Our coffee shop will be called Beanchain Coffee. It will be a coffee shop, bakery, and roaster with ample room for people to work and study. Our goal is for this to be a community hub for any local groups that want to congregate here.
The Blockchain Learning Center will be separated from the main space by a glass wall and a door. The goal with that is to get people curious and have them come on in to see what its all about! Inside the learning center we will have demos set up along the wall, like in a science center, that will teach the basics of blockchain in a way that anyone could easily understand. Things like wallets, staking/mining, and all the things the blockchain is being used for like logistics tracking, voting, identity storage, file storage, and more. This will help passively dissolve some disinformation and get people more interested.
We'll be offering classes and workshops for those who want to dive in a little deeper. These classes start with beginner/intro level; how to use your wallet, blockchain history, how to stake with Cardano and how does it work. And they will go all the way to advanced courses; developing with Plutus, Smart contracts, token economies, DAOS, making NFT campaigns, and more. Workshops will take place in person and streaming, so that they can be viewed by as many people as possible. By doing the classes live we can address peoples questions and help provide a more complete learning experience.
We're launching a platform at blockchainlearning.center that will host the content for the workshops and many online classes. This platform allows people in the community to create courses and host them with us. We hope to create a robust community of educators and teachers that can use our platform to teach the rest of the community.
We're working with groups like Catalyst School to start developing courses. We've also developed relationships with the Arizona State University Blockchain Club, Gimbalabs, and the Arizona Science Center.
We plan to host a monthly incubator workshop, for local entrepreneurs and business owners to get onboard with the business side of blockchain technology as applied to their businesses. We anticipate this will bring more great ideas into Catalyst and help people get prepared to be successful in every aspect of their journey. This can be a stepping stone toward a more complete incubator program that we seek to develop further over time.
Our business plan is completed, we have a robust discord community, a website, social media, are beginning to construct coffee carts to start getting the word out, and we have unbounded passion for what we're trying to accomplish here.
Beanchain will be a worker directed company that give our workers 50% voting power in the organization as well as profit sharing. Our goal is to prioritize expanding to new locations and deliver blockchain learning to more people through the growing network of Beanchains. We'll be trying to put our learning centers next to Universities and colleges since this is our primary audience.
MVH
Our plan is to have Beanchains and Blockchain Learning Centers in every state and Europe but we'll have to start small. We're going to be opening one Beanchain in Mesa Arizona to start and hosting only as many workshops as we can support with a couple teachers. This will allow us to grow at a sustainable rate and make sure that we have high quality material as we do.
Target Audience
Our target audience is a little split. We want to attract those that are interested in learning about developing in the blockchain space and those that are newer to the blockchain world and may even be a little suspicious of it. We want to change the minds of those that are uninformed and help them see the good the technology can do. At the same time we'll be offering workshops on a wide range of developer focused subjects to help people grow and prosper in their careers. We think be serving these two audiences we can bring the most value to the Cardano Ecosystem.
Risk
Having a good supply of people that are willing to teach classes to make sure that we can constantly provide a high quality learning environment.
Solution
Develop relationships with local colleges and clubs that are enthusiastic about blockchain and would like to participate in getting people involved.
Risk
Sustainability and repeatability of our model. We need the learning center to be able to pay for itself and be able to scale by opening new locations and spreading across the United States and Europe.
Solution
We are working on getting funding from many sources and building revenue streams into the learning center such as the paid subscription for more advanced classes and selling blockchain merchandise like miners, hardware wallets, apparel, NFTs, etc. The online platform will allow us to sell courses which could provide a very steady source of revenue that can be used to expand.
Risk
Not reaching enough people to fill out our classes.
Solution
Build a large and inclusive community. We have been working hard to build our Discord server, social media, and our web presence. We're also directly contacting universities, clubs, and colleges to invite them to participate in our community. In addition to that we have offered discounts to schools in the area and agreed to support each other on social media. By developing strong ties to other groups in the area we will become trusted and welcoming to all the people that live here.