Please describe your proposed solution.

Reasons for approaching the problem:

• <u>Technical content</u>: With the advent of Cardano's Voltaire era, technical information becomes increasingly intricate and voluminous. The complex information needs to be presented more engaging & succinctly to the point.
• <u>Language barrier</u>: The main in local Asian languages, predominantly Vietnamese and Japanese, where the majority of the community are non-English speakers.
• <u>Time limits: </u>The long-form format is not well-consumed and usually gets bored by audiences who are less and less time resources and have increasingly more choices of media channels. The average time spent is under 2-5 minutes.

The project engagement and potential impacts:

• Phase 1: In phase one, we already created more than 210 videos by optimizing the core videos/documents from Cardano Foundation, IOHK official channel, and Cardano Founder Charles Hoskinson into short Tiktok formats in over 7 months (Completed)
• Phase 2: In fund 10, we will prepare the video in Japanese (a larger Cardano community with potential needs for community adoption.)
• Uniqueness: The source of information is reliable, timely updated, and interesting format/added visual effects in the TikTok short-form formats to tackle FUD information about Cardano (for example, recent FUDs of ADA with the SEC security case or the Vasil hardfork.)

Learning and Insights from the Cardano Community

• Community Feedback for more decentralized content: We learned from the community: We really welcomed feedback from the community about the frequency of the TikTok channels, the content format, and the AMA to ask for which topic they want to listen to.
• We also build a rewarding mechanism to have volunteers translate and do the admin work (translation of the original video, shortcut video keynotes, final supervision, publishing work) to prepare the quality content. At the end of the day, we want to make Cardano information interesting and effective for busy people and attract newbies (F0) into the community.
• Job creations: We plan to post the job in another project Service Marketplace on Cardano. ProSkills39 https://proskills39.com/

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The Cardano Asia TikTok channel will:

1. Enhance the Vietnamese, and Japanese community's understanding of Cardano's blockchain tech, helping ADA holders appreciate the asset's value beyond price fluctuations.
2. Keep ADA holders updated about tech progress and the evolving Catalyst ecosystem, strengthening their belief in Cardano's future.
3. Meet the challenge set for Eastern Asia countries, as we are the frequent contributor to Cardano Eastern Townhall.
4. Promote the Cardano blockchain to potential Vietnamese users and involve more developers in the ecosystem.
5. Promote the job for the community on the cross-platform of [ProSkills 39](<https://proskills39.com/ >)

We plan to double the size of the channels in the next 6 months with 200,000 total channel interactions, including followers and likes/shares.

Note: we are frequent contributors to the Eastern TownHall

• WOMEN IN CARDANO: [LINK](<https://forum.cardano.org/t/women-in-cardano-blockchain/115443 >)
• SINGULARITYNET Deepfunding Round 2 at Eastern Townhall. [LINK ](<https://www.facebook.com/groups/1620511995006849/?hoisted_section_header_type=recently_seen&multi_permalinks=2172333566491353 >)

How do you intend to measure the success of your project?

We will measure the success of the project via these metrics

• The number of documents that have been translated from the original.
• A daily video posted on Cardano Asia Tiktok channels
• Number of Video views, Rate of increase in audience, new readers every month
• Number of recruited volunteers for the next phase of Cardano Asia into the Japanese/Korean community.
• All videos can be found on our Official TikTok channel: https://www.tiktok.com/@cardano.asia

Make CARDANO ASIA TikTok the trusted official Cardano TikTok channel.

Please describe your plans to share the outputs and results of your project?

◆<u>Handover products</u>

The 1st milestone: (months 0-3)

• 45 TikTok videos in 2 languages (Vietnamese/Japanese)
• Monthly minigames to the community to ask for AMA topics for the next TikTok topic.

The 2nd milestone: (months 4-6)

• 45 TikTok videos in 2 languages (Vietnamese/Japanese)
• Monthly minigames to the community to ask for AMA topics for the next TikTok topic.

