Please describe your proposed solution.

Coffee Shop in Ethiopia

Perceived Problem: The low awareness of Cardano in Ethiopia poses a challenge for its adoption and understanding within the community. The existing gap in knowledge needs a targeted and engaging approach to bridge it effectively.

Approach: Establish a Cardano-themed coffee shop integrating blockchain aesthetics in design, brochures, and a dedicated TV display about Cardano blockchain. This immersive approach educates and engages customers, fostering a community around Cardano.

Payment and Rewards System: We will accept ADA as payment, fostering the use of cryptocurrency in daily transactions. Additionally, customers will be rewarded with ADA, encouraging adoption and creating a symbiotic relationship between the coffee shop and the Cardano community.

Reasoning: Traditional marketing may not effectively reach the target audience. A physical space that merges everyday activities like enjoying coffee with Cardano visuals provides a unique, memorable, and tangible experience, making blockchain technology accessible.

Engagement: The project engages coffee enthusiasts, tech enthusiasts, and the general public. Regular Cardano meetups at the coffee shop will serve as a focal point for community building and education.

Impact Demonstration: Impact will be measured through increased footfall, brochure interactions, social media engagement, and the number of attendees at Cardano meetups. Tracking new Cardano wallet creations from the local area will also serve as a metric for adoption.

Unique Aspects: The integration of Cardano-themed visuals, brochures, a dedicated display about Cardano, and regular meetups creates a multi-dimensional educational experience. This uniqueness lies in the fusion of everyday activities with blockchain awareness, breaking the stereotype of technology being detached from daily life.

Beneficiaries:

• Cardano Community: Strengthened meetup visibility and engagement.
• Coffee Enthusiasts: Novel coffee experience with a tech twist.
• Local Artists: Opportunities for collaboration in creating Cardano-themed art.

Importance to Cardano: This initiative aligns with Cardano's principles of community building and education. It transforms Cardano from a digital concept to a physical experience, making blockchain more approachable. By creating a tangible connection, Cardano Brew contributes to the global awareness and adoption of Cardano.

Please define the positive impact your project will have on the wider Cardano community.

Positive Impact on the Cardano Community:

1. Increased Awareness and Engagement:

• Value: The project aims to significantly increase awareness of Cardano by creating a unique, tangible, and educational space. This heightened awareness can lead to increased engagement and participation within the Cardano community.

2. Community Building:

• Value: Regular Cardano meetups at the coffee shop will foster a sense of community among enthusiasts. Strengthening connections within the community can lead to collaborative initiatives, knowledge-sharing, and a more vibrant Cardano ecosystem.

3. Global Visibility:

• Value: The Cardano-themed coffee shop serves as a physical landmark that attracts both locals and visitors. This can enhance Cardano's global visibility, demonstrating a real-world presence beyond the digital realm.

Measuring Impact:

1. Footfall and Interaction Metrics:

• Metrics: Increased footfall in the coffee shop, brochure interactions, and engagement with the dedicated TV display.
• Method: Regular tracking and analysis of customer interactions and participation in Cardano-related activities.

2. Attendee Metrics for Cardano Meetups:

• Metrics: Number of attendees, diversity of participants, and frequency of meetups.
• Method: Monitoring and analyzing the attendance and demographics of Cardano meetups hosted at the coffee shop.

3. Social Media Analytics:

• Metrics: Increased social media followership, likes, shares, and comments related to Cardano Coffe.
• Method: Regular monitoring and analysis of social media platforms where Ethiopian Cardano Coffe is promoted.

Sharing Outputs:

1. Regular Reports:

• Format: Periodic reports detailing footfall, interaction metrics, and the success of Cardano meetups.
• Distribution: Shared through Cardano community channels, social media, and relevant forums and also in our platforms.

2. Collaborative Initiatives:

• Format: Opportunities for collaboration with local artists, businesses, and the global Cardano community.
• Distribution: Announced through official Cardano channels, newsletters, and community forums.

3. Social Media Engagement:

• Format: Highlighting success stories, positive feedback, and customer experiences on social media.
• Distribution: Shared regularly on platforms like Telegram, instagram, Twitter, Reddit, and other Cardano community spaces.

