Please describe your proposed solution.

Our project is to deliver a Bot to buy/sell $ADA and Cardano ecosystem tokens within WhatsApp or Telegram through On-Ramp and Off-Ramp Crypto Fiat/ADA ($BRL <-> $ADA).

WhatsApp users in Brazil

The survey points out that 93.4% of Brazilian internet users, aged 16 to 64, use WhatsApp, which is equivalent to 169 million users.

Telegram users in Brazil

According to the mobile data analysis company, App Annie, in January, Telegram accumulated almost 42 million active users in Brazil.

PIX users in Brazil (from the financial payment system in Brazil)

Today Pix in BRAZIL has 803 participating institutions and more than 140 million registered users.

The number of registered keys, including CNPJ, email, CPF, cell phone and random sequences, exceeds 550 million, since each person or company can register more than one option.

HOW IT WORKS?

OPTION 1:

SELL $ADA TO FIAT (BRL) WHATSAPP OR TELEGRAM BOT AND RECEIVE IN BRAZILIAN BANK ACCOUNT

1. Within WhatsApp or Telegram, start a conversation with our Bot and complete the KYC onboarding;
2. Enter the value of how many $ADAs you want to sell;
3. Enter the PIX (equivalent to the bank, branch and account of a user of the Brazilian national payment system);
4. Check the swap amount against the $ADA quote, transaction fee and then send the transaction to the indicated wallet or read the QR CODE.
5. In a few minutes receive the value of the $ADA to BRL swap in your bank account in Brazilian Reais.

OPTION 2:

BUY $ADA WITH FIAT (BRL) BY PIX ON WHATSAPP OR TELEGRAM BOT AND RECEIVE IN YOUR CARDANO WALLET

1. Within WhatsApp or Telegram, start a conversation with our Bot and complete the KYC onboarding;
2. Enter your Cardano wallet address;
3. Enter the value in R$ (Brazilian reais) of how much you want to buy equivalent in $ADA;
4. Accept swap amount on $ADA quote and transaction fee;
5. At your bank, send a PIX (eletronic bank trasfer) with the amount in R$ to the indicated QR Code;
6. In a few minutes, receive the value in $ADA in your wallet for the purchase made with Fiat (R$ - Brazilian reais).

PIX STATISTICS IN BRAZIL

The financial volume of transactions per Pix reached BRL 10.9 trillion in 2022, more than double the amount recorded in 2021, in the order of BRL 5.2 trillion, according to statistical data provided by the Central Bank (BC).

PIX USERS

PIX TRANSACTIONS:

SOURCE: CENTRAL BANK OF BRAZIL

<https://www.bcb.gov.br/estabilidadefinanceira/estatisticaspix>

Please define the positive impact your project will have on the wider Cardano community.

We believe that this proposal brings several benefits to the Cardano ecosystem, of which we can highlight:

1) Convert $ADA &lt;-> Fiat in a simple way on WhatsApp or Telegram Bot

• Transact $ADA to Fiat (R$ - Brazilian Reais) inside the apps;
• Transact Fiat (R$ - Brazilian Reais) to $ADA inside the apps, in a very simple way inside the powerfull chat apps such WhatsApp and Telegram.

2) Integration to the PIX "Brazilian National Payment System"

Integration into the Brazilian national payment system (PIX), used by more than 140 million people daily.

MEASURE IMPACT:

• Real-time generated information for site users
• Number of transactions
• Number of interactions on Telegram Bot
• Number of interactions on WhatsApp Bot
• Total amount transacted on the platform
• Number of shares on specialized media sites and social networks
• Validation of feedback and platform improvements

OUTPUTS AND OPORTUNITIES:

We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the Bot: 20,000
• Number of registered users: 15,000
• Number of KYC registered: 5,000
• Number of Buy and Sell $ADA transaction on platform: 8,000

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

We believe that ease of use and adoption of the tool will be one of our main objectives for the project and how we will validate its reach:

Provide a way to buy $ADA in a very simple way on WhatsApp & Telegram Bot, integrated with the PIX (from the financial payment system in Brazil), using the Fiat On-Ramp -> $ADA on WhatsApp & Telegram Bot.

We will also provide a simple way to sell $ADA and receive Fiat in your bank account through PIX, doing the $ADA Off-Ramp -> Fiat on WhatsApp & Telegram Bot.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1

Cost: 30%

Month: 1 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Delivery of the information architecture

(B) Definition of the Mind Map and sections of the site

(C) Creation of the platform wireframe

(D) Creation of news tracking on Cardano Feed

>Milestone 2

Cost: 30%

Month: 1 month

% Completion: 60%

M2 - Acceptance Criteria

(A) UX/UI studies for the first website interface

(B) Definition of tech requirements

(C) Creation of news tracking on Cardano Feed

>Milestone 3

Cost: 30%

Month: 1 month

% Completion: 90%

M3 - Acceptance Criteria

(A) Start of Front-end programming

(B) Start of Back-end integration

(C) News release about measure tracking proposal on Cardano Feed

(D) Integration with Payment gateways and service providers

(E) Integration with Telegram and WhatsApp Bot

>Milestone Final

Cost: 10%

Month: 1 month

% Completion: 10%

MFINAL - Acceptance Criteria

(A) Completed of Front-end and back-end integration

(B) Whitelist with Users for Platform MVP

(C) Form with Collecting of feedback on platform

(D) Link with News published on Cardano Feed

(E) Launch of the platform

Who is in the project team and what are their roles?

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

Please provide a cost breakdown of the proposed work and resources.

Detailed budget breakdown:

Tech Stack:

• Developer Front-end = $2,800 x 2 months = $5,600
• Developer Back-end = $2,800 x 2 months = $5,600
• Product Owner = $900 x 3 months = $2,700
• Scrum Master = $900 x 3 months = $2,700
• Designer UX/UI =$900 x 3 months = $2,700
• Amazon AWS Services Maintenance (1 year) = $1,750
• Add-ons, notifications and endpoints = $900
• Third party Code Audits = $3,000

SUBTOTAL: $24,950

Marketing and Sales:

• Marketing Assistant = $600 x 3 months = $1,800
• Marketing Budget = $800 x 3 months = $2,400

SUBTOTAL: $4,200

Legal, Compliance and Advisors:

• Payments Advisor = $800 x 3 months = $2,400
• Lawyer and Compliance Specialist = $800 x 3 months = $2,400

SUBTOTAL: $4,800

TOTAL: $33,950 x $0,34 ADA = ₳ 99,852

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project is very affordable for what we will deliver in terms of adoption and utility by people who use the ADA Cardano cryptocurrency in Brazil.

• We will use the power of the user base using WhatsApp and Telegram messaging applications daily, through a Bot, together with the ease of the PIX system.

• We will be integrated into the National Payment System to send and receive PIX, which currently has more than 140 million registered users.

• More than 803 institutions participating in the PIX system in Brazil.

• We will use a lot of technology, integrations via API / Webservice to keep the investment in the project always as optimized as possible.