Please describe your proposed solution.

What is Token Allies?

Token Allies, the first Decentralized VC on Cardano, is poised to redefine venture capital. The VC will be managed by the Token Allies DAO, aimed to ease capital flow and broaden opportunities by disrupting the traditional VC model and engaging many ecosystem participants.

Understanding the Opportunity:

Our proposal focuses on leveraging the significant economic opportunities presented by onboarding East Asian investors into the Cardano ecosystem. The region's robust interest in digital assets and blockchain technology offers a rich potential for heightened engagement and investment in Cardano. By tapping into this market, we aim to not only diversify the ecosystem but also to stimulate its growth and innovation. This strategic focus on East Asia is a step towards harnessing the economic dynamism of the region, enhancing Cardano's global impact and reach.

Our Approach and Rationale:

To effectively address this challenge, our approach is multi-dimensional:

• Targeted Outreach and Education: Understanding that awareness and knowledge are key drivers of engagement, we plan to conduct educational initiatives including AMAs (Ask Me Anything), webinars, and informative content, specifically tailored to the East Asian audience.

• Cultural Sensitivity and Localization: Recognizing the diverse cultural landscape of East Asia, we will customize our communication, content, and outreach efforts to resonate with the specific cultural, linguistic, and economic nuances of the region.

• Strategic Partnerships: Collaborating with local communities, influencers, and organizations in East Asia to leverage their networks and insights, ensuring our approach is grounded in local realities.

3. Engagement and Beneficiaries:

Our project is designed to engage:

• Current and Potential Investors in East Asia: Both those already active in the crypto space and those new to it, providing them with a gateway to the opportunities within the Cardano ecosystem.

• The Broader Cardano Community: By diversifying the investor base and bringing in fresh perspectives and investments, the entire Cardano community stands to benefit.

4. Uniqueness of the Solution:

What sets our solution apart is:

• Focused Regional Strategy: Concentrating on East Asia allows for a tailored approach that addresses specific regional characteristics and investor behaviors.

• Comprehensive Educational Component: Understanding that building trust and interest requires not just outreach but education, especially in a complex field like blockchain investment.

• Community-Centric Approach: Aligning with Cardano's philosophy of decentralization and community empowerment by engaging local communities and stakeholders in East Asia.

Please define the positive impact your project will have on the wider Cardano community.

This initiative is critical for Cardano as it:

• Expands Global Reach: By engaging a key economic region like East Asia, it significantly broadens Cardano's global footprint.

• Enhances Diversity and Innovation: Diverse investor bases bring new ideas and approaches, fostering innovation within the Cardano ecosystem.

• Strengthens Economic Foundations: Increased investment activity bolsters the economic stability and growth potential of the Cardano blockchain.

In summary, our proposal offers a targeted, culturally-informed, and educational approach to engaging East Asian investors, which is not only unique in its focus and execution but also pivotal in enhancing the diversity, reach, and economic robustness of the Cardano ecosystem.

Demonstrating and Proving Impact

To measure the effectiveness of our solution, we will track:

• Engagement Metrics: This includes monitoring the number of East Asian participants in our programs, analyzing their activity levels on our platform, and evaluating interactions within community groups. These metrics will give us quantitative insights into the level of involvement and response from the targeted demographic.

• Feedback and Testimonials: We will actively seek qualitative feedback from participants through surveys, interviews, and conversations. This feedback will be critical in assessing the real-world impact of our solution, understanding the participants' experiences, and identifying areas for improvement. Gathering testimonials will also provide personal narratives that highlight the effectiveness of our approach and will be used to refine our strategies for future engagement.

All of the Metrics and results of the proposal will be published in the final report (Last Milestone)

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team's capability to deliver the project with high levels of trust and accountability is strongly supported by the extensive experience and proven track record of its members. Alex and Lucas, as active contributors to the Cardano ecosystem and co-founders of the LATAM Cardano Community, have demonstrated their ability to generate value and successfully deliver projects.

Their experience in hosting over 70 LATAM Townhall and Spaces and articulating 13 CIP 1694 Cardano Workshops across Latin America, showcases their skills in community building and project execution. To validate the feasibility of our approach, we will rely on continuous monitoring and evaluation against our project's objectives, applying the insights and expertise gained from our diverse experience. This approach ensures that we not only meet our project goals but also adapt and respond effectively to challenges and opportunities that arise during the project lifecycle.

Adding to the team's collective capabilities, Lucas Macchiavelli, as a Cardano Ambassado and Content Creator on Cardano (https://twitter.com/LucasMacchia2) brings communication and marketing skills. His role amplifies the project's outreach and assures effective engagement with the community, enhancing trust and transparency. On the other hand, Alex Pestchanker's expertise in the tech industry contributes significant technological insights and corporate strategy, crucial for navigating the complex landscape of blockchain and digital finance

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Strategic Collaboration and Content Development (Duration: 1 Month)

• <u>Objective:</u> Establish connections with 4 key community builders in different Asian countries, collaboratively define tailored outreach strategies for each specific country, and create targeted content.