By consistently monitoring these metrics and sharing the outcomes transparently, the project aims to demonstrate tangible positive impacts on Cardano's awareness, engagement, and community building.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability to Deliver with Trust and Accountability:

1. Track Record:

• Demonstration: Our team, including key members Eyasu Birhanu and Tihitna Tesfaye, has a proven track record of active participation in the Cardano community, hosting educational seminars on blockchain, and contributing to project evaluations.
• Trust Indicator: Past successes demonstrate our commitment, reliability, and capability to drive initiatives effectively.

2. Transparent Financial Management:

• Process: We commit to a clear and detailed budget, outlining all expenses related to the establishment of the Cardano-themed coffee shop, daily operations, and community events.
• Trust Indicator: Transparent financial reporting and adherence to the proposed budget will be maintained, ensuring funds are used responsibly and in line with the project's goals.

3. Expertise in Blockchain:

• Demonstration: Our team possesses substantial expertise in the blockchain space, particularly in Cardano. We are experienced in programming languages such as Plutus, Haskell, Lucid, Mesh, and Marlowe, vital for building and deploying smart contracts.
• Trust Indicator: This expertise ensures a deep understanding of the technical aspects of the project, minimizing risks and optimizing the utilization of resources.

4. Feasibility Assessment:

• Process: A comprehensive feasibility study will be conducted to assess the local market, potential footfall, and community responsiveness to a Cardano-themed coffee shop.
• Trust Indicator: A data-driven approach will validate the feasibility of our project, ensuring that our strategy aligns with the local context.

5. Community Involvement:

• Demonstration: We engage with the Cardano community from the outset, seeking feedback and incorporating community perspectives into the project planning.
• Trust Indicator: Community involvement ensures that our project aligns with the expectations and needs of stakeholders, fostering trust and collaboration.

6. Risk Mitigation Strategies:

• Process: Identify potential risks and establish clear strategies for mitigation. This includes proactive planning for challenges in community engagement, regulatory compliance, and unforeseen financial burdens.
• Trust Indicator: Our proactive approach to risk management demonstrates our commitment to anticipating and addressing challenges responsibly.

7. Accountability Mechanisms:

• Process: Implementing robust accountability mechanisms, including periodic audits, financial reporting, and adherence to proposed timelines.
• Trust Indicator: Regular and transparent reporting ensures accountability, providing stakeholders with the assurance that funds are managed with integrity and responsibility.

Through a combination of a proven track record, transparent financial management, technical expertise, thorough feasibility assessment, community involvement, and proactive risk mitigation, our team is well-prepared to deliver this project with high levels of trust and accountability.

What are the key milestones you need to achieve in order to complete your project successfully?

Project Kickoff and Location Setup

Description: The Project Kickoff and Location Setup milestone mark the initiation of the Cardano Coffee shop - Coffee Shop venture. This phase involves finalizing the location, establishing leasing agreements, developing detailed plans for the Cardano-themed interior design, initiating discussions with local artists for Cardano-themed artwork, and formulating a comprehensive project plan.

Milestone Output(s):

1. Signed Leasing Agreements: Executed agreements confirming the selected location for Cardano Coffee shop.
2. Approved Interior Design Plans: Detailed plans for the Cardano-themed interior design, officially approved and ready for implementation.
3. Confirmation of Local Artists' Collaboration: Agreements or commitments from local artists, expressing their commitment to collaborating on Cardano-themed artwork.
4. Detailed Project Plan: A comprehensive project plan outlining key timelines, responsibilities, and milestones for the entire project duration.

Acceptance Criteria: The milestone will be considered achieved and verified when:

1. Leasing agreements are signed, executed, and filed.
2. Detailed interior design plans receive official approval.
3. Confirmation is obtained from local artists, expressing their commitment to collaborate on Cardano-themed artwork.
4. Completion and approval of the detailed project plan, outlining key timelines, responsibilities, and milestones for the entire project duration.

>Interior Setup and Branding Implementation

Description: The Interior Setup and Branding Implementation milestone signify the commencement of transforming the selected location into the Cardano-themed coffee shop. This phase includes initiating the setup of the Cardano-themed interior, executing branding elements such as wall writings, paintings, dedicated displays, and incorporating additional coffee shop materials aligned with the Cardano theme.

Milestone Output(s):

1. Completed Cardano-Themed Interior Setup: The physical realization of the Cardano-themed interior design in the coffee shop space.
2. Implemented Branding Elements: Execution of branding elements, including wall writings, paintings, dedicated displays, and additional coffee shop materials, all aligned with the Cardano theme.
3. Functional Cardano TV Display: Installation and operational functionality of the dedicated TV display providing information about Cardano.

