Please describe your proposed solution.

Reasons for approaching:

1. The Catalyst Fund, as a startup support fund on the Cardano Blockchain, is still relatively unknown in Vietnam.
2. Many talented students and startups aspire to venture into entrepreneurship but lack suitable support. The entrepreneurial spirit in Vietnam is high; however, there is limited awareness about the entrepreneurial opportunities within Catalyst and the Cardano Blockchain. Numerous skilled engineers, programmers, and talented students are unaware of the career prospects available in Cardano and Catalyst.
3. Project owners in Cardano, Catalyst, and Blockchain have difficulty finding talent that fits within the budget. That affects the progress and completion of the project.

• 48%(~642 Incompleted proposals) of 1349 funded proposals are still PENDING,
• and the average completion ay is only <40% in the previous funds in 2022 (Fund 7,8,9 which are 1 year old already.)

LINK SOURCE:

https://docs.google.com/spreadsheets/d/10IPEA1JNkcSKYivKa4FfhxRvbYUae_WDEYqvzrs1ptU/edit#gid=1960419401

There could be some challenges for this for more than 1 year incompletion rates

1. The financial management of the proposal team due to the fluctuation of ADAUSD
2. The skillsgap between qualify Freelancers vs. Business demands.
3. The lack of particular hub for freelancers especially in Cardano blockchain, Plustus, Haskell programing languges, etc… while Cardano are more and more coming to Smart Contract and heading to Voltaire era.
4. dRep delaying: this also poses a thread on the quality and highly-skilled proposers to have capacity to manage project ontime.

However, positively we see a slight decreases around 5% in incompletion rates vs. first half of 2023. And we see a better rule for Proposers with max cap of number of Proposals and the latest deadline completion for past funded proposals. This will also help the Catalyst Cardano community become better.

Project end-users:

The proposed Career Fair would enable to engage the following users.

1. Project Owner
2. Company
3. Freelancer
4. IT, Web3, Blockchain Talent (enthusiasts)
5. Student IT

Project demonstrate outcomes

We will leverage the knowledge of 3 groups in Vietnam

• Freelancer community in Vietnam
• Cardano Community in Vietnam
• Project Owners and businesses who need talents in the Blockchain industry.

And create a series of career fair online to get to get the community meet online and share the opportunity of collaborations via Cardano-Catalyst as a full-time serious career path for the upcoming years.

Please define the positive impact your project will have on the wider Cardano community.

The project's success will create a innovative virtual community career fair platforms.

At the end we will have 12 career fair for a one year duration. Each career fair we have the

• number of freelancers participants on the event. 100 virtual/event. 1200+ views of recording the Cardano Career Fairs.
• Number of businesses joining the event: 5 businesses/fair. Total 60 businesses to share 120 job posts in the foundation phase
• number of job matching post-event. 10 jobs/fair. 120 jobs in total

We will measure the job matching rates and number of full-time job on the community of cardano Ecosystem.

We will start first in the local language VIetnamese, however we have plan for project expansion in the Eastern Cardano Community with Japan is the next country in the list.

The results in job matching will be update directly on our website at <https://proskills39.com/>

Impact and Value of our Proposal on the Cardano Ecosystem

1. Increase the number of people who know about Cardano and Catalyst.
2. Increase the number of startup projects on the Cardano Blockchain
3. Attract talents from other fields to work on Cardano Blockchain projects, thereby creating future backup human resources.
4. Helping projects in Catalyst and Cardano start up smoothly.
5. Attract and focus highly skilled human resources to support the development of the Cardano ecosystem.
6. Increase the number of transactions using ADA through transaction settlement.
7. Increase the number of newly registered wallets from new users.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Ability and experience suitable to implement the project:

Our team possesses the necessary skills and expertise to implement this project effectively. We have amassed considerable experience in the following areas:

1. Business administration, including the setup, management, and operation of platforms.
2. Proficiency in programming technology products, platforms, and banking payment systems.
3. Financial management and cash flow management expertise.
4. In-depth knowledge in the field of Blockchain, with a particular focus on Cardano.

