Please describe your proposed solution.
Our proposed solution aims to create a link between physical and digital assets through a Cardano Native token. We have the technology built for Ethereum currently and will be building the solution on Cardano. Essentially, it is a product-bound token that can only be removed from somebody’s wallet if the physical item is sold. The token will then be recognized only in the new owner’s wallet. We will be creating a new asset standard for these Physical-Bound tokens.
One major problem in the luxury brand industry is counterfeited goods. Sales of counterfeit goods are estimated to be at $1.7 trillion to $4.5 trillion. Watches, footwear, luxury clothing lines all can be counterfeited. On top of this, paper certificates, QR codes, and other mainstream solutions can be duplicated or faked. Through our proposed solution, we create a digital asset on Cardano that cannot be duplicated or moved to another wallet unless the owner of the physical goods is changed.
As of now, there is no standard token on Cardano between physical goods (watches, jewelry, antique cars, clothing) and their digital counterparts, particularly in the context of premium brands that seek to uphold their high-value reputation with their physical items.
By creating the standard to associate physical commodities with a product bound token, Cardano can attract luxury brands, clothing brands, and other physical goods companies to use this solution. A product bound token enables owners of high value physical products to prove ownership of authentic luxury items.
We believe this approach will revolutionize the digital asset landscape for high-value brands. It would maintain the exclusivity of premium products, enable brands to track their high-value customers both in real life and online, and authenticate ownership of the physical goods.
The beneficiaries of this solution will be premium brands that struggle with counterfeited products, as well as consumers who value the products from these brands.
Our solution will engage the broader Cardano community, blockchain developers, premium brand companies, and end consumers. The impact of our solution will be demonstrated through the adoption rate among premium brands, customer satisfaction, the stability of premium brand values, and an increase in unique, product bound tokens on the Cardano.
This solution is unique as it addresses a gap in the digital asset landscape that is currently unexplored on Cardano. Tracking and proving authenticity of your premium goods enables Cardano to attract premium brands. Moreover, this solution can catalyze building other product related solutions in the supply chain industry.
In summary, our solution presents a unique and innovative approach to preserving the value of premium brands in the digital world, enhancing the customer experience and increasing trust and transparency leveraging the Cardano blockchain.