Please describe your proposed solution
PROPOSAL OVERVIEW
The focus of this project is to provide well-streamlined, standardized, and easy-to-understand web-based video lessons on blockchain technology and the cardano ecosystem that can easily be accessed by the student community in Ghanaian Universities. The ownership of smartphones by a significant number of Ghanaian students makes them a viable entry point for this project. The complex nature of the blockchain space is not an easy area for new users, especially secondary school or college students, which is why there is a lack of interest. Through this initiative, we intend to introduce the concept of blockchain and the cardano catalyst platform via a series of easy to understand, short theoretical and video-based lessons on blockchain technology to a large audience of young Ghanaian students who are new to the cardano network. This would also include a short assessment after which the completion of each lesson participants would be rewarded.
In addition to simple educational materials, we are planning to focus on more comprehensive guidelines for new users, developers, and start-ups, which will help increase their interest in Cardano. Students are often motivated by incentivized learning, therefore, this initiative would provide the motivation for students not only to earn but also to invest in the cardano coin and eventually increase the number of Cardano coin holders. The blockchain project presents a new way for students to navigate the blockchain space and earn value from their time and resource investment in knowledge acquisition through our platform. Our platform would provide users with a system of value that rewards them and makes it easier to onboard students who are new to the Cardano blockchain ecosystem.
Why an incentivized Approach?
This approach is an effective hand on and learning platform that focuses on simplifying the complex nature of the blockchain space via the provision of a video-based learning lessons. This is an efficient incentivized way for a lasting learning experience that will help onboard students into the Cardano ecosystem. We’ll create a web-based platform that will be accessible to everyone with a phone and internet. The platform will aggregate blockchain information, separating it into various areas of study in theory with attached short videos for each lesson. The content of the theory and video-based lessons on blockchain and the Cardano ecosystem will cover several areas (not limited to those listed below) such as:
• What is Blockchain?
• What’s the history of bitcoin?
• What is Cardano?
• How to create a cardano wallet?
• What is staking and how to stake cardano coin?
• The concept of project catalyst and the various role?
• What is NFT?
• What is Smart Contract?
• What is DApp?
• What's DAO?
INCENTIVE
The project would focus on incentivizing the learning of basic areas of education for a beginner (student) who is new to the blockchain ecosystem and more especially for a person new to the Cardano ecosystem. The short to long term incentivized approach for this project is to reward student with certificate upon completion(short term) and cryptocurrency (long-term). Meanwhile, while we focus on the short term goal, our funding strategy will consider external donors in addition to catalyst. The incentivized program would be divided into two categories: an Education-based incentive and Referral-based incentive.
EDUCATION BASED INCENTIVE
Under the education-based incentive, we intend to provide educational lessons on ten (10) key areas of interest needed at an entry level into the Cardano ecosystem. The ten (10) areas would be a starting point, however, upon a successful implementation of this project per our milestone, we'd introduce users to more complex areas under the Cardano blockchain ecosystem. The essence is to transition our target audience into the Cardano community, onboard them and eventually make them active participants of each role within the Cardano community. For each of the area of study that the project seeks to provide lessons on, an amount of $1.5 in ADA would reward to participants for the successful completion of each assessment, with the total amount summing up to $15 in ADA ($1.5 per assessment). This reward would help students have a practical experience of the crypto space and also make the platform the best option for students who are willing to learn and invest in cryptocurrency.
REFERRAL BASED INCENTIVE
The referral program would be designed to reward users for referring new users. As a marketing strategy, we would reward users with $2 of ADA for referring one new user. This reward will be subject to term and conditions. Users will only be rewarded upon completion of the educational lessons and the mandatory referral of just one person. This arrangement is to ensure that users don’t focus on just the monetary value but the knowledge acquisition.
MARKETING STRATEGY
• As part of reaching a large audience with this project, in collaboration with NGO's, we’ll market our platform to the students at each event organized by the group. This will be done alongside our regular marketing both online and offline.
• We would also advertise the project via the various social media channels. Additionally, we'll create help centers in the form of social media channels. A place where people with different forms of enquires, questions are addressed. This will also provide access to valuable sources of information and assistance on difficult to understand blockchain concepts on our website. The platform would be community-driven, where people can freely share their ideas, thoughts, and concerns.
Main challenge
• The main challenge is the creation of multiple accounts by existing users. As part of ensuring the security of our platform, there would be a KYC requirement to help avert the incidence of users exploiting the system by creating multiple account. The platform would require a cardano address to which incentive payment would be made.
• The other challenge for this project is the issue of funding.In that regard, we consider that because this project is solely towards the advancement of the growth of the Cardano ecosystem, project catalyst will be our primary source of funding. However, we'll also apply for funding from organization that share in our vision of providing education on blockchain to a large group of the African population. Aside that, we'll also welcome donations from benevolent individuals willing to help, by providing crypto addresses on our website.