Please describe your proposed solution.

<u>Solution</u>

Wellness Initiatives using Cardano DAO Tools

• We create wellness initiatives to improve Adawell and Catalyst community members’ wellbeing free of charge
• Use Cardano Governance Tools to implement wellness initiatives, vote on which <u>initiatives to run, what to fund, how to improve </u>the wellness of our community members

What are wellness initiatives?

• Proposals that can be submitted by Adawell community
• Members can vote, propose and request them based on their needs and interests
• Wellness initiatives can range from one-time events to ongoing programs.

<u>Problem</u>

1-The need for a Wellness DAO: Wellness Challenges in the Digital Era.

1.1-Web3 Challenges:

• There is an urgent need for wellness support in the web3 space. Market volatility and technological advancements have contributed to mental health issues, productivity struggles, feelings of isolation, anxiety, FOMO, and burnout. Corporate wellness programs are not enough to address these issues, and they can be expensive.

• Individuals in the modern world commonly face wellness challenges such as sedentary behavior, sleep deprivation, poor nutrition, lack of a support system, and the high cost of wellness services.

1.2-Systemic Challenges:

• Today's healthcare system primarily focuses on treating diseases rather than preventing them. This approach often overlooks proactive measures that could enhance overall quality of life. Quick-fix treatments are commonly prescribed, addressing symptoms without delving into root causes of health issues.

• Emotional and mental components of diseases are often neglected, leading to a departure from a holistic and humanized approach to health. Responsibility for health optimization is predominantly placed on individuals, who may lack necessary knowledge or skills for informed decisions. Discussions around wellness and preventive care are often sidelined until a disease manifests, limiting proactive health improvement. The ongoing global healthcare crisis has exerted immense economic pressure on healthcare systems, leading to medical staff burnout and patients feeling overlooked and unheard.

2-The Needs of Cardano DAO Tool Makers and DAOs in General

2.1-Cardano DAO Tools are now live, but they don’t have many DAOs using them

There are now several DAO Tools live on mainnet, ranging from full on governance protocols like Clarity and Summon Platform, to other tools such as Consenz, Voteaire, and Hazelbot which fulfill different needs of DAOs, and have different use cases.

The problem is, there is little activity on these platforms, because there aren’t many DAOs or communities looking to use these tools. The crucial thing these tools need is use. They need users to use these tools and provide critical feedback so the builders can understand their users’ needs better, and iterate their product.

2.2-New DAO use cases need to be experimented

DAOs are a new type of organization and they need to explored with fresh eyes and experimented with to fulfill their potential as a breakthrough organizational technology. As of 2023, there emerged several types of DAOs. Most notably:

• investment DAOs which invest in projects, NFTs,
• protocol DAOs which govern and develop a protocol,
• collector DAOs that collectively own things,
• grant DAOs that deliver grants in a field.

Alchemy has identified a total of 8 types, though these are the most prevalent today: <https://www.alchemy.com/blog/types-of-daos>

What is certainly missing is anything that goes beyond these DAO types. New experiments are needed to explore the potential of DAOs to organize people.

Wellness Initiative Categories:

• Events: Group meditation, yoga, or workout sessions with certified instructors, as well as fun activities like laughing yoga or dance sessions. <u>We will use </u><u>POAP</u><u> equivalent (</u><u>ex 1</u><u>, </u><u>ex 2</u><u>) on Cardano to create badges or collectibles to mark the attendance. Earned badges can be used in governance as voting power.</u>
• Challenges: Week-long or 21-day challenges such as intermittent fasting, walking 10,000+ steps daily, meditation or exercise streaks, elimination diets, and 4-week intervention programs. <u>We will use blockchain commitment tools for this category that will allow participants to earn through NFT pledges or use in governance as voting power.</u>
• Health Literacy Education: Webinars, workshops, wellness talks, monthly book clubs focused on wellness and longevity, and Q&A sessions with experts on various health topics and knowledge base. <u>We will use badges or collectibles to mark the attendance. Earned badges can be used in governance as voting power.</u>

We already have initiatives such as meditation and yoga sessions, 4-week sleep intervention programs as well as workshops on gut health and time management, ready to be provided by professionals. Additionally, the community can suggest more initiative categories and sub-initiatives to be added.