◆<u>How to track project progress and measure progress</u>

Catalyst and the community can check the progress and activities of the project directly at the link: Cardano Tiktok Asia

We will also report on a monthly basis and provide proof of work to Catalyst. All will be made public for public inspection.

What is your capability to deliver your project with high levels of trust and accountability?

Our core team is a small team of 7 members with versatile experience.

1. Language Translators,
2. Community influencers,
3. Stake Pool Operators Plutus Pioneer, Blockchain & Crypto researchers,
4. and Social Media professionals.

We have a sum of more than 20 years of experience in social media and 2-5 years in blockchain and the Cardano community.

We have a proven record in delivering the proposal of fund 9 to build the Cardano TikTok channel.

What are the main goals for the project and how will you validate if your approach is feasible?

This proposal will be measured on 4 KPIs (Quantitative and Qualitative content.)

• <u>The number of clips posted in the TikTok channel:</u> This metric means the number of videos on the TikTok channel that we committed over the course of 6 months: 90 clips (1 clip every 2 days.)
• <u>The number of clips is categorized by the pre-planned topics</u>. This metric means the amount of work that we have completed as per planned topics.
• Video of Cardano news and update (40 videos)
• Video of IOHK's documents (10 videos)
• Charles Hoskinson's video (10 videos)
• IOHK's video (*) simple technical illustration required (10 videos)
• Plutus + Marlow video (*) complex technical illustration required (10 videos)
• Bonus: AMA/Fun Fact Videos (10 videos)
• <u>The number of followers + interactions on the TikTok channel</u><u>:</u> This metric allows us to measure community response to our channels' quality of content. We aim to reach 200,000 followers including likes/shares interactions in 6 months. (X2 versus current status.)
• <u>The number of interactions for the TikTok videos:</u> Based on this creation we will find the top trending videos and prioritize them in the next phase (with other languages Japanese, and Korean) At least the top 50 clips/90 clips (56%) react to 1000 views/likes.

All the above metrics will be uploaded on the official TikTok channel.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Detail Milestones

<u>1/ Milestone 1 (Month 1- Month 3)</u><u></u>

Standardized the TikTok Vietnamese language first, with more focus on the official news and updated trends of the market.

• Video of IOHK's documents (30%
• Video of Cardano news and update (30%)
• Charles Hoskinson's video (30%)
• AMA video request by the community (10%)

<u>2/ Milestone 2: Month 4-6</u>

Expand into the technical video with the illustration effects required.

• Video of Cardano news and update (30%)
• Video of IOHK's documents (20%)
• IOHK's video (*) simple technical illustration required (20%)
• Plutus + Marlow video (*) complex technical illustration required (20%)
• AMA video request by the community (10%)

Total: 90 videos in 180 days (6 months),

equivalent to 1 TikTok video every 2 days to create channel engagement.

<u>(***) Our working process</u>

1. Day T-14: We will have a detailed content plan 2 weeks in advance to balance content updates and project management. Content supervisor.
2. Day T-10: start Recording
3. Day T-7: recording done
4. Day T-3: video edit done
5. Day T will be in Vietnamese
6. Day T+1 content will be translated into the Japanese language
7. Extra: we will have 1 AMA clip/week to follow the need of the community through the chat inbox to make content more decentralized.

Please describe the deliverables, outputs and intended outcomes of each milestone.

Key deliverables/Outputs

• A bi-daily video posted on Cardano Asia Tiktok channels => 90 videos in 180 days
• The number of Video views, Rate of increase in audience, and new readers every month => 50 videos which have more than 1000 likes/interactions per video.
• Number of recruited volunteers for the next phase of Cardano Asia into the Japanese community. 10% get jobs on our partnership with ProSkills39
• All handover videos can be found on our Official TikTok channel: <https://www.tiktok.com/@cardano.asia>

Make CARDANO ASIA TikTok the trusted official Cardano TikTok channel.

Please provide a detailed budget breakdown of the proposed work and resources.

• Attached is the detailed working hours of our team consisting of 7 core team member in the next 6 months to deliver the project

• ADA/USD rate is 0.3 which is higher than the time the proposal is being written.