• <u>Acceptance Criteria: </u>Successful formation of partnerships with 4 key community builders, a finalized outreach strategy for each country, completed content creation (including promotional materials and educational resources), and a comprehensive schedule for outreach sessions and engagements.

>Milestone 2: Execution of the Investor Onboarding Sessions (Duration: 2 Months)

• Objective: Implement the investor outreach strategy by hosting at least 8 onboarding sessions co-organized with the Community builders, such as webinars and information sessions, aimed at engaging and educating East Asian investors.

• Acceptance Criteria: Successful hosting of the 8 planned events with measurable metrics, such as attendee numbers, impressions and engagement. As well as feedback from participants.

>Final Milestone: Comprehensive Success Analysis and Reporting with Community Utility (Duration: 1 Month)

• Objective: Analyze the success of the outreach campaign, focusing on key metrics and overall impact.

• Acceptance Criteria: A detailed report encompassing performance analysis, effectiveness of strategies, and lessons learned. This report will be instrumental for the Cardano community, providing insights into effective engagement strategies with East Asian investors, showcasing models for similar future initiatives, and contributing to the broader understanding of global blockchain adoption trends. It will serve as a valuable resource for future projects within the Cardano ecosystem.

Who is in the project team and what are their roles?

Lucas Macchiavelli

Lucas started his journey in the traditional stock markets, and quickly made his road into a passion at 19 years old. After advising several clients to traditional investments he turned his sight into Cryptocurrencies and Blockchain Technology, where he recognized it's life changing potential. Thanks to blockchain technology many doors that were previously closed opened, crowdfunding was one of them. After seeing the difficulties with traditional funding methods, he started building Token Allies. F8 Proposal Assessor, Cardano Ambassador and Cardano Content Creator.

F7 Funded Proposer (https://cardano.ideascale.com/c/idea/382611)

F8 Funded Proposer (https://cardano.ideascale.com/c/idea/400427)

F9 Funded Proposer (https://cardano.ideascale.com/c/idea/64666)

Linkedin: https://www.linkedin.com/in/lucasmacchiavelli/

Alex Pestchanker

Alex has 24+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor at ITBA (one of the most prestigious engineering universities in LATAM) and a public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance.

Within Cardano, Alex is an active community member, performed as Proposal Assessor in F6, F7, F8 and F9 with high ratings on his assessments, and Veteran PA in F7, F8 and F9. He has also been awarded several times for his proposals and successfully completed most of them such as:

F6: Proposals Mentors Marketplace ( https://cardano.ideascale.com/a/dtd/369749-48088 ),

F7: Proposals Mentors Marketplace -cont (https://cardano.ideascale.com/c/idea/382926),

F8: DCorps - Digital company registry (https://cardano.ideascale.com/c/idea/400064),

F8:Funding real world Businesses (https://cardano.ideascale.com/a/dtd/422489-48088),

F9:Bringing Business to Cardano (https://cardano.ideascale.com/a/dtd/422416-48088), among others.

Alex is also a 1st cohort ATALA-Prism Pioneer a 3rd cohort Plutus pioneer and 1st cohort Marlowe's pioneer.

Linkedin: https://www.linkedin.com/in/apestchanker/

Facundo Lopez

His entrepreneurial mindset has led him to develop skills and live experiences throughout his company path that were essential when it came to create, design and execute Token Allies. His ambition, passion, perseverance and abilities, combined with all the knowledge acquired during his academic training, are crucial when carrying out and managing the project, especially when taking care of administrative issues.

Linkedin: https://www.linkedin.com/in/facundo-l%C3%B3pez-franceschi-b13814184/

Both Alex and Lucas are known active members of the Cardano ecosystem, as cofounders of the LATAM Cardano Community helping to building impact in and out of the Latin America region and hosts of the LATAM Townhall and Spaces weekly meetings that aim to lower the barriers for adoption of Cardano in Latin America and articulators of the 13 CIP 1694 Cardano Decentralized Workshops held in LATAM and attendees of the Global CIP 1694 workshop in Edinburgh.

Please provide a cost breakdown of the proposed work and resources.

Budget Breakdown (all values in USD):

• <u>Project Manager:</u> $1500 x 4 Months = $6,000

• <u>Community Manager</u>: $500 x 3 Months = $1,500

• <u>Country Leaders Rewards</u>: $500 per leader = $2,000

• <u>Content Creation (Designer)</u>: $500 for 4 months = $2,000.

• <u>Advertising Budget</u>: $1,500 for 3 months for digital advertising campaigns. = $4,500

Budget in USD = $16,000 for the 4-month period.

Current rate: (1 ADA = 0,39 USD) 16,000 / 0,39 = 41025 ADA + 10% Volatility Margin = Total ADA requsted is 45127 ADA.

TOTAL 45,127 ADA

How does the cost of the project represent value for money for the Cardano ecosystem?

By facilitating the entry of new investors into the ecosystem, the project promises to significantly amplify the network's adoption, and visibility. This is an investmentto diversity the Cardano ecosystem, ensuring it remains competitive and innovative in the rapidly evolving blockchain landscape. The return on investment is envisaged not just in financial terms but also in the form of a stronger, more vibrant, and globally connected Cardano community.