Please describe your proposed solution.

We aim to build an platform to collect real-time data, using a blockchain-based voting mechanism to collect and control data accuracy. Along with data summarize system and AI system to analyze insights of market. With this platform, users are not only owned real-time/ critical accuracy data, a full view of the market, useful insights, and recommended strategies.

Create a market intelligence app: information gathering, problem identification, and effective solution running on Cardano Network

- Collecting market data, information, and news (FMCG will be the first one to run this engine)

- Provide users the real-time data with high efficiency and high precision.

- Analyze data and turn it into meaningful insight to come along with recommended strategies for enterprises or businesses.

- Reduce the cost of the survey, and enhance the data value => helps businesses have a full view of markets and valuable information.

<u>How can we collect data: </u>

• Use huge human resources – over 25.000 (staff, employees, sales) at all FMCG stores/supermarkets to surveying.
• Voting mechanism – over 25.000 (staff, employees, sales) will have to verify, edit, and update the filling data.

* Nielsen researchers

<u>Incentive mechanism</u><u>:</u>

- Survey creator: This is the first staff who creates the survey, and receives the most reward by taking photos and filing data.

- Survey contributor: Other staff at that location, will double-check the filing data and receive less reward than the creator.

In the beginning, 2 roles will be randomly chosen by an app by giving missions to the user(s), then after doing the survey, the systems will collect, calculate, and choose participants with the most credit points to be the Survey creator.

Please define the positive impact your project will have on the wider Cardano community.

<u>Value of the solution:</u>

For Cardano Community:

• <u>Using the ADA as the must Incentive & Payment for all role.</u>
• <u>Support for Cardano Project onwner collect data cheap cost as partnership</u>
• <u>Support to Puplic Research S</u>cience ablout <u>Cardano collect data cheap cost as partnership </u>
• <u>Sharing more about Cardano for user/ brand/ surveyer</u>

For User/ Customer:

• Collect market data with ease, cost savings
• Real-time & high-quality data and information
• Optimizing the cost of sharing non-identified data about the whole industry for firms
• Leverage the power of big data and accurate analytics AI to make forecasts.
• Have an overview of the whole industry instead of each brand in the industry

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Basic survey

- Information on the location

- Information on market size/share

- Information of buy/selling products/goods

- Information on storing products

- Percentage occupied of the brand on the display area at the store

- Report with insight analysis based on collecting data

Booking survey

- Based on the criteria for hiring

<u>Value of blockchain impact to project:</u>

- Aggregate and store the huge data of the FMCG industry in one app.

- Ease incentive participants surveyors (using incentive tokens).

- Provide specific insights data about the market for each city/area.

- Easy data access.

- The data could not be changed.

What are the key milestones you need to achieve in order to complete your project successfully?

Q4/2023

Research market

Survey with stores/ supermarkets

Survey with enterprises/businesses

UX/UI

Website

>Q1/2024

Complete whitepaper

Brainstorm ideal

Develop solution - MVP

Technology detailed description

Complete Document

Gain 100 users

>Q2/2024

Marketing campaign

Community development

Branding project

Module overall surveyor & auditor

Gain 1000 users by 5 events, cooperate with Mekong startup incubator

Deloy Token by Cardano Nextwork pay for surveyor & auditor

>Q3/2024

Module special survey for customer ( brand corp) order

Research connect AI to analysis data & create dashboard

Gain 3000 by 10 events

Build sample reports/ dashboards for potential customers

>Q4/2024

Final data, reports & dashboards for customer

Partner ship & Sell service for 3 customer - FMCG corp at Vietnam

Gain 10000 user with 70% online daily

Who is in the project team and what are their roles?

Nguyễn Phạm Khôi - CTO

MBA/ Business Solution Manager/ IT Business Solution Transformation

• 2021: Business Solution Manager PepsiCo
• 2020: Solution Delivery Manager Maison Joint Stock Company (JSC)
• 2017: Digital Solution and Frontend Application Coca-Cola Beverages Vietnam
• 2010: IT Business Analyst's Apprentice

Linkedin: <https://www.linkedin.com/in/nguyen-pham-khoi-66424227/>

Huỳnh Tấn Phát - Business Leader

• 2022: Sales Manager of FPT Retail
• 2020: Sales Applications Leader of Nova Consumer
• 2018: Sales System Animation supervisor of Coca-Cola Beverages Vietnam
• 2013: Sales System implementation of FPT Software

Linkedin: https://www.linkedin.com/in/phat102/

Please provide a cost breakdown of the proposed work and resources.

Milestone 1: Utilize 3000 ADA to compensate application developers and community developers.

Milestone 2: Allocate 7000 ADA for organizing offline events aimed at education and engaging younger audiences, as well as for conducting airdrops as part of public relations tasks to attract new members.

Milestone 3: Allocate 10000 ADA to establish offline events and an affiliate program for current members, with the goal of fostering community leadership.

Milestone 4: Allocate 10000 ADA for public relations efforts and growth hacking initiatives, including brand funding to support partner programs.

How does the cost of the project represent value for money for the Cardano ecosystem?

We will provide a 30% discount on Cardano Research fees for a duration of 5 years.

Our founder, a PhD researcher, is available to offer mentorship to the Cardano community.

We affirm that 30% of the profits will be reinvested in the Cardano community throughout the 5-year period.