<u>Phase 1: Create a professional report about Cardano Market</u>
- Review the main events of Cardano in 2021 and its affections on the Cardano Vietnam Community
- Review activities of main Cardano Projects in Vietnam and some peer review of these project
- Make a survey to ask Cryptocurrency Community Vietnam about their thoughts and expectations about ADA and Cardano Blockchain.
- Analysis results of the survey
- Propose some actions based on the result of the survey for the Cardano Community to make more awareness, acceptance, and expectation of ADA and Cardano Blockchain in Vietnam
<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums)</u>
1. Contents for General communication about the project:
- Key visuals (Banner, video, landing page)
- General communication about the project: PR article about the project
2. Contents for Communicating knowledge, raising awareness
Content:
- Synthesis report
- File Presentation (PPT, PDF)
- Landing page
- Media video introduction about the report
- Social media publication, cognitive education podcast (according to Report)
- In-depth article: PR article, web content, SEO content (according to the Report)
-Review the main events of Cardano in 2021 and its affections on the Cardano Vietnam Community
-Cardano Market and Portrait of crypto investor
-Brand Awareness of Cardano
-Trading Cardano Behavior
-View & Expectation on Cardano & ADA
<u>Phase 03: Deliver contents to multichannel</u>
1. Press channels
Content using:
- Synthesis report
- In-depth article (according to the Report)
2. Crypto Community channels:
Websites
Fanpage
Facebook Group
Telegram
Discord
Content using
- Synthesis report
- Media video introduction about the report
- Social media publication, cognitive education podcast (according to Report)
3. Author’s channels
Web: <https://vneconomics.com/>
Fanpage Facebook:<https://www.facebook.com/vneconomics/>
Facebook Group: <https://www.facebook.com/groups/blockchaindeco>
Linked In: <https://www.linkedin.com/company/vneconomics/>
Content using
- Synthesis report
- Media video introduction about the report
- Social media publication, cognitive education podcast (according to Report)
- Landing page
4.KOLs
Images appear in publications, reports …, participate in writing articles, interview in publications, report in seminars, events
5. Webinar, Workshops, seminars,..
Content using
File Presentation (PPT, PDF)
<u>The problem of Challenge</u>
Cardano has a strong YouTube community, but obviously, YouTube is not everything and it's not received well in many perspectives.
Some people also use Youtube as a communication channel to scam their project, because nobody or institution fact-checks their information (for example https://www.cbsnews.com/news/youtube-twitter-bitcoin-scam-problems-alleged/))
In Vietnam, recently we see a lot of scam projects (https://vnexpress.net/mot-so-game-blockchain-viet-bi-to-lua-dao-4415913.html) and many people lost their money. The main reason is many Vietnamese investors do not have reliable reference sources before making decisions. Almost new projects also use Youtube to deliver information and knowledge about Blockchain and Cryptocurrency (including Cardano) to the community. As talked above, much misinformation or fake news is transferred from Youtube.
By the way, we also found that:
- We have very few market reports about Cryptocurrency Market and don’t have any professional reports about Cardano. So the newbie who wants to join this market does not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in crypto.
- Information about Blockchain and Cryptocurrency in the local public medium (newspapers, magazine,…) in Vietnam is very little and almost the topic is talked about Bitcoin. And rare information of Cardano and ADA is displayed in these channels too.
<u>How our proposal can solve this problem</u>
In order to make Cardano's information reliable, we will build a summary report using secondary data, analyze the Carnado market in Vietnam, and do a survey by descriptive statistics method.
From reporting, we deploy and develop communication content in various forms from reporting, summarizing information, and conveying it vividly, quickly reaching general readers and the community of virtual currency investors, especially the ADA.
After having a report, we will publish it on mass media to transmit information from official channels, reaching a broad audience.
One of the reasons we choose mass media (or local public medium) to publish this report is that in Vietnam, cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let's make a report with professional methodology and analyze it to give their user trust information and some fee to publish this report. It will be welcome, and many Cardano Community has good knowledge in investing decisions.
To make this report explore more people, we will:
- Contact to admin of the big crypto community in Vietnam to ask to share this report
- Seeding on social media to spreads directly to the ADA investor community.
- Used as an official document to report at Cardano events in the Vietnam market
<u>Our vision for this report</u>
On the other hand, if we make a professional report, a lot of Vietnamese have knowledge (or awareness) about Cardano and they will see Cardano as a professional project and they will hold more ADA and also start-up projects with Cardano and Catalyst.
In the future, other people in the world can use the methodology of our report to implement in their market and publish it in their public medium.
In Vietnam, if we have enough resources, we can make it each quarterly (or Monthly) to give our Cardano Community have an excellent address to read information.
If our market report (Annual, Monthly, Weekly) receives good feedback from Cardano Community, we will create a market report information hub to upload all our reports to free download to make many people can learn more about Cardano.
- The number of people who answer the survey is not enough to run data
- The estimated cost is not enough