Please describe your proposed solution

<u>The problem: </u>

Blockchain conferences and events don't cater to the specific needs of international development agencies. They also don't showcase impact-driven business solutions on Blockchain. Impact investors are are not connected in the ecosystem. This is a missed business opportunity to capture a huge market and proliferate blockchain solutions in this sector.

<u>The solution: </u>

Blockchain4Good virtual summit bridges the divide: it’s where human-centred tech empowers sustainable development. It opens the development and humanitarian world, worth billions of dollars, to Cardano startups with decentralised solutions to United Nations (UN) and other agencies' 21st century challenges.

• New! Panel with Impact Investors
• New! Investor Roundtable
• New! BlockchAIn4Good: A new side event dedicated to the intersection of blockchain and AI and their work and potential impact on aid and humanitarian work.
• New! Expanded exhibition Hall with many more sponsor and Cardano booths
• New! Roundtables for more niche discussions
• New! Unlimited attendees
• New! Innofund is exploring future partnerships for Blockchain4Good that would further benefit the Cardano ecosystem, inc: a potential partnership with the European Blockchain Convention
• New! Academic partnerships for Learning Hub
• New! Develop Blockchain4Good lobbying and advocacy arm to promote key opportunities for blockchain in international development and to strengthen relationships with governments and regulators

<u>Summary of Blockchain4Good 1.0</u>

We got overwhelming interest in the 1.0 summit from 4 UN agencies and lots of other startups and organisations in blockchain and development. Inc. x8 major registered Cardano impact-driven startups for our inaugural Blockchain4Good summit, at time of writing, as well as international organisations (innovation representatives from four major UN agencies [UNDP, UNHCR, UNICEF and FAO] are booked as speakers for the Blockchain4Good Summit 1.0, held in October 2024, and we are planning the second edition with new features for April 2025.

Additional partners for Blockchain4Good 1.0 Virtual Summit include: BC100+, Blockchain For Good Alliance, VFairs, Sustainable ADA, ImpactPlus

See also:

Project Catalyst Proposal for Blockchain4Good 1.0 (F12: Summit, Oct 2024)

Additional Project Catalyst Proposal for Blockchain4Good 3.0 (F13, Summit, July2025)

Blockchain4Good webpage

Blockchain4Good Linkedin page

Blockchain4Good on X

Please define the positive impact your project will have on the wider Cardano community

By having regular events we are able to establish strong relationships between the leading aid organisations, the Cardano ecosystem, impact investors and fund managers, private wealth managers and ‘crypto philanthropists’. This collaboration will lead to access to capital and concrete use cases of how blockchain technology supports the goals of the aid agencies, governments and investors.

• Blockchain4Good 1.0 promoted 8+ Cardano impact-driven startups, including: Empowa, Landano, Socious, DigiFarm, Andamio, Encryptus, and Palmyra/Zengate.
• Promotes Project Catalyst and Cardano as a solution to major aid agencies, development banks, regulators and innovators
• Connect startups and solution providers in housing, jobs, green energy, DeFI, health and many other sectors with UN agencies and INGOs where solutions can be piloted for international development. Chance to claim a large stake in the disruption of a multi-billion dollar philanthropy and international development spheres
• The impact investor focused events will give Cardano startups the opportunity to tap into new pressed and seed funding
• Chance for Cardano lobbyists to directly influence regulators, government agencies, and policy
• Widen the reach for press and PR for the Cardano Ecosystem
• Blockchain4Good 2.0 aims to scale to include X10 major Cardano startups as core summit participants.
• New! Project Catalyst will be offered a space to showcase past projects and introduce them to development agents
• X4-6 key major virtual panels
• Blockchain4Good 2.0 will broaden the remit and seek to develop new fields of partnership, Inc: Academic, Media, Tech, NFT, Food etc
• Vision: develop several editions throughout 2025 in order to capture momentum4impact in next major bull run. Keep Cardano at the heart of the journey

