Please describe your proposed solution

Problems and Current Situation:

1. Cardano has been around for a long time but is not widely recognized by business owners, project leaders, and individual investors in Vietnam.

2. Marketing activities for Cardano in Vietnam are generally weak, primarily spontaneous, and unofficial.

3. The Cardano community in Vietnam is extensive and primarily online-based, with limited official offline events. This situation restricts opportunities for members to interact and collaborate effectively.

Proposed Solution:

Organize regular meetups across Vietnam's northern, and southern regions, focusing on the two major cities: Hanoi, and Ho Chi Minh City, where most individual investors and businesses are concentrated.

According to the Vietnam Crypto report in 2023

Meetup Content:

• Monthly updates on Cardano's development and activities.
• Information about notable projects on Cardano.
• Discussions on decentralized governance and CIP1694.
• Catalyst updates.
• Other relevant topics.
• Open discussions.
• Networking opportunities.

Meetup Scale: 50 - 100 participants.

Participants:

• Business owners.
• Project owners.
• Individual investors.
• ADA holders.
• Stake Pool Operators (SPOs).
• DReps.
• Catalyst Proposers and Community Reviewers (CRs).
• Individuals interested in ADA.

Importance for Cardano:

• Promotes Cardano across Vietnam to a diverse audience including businesses, individual investors, and ADA enthusiasts.
• Establishes a platform for exchange and connection within the Cardano Vietnam community.
• Sparks new collaborations and initiatives that contribute to the development and enhancement of Cardano.
• Encourages businesses to integrate the Cardano Blockchain into their management and business systems.
• Educates the community to understand Cardano deeply and accurately through official and factual updates, boosting confidence among users and investors.
• Generates other positive impacts such as an increase in user engagement, new wallet creations, new proposals on Catalyst, and growth in the number of DReps participating in initiatives like Intersect and SanchoNet.

Why is it essential to focus on marketing Cardano in Vietnam?

• High Cryptocurrency Adoption: Vietnam was ranked first globally in the 2022 Global Crypto Adoption Index and third in 2023. This indicates a strong and growing interest in cryptocurrency within the country.

The 2022 Global Crypto Adoption Index

The 2023 Global Crypto Adoption Index

• Significant Virtual Currency Ownership: According to data from the payment portal Triple-A, Vietnam holds the second-highest rate of virtual currency ownership worldwide, with 21.2% of the population owning virtual currency, trailing only behind the UAE at 34.4%. This underscores Vietnam's emergence as a significant player in the virtual currency market.

Source: Visualcapitalist

• Active Blockchain Community: Vietnam frequently hosts major blockchain events that attract significant participation. However, Cardano has a limited presence, apart from the Cardano Summit, resulting in lower regional visibility and recognition.

Source: Vietnam Crypto Report 2023

Please define the positive impact your project will have on the wider Cardano community

Impact of Regularly Organized and Successfully Implemented Meetups on Cardano:

• Increases the number of new participants in Cardano.
• Enhances Cardano's engagement with the Vietnamese ADA holders community.
• Fosters the creation of new collaborations and products on the Cardano platform through networking activities.

Impact Measurement Using Quantitative Indicators:

• Total attendance at each event.
• The number of groups engaging in networking activities.
• The recommended number of groups should be formed post-event.
• The number of new proposals initiated.
• Increase in ADA holders.
• Increase in the number of new DReps.
• Survey results assessing participants' understanding and satisfaction with the event.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

As a Cardano Ambassador in Vietnam and administrator of three Cardano ADA Vietnam Facebook groups totaling over 50,000 members, I am deeply involved in promoting Cardano and Catalyst through various PR activities in collaboration with East Town Hall. I have a thorough understanding of CIP1694 and am committed to contributing to developing Cardano's decentralized governance mechanisms. I am also a member of Working Group Intersect and a DRep Pioneer Leader. I am fluent in Vietnamese and Japanese, understand English, and hold a Blockchain Business Consulting certificate from Emurgo and a Cardano Blockchain Certified Associate (CBCA) certificate from the Cardano Foundation. My background includes planning and organizing professional events, a skill honed through previous work with Japanese corporations.

I maintain strong relationships with project owners within the Cardano Catalyst community in Vietnam and abroad, enhancing cohesion and cooperation in event organization. I aim to leverage my language skills and blockchain expertise to advance the development of the Cardano community, particularly within the Japanese and Vietnamese sectors.

