Please describe your proposed solution.

Reasons for approaching the problem:

• <u>Technical content</u>: With the advent of Cardano's Voltaire era, technical information has become increasingly intricate and voluminous. The complex communication needs to be presented more engaging & briefly to the point.
• <u>Language barrier</u>: The primary local Asian languages, predominantly Vietnamese and Japanese, where most of the community are non-English speakers.
• <u>Time limits: </u>The long-form format is not well-consumed and usually gets bored by audiences who have fewer and fewer time resources and increasingly more choices of media channels. The average time spent is under 1-2 minutes.

The project engagement and potential impacts:

• Phase 1: In phase one, we already created more than 210 videos by optimizing the core videos/documents from Cardano Foundation, IOHK official channel, and Cardano Founder Charles Hoskinson into short Tiktok formats in over seven months <u>[COMPLETED]</u>
• Phase 2: In fund 10, we will prepare the video in Japanese (a larger Cardano community with potential needs for community adoption.) Estimated completion from Nov'23-30/Apr/2024. <u>[ONTRACK]</u> Monthly report Nov'2024 Approved.
• Phase 3: In this stage in Fund 11, keep the momentum and deploy from May'2024 to Nov'2024. <u>[NEW PROPOSAL]</u>
• Uniqueness: The source of information is reliable, timely updated, and exciting format/added visual effects in the TikTok short-form formats to tackle FUD information about Cardano (for example, recent FUDs of ADA with the SEC security case or the Vasil hard fork.)

Learning and Insights from the Cardano Community

• Community Feedback for more decentralized content: We learned from the community: We welcomed feedback from the community about the frequency of the TikTok channels, the content format, and the AMA to ask for which topic they want to listen to.
• We also build a rewarding mechanism to have volunteers translate and do the admin work (translation of the original video, shortcut video keynotes, final supervision, publishing work) to prepare the quality content. We want to make Cardano information exciting and compelling for busy people and attract newbies (F0) into the community.
• Job creations: We plan to post the job in another project, Service Marketplace, on Cardano. ProSkills39 https://proskills39.com/ and Socious.io

Please define the positive impact your project will have on the wider Cardano community.

The Cardano Asia TikTok channel will:

1. Enhance the Vietnamese and Japanese community's understanding of Cardano's blockchain tech, helping ADA holders appreciate the asset's value beyond price fluctuations.
2. Keep ADA holders updated about tech progress and the evolving Catalyst ecosystem, strengthening their belief in Cardano's future.
3. Meet the challenge set for Eastern Asia countries, as we are the frequent contributors to Cardano Eastern Townhall.
4. Promote the Cardano blockchain to potential Vietnamese users and involve more developers in the ecosystem.
5. Promote the job for the community on the cross-platform of ProSkills 39 or Socious.io <https://app.socious.io/jobs>

<u>How to measure success:</u>

To make Cardano Asia the largest Cardano Tiktok channel, we aim to get 300,000 total channel

interactions, including followers and likes/shares.

• A bi-daily video posted on Cardano Asia Tiktok channels => 90 videos in 180 days.
• The number of Video views, Rate of increase in audience, and new readers every month => 60 videos (2/3) that have more than 1000 likes/interactions per video.
• Number of recruited volunteers for the next phase of Cardano Asia into the Japanese community. 10% get jobs on our partnership with ProSkills39 and Socious.io
• All handover videos can be found on our Official TikTok channel: [https://www.tiktok.com/<member communityid="163" id="157901">cardano.asia</member>](<https://www.tiktok.com/<member id='157901' communityId='163'>cardano.asia</member>>)

Make CARDANO ASIA TikTok the trusted official Cardano TikTok channel.

Note: we are frequent contributors to the Eastern TownHall

• WOMEN IN CARDANO: LINK
• Project Catalyst in Fund 11: <https://t.me/vietnameasterntownhall/15144>

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our core team is a small team of 7 members with versatile experience.

1. Language Translators,
2. Community influencers in Vietnam and Japan
3. Stake Pool Operators Plutus Pioneer, Blockchain & Crypto researchers,
4. and Social Media professionals.

Our team has over 20 years of experience in social media and 2-5 years in blockchain and the Cardano community.

We have a proven record in delivering the proposal of fund 9 to build the Cardano TikTok channel.

◆<u>Handover products</u>

The 1st milestone: (months 1-2)

• 30 TikTok videos in 3 languages (30 in Vietnamese/30 in Japanese/ 30 in English)
• Monthly minigames to the community to ask for AMA topics for the next TikTok topic.

The 2nd milestone: (months 3-4)

• 30 TikTok videos in 3 languages (30 in Vietnamese/30 in Japanese/ 30 in English)
• Monthly minigames to the community to ask for AMA topics for the next TikTok topic.

The 3rd milestone: (months 5-6)

• 30 TikTok videos in 3 languages (30 in Vietnamese/30 in Japanese/ 30 in English)
• Monthly minigames to the community to ask for AMA topics for the next TikTok topic.

◆<u>How to track project progress and measure progress</u>

Catalyst and the community can check the progress and activities of the project directly at the link: [Cardano Tiktok Asia](<https://www.tiktok.com/<member id='157901' communityId='163'>cardano.asia</member>>)

We will also report monthly (MR) and provide proof of work (SOM) to Catalyst. All will be made public for public inspection.

What are the key milestones you need to achieve in order to complete your project successfully?