Financial management process:

1. Our team consists of a seasoned Financial Manager with 20 years of experience in finance and banking
2. Accountant with over ten years of expertise in revenue, expenditure management, financial reporting, and business operations.

Transparent Workflow:

1. The Financial Manager is responsible for budget planning, allocation, and management.
2. The Accountant handles revenue and expenditure operations and maintains payment vouchers.
3. The Financial Manager and Accountant present the budget management sheet, receipts, and expenditures to the Project Manager every month.

What are the key milestones you need to achieve in order to complete your project successfully?

We will have detailed master plan here for12 months, all the milestones will be updated following this Master Timeline

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate that our completion percentage consistently surpasses the budget percentage required for each milestone.
• Final Milestones meet the MIN threshold of > min level: 15%.

SOM Link:

<https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones>

Milestone 1: For the first 3 months, we will establish the community

• Freelancers to understand about What is Cardano and Catalyst opporunity.
• Freelancers will get a full knowlegde of Cardano, Catalyst and the current opportunities.
• Participants: a cummulative of 1000 participants will join the 3 online career fair sessions.

% Project Completions: 25%

Budget request 20%

>% Project Completions: %50

Budget request 20%

Month 4- Month 6

We will bring the project owners, business who hire top talents on board.

• We will bring partners who have available jobs into the career fair such as the list of buyers from ProSkills39 or Socious.IO
• The talent hirers will share the market trend and what you need to prepare for a thriving career in the Cardano Ecosystem.

>% Project Completions: %75

Budget request 20%

Month 7- Month 9

Milestone 3: Month 7- Month 9, job matching and probation

• 5-10 job matching per month, we will have continuous support and sharing from the 2 stakeholders.
• Output: 10 freelancers*6 month = 60 will pass probation for a career in the Cardano Catalyst community

>% Project Completions: 95%

Budget request 5%

Month 10- Month 12

Spread the world

• We will bring the real case people who get the job on board to share their expeirence of working on Cardano.
• We will have the Refferal program for these peopl to invite their friends to join the career fairs.
• We will also onboard new project hirers who need the more talents in the industry and even cross-border collaborations.

>% Project Completions: 100%

Budget request 15%

End of Month 12

• Survey from both businesses and talents
• Close out report to the Catalyst Moderators.

Who is in the project team and what are their roles?

<u>Project Management Team (Executive team)</u>

1.Ms. Hà Nguyễn – Project Manager

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities
• Moderators of the following Facebook groups:

1."Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2."Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

• Telegram: <https://t.me/hanguyen122009>
• Linked In: <https://www.linkedin.com/in/nguyen-thi-ha-45b108233/>

Financial Management team

1. Mr.Iga - Finance Manager

• More than 20 years of experience in finance and credit-related companies
• Twenty years of experience in investing in financial markets: securities, forex, cryptocurrencies…
• Currently working in finance, commerce, and real estate at a Japanese corporation.

2. Ms.Dien - Accountant

• More than 12 years of experience as a financial-tax accountant
• More than 04 years of experience holding the position of chief accountant at the company
• Currently working as a chief accountant at 01 company and as an accounting-tax consultant for more than eight other companies
• Join Catalyst as a PA at Fund 9
• Have basic knowledge of Blockchain and Cardano
• Telegram: https://t.me/Dienlynguyen
• Linked In: <https://www.linkedin.com/in/nguyen-dien-27a320265/>

<u>Sales & Marketing Team</u>

1.Ms. Ly Na - Social Marketing Specialist.

• Six months in Blockchain Content Creator at Cardano.asia

and Deepfunding_AI funding on Tik Tok

• Researched topics related to Cardano, blockchain, and crypto.
• Created a script and recorded videos on these topics according to a plan.

*Participated in seeding on the same field's community platforms (Telegram, Facebook, and Twitter).