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Experience: Proven track record of successfully planning the event and completing project milestones under F12 for Blockchain4Good 1.0
• Team: hailing from various organisations the team brings together major international development agency (UNDP), blockchain development and event management partners (Positive Blockchain &amp; Innofund) and Marketing partners (Sustainable ADA, PC, UNDP).
• Partnerships: In the brief life of the Blockchain4Good project period so far, partnerships have already been developed with BC100, Blockchain for Good Alliance and European Blockchain Convention, showcasing the potential scalability of the event. Discussions ongoing with many others , inc IsDB, KfW, Decentraland and more.
• Tech/user experience: vFairs is the world's leading virtual events platform and provides a seamless experience (at this scale and compared with competitors)
• PM: Team are known to PC and have successfully already previously on boarded and passed milestones

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: ETD: Month 1, Feb 2025

Milestone 1.

Title: Confirm list of speakers, event programme and dates, as well as first sponsors and partners

Outputs:

• Confirm panel titles and themes, as well as full list of speakers
• Confirm tech team and tech partners
• Finalise list of sponsors and content partners
• Develop marketing and engagement plan
• Finalise event dates

Acceptance criteria:

The technical and business implementation report is finalised and published on Notion. It is accessible for community review. The report includes the following content:

• Aforementioned evidence in presented in a brief report, to be published on Notion, to the Cardano Community

Evidence of Milestone completion:

• Programme and plan meet Community’s expectations
• Extensive evidence of completion of Milestone 1 activities in report (speaker profiles, full programme, extensive marketing plan etc) all stored and accessible on Notion

Expected timeline for the delivery

Month 1, Feb2025

Milestone 2: Title: Design Space and it's functionalities &amp; confirm speakers

Outputs:

1. Designs for the Metaverse/virtual event space venue, as either a video and/or illustrated PDF, with a description of how it serves the event specifically (description of specific breakout rooms, digital goodie bags etc)
2. A PDF or video outline of the metaverse/virtual event space functionality, i.e. what can be done on each booth, room and stage. Includes a tech management plan for the event.
3. A final list of confirmed speakers, partners, and any sponsors for Blockchain4Good 2.0: a flyer (PDF and/or JPEG) for the event; a Google Doc with a breakdown of each panel, its speakers, key themes and any sponsors. A link to this doc will also be provided in the overall milestone report on Notion.
4. Establishment of running enrollment list of participants
5. An outline of a marketing plan and engagement plan, with attached deliverables and deadlines. Includes newsletter announcements, social media posts and a blog post as outputs.
6. Publish the event registration page for participants

Acceptance criteria:

1. Milestone report is published on Notion
2. Tailored virtual event space overview is outlined in PDF or Video
3. Some specific functionality of the tailored event space is outlined in PDF or video. The milestone report outlines the tech management plan
4. A list of confirmed partners, sponsors and participants is made available in an open Google Doc as part of the milestone report. A flyer for the event as a JPEG is also provided. Participants will be asked to fill out a Google Form but these will NOT be made public to protect people’s data
5. Innofund, Impact Plus, Positive Blockchain and UNDP all show evidence of promoting the event: newsletters, social media and blog posts
6. Event registration page works and is accessible to people

Evidence of Milestone completion:

1. Link to milestone report on Notion with auxiliary materials linked
2. Milestone report contains link to a video and/or an illustrated PDF outlining the virtual event space
3. Milestone report contains link to a video/and or an illustrated PDF outlining the functionality, and the tech management plan, for the event
4. Milestone report contains Google Doc link with all relevant info outlined above
5. All four organisations have posted on AT least one social media channel of theirs about the event and have shared the event flyer. A blog post and newsletter are in pre-production
6. Link to web registration page

Expected time of delivery: Month 2, March 2025

Milestone 3: Title: Live Event is held and summit is successfully completed

Outputs:

1. Blockchain4Good 2.0 is produced, promoted and implemented. Speakers attend Blockchain4MoreGood: 2.0 and a live event is held
2. Cardano Community and others attend Blockchain4MoreGood: 2.0
3. New partnerships are explored