Ms. Mie Tran is a dynamic and highly skilled event organizer with a deep passion for Cardano. As a co-organizer and host of both Cardano Catalyst TV and the Cardano Summit, she has showcased exceptional abilities in presenting, MC, and organizing events. Additionally, she moderates the Eastern Townhall, facilitating crucial discussions and decision-making processes. Her proficiency as an interpreter and translator allows her to effectively communicate with diverse stakeholders. As a dedicated member of the Challenge Team and Sub-circle Team, Ms. Mie Tran significantly contributes to the strategic planning and operational success of Cardano initiatives.

We are confident in our ability to successfully organize the Cardano Vietnam meetup and generate significant positive impacts for the development of Cardano.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Outputs and Deliverables

• Comprehensive plan.
• Detailed budget breakdown.
• Images of posters, banners, marketing materials, presentation visuals, and invitation cards.
• Event notifications and meetup links.
• Event recaps, posted on the Cardano Forum and shared across platforms such as X, Facebook, and Telegram.
• Survey results from the events.
• Summary of potential improvements for the next milestone.

Acceptance Criteria

• Successful completion of three offline meetup events.
• Successful completion of two online meetup events.
• Positive feedback collected from event participants.
• Detailed statistics and reporting of event outcomes.
• Implementation of suggested improvements for future events.

Evidence

• Photographs and digital copies of all marketing materials, invitations, and event notifications.
• Links to event recaps on the Cardano Forum and social media platforms.
• Compiled survey results and feedback from event attendees.
• Statistical reports and analyses of event performance.
• Documentation of improvements made based on feedback.

Time

• Implementation Timeline: 3 months.

Budget

• 30% of the total budget.

Milestone 2: Outputs and Deliverables

• Recaps of both offline and online meetup events, to be posted on the Cardano Forum and shared across X, Facebook, and Telegram.
• Survey results following the events.
• Summary of potential improvements for the next milestone.

Acceptance Criteria

• Successful organization of three regular offline meetup events.
• Successful organization of two periodic online meetup events.
• Collection of meaningful feedback from event participants.
• Detailed statistics and reporting of event outcomes.
• Identification and documentation of improvements for future events.

Evidence

• Links to recaps and discussions of the meetup events on the Cardano Forum and social media platforms.
• Compiled survey results and feedback from attendees.
• Statistical reports and analyses of event performance.
• Documentation of suggested improvements based on feedback.

Time

• Implementation Timeline: 3 months.

Budget

• 30% of the total budget.

Milestone 3: Outputs and Deliverables

• Recaps of both offline and online meetup events, to be posted on the Cardano Forum and shared across X, Facebook, and Telegram.
• Survey results following the events.
• Summary of potential improvements for the next milestone.

Acceptance Criteria

• Successful organization of three regular offline meetup events.
• Successful organization of two periodic online meetup events.
• Collection of meaningful feedback from event participants.
• Detailed statistics and reporting of event outcomes.
• Identification and documentation of improvements for future events.

Evidence

• Links to recaps and discussions of the meetup events on the Cardano Forum and social media platforms.
• Compiled survey results and feedback from attendees.
• Statistical reports and analyses of event performance.
• Documentation of suggested improvements based on feedback.

Time

• Implementation Timeline: 3 months.

Budget

• 20% of the total budget.

Final Milestone: Outputs and Deliverables

• Recaps of offline and online meetup events, posted on the Cardano Forum and shared on platforms such as X, Facebook, and Telegram.
• Survey results following the events.
• Summary of improvement plans for future events.

Acceptance Criteria

• Successful organization of three regular offline meetup events.
• Successful organization of two periodic online meetup events.
• Collection of actionable feedback from event participants.
• Detailed statistics and reporting of event outcomes.
• Continuous evaluation and implementation of improvements for future events.

Evidence

• Links to recaps and discussions of the meetup events on the Cardano Forum and social media platforms.
• Compiled survey results and feedback from attendees.
• Statistical reports and analyses of event performance.
• Documentation of implemented improvements based on feedback.

Time

• Implementation Timeline: 3 months.

Budget

• 20% of the total budget.

<u>Total Events:</u>

• 12 offline meetup events.
• 8 online meetup events.

Who is in the project team and what are their roles?