• 5% contingency plan for the risk of ADA price fluctuation.

• Total budget requested: 69846 ADA

Who is in the project team and what are their roles?

1. Mr.Buck Nguyen - Marketing Manager - English Translator. Project lead

• Founder of Cardano Asia TikTok (Funded Project Fund 9)

<https://www.tiktok.com/@cardano.asia>

• Model Manager of Grab Kitchen (cloud kitchen concept), with more than 5 years of experience with UFLP Unilever Vietnam.
• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer.
• 5 years of research experience in Cardano blockchain.
• Telegram: https://t.me/Buck_Nguyen
• Linked In:
• Admin of 2 large Cardano groups in Vietnam.

1. "Vietnam ADA Cardano Community": >5000 members

<https://www.facebook.com/groups/ada.holder>

2. "Cardano ADA Vietnam": >47,000 members

<https://www.facebook.com/groups/cardanoviet>

2.Ms. Ha Nguyen – Japanese Interpreter and Translator

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• SPO PRO39 Pool
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities
• Moderators of the following Facebook groups:

1. "Vietnam ADA Cardano Community": >5000 members

https://www.facebook.com/groups/ada.holder

2. "Cardano ADA Vietnam": >47,000 members

https://www.facebook.com/groups/cardanoviet

• Telegram: https://t.me/hanguyen122009

3.Ms.Alyssa - KOL content speaker

• One year as Personal Assistant of the CEO of The Herb Land Pharmaceutical Joint Stock Company
• Managed all sales channels (e-commerce), including Shopee and Facebook.
• Completed legal documents to become a Shopee Mall seller within two weeks.
• Provided guidance and managed personnel using Omisell system (the multi-channel sales management system)
• Developed a communication plan for major sales campaigns to drive sales revenue.
• Founder of Fairy Library Project
• Completed R&D phrase (buyer's and user's insight, Research paper)
• Made the Master plan and Workflow for the project
• Managed Resources (people and finance) and connected core team
• The third prize in The Humanities Start-Up Contest 2023
• Linked In: https://www.linkedin.com/in/ly-na-nguyen/

4 Ms. Y Nguyen - TikTok Supervisor

• Professional Media Channel (especially TikTok) Working as a Performance Marketing at Publicis Groups.
• 2 years of experience in blockchain technology research and investment
• 5 years of Experience in Project management
• Linkedin: <https://www.linkedin.com/in/ynguyen01/>
• Telegram: https://t.me/Junnie_nguyen

5. Ms. Hana Nguyen - TikTok Supervisor

• 3 years of Marketing experience, E-payment, and social media platforms.
• Experience in blockchain financial research and investment since 2021
• 5 years of Experience in Project management
• Telegram: https://t.me/Hana_Nguyenn

6.Ms. Hannah – Content translation leaad.

• Founder of a Cardano Community (46,000 members)
• One year of experience in operating a stake pool (SPO)
• Experience in blockchain financial research and investment since 2017
• Blockchain product and market research specialist
• Telegram: <https://t.me/hannahgates>

7.Ms. Diem: Japanese interpreter, translator

Experience: (please see related certification in attached file)

• 8 years of Japanese translation experience
• 8 years working in a Japanese company
• Japanese language ability N2
• Fluent in English.

8.Mr. Igarashi (Japanese): expert in editing, editing English-Japanese, Vietnamese- Japanese translations. Our advisor

• 5 years of experience in translating and interpreting, editing translations.
• Currently working in a large corporation in Japan.

How does the cost of the project represent value for money for the Cardano ecosystem?

**<u>The value of the project </u>**is also considered low compared to the cost of the seniority of the team member

**<u>Value for money: </u>**The cost of the project is considered affordable for the Cardano Ecosystem

1. Compared to the previous fund: we streamlined the process and offer the saving cost for most clips 10-30%.
2. The average cost per hour considers lower than the average working cost in the Asian context which is 40-50% savings than the normal cost is 20/hour.