Acceptance criteria:

1. Milestone report is published on Notion and/or Project Catalyst evaluation platform
2. Blockchain4Good+: 2.0 is produced on a specific data, with content and access made freely available to everyone via a dedicated webpage, where everyone can also register to participate. Videos and press material of panels and speakers, as well as side events
3. Cardano Community is notified of the event in advance and is able to easily access and attend all events. Innofund and partners lobby Cardano Foundation, Cardano Summit organisers and Project Catalyst to promote event and encourage registration from participants
4. A report on Notion ‘speed dating’ partnerships between Web3 and humanitarian stakeholders at the event

Evidence of milestone completion:

1. A milestone report is published on Notion, link made available for review and materials stored in Notion and / or google drive
2. Press coverage, videos, press packs and digital promotional material is curated on a dedicated web page, during and after the event via ours and our partners social media channels. Webpage is made available publicly. Livestream links are made readily available before, during and after the event
3. Innofund and partners can show a report outlining communications with Cardano Foundation, Cardano Summit organisers and Project Catalyst to promote event and encourage registration from participants
4. Link to said report on Notion

Expected time of delivery: Month 3, April 2025

Final Milestone: Title: Final reporting and outputs: Month 3-4April-May 2025

Outputs:

Final video

Final report

Acceptance criteria:

Both reports are made available to Project Catalyst on Notion and related links are posted and are accessible

Evidence of milestone completion

Project Catalyst is provided with a link

Who is in the project team and what are their roles?

Alex Macbeth, Creative Director of Summit

Gabriel von Roda, Head of Investor Relations, HR and Finance of Summit

Sandeep Bajjuri, Project Manager of Summit

Milica Dimitrijevic, Head of Development Programming and Partnerships of Summit

Teodor Petricevic, Head of Institutional Outreach + UNDP lead

Razali Samsudin, Head of Marketing of Summit

Please provide a cost breakdown of the proposed work and resources

Milestone 1: ADA52,500

vFairs 20,000: Rental of world’s leading virtual space (1st tranche)

Core team: 15,000 (2,500 x 6 members)

Partnership building: 5000 (travel and conference attendances)

Marketing: 6000 (social media, print, and design work)

Consultancy fees and admin: 6500 (company mainteance, admin fees, project consultants)

—————————————————————————————————

Milestone 2: ADA23000

vFairs 6,000: Rental of world’s leading virtual space (2nd tranche)

Consultancy fees and admin: 1000 (company admin fees &amp; project consultants)

Team: 12000 (2000 x 6 members)

Marketing: 4000 (social media, print, and design work)

—————————————————————————————————

Milestone 3: ADA 9500

Consultancy fees and admin: 1500 (company admin fees &amp; project consultants)

Team: 6000 (1000 x 6 members)

Marketing: 2000 (social media, print, and design work)

—–––––––––––––––––––––––––––––––––––––––––––––––

Final Milestone: ADA15000

Consultancy fees and admin: 1750

Close out marketing: 1250 (media production)

Team: 12000 (2000 x 6 members)

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

The value proposition consists of several factors:

• Connects core Cardano ecosystem players to the heart of problems they can fix in a multi-billion dollar industry

• Showcases some of the best in the Cardano ecosystem to key potential clients, investors and influencers in the sector

• Project Catalyst funding ensures the event remains Cardano-centric and continues to be a gateway for the ecosystem to new business

• Bringing new impact investors to the ecosystem via a neutral platform like Blockchain4Good will give Cardano startups new and accessible gateways to funding

• Huge value to the Cardano ecosystem in bringing major players shaping SDG policy and implementation work into the same ‘room’ under a Cardano banner.

• Hosting the event in a virtual space reduces the costs and is low carbon

• Reinforces social impact and SDG-driven value-add of Cardano

• The project will bring urgent and real world use case applications and business challenges that can be solved on the Cardano blockchain, also engaging the Cardano Community and Ecosystem.