■Purpose of this document

We would like to create a mechanism to multilingualize not only the information transmitted by Cardano blockchain, but also all the information transmitted by the projects in its ecosystem, and deliver it to the local community in real time.As a first step, we would like to ask for grant support to set up the media and run it for the first six months plus local community development.

■Summary of expected add-value of this proposal

・The amount of content distribution related to Cardano blockchain will increase by 2 to 5 times.
・Information dissemination costs for each ecosystem project will be reduced by 50-80%.
・Loyalty of all stakeholders in the ecosystem will increase.
・Related projects such as Dapps and launch pads will be activated.
・The activation of related projects will make it easier to create best practices.
・The creation of success stories will lead to the emergence of new projects.

■Motivation

Currently, there is No Web 3.0 Marketing. Each project has its own internal PR/IR team. Recently, some projects have built a strong ambassador network in each country. However, since the information sent out by each project is managed and delivered by people through human hands, it is unclear whether the information will reach them or not. In other words, marketing in a world that aims for Web 3.0 relies on "manual-work and trust" and is not scalable.

problem 1. Centralization of marketing activities

-Non-English speaking communities drop out from ecosystem discussions, which leads information to not reach them.
-Centralized and dependent on people, with limited autonomous decentralized mechanisms.
-Low diversity.

problem 2. Mixed tasks between delivery-task and engagement-task
-The project is not just about distributing information, it is about gaining engagement.
-Content delivery is administrative work, while engagement is a PR activity.
-Since the ambassadors in each country do both the administrative work and PR activities manually, it takes time and effort.

problem 3. High learning costs and barriers for participants to enter.
-Lack of Information volume and delivery speed, people have to decide which product to choose based on rumor-level information such as tertiary and quaternary information.
-There is a disconnection of projects delivering information after fundraising, not creating a long term relationship, but a bubble market.
-For startups, it is very costly to continue providing a broad education.

■Solutions and the value Scalably Inc. brings to Cardano Network

Scalably solve the problem by eliminating the content delivery work for project and community leaders, allowing them to focus their resources on gaining community engagement.

Scalably Inc. will separate the "content delivery work" from human manual work by making it a protocol for disseminating the information sent by each project in the ecosystem, in each language area. It will automate not only the creation of information pages by deploying them online, but also the completion of delivery to each community activity space, such as Discord communities and Telegram.

The protocol works for your ecosystem delivering content to community spaces P2P in a borderless web3.0 community, no one will ever be behind from global community activities!

In addition to our dedicated tech team, this protocol has been researched and developed in collaboration with some of the world's top language tech companies.

■Future Prospects

The platform setting up this time will be public that anyone in the Cardano Network ecosystem can use, and have a plan to move it to decentralized management in the future.

In addition, when this plan succeeds, Scalably will expand the language package, expanding language coverage to minor language areas.

Furthermore, all information will be stored in IPFS, and aim to record it forever as the history of humanity.

■Post-grant governance

Activities

Issue and report monthly progress report from the project team.
Report the planned activities for the following month.
At the completion of the project, which is the sixth month, report on the overall project results. Also, propose the next activity goals and aim for the mid-term to the long-term success of the project.

We solve the problem by eliminating the content delivery work for project and community leaders, allowing them to focus their resources on gaining community engagement.

As we are well on our way to launch, the question is how many people we can reach with this solution. In this sense, we will continue to promote the solution through Catalyst and through the engagement we send out to the community every day as SPO.

We believe that we can also utilize and promote "AtalaPRISM hackathon with devillage", which is being proposed by Fund8. <https://cardano.ideascale.com/c/idea> /397429

■Key milestones for realization

1.To complete the launch of the protocol media.
2. to continue to support local fan community activities.
3.(Optional) The project will set up a program to promote content dissemination and support the activities of community leaders.

■Phase planning and grant requests

The plan is to complete the initial ecosystem media infrastructure setup by the end of April. We will implement a marketing campaign for the second half of that year. We would like to ask for grant support for Phase 1.

■Schedule

This time period: Start in March 2022, target launch in April, operation by the end of October 2020

KPIs

Target languages: English + Japanese (PoC: Chinese, Korean, French)
Number of projects: ~20 projects
Establish a blockchain community discord or create a Japanese Channel: Target 500+ new participants
Assign multiple community moderators (or ambassadors) for each local community: 3-10 people target

■Plan for the following phase

Initiate a content PR grant program to be planned and agreed upon.
Begin planning and agreeing on a grant program for community leaders.
Promote community participation and community acquisition support for projects.
Transfer to community-run DAO system, aiming for self-sustainability and decentralization.
Promote community participation and community acquisition support for projects.

We would like to request grant support to accomplish Phase 1 written above.
TOTAL: US$17,600 (USDT or Token) a+b+c

a:Team Operation: US$5,000
- Setup & 6months operation by our team: $5,000

b:System: US$9,600
- Ecomedia infrastructure: $600 x 6months = $3,600
- Projects we will deliver PR&IR: $50 x 6months x20 = $6,00

c:Marketing PR: Token equivalent to US$3,000
- Promotion & community ambassador acquisition: $3,000

■Kuniaki abe
LinkedIn <https://www.linkedin.com/in/kuniaki-abe-649435214>

Kuniaki Abe has been working at a medical device vendor for 13 years in sales management (sales management and support for 150 people nationwide), marketing, and product management (IoT of medical devices). While searching for a breakthrough in blockchain for data collaboration in IoT, he encountered Cardano. After working as a SPO, his proposals were selected for Fund 6 and Fund 7. Currently, Kuniaki Abe is expanding his team to include members of the prefectural assembly, IT tech companies, and the DAO project.

Medical device vendor (product planner, DX planner, marketing), SPO,Fund6 and Fund7 Project Founder, (https://twitter.com/leon_stake_pool)

■Yamamoto Junya
Linkedin <https://www.linkedin.com/in/jyama/>

Blockchain business specialist who has invented and contributed to 10+ of the world's first blockchain technologies and business outcomes since 2015, and founded a development company specializing in blockchain-based applications for up to 350+ team members.

Achievements
[2022]
-Seed round funding completed
-Company selected for METI sponsored grant

[2021]
-Exited by TOB of IBL/IBG/Binarystar related business.
-Scalably Inc. founded.
-Selected for a grant from Everscale to start Japan DAO.
-Selected for a grant from JPYC to start JPY Hackathon.

[2020]
-Received the mandate to be the president of Binarystar, the largest blockchain co-working space in Japan.
-Hosted many conferences with global companies.

[2019]
-Individually selected as one of the top 100 global influencers in blockchain by Lattice 80.

[2018]
-Held Vietnam Blockchain Week, the largest blockchain conference in Southeast Asia. Attracted 2,500 attendees including top players and government officials from around the world.
-First blockchain company to sign an official MOU with the Vietnamese government.

[2017]
-Officially launched Infinito Wallet (achieved 500k+ DL).
-First blockchain company to join the Vietnam Banking Association.
-Held Vietnam's first blockchain conference.

[2015]
-Established IBL (Holdings name IBG), a company specializing in researching Blockchain-based services (grew to become the largest company in Southeast Asia).

[2012]
-Joined ACC-VCC, a system development company based in HCMC and Danang, Vietnam (later became COO)
-Other Profiles
In 2012, Yama moved to Vietnam to seek business opportunity. Within three years, he helped a startup grow the business from seven members to 150+ members with multiple entities across five countries with strategic businesses in Japan, Hong Kong and Vietnam, while being nominated as the Global CIO.
In 2015, he co-founded IBL with the ultimate mission: to transform businesses with practical blockchain R&D and empower Vietnam to be the global blockchain hub. With the greatest commitment, strong passion, and the expertise, IBL has grown to become the blockchain ecosystem leader in Vietnam with a global reach.
In 2021, he founded Scalably, a Community Tech company to solve social problems that cannot be solved by blockchain alone.

■Naoki Kudo
LinkedIn <https://www.linkedin.com/in/naoki-kudo-1663b052/#experience>

Naoki Kudo is an IT specialist, in charge of Scalably Inc.’s technology development.
After working in telecom software development, he designed and built a common infrastructure for network, security, and applications for financial systems in Japan. Since 2012, he has been living abroad and working on the development of language recognition and image recognition systems using robots, the construction of networks for large-scale commercial facilities, and the construction of IoT systems using infrared and contact sensors.

Highlight Skills
-network infrastructure
-robot building
-IoT system
-Deep Learning solutions
Career and Achievements
-Design and construction of an IoT system using Thingsboard/Kaa for a large-scale commercial facility (Aeon in Vietnam 5th store)
-System development for robot NAO at Softbank
-Development of deep learning solution (language recognition) in collaboration with FPT
-In charge of IT infrastructure during construction of a large-scale commercial facility (the first AEON store in Vietnam)
-In charge of IT infrastructure during construction of a large-scale commercial facility (the first AEON store in Cambodia)
-Design, construction, and operation of virtualized infrastructure (3par/Egenera) for Securities/FX trading system
-Development of browser-based chat system (JAVA/Parl/PHP)
-Communication management and resource management system development (Coldfusion/JavaScript)
-Founder of dotts (Vietnam), an IT consulting company
-Founder of necosys, an engineer dispatch company

■Hiroki Anvil
LinkedIn <https://www.linkedin.com/in/hirokianvil/>

Hiroki Anvil is responsible for Scalably Inc.’s product development and construction.
He is also in charge of research and development of blockchain technologies.
Interested in "media design" that ranges from paper to digital. Role to be that of a field-oriented "editor" and "producer".

Highlight Skills
- Information Architect
- Project manager
- Magazine, book and web editor/translator
- Production Director / Producer (TV & Internet)
- Representative Director of Information Design Company
Career and Achievements

[2021 - ]
Joined Scalably as Vice President of Engineering

[2001 - ]
President of Suite Zero, an information design company
- Website development and operation
- System development and operation
- Application service development and operation
- Internet-related content planning and production
- UI/UX design
- Interaction Design

[2000 - 2001]
- Information architect, web director (freelance)
- Cooperative researcher, Dentsu Interaction Design Research Group

[1998 - 1999]
Founder (co-founder and vice president) of Step Communications (formerly Turnip Communications)

In Silicon Valley, California, started a stock information service startup, which was funded by Warburg Pincus LLC, VCs and angels.

Later acquired by Dow Jones (after leaving the company).

[1996 - 1999]
Worked as a director/producer at IPG Network, an Internet broadcasting and distribution company (a subsidiary of Impress Group Inc.).

[1993 - 1996]
Editor of magazines and books, multimedia production editor at ASCII Publishing Co.

[1990 - 1992]
Product marketing and marketing communications manager at ASCII Corporation's System Software Division and Business Software Division.

KPIs;
- languages coverage: English + Japanese (PoC: Chinese, Korean, French).
- Number of projects: ~20 projects.
- Establish a blockchain community on discord or create a Japanese Channel: Target 500+ new participants.
- Assign multiple community moderators (or ambassadors) for each local community: Target 3-10 people.

KPIs;
- Establish a blockchain community on discord or create a Japanese Channel: Target 500+ new participants.
- Assign multiple community moderators (or ambassadors) for each local community: Target 3-10 people.

This is a completely new project.