Please describe your proposed solution.
This is a continuous proposal that has been funded in Fund7 and 118 videos have been done and more than half of them got funded, seeking for funding to continue growing the channel and support the community
The solution is to have short interviews by Mie Tran and co-host(s) that get directly to the point and ask questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format.
The interviews will be translated into English, Vietnamese, Japanese. Proposers will get global publicity around their projects and on social networks like Youtube, Telegram, and Twitter,…and can increase voter trust and understanding by posting a link to these videos in their projects and on voter tools. Low-effort ways to engage voters in assessing proposals and tapping into existing insights.
● Improved trust - meet the proposer in a live one-on-one conversation with Ms. Mie Tran as she asks probing questions to learn what makes him/her tick, why he/she made the proposal, and how it will impact the world. You may be surprised by the answers.
● Improve browsability of Catalyst - No longer do voters have to read proposals in several formats or watch videos of different lengths. Everyone gets 5 - 8 minutes to impress the audience.
● More educated voters - everyone should be able to simplify their proposal into a 5 minutes elevator pitch. If you can't make an impression during the 5 - minute interview, it is a good time to step back and reflect.
● Great recruiting tool - Once a project is voted in, the video will be a great way to communicate with the community especially asking for help.
Detailed Problem Description:
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The proposal audience doesn't have the time to read through dozens of proposals that are incomparable due to the different levels of communication skills and different formats.
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Catalyst TV will be a great place to browse projects and find the ones you like. Then get to know the proposer and learn about the proposals.
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English will also be a big barrier for voters who do not speak English as their first or second language, which makes it hard to understand the proposals and they might vote with the crowd.
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The problem and solution statement will be in the text of the video so the voter, and when the voter finds a proposal interesting, the voter can watch a capsule of the project.
Detailed Solution Description:
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Meet the proposers as they sit down for a 5 - minute spontaneous conversation with Ms. Mie.
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All proposers will be asked similar questions under the same time constraints, and in the same format.
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Voters will be able to review these 5 - minute capsules and get a real feel for the propers and what makes them tick.
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I will conduct a conversation, and ask the hard questions to explore the proposer's why what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format. This will increase the number of voters and also the proposer's reputation and credibility who use our service
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The content will be translated and subtitled into English, Vietnamese, and Japanese, … to attract voters from Asian countries
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The videos will be posted on our Youtube channel where people can consider them as a resource for "live proposals"
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These videos also aim at connecting proposers and voters in and out of the ecosystem, attracting more engagement and involvement of the community
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These videos will also become a great resource for PA to quickly grasp the insight of the proposals for a better assessment
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The videos can be posted on the voter tool where people can see the proposal brief as well as the proposal shortcut insights
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The videos can be linked directly to the proposal where people can quickly have a look at it and make a decision if this is a good proposal to vote for.
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The video can also be shared on other social networks
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
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The proposals seek to assist Asian proposers for whom English is not their first language, by having their videos translated into other languages to make them feel more comfortable when learning a proposal
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This also applies to proposers who want to reach out to Asian voters
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The video will also serve as a marketing tool for them, allowing them to easily share their proposals as a video to any social network as a live proposal, allowing people to see their presence behind the proposal and build trust.
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Onboarding Asian roles on Catalyst such as proposers, CR, and voters as they have language-friendly resources
How do you intend to measure the success of your project?
Measures of Success, Key Performance Indicators:
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View count on each video
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Feedback and comments
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Social sharing
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Number of funded proposals using Catalyst TV to Marketing
The project's success would be:
- Successfully uploading 50 videos to each funding round, with the hope of receiving at least 100 views on each video, allowing them to reach more voters and have their project funded.
- The translated content successfully reached local members and assisted them in understanding the proposal insight.
- Helped marketing proposal project successfully and increased their presence in most social channels
- Adding another Asian member to the Catalyst project
- Increasing the bond between proposers and voters
- Creating and collaborating with more Cardano Ecosystem available channels
Please describe your plans to share the outputs and results of your project?
Objective:
- Conduct at least 8 videos per week until the voting round => approximately 50 videos
- Each video will have a complete translation: Japanese, Vietnamese, and English
- Each video will be promoted on YouTube, Twitter, the Eastern Townhall landing page, Telegram, Facebook, and other social media platforms.
- The project will only started until the next funding ròun
Tasks:
- Send invitations to proposers who want to meet with the host via Calendly
- Arrange time and documents.
- Within 15 minutes, conduct the 5-minute interview.
- Editing and Translation
- Subtitle Editing
- Marketing through video posting through social media platforms