Acceptance Criteria: The milestone will be considered achieved and verified when:

1. The Cardano-themed interior setup is physically completed, reflecting the approved design.
2. Branding elements, including wall writings, paintings, dedicated displays, and additional coffee shop materials, are fully implemented in harmony with the Cardano theme.
3. The Cardano TV display is installed, operational, and effectively providing information about Cardano to customers.

>Brochure Development and Community Engagement Initiatives

Description: The Brochure Development and Community Engagement Initiatives milestone focus on creating informative materials about Cardano, initiating marketing and awareness campaigns through local channels, and planning the announcement of the first Cardano meetup at the coffee shop.

Milestone Output(s):

1. Completed Cardano Brochures: Professionally designed and printed brochures providing information about Cardano and its features.
2. Initiated Local Marketing Campaigns: Commenced marketing and awareness campaigns through local channels to promote the Cardano-themed coffee shop.
3. Announced First Cardano Meetup: The official announcement of the date and details of the first Cardano meetup at the coffee shop.

Acceptance Criteria: The milestone will be considered achieved and verified when:

1. Cardano brochures are designed, printed, and ready for distribution.
2. Local marketing campaigns are initiated, with measurable engagement metrics indicating the outreach.
3. The date and details of the first Cardano meetup are officially announced, accompanied by promotional material for wider community awareness.

>Regular Cardano Meetups and Continuous Improvement

Description: The Regular Cardano Meetups and Continuous Improvement milestone focuses on hosting regular Cardano meetups at the coffee shop, gathering feedback from attendees, and implementing necessary improvements. Additionally, it involves monitoring social media and community engagement.

Milestone Output(s):

1. Successfully Hosted Cardano Meetups: Hosting at least three Cardano meetups at the coffee shop with a record of attendance.
2. Implemented Improvements: Incorporation of feedback received from attendees into the coffee shop's operations and offerings, demonstrating a commitment to continuous improvement.
3. Positive Indicators of Social Media and Community Engagement: Increased activity, positive feedback, and growing engagement on social media platforms and community channels.

Acceptance Criteria: The milestone will be considered achieved and verified when:

1. The coffee shop successfully hosts at least three Cardano meetups, with documented attendance records.
2. Feedback from meetup attendees is collected and implemented, showcasing the commitment to continuous improvement.
3. Positive indicators, such as increased social media activity, positive feedback, and growing community engagement, are evident and measurable.

>Project Completion Report and Video

Description: The Final Milestone represents the completion of the Coffee Shop project. It involves the creation and submission of comprehensive documentation and a video presentation that encapsulates the entire project journey.

Milestone Deliverables:

1. Project Completion Report:

• A detailed document summarizing the entire project, including:
• Objectives: Clearly defined project goals and objectives.
• Methodologies: The approaches and strategies employed during the project.
• Outcomes: A comprehensive overview of achieved outcomes and results.
• Challenges Faced: Identification and analysis of challenges encountered.
• Lessons Learned: Insights gained and lessons learned throughout the project.

1. Project Completion Video:

• A concise video presentation providing an overview of the project, including:
• Key Achievements: Highlights of the most significant accomplishments.
• Outcomes: A visual representation of the project's positive impact.
• Challenges Overcome: Brief insights into challenges faced and successfully addressed.
• Lessons Learned: Key takeaways and insights gained from the project.

Acceptance Criteria: The milestone will be considered achieved and verified when:

1. The Project Completion Report is submitted, addressing all outlined components comprehensively.
2. The Project Completion Video is presented, covering key achievements, outcomes, challenges, and lessons learned in a clear and concise manner.

These deliverables serve as a comprehensive record of the project's lifecycle, providing valuable insights for stakeholders and the broader Cardano community.

Who is in the project team and what are their roles?

Project Team:

1. Tihitina Meroche - Project Lead and Events Coordinator

• Role: Overall project coordination and management and Organizes Cardano meetups and ensures smooth event execution.
• Email:- [email protected]
• Addis Abeba Science And Technology University

1. Eyasu Birhanu - Cardano Smart Contract Developer and Content Creator

• Role: Develops content for brochures, social media.
• Experienced in programming languages such as Plutus, Haskell, Lucid, Mesh and Marlowe to build and deploy smart contracts.
• Cardano Blockchain Certified Associate (CBCA) Certificate 649c48006b7c38011005aeae
• Responsible for smart contracts and blockchain education.
• LinkedIn Profile: EyasuBirhanu

Please provide a cost breakdown of the proposed work and resources.