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate, our completion percentage consistently surpasses the required budget for each milestone.
• Final Milestones meet the MIN threshold of > min level: 15%.

SOM Link: https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones

<u>Milestone 1: (Month 1- Month 2)</u><u></u>

Standardized the TikTok Vietnamese language first, focusing more on the official news and updated market trends.

• Video of IOHK's documents (30%
• Video of Cardano news and update (30%)
• Charles Hoskinson's video (30%)
• AMA video request by the community (10%)

Monthly Minigame for the community to join the recommend the next upcoming topic for decentralized contents

><u>Milestone 2: Month 3-4</u>

Expand into the technical video with the illustration effects required.

• Video of Cardano news and update (30%)
• Video of IOHK's documents (20%)
• IOHK's video (*) simple technical illustration required (20%)
• Plutus + Marlow video (*) complex needed technical illustrations (20%)
• AMA video request by the community (10%)

Monthly Minigame for the community to join the recommend the next upcoming topic for decentralized contents

><u>Milestone 3/ Month 5-6</u>

Expand into the technical video with the illustration effects required.

• Video of Cardano news and update (30%)
• Video of IOHK's documents (20%)
• IOHK's video (*) simple technical illustration required (20%)
• Plutus + Marlow video (*) complex needed technical illustrations (20%)
• AMA video request by the community (10%)

Monthly Minigame for the community to join the recommend the next upcoming topic for decentralized contents

><u>Final Milestone: Submit a Close out report</u>

Total: 90 videos in 2700 days (6 months),

equivalent to 1 TikTok video every two days to create channel engagement.

<u>(***) Our working process</u>

1. Day T-14: We will have a detailed content plan two weeks in advance to balance content updates and project management. Content supervisor.
2. Day T-10: start Recording
3. Day T-7: recording done
4. Day T-3: video edit done
5. Day T will be in Vietnamese
6. Day T+1 content will be translated into the Japanese language
7. Extra: we will have 1 AMA clip/week to follow the community's needs through the chat inbox to make content more decentralized.

Who is in the project team and what are their roles?

1.Mr.Buck Nguyen - Project Lead

• Founder of Cardano Asia TikTok (Funded Project Fund 9, Fund 10) with more than 100,000 interactions/followers https://www.tiktok.com/cardano.asia
• Vietnamese Admin of the CNFT community: https://twitter.com/AsiaCnft
• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer, CR LV2, Challenge Team since Fund 9, Fund 10.
• Five years of research experience in Cardano blockchain.
• Telegram: https://t.me/Buck_Nguyen

2.Yuri Kuriyama(JPG Store)- Project Lead In Japan/ Japanese KOL

<https://www.linkedin.com/in/yuri-hayashi-2a974b212/>

• JPG Store Japan Marketing Head
• EX NMKR agency
• Funded Proposers of Catalyst Fund 7,8,9,10
• Active member of Cardano Japan Community

3. Ms. Ha Nguyen – Japanese Interpreter and Translator

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• SPO PRO39 Pool
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities.

4.Ms.Alyssa - KOL content speaker

• One year as Personal Assistant of the CEO of The Herb Land Pharmaceutical Joint Stock Company
• Managed all sales channels (e-commerce), including Shopee and Facebook.
• Completed legal documents to become a Shopee Mall seller within two weeks.
• Provided guidance and managed personnel using Omisell system (the multi-channel sales management system)
• Developed a communication plan for major sales campaigns to drive sales revenue.
• Founder of Fairy Library Project
• Completed R&D phrase (buyer's and user's insight, Research paper)
• Made the Master plan and Workflow for the project
• Managed Resources (people and finance) and connected core team
• The third prize in The Humanities Start-Up Contest 2023
• Linked In: https://www.linkedin.com/in/ly-na-nguyen/

5 Ms. Y Nguyen - TikTok Supervisor

• Professional Media Channel (especially TikTok) Working as a Performance Marketing at Publicis Groups.
• 2 years of experience in blockchain technology research and investment
• 5 years of Experience in Project management
• Linkedin: <https://www.linkedin.com/in/ynguyen01/>
• Telegram: https://t.me/Junnie_nguyen

6.Ms. Diem: Japanese interpreter, translator

Experience: (please see related certification in attached file)

• 8 years of Japanese translation experience
• 8 years working in a Japanese company
• Japanese language ability N2
• Fluent in English.

7.Mr. Igarashi (Japanese): expert in editing, editing English-Japanese, Vietnamese- Japanese translations. Our advisor

• 5 years of experience in translating and interpreting, editing translations.
• Currently working in a large corporation in Japan.

Please provide a cost breakdown of the proposed work and resources.

Total budget proposed in this proposal: 79757 ADA

This already considers the risk of price fluctuation of ADA for the duration of project delivery.

Budgeting basis

1. Exchange rate:

The 52-week rate ADA USD

is low: 0.23. high: 0.46 ave: 0.345 ADAUSD

Source: https://coinmarketcap.com/currencies/cardano/

2. Personnel expenses:

Our team will strive to complete the project with a 40-50% remuneration lower than our country's average salary***.***

How does the cost of the project represent value for money for the Cardano ecosystem?

Value for money - Cost benchmarking

We use the primary resources of the team to implement, so the labor cost is savings compared to the average salary in Vietnam by 40%-50%.

Value for money - Value for Cardano Ecosystem

• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to the dRep and Voters who Cast their Votes responsibly for the growth of Catalyst and the Cardano Ecosystem in the long term.