1.Project Management and Event Organization

• Ms. Ha Nguyen – Project Manager, Meetup Organizer.
• Cardano Ambassador in Vietnam.
• Drep Pioneer Leader
• Certified Blockchain Business Consultant from Emurgo Academy.
• Cardano Blockchain Certified Associate (CBCA) certification from the Cardano
• Foundation of ProSkills39
• Roles in Catalyst: PA (91% Good, 6% Excellent), vPA, Sponsored Proposer.
• Actively connects Vietnamese and Japanese communities with the international community.
• Administrator, Moderator for:
• Vietnam ADA Cardano Community: &gt;5000 members
• Cardano ADA Vietnam: &gt;47,000 members
• Cardano ADA Catalyst Việt Nam - Start-ups, Job
• Experienced entrepreneur in e-commerce and marketplace trading.
• Five years of experience in business and project management.
• Deputy head of corporate planning and new business model development at Japanese companies.

Contact information

• Twitter (X): <https://twitter.com/Hahero7>

• Telegram: https://t.me/hanguyen122009

• LinkedIn: https://www.linkedin.com/in/nguyen-thi-ha-45b108233/

• Ms. Mie Tran – Co-Organizer

• Cardano Catalyst TV host

• Funded proposer

• Eastern Townhall Moderator

• Interpreter and Translator

• Challenge Team member

• Sub-circle team member

• Cardano Passionate

• Linked: <https://www.linkedin.com/in/ngocmytranle0407/>

• Telegram: @mietran0407

2. Speaker

• Invite project owners on Catalyst and reputable leaders from the Vietnamese Cardano community.
• Consider inviting speakers from Cardano when possible.

3. MC

• Recruit an MC proficient in English and Vietnamese with experience in leading blockchain events.

4. Event Design, Filming, and Photography

• Contract an agency specializing in design, filming, and photography to create compelling marketing materials for Cardano.

5. Event Communication

• Collaborate with Key Opinion Leaders (KOLs) in the Cardano and broader blockchain community for event promotion.

6. Other Personnel

• Hire Freelancer ProSkills39 as needed.
• Engage support from active community members.

Please provide a cost breakdown of the proposed work and resources

<u>Budget</u>

Anticipated attendance is 50-100 participants per event, with an average of 75 participants used for budget calculations.

Please see the breakdown budget in the below

<u>For Meetup Offline: 12 Offline Meetup</u>

Total Budget: $27560

Details:

• MC: 1 person x $150/event x 12 events = $1,800
• Speakers: 3 people x $150/event x 12 events = $5,400
• Design, Filming, and Photography: $150/event x 12 events = $1,800
• Event Communication (Marketing): 2 KOLs x $200/person = $400
• Standee Printing Cost: 4 pieces x 2 locations x $20/piece = $160
• Printing of Leaflets and Documents:

75 sets x 20 pages/set x 12 events x $0.1/page = $1,800

• Gift Cost: 75 people x 12 events x $5/gift = $4,500
• Tea and Cake Cost: 75 people x 12 events x $5/person = $4,500
• Hall Rental: $300/hall x 12 events = $3,600
• Airfare cost: 6 events x 2 people x $100/person = $1,200
• Management Fee: 1 person x $200/event x 12 events = $2,400

<u>For Meetup Online: 8 Online Meetup</u>

Total Budget: $9800

Details:

• MC: 1 person x $150/event x 8 events = $1,200
• Speakers: 3 people x $150/event x 8 events = $3,600
• Design, Filming, and Photography: $0
• (*Using Zoom Recording function)
• Event Communication: 2 KOLs x $200/person = $400
• Standee Printing Cost: $0
• Printing of Leaflets and Documents: $0
• Gift Cost: 75 people x 8 events x $5/gift = $3,000
• Tea and Cake Cost: $0
• Hall Rental: $0
• Management Fee: 1 person x $200/event x 8 events = $1,600

Total Budget: $27560 + $9800 = $37360 = 88952 ADA

(Exchange rate of 0.42 on May 15, 2024, the date of proposal writing)

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

Budget Overview:

The budget calculations are based on the reference quotes provided below. While actual costs may vary, I will ensure that expenditures remain within the recommended limits.

• MC Price List: Art Event MC Pricing
• Design, Filming, and Photography Price List: Viet Cuong Media Pricing
• Hall rental in HCM: phonghoinghi

With the current budget allocations, the cost per person for a 75-person offline event, which includes many expenses, such as gifts, an MC, and marketing expenses, averages $30 per person. This represents a 23% savings compared to the market average of $40 per person.

For an online event, the cost per person averages $16, yielding an 18% savings compared to the market average of $20. (Please see the below calculation table for details)

These cost savings, combined with the significant impact of this project on Cardano, demonstrate excellent value for money.