Milestone 1: Project Kickoff and Location Setup

1. Location Setup and Leasing:

• Leasing Fees: 4262 ADA/month* 7 month = 29834 ADA
• Project Manager: 2000 * 7 (month) = 14000 ADA
• interior design: 2636 ADA
• plan Documentation : 2000 ADA
• Total: 48,470 ADA

Milestone 2: Interior Setup and Branding Implementation:

• Interior Design Services: 5532 ADA
• Cardano-Themed Materials (wall writings, paintings, etc.): 7633 ADA
• 2 Cardano Blockchain and Blockchain professionals: 7000 ADA
• Additional Coffee Shop Materials, coffee machine or Furnitures, Fixtures, and Equipments: 18482 ADA
• 4 Dedicated TV Display: 5266 ADA
• Total: 43,913 ADA

Milestone 3: Brochure Development and Community Engagement Initiatives

• Brochure Design and Printing: 5000 ADA
• Marketing Campaigns: 5000 ADA
• Event Cardano Meetups and Official Coffee Shop Opening: 7899 ADA
• Community Reward: 4000 ADA =>This allocation is designated for rewarding community members participating in event games and those actively promoting Cardano or coffee shop events on social media, garnering high views or interactions.
• Total: 21,899 ADA

Milestone 4: Regular Cardano Meetups and Continuous Improvement:

• Meetup Logistics and Operations: 5000 ADA/meetup for 4 month at least 8 meetup (until the coffee shop operates independently): 5000*8(meetup) = 40000 ADA
• Continuous Improvement Initiatives: 7482 ADA
• Worker Salaries (4 Workers):
• Coffee machine operator: 395 ADA
• 3 waiters: 263 ADA each (Total: 789 ADA)
• Total Worker Salaries for 4 months (until the coffee shop operates independently): 4736 ADA
• Community Reward: 8000 ADA
• Total: 60,218 ADA

Milestone 5: Project Completion Report and Video

• Reporting and Documentation: 4000 ADA
• Video Production for Final Milestone: 5000 ADA
• Total: 9000 ADA

Contingency Fund:

• 8 % of TOTAL: 14680 ADA

Grand Total: 198,180 ADA

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project can represent value for money for the Cardano ecosystem in several ways:

1: Community Engagement and Education:

• The establishment of a Cardano-themed coffee shop serves as a unique and immersive way to engage the local community. It provides an educational space where individuals can learn about Cardano and blockchain technology in a casual and approachable setting.

2: Brand Visibility and Awareness:

• The project involves extensive branding efforts, including Cardano-themed materials and dedicated displays. This contributes to increased visibility and awareness of Cardano within the local community, fostering a positive perception of the blockchain platform.

3: Global Adoption and Recognition:

• By creating a tangible and physical connection to Cardano, the project contributes to the global adoption of the platform. It transforms Cardano from a digital concept to a real-world experience, making blockchain more accessible and relatable.

4: Community Building:

• Regular Cardano meetups at the coffee shop serve as a focal point for community building. This not only strengthens the local Cardano community but also creates a model that can be replicated in other regions, promoting a sense of belonging and shared interest.

5: Artistic Collaboration and Local Support:

• Collaboration with local artists for Cardano-themed artwork provides an opportunity for artistic expression and local support. It promotes collaboration between the blockchain community and local talent, contributing to the cultural and artistic richness of the region.

6: Innovative Marketing Approach:

• The project's innovative approach to marketing goes beyond traditional methods. It integrates blockchain aesthetics into everyday activities, breaking the stereotype that technology is detached from daily life. This novel approach can capture the interest of a broader audience.

7: Measurable Impact and Metrics:

• The proposal includes clear metrics for measuring the project's impact, such as increased footfall, brochure interactions, social media engagement, and the number of attendees at Cardano meetups. This ensures accountability and provides a basis for assessing the project's success.

8: Cost-Effective Marketing and Promotion:

• Compared to traditional marketing campaigns, the project leverages a physical space to promote Cardano, creating a cost-effective and sustainable model for ongoing community engagement and education.

In summary, the cost of the project is justified by its potential to create lasting value for the Cardano ecosystem through community engagement, education, visibility, and innovative marketing approaches. It aligns with Cardano's principles of community building and education, contributing to the platform's global recognition and adoption.