How do DAO Tools come into play?

To decide which of such initiatives we as a community want, and to deliver the funding to the providers, we will test and use Cardano DAO Tools.

DAO tools will be used to:

• Decide what initiatives to fund as a community
• Allow for new initiatives to be proposed by members and 3rd party service providers
• Allow initiative requests to be provided by Adawell DAO
• Distribute funding to accepted initiatives
• Use of membership NFTs to access areas in Discord, or other ways to implement members only services within the DAO
• Use commitment/pledges for accountability mechanism through blockchain tools
• Decide who gets to become members, how new members are allowed in
• Decide on new roles, assign community members or newcomers to said roles such as community manager, Discord server admin, and etc.

What DAO tools will we use?

1. Summon Platform
2. Clarity Protocol
3. Hazelbot
4. Consenz
5. Voteaire
6. and more to be decided during the implementation process.

Please define the positive impact your project will have on the wider Cardano community.

With this proposal we aim to build the most reputable and prestigious Wellness DAO on any blockchain, and the leading DAO on Cardano. We will help the DAO ecosystem on Cardano by delivering a unique DAO use case and providing structured feedback to DAO tool builders on their products.

We will directly improve the challenge metrics below in two ways:

1. by adopting the DAO tools ourselves as Adawell DAO
2. attracting new communities to use these DAO tools by setting an example, creating videos and documentation on how to use these DAO tools

As the wellness of the Adawell community grows, it will have an impact on Project Catalyst, the Cardano Community, and Web3 members who are seeking to improve their wellness. It will be a hub for all to benefit.

Benefits to the Cardano ecosystem:

1. Attract people to Cardano - By fostering a culture of well-being, Adawell fills a gap in the Web3 space by establishing a wellness hub on Cardano. This initiative attracts more individuals to the Cardano community and promotes a culture of well-being. With the wellness sector predicted to grow to $7 trillion by 2025, our wellness DAO is well-positioned to drive increased adoption of Cardano. The establishment of a reputable Wellness DAO on Cardano sets our ecosystem apart in the blockchain landscape. The Web3 ecosystem is predicted to be valued at over $87B (USD) by 2030, and wellness plays a significant role in it.
2. Improved Wellness - Our initiatives aim to improve the wellness of individuals in the ecosystem, contributing to a healthier and more productive community. It's a demonstration of how much our ecosystem cares and takes action to improve community wellness.
3. Improving Cardano DAO Tools - Adawell DAO will actively engage in and test Cardano DAO Tools. Our feedback will help improve these tools. The successful implementation of Adawell will serve as a practical example, inspiring and guiding other groups in the Cardano ecosystem who are interested in building their own DAOs.
4. Gender Diversity - Data and our own observations indicate a higher representation of women in the wellness industry. By leveraging this demographic trend, we aim to attract more women to Cardano and onboard them through wellness initiatives.
5. Adawell aligns with the vision of the Hoskinson Health & Wellness Clinic. There is a potential collaboration to address wellness challenges and benefit the Cardano ecosystem. Charles Hoskinson's tweet on Grand Opening of the Clinic can be found here.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are Adawell, the first Wellness DAO on Cardano. We were funded in Catalyst Project at Fund 9 for a very small amount to build a wellness knowledge base, a community, and a team. In this time we have:

• hosted 20+ mindfulness events, including meditation and yoga sessions. We offered sessions for communities such as littlefish, Cardano ATH, Metagame
• gathered 15+ engaged members actively improving their wellness and offering their wellness services, 95+ community members
• ran 5+ unique events and workshops, along with live music sessions
• created 10+ wellness toolkits available for the community's benefit

Vision and Mission

At Adawell, we believe wellness is a necessity, not a luxury. Our vision is to make wellness accessible and affordable for all.

We start with our own community. Our mission today is to improve the wellness of our community members.

Our team is made up of experts in wellness industry and DAO/DeSci governance.

