

• Video Production (Content Creation, Filming, Editing): 29,520 ADA
• (16 videos × 3 languages × 615 ADA per video)
• Contingency: 2,952 ADA

Milestone 3: Final Video Production Phase

Duration: 4 months

Total for Milestone 3: 32,472 ADA

<u>Breakdown:</u>

• Video Production (Content Creation, Filming, Editing): 29,520 ADA
• (16 videos × 3 languages × 615 ADA per video)
• Contingency: 2,952 ADA

Milestone 4: Project Close-Out and Final Reporting

Duration: 1 month

Total for Milestone 4: 11,000 ADA

<u>Breakdown:</u>

• Final Documentation and Reporting: 11,000 ADA

Cardano blockchain, Midnight, Aiken and Mesh.

How does the cost of the project represent value for money for the Cardano ecosystem?

Our budget of 100,000 ADA is strategically allocated to produce 132 high-quality, multilingual YouTube videos (44 videos in English, Spanish, and Portuguese) at a cost of 615 ADA per video. This cost-efficient pricing covers the production of each video by Edda Labs’ seasoned developers, who bring extensive experience from participating in hackathons, building decentralized applications (dApps), and creating open-source tooling. By leveraging their expertise, we ensure that each video delivers condensed, practical information tailored specifically for web2 and business developers, effectively lowering the entry barriers to the Cardano ecosystem.

These developer-authored videos are designed to be highly relevant and authoritative, making them ideal for use in hackathons and hub presentations. This ensures that the content is not only educational but also directly applicable in real-world scenarios, fostering increased participation and the rapid production of dApps. By providing clear, actionable tutorials and showcasing real-world applications, the videos motivate developers and businesses to adopt Cardano and Midnight tools, driving ecosystem growth and innovation.

This initiative represents a win-win collaboration: while developers and businesses benefit from affordable, high-quality training materials, Edda Labs gains recognition and visibility within the Cardano community through the widespread distribution of these videos. By setting the cost at 615 ADA per video, we cover only the essential production expenses, maximizing the value delivered to the community while promoting Edda Labs as a key contributor to the ecosystem’s educational resources. This efficient use of funds ensures that the Cardano treasury is invested in initiatives that generate substantial impact, promoting sustainable growth and long-term benefits for the entire community.

By optimizing development costs and focusing on high-impact, multilingual content, our project delivers exceptional value for money. Each video not only serves as a valuable educational tool but also enhances the overall utility and diversity of the Cardano ecosystem. This efficient allocation of resources promotes the adoption of Cardano by attracting a broader range of developers and businesses, ultimately strengthening the platform’s resilience and scalability.

<u>Summary of Value for Money:</u>

• Cost Efficiency: 615 ADA per video, covering production by experienced developers.
• Expertise Leveraged: Content created by developers with hands-on experience in hackathons and dApp development.
• High Relevance: Tailored for web2 and business developers, ideal for hackathons and hub presentations.
• Win-Win Collaboration: Affordable training for the community and increased visibility for Edda Labs.
• Ecosystem Growth: Accelerates adoption and innovation, enhancing the utility and value of ADA.

This strategic investment ensures that each ADA spent maximizes educational outreach and developer empowerment, driving the adoption and innovation of Cardano-based applications and fostering a vibrant, sustainable ecosystem.