• Eight months as Growth Marketer at Belle Lab (Beauty Distributor)
• Managed sales and marketing on commercial channels for Belle Lab (Website, Lazada, Shopee) with over 70 beauty brands (>1000 SKUs).
• Promoted sales campaigns by proposing sale prices and redesigning the homepage and product catalog images.
• Plan the concept for filming and working directly with agencies and talent to produce advertising materials (public papers, advertisements) for the RevitaLash brand.
• Created ideas for activities, content, and landing pages to promote pop-up events, which combine with local brands from various fields (fashion, accessories, candles, etc.)
• Ten months as Copywriter and content designer at OOO Lab (E-Learning Providers)
• Plan a monthly strategy to increase followers and the interaction of the company website and fan page.
• Posted content and responding to customers' messages.
• Support for Virtual Classroom- Flatform looks like Zoom for teaching English.
• Designed posters and banners for Facebook posts.
• Telegram: @AlyssaSweeten

2.Ms. Quynh Anh

- 3 years of experience in Social Media, PR, and SEO Content.

- 2 years of experience in a freelancing agency. Role: Copywriter in various fields

(entertainment, traveling, finance, furniture, food & beverage, etc)

- 1 year of experience in the Cosmetics Industry.

- Email: [email protected]

<u>Operation Team</u>

1.Nguyen Thi Hong Cam - Operation Lead

- Five years of experience in Operation Manager of Retail, Market Place and Farm Stay.

- Five years of experience in Customer Experience Manager and Business Development of

Logistics company and Fashion company.

- Linked In: <https://www.linkedin.com/in/cam-totto-nguyen-47903577/>

2. Ms. Hanh Nguyen- Admin

• 2 years of experience in HR - Union. Role: -Recruit;Tracking attendance, leave, resign, leave early, leave work,…; Perform duties on social insurance and health insurance.
• 2 years of experience in the field of state management of trade unions, labor - employment, and social evils prevention. Gmail: hanhnguyennnn2412@gmail.

3. Ms. Bella Pham - Admin:

• 6 years of experience in HR. Role: -Recruit;Tracking attendance, leave, resign, leave early, leave work, operational control, administrative work in real state
• Email: [email protected]

4. Ms.Niem - Customer Support Specialist

• Two years of experience working in the operation and customer care department of an e-commerce platform.
• Communication in foreign languages, especially French.
• Three years of experience in support, community building.

Please provide a cost breakdown of the proposed work and resources.

Total budget proposed in this proposal: 99826 ADA

This already considers the risk of price fluctuation of ADA for the duration of project delivery during 52 weeks

Budgeting basis

1. Exchange rate:

52 week rate ADA USD

low: 0.23. high: 0.46 ave: 0.345 ADAUSD

Source: https://coinmarketcap.com/currencies/cardano/

2. Programming cost:

With the desire to have the opportunity to contribute to supporting Cardano, Catalyst to grow stronger, we will strive to work with a salary 40-50% lower than the average salary in the market.

3. Personnel expenses:

Our team will strive to complete the project with a 40-50% remuneration lower than our country's average salary***.***

How does the cost of the project represent value for money for the Cardano ecosystem?

VALUE FOR MONEY- SALARY BENCHMARKING

The cost of the project is also considered low compared to the cost of the seniority of the engineers in the team.

1. Salary benchmarking in the local country: We keep **<u>40-50% savings </u>**on personnel cost for the team member's hourly rate: Salary Benchmarking
2. Our budget Allocation mainly focused on Product development (40%) and Commercial (~30%)
3. Consider the team allocation at different levels of the project org chart
4. Cardano Ecosystem is an emerging industry, and we need to have the proper induction and training for the new members.

VALUE FOR THE CARDANO ECOSYSTEM:

The cost of the ProSkills39 project represents value for money for the Cardano ecosystem through several factors:

1. Alignment with Strategic Goals: The project's objectives and deliverables align with the strategic goals of the Cardano ecosystem and challenge setting
2. Impactful Deliverables: The project aims to deliver tangible outcomes that benefit the Cardano ecosystem, including solving the unemployment of freelancers and connecting talents for Catalyst-funded proposers.
3. Measurement of Progress and Success: The project team has established transparent success criteria and performance indicators for each milestone. These metrics will be used to track progress, evaluate the project's success, and update the Catalyst Community. We walk the talk with the Catalyst Core Values.