I'm Ada Raimova, a wellness and mental health advocate and the founder of Adawell. I received funding from Catalyst in Fund 9 and delivered the MVP. I have created a knowledge base and community focused on wellness. Within the web3 space, my team and I have hosted more than 20 wellness sessions. My goal is to make wellness accessible to everyone and I have extensive knowledge and a strong network within the wellness and science ecosystem.

Oriana Gamrot has a background in biomedical science, while Martina Glibo has a degree in Kinesiology and 15+ years of experience teaching yoga. Cha Khan is a governance expert and founder of the littlefish Foundation on Cardano, and Praveen Kumar is a software developer with a special interest in wellness for Gen-Zs, using the latest technologies available. <u>Healthspan</u> Sage works for well-known decentralized autonomous organizations.

Together, we have the expertise and capability to deliver wellness initiatives and implement DAO tools to build the most prestigious Wellness DAO on Cardano.

We have attracted wellness service providers who have already done demo sessions and are ready to increase wellness initiatives in the community.

Also, you can find what people think of us here. Goal: positive impact on larger population.

Proposed work

1-Wellness of Adawell community improves

• Conduct periodical surveys to measure stress, balance and overall wellbeing
• Use participation metrics such as screenshots of events, registration sign-ins/ups
• Check-in with community in discussions
• Use self-reported metrics such as steps, screen time, sleep tracking

2-More than 5 Cardano DAO tools will be used, reported on, documented and videos watched

Success metrics

• 5+ wellness initiatives implemented
• 5+ tested Cardano DAO Tools
• 10+ participants in each wellness initiative
• 3+ achieved wellness goals targeted by community members via accountability and support boost within Adawell community
• 5+ rewards in forms of ADA/Token/NFT/ shared with participants of wellness challenges
• We aim to receive 3+ positive feedback every month on how Adawell impacted community wellness.
• DAO Tool makers make improvements based on feedbacks provided by our DAO

<u>Outputs share</u>

• Share with web3 space that it has a dedicated wellness DAO now they can join.
• Posts on Twitter, Discord of web3 communities
• Share DAO tool usage on Youtube as videos.
• Share videos directly on DAO tool maker's Telegram/Discord channel.

All links to outputs will be easily accesses via our Linktree and knowledge base.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Community onboarding

• Start with a warm-up session to educate the community on Adawell DAO.
• Choose and test the 1st Cardano DAO tool.
• Enable voting and proposal writing for community initiatives.
• Launch 1 wellness initiative.
• Write Adawell DAO Governance foundational documents.
• Research Cardano tools for commitment and pledging.

<u>Acceptance Criteria</u>: 3+ wellness initiatives proposed, voted on and 1 launched.

>Milestone 2: Wellness initiatives

• Test and use 1 tool for commitment and pledging existing on Cardano.
• Start 2nd and 3rd wellness initiative.
• Promote initiatives on socials
• Publish some feedbacks about the DAO tool usage as we test them on socials.

<u>Acceptance Criteria</u>:

• 5 new wellness initiatives proposed, 2 more launched, rewards paid out to providers.

>Final Milestone: Deliver wellness initiatives

<u>Key Activities</u>:

• Run the wellness initiatives through the DAO tools,
• Implement rewards with DAO tools,
• Improve community wellness
• Promote events to broader cardano community

<u>Acceptance Criteria</u>:

• At least 10 initiatives in total voted on,
• 5+ wellness initiatives implemented in total,
• At least 20 total wellness events held as part of the initiatives,
• 5+ tested Cardano DAO Tools,
• Publish feedback document for Cardano DAO Tools

Who is in the project team and what are their roles?

• Ada Raimova - Project Lead

I'm the project lead and I will make sure that our proposal is delivered successfully.

I'm a wellness advocate and the founder of the Adawell: Wellbeing DAO. I received funding from Catalyst during Fund 9 and delivered the MVP, established a knowledge base, build a community and a team. I'm passionate about holistic wellness, health optimization, the web3 and blockchain technologies. I firmly believe that wellness should not be a luxury, but rather a fundamental necessity accessible to all individuals. I am dedicated to creating an inclusive space where wellness becomes attainable and achievable for everyone. My dream is to build the first web3 wellness DAO with a great community benefiting a large population. I possess extensive knowledge and a well-established network within the wellness ecosystem and Decentralized Science communities. My areas of expertise and interests encompass Science Communication, Blockchain, Wellness in web3, Creator Economy, and longevity. I was a panelist in different events including Women of Cardano event.

I hold a Bachelor of Business Administration (BBA) degree and have non-degree education in holistic wellbeing, glucose revolution, sleep deprivation, hormone health, and health optimization. Before founding Adawell DAO, I gained experience including contributing as a wellness researcher in a longevity startup, a researcher in a defense think tank, and working in a public research company. I've also gained valuable insights into the corporate world through roles in HR, finance, and marketing intern at a marina. I am multilingual and fluent in English, Turkish, and Russian. Feel free to connect with any questions you may have about Adawell DAO via:

LinkedIn

Twitter

Telegram

• Martina Glibo - Wellness Services Lead

Martina is our lead wellness service provider who will help deliver the project.

Martina's LinkedIn

Master of kinesiology and yoga teacher, founding member of Adawell DAO. As a passionate yoga instructor with 15+ years of experience, I share the knowledge and help people transform their lives on all levels physically, mentally and spiritually. Yoga has taught me discipline, appreciation, self awareness, patience it made me stronger, bolder, healthier and happier. I am joyful, positive person, I love my job, I love learning, traveling, meeting new people, new places. Education University Zagreb - Faculty of Kinesiology.

Facebook of Martina's Studio in Zagreb.

• Jan Yeo is a Sleep Intervention Facilitator. PR & Communications.

• Community do-gooder amongst other things. She is also a is Preventive Health Network builder at Happily Ever After. Jan Yo - Core at Happily Ever After. Jan hosted guided meditation sessions at Adawell.

• Oriana Gamrot - Wellness Research Lead

She will be helping deliver the wellness initiatives, engaging the community, promoting initiatives and community growth.

LinkedIn

Twitter

Utilising my science background to conduct in-depth research and curate a holistic view of health ailments, while empowering individuals to an awareness of all possible approaches to tackle their concerns. I am passionate about Science Communication and collating information in a comprehensive way to ensure attainability for all. My most recent endeavour has been to master the breath work modality to guide others to return their body to a healing state of being and equip them with tools to hack their nervous system. Education: Integrated Master's Biomedical Science (Manchester Metropolitan University); Psychology, Biology, Sociology (Worcester Sixth Form College)

• Cha Khan - Advisor

He will guide us in implementing DAO tools and establishing effective governance structures.

Cha's LinkedIn

Governance Geek. Tech monk, Advisor and Founder of littlefish Foundation. Electrical and Electronics Major. Researching, testing, and using Cardano DAO tools as part of funded Fund 9 project.

I love learning about History, Politics, and Economics. I think economists have betrayed the world with their focus on optimizing meaningless situations over optimizing the wellbeing of most people.

• Antoine Cathalau (“Garance”) - Meditation and mindfulness teacher

Co-founder of the multimedia studio Suki editions

Founder of Dyana, an imaginary network nation ( <https://www.dyana.org/> )

Transdisciplinary artist and creator on Cardano since 2021

Active member of Project Catalyst since 2021

Known community contributor in several Cardano Projects

LinkedIn :

<https://fr.linkedin.com/in/antoine-cathalau-b8860443>

• Praveen Kumar - Tech Intern

He helps with operations and integrating technologies into our wellness initiatives.

Praveen's LinkedIn

Tech Monk at Adawell || Software Developer Education: Electrical Engineering (Indian Institute of Technology Kanpur (IIT Kanpur)) I want to solve problems related to wellness industry in this era of Gen-Zs using the latest technologies available to us and am firm believer of the statement “Software is eating the World”. In the past, I have been part of a local organization and learnt the Vedic sciences of nutrition which fascinated me to delve deep into this space and would like to create a dent in this space as I personally feel most of the people have limited knowledge in this domain as there is no visible metrics to assess. On a journey to find the hidden metrics and create a platform to make people live happier and longer.

• Healthspan Sage - Advisor

He works in the well-known DeSci and has a passion for practical implementations of longevity research. This includes regular cardio, mobility, balance and strength sessions. After exