Please describe your proposed solution

Our solution is to represent Cardano at key blockchain events worldwide over a 12-month period, attending a select number of major conferences that fit within our budget. A professional video expert will capture high-quality footage at each event, including highlights, interviews with industry leaders, and community testimonials. The footage will be edited into engaging videos that showcase Cardano’s innovations, ecosystem growth, and global influence.

These videos will be shared across major platforms, including X, Instagram, YouTube, and Cardano-specific channels, expanding Cardano’s visibility and driving engagement within the community. By attending these events and producing dynamic content, we aim to contribute to Cardano’s ongoing growth and elevate its presence on the global stage.

Please define the positive impact your project will have on the wider Cardano community

The project will have a lasting positive impact on Cardano’s global visibility and community engagement. By capturing high-quality video content at major blockchain events and distributing it across platforms like X, Instagram, and YouTube, we will broaden Cardano’s reach and introduce the ecosystem to new audiences. The project will encourage deeper community involvement by showcasing the latest innovations and developments within the Cardano ecosystem.

Our video expert, who previously created an electric, trending video from RareEvo 2024 in Las Vegas, will bring that same energy and creativity to this project, ensuring the content resonates and stands out. The RareEvo video trended in the crypto space for days, and we aim to replicate that success with each new event.

We will measure impact through metrics such as video views, social media engagement, and community feedback. Additionally, the content will help facilitate collaborations with other blockchain projects, further extending Cardano’s influence. The outputs will be shared with the Cardano community via social platforms and direct community channels, ensuring transparency and accessibility to all.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are confident in our ability to deliver this project with high levels of trust and accountability. Our video expert, who produced the widely recognized and trending RareEvo 2024 video, has extensive experience in creating high-quality, engaging content for the blockchain community. By leveraging this expertise, we can ensure that the video content from each event will be compelling, professional, and impactful.

TapTools, as the co-proposer, brings a track record of success in delivering Cardano-focused products and initiatives. Our collaboration will ensure a well-organized, efficient process from event attendance to final video distribution. Together, we are equipped to handle both the logistics and the creative execution needed to produce content that will resonate with the global blockchain community.

To ensure feasibility, we will create a structured plan for attending and documenting events, focusing on key conferences within our budget. The videos will be professionally edited and distributed in a timely manner, ensuring the content stays relevant. Our clear process for managing and reporting funds, combined with our past successful milestones, assures the Catalyst community that the project will be managed responsibly.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Event Planning and Pre-production

A: Milestone Outputs: Finalize a list of major blockchain events to attend over the 12-month period. Confirm logistics, including travel, accommodation, and event passes. Begin pre-production for video shoots.

B: Acceptance Criteria: A finalized event schedule, travel arrangements confirmed, and initial production plans for video coverage at each event.

C: Evidence of Milestone Completion: A documented schedule with all confirmed events and logistics, along with initial video shoot plans.

Milestone 2: Attend and Capture Video at First Blockchain Event

A: Milestone Outputs: Attend the first blockchain event, capturing high-quality footage of keynotes, panels, interviews with blockchain leaders, and community interactions. Start editing footage for highlight videos.

B: Acceptance Criteria: Successful attendance at the event, with all necessary footage captured, including interviews. Initial editing of highlight videos completed.

C: Evidence of Milestone Completion: Raw footage from the event and initial edited video content, along with a summary report of the event.

Milestone 3: Attend and Capture Video at Second Blockchain Event

A: Milestone Outputs: Attend the second blockchain event and capture additional high-quality footage, focusing on different panels, keynotes, and community engagements. Edit and produce a second set of videos.

B: Acceptance Criteria: Successful capture of all required footage at the second event, with final edited videos ready for distribution across platforms.

C: Evidence of Milestone Completion: Edited highlight videos from the second event and engagement metrics from published content.

Milestone 4: Attend and Capture Video at Third Blockchain Event

A: Milestone Outputs: Attend the third blockchain event, capturing unique content from key moments, panels, and interviews with blockchain innovators. Edit and produce final video content for the third event.

B: Acceptance Criteria: Successful attendance and video capture at the third event, with fully edited videos ready for distribution across X, Instagram, and YouTube.

C: Evidence of Milestone Completion: Finalized videos from the third event, and a report summarizing engagement metrics from published content.

Milestone 5: Attend and Capture Video at Fourth Blockchain Event

A: Milestone Outputs: Attend the fourth and final blockchain event, capturing footage of key interactions, panels, and interviews. Produce the final set of highlight videos for this event.

B: Acceptance Criteria: Successful attendance and capture of key footage from the fourth event, with fully edited videos ready for distribution across all platforms.

C: Evidence of Milestone Completion: Edited videos from the fourth event, and a report summarizing engagement metrics and key outcomes from the content distribution.

Final Milestone: Project Closeout and Final Report

A: Milestone Outputs: Compile a final report and closeout video summarizing all four events, showcasing Cardano’s visibility and impact. Present engagement metrics and feedback from the community.

B: Acceptance Criteria: Submission of the final report and closeout video to Catalyst, summarizing the project’s overall impact on Cardano’s visibility.

C: Evidence of Milestone Completion: Final closeout report and video shared with the Cardano community.

Who is in the project team and what are their roles?

Abe Silvennoinen, Salt Lake City Utah. Video Performance Coach and Global YouTube Strategist.

<https://www.linkedin.com/in/abeonboard/>

Please provide a cost breakdown of the proposed work and resources

Event Planning &amp; Pre-Production

Description: Planning logistics, booking travel and accommodation, and coordinating with event organizers. Pre-production efforts include setting up interviews and finalizing video content goals.

Cost: 10,000 ADA

Event 1: Attendance &amp; Video Capture

Description: Attending the first event, capturing video footage of keynotes, panels, and interviews. Includes travel, accommodation, and production costs.

Cost: 20,000 ADA

Event 2: Attendance &amp; Video Capture

Description: Attending the second event, capturing high-quality footage, and editing video content for distribution.

Cost: 20,000 ADA

Event 3: Attendance &amp; Video Capture

Description: Attending the third event, filming community interactions, and producing content for social media and Cardano-related outlets.

Cost: 20,000 ADA

Event 4: Attendance &amp; Video Capture

Description: Attending the fourth event, capturing the final set of footage, and editing highlight videos for distribution.

Cost: 20,000 ADA

Video Post-Production &amp; Distribution

Description: Editing, optimizing, and distributing video content for each event across social media platforms like X, Instagram, and YouTube. Ongoing distribution efforts to drive engagement.

Cost: 10,000 ADA

Total Project Budget: 100,000 ADA

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The 100,000 ADA request provides substantial value for the Cardano ecosystem by significantly enhancing Cardano's global visibility. Through high-quality video coverage of key blockchain events, the project will showcase Cardano’s innovations and foster collaboration with other communities. The content will drive engagement, onboard new users, and boost community interaction.

By documenting these events and sharing the videos across social platforms, the project will amplify Cardano's reach, helping to attract new users and build partnerships. The budget is carefully allocated to cover necessary costs, including travel, production, and editing, ensuring the final product is professional and impactful.

In terms of cost-effectiveness, this proposal maximizes value by producing high-quality content that can be used across multiple platforms and campaigns, providing long-term visibility for Cardano. Given the level of global outreach and exposure, the investment is well-justified, with the potential to significantly expand Cardano’s influence and adoption.