Please describe your proposed solution

Improve Cardano brand awareness and engagement in Central Canada using two approaches:

#1 Be a partner sponsor at the Futurist conference (7000+ attendees) which includes the following branding opportunities:

• Main Stage Presentation or Sponsored Pannel with immersive branding on all screens
• Logo rotating on digital signage
• Logo on all volunteer shirts
• Logo displayed on 3 massive LED circular ceiling screens during a presentation/panel
• Immersive branding on all lights and logo on the 250 ft LED screen during a presentation/panel
• First Floor Expo Hall Booth
• Futurist Event App
• Sponsor Profile
• Gamification point with the Mobile Event App
• Online Branding
• Logo included on Futurist website & mobile event web app
• Social media exposure on Futurist & Untraceable channels
• Logo included in all mass attendee emails
• Logo includes event outreach email blasts (150k+)

#2 Cardano Blockchain Toronto Meetups

• 7 monthly in-person meetups in downtown Toronto
• Free complimentary drink tickets
• Free appetizers

Community engagement is key to onboarding new developers and end-users to the ecosystem which will help increase user adoption. The lack of Cardano branding at one of Canada’s largest blockchain conferences is notable with many other large blockchain sponsorships clearly present. Furthermore, by enhancing the experience of the monthly Cardano Blockchain Toronto meetups, the connections made at the conference will be further strengthened to build a vibrant local Cardano community in Toronto.

To measure impact we will look at the following metrics:

• Cardano Branding engagement via the Futurist Mobile Event app
• New Cardano Blockchain Toronto meetup signups
• The number of transactions with promotional NFT giveaway wallets
• The number of views and likes on social media postings with #CardanoFuturist2024

Please define the positive impact your project will have on the wider Cardano community

The success of this proposal will increase Cardano's user adoption and engagement. Most people are unaware of the Cardano Brand and even fewer are aware of the benefits of the Cardano blockchain. Increasing awareness and evangelizing the benefits during the conference will help educate the general public.

Measurement of Impact:

• Number of Cardano Branding engagements> 500
• New Cardano Blockchain Toronto meetup signups > 200
• The number of transactions with promotional NFT giveaway wallets > 500
• The number of views and likes on social media postings > 5000

The results will be shared in the milestone and close-out videos.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The team includes Tracy Leparulo, founder of the Futurist Conference and a highly respected figure in the blockchain industry. George Petrovic, the Blockchain Program Coordinator at George Brown College, and Lawrence Ley, a Professor in the Blockchain Program at George Brown College, also run the monthly Cardano Blockchain Toronto meetup with over 500+ members. Lawrence has 20+ years of IT project management experience managing budgets of over $1M.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1 - Futurist conference Aug 13 & 14

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A: Milestone outputs

• Proof of receipt for paid conference sponsorship
• Photos of booth and event
• Screen capture of social media posts
• Mobile event gaming engagement statistics

B: Acceptance criteria

• Number of Cardano Branding engagements > 500
• The number of transactions with promotional NFT giveaway wallets > 500
• The number of views and likes on social media postings > 5000

C: Evidence of milestone completion

• Photos showing attendance of the futurist conference, with a booth and Cardano Blockchain Toronto branding
• Activation of 500 NFT giveaway wallets on cexplorer.io
• Screenshots of the number of views and likes on social media postings > 5000

Milestone 2: Milestone 2 - Complete 7 Monthly in-person Cardano Blockchain meetups

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A: Milestone outputs

• Screenshot of total members in Cardano Blockchain Toronto meetup group
• Photos of each 7 events
• Screenshots of receipts of food and drink expenses for each meetup

B: Acceptance criteria

• Cardano Blockchain Toronto meetup signups are more than 200 over a 7-month period
• 7 in-person Cardano Blockchain Toronto meetups occur over a 7-month period

C: Evidence of milestone completion

• Screenshots showing Cardano Blockchain Toronto membership before and after to confirm new members are greater than 200.
• Photos of meetup events are proof that the events took place
• A screenshot of receipts of food and drink expenses for each meetup confirms funds were spent accordingly

Final Milestone: Final Milestone - The close-out report including measurement impact metrics

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• The closeout video shows all evidence of all milestone completions

Who is in the project team and what are their roles?

Lawrence Ley, B.Sc.

<https://www.linkedin.com/in/lawrenceley/>

Role: Lead Proposer, Project Management (including financials), Cardano Community Member &amp; Speaker

Tracy Leparulo

<https://www.linkedin.com/in/tracyleparulo/>

Role: Futurist Conference Lead Contact

George Petrovic

<https://www.linkedin.com/in/petrovicgeorge/>

Role: Cardano Community Member

Antoine De Vuyst

<https://www.linkedin.com/in/antoine-de-vuyst-49a74194/>

Role: Cardano Community Member

Please provide a cost breakdown of the proposed work and resources

The Blockchain Futurist Conference 2024

How does the cost of the project represent value for money for the Cardano ecosystem?

The Blockchain Futurist Conference Benefits:

Cardano Blockchain Toronto Meetup Info:

Cardano Blockchain Toronto Meetup - May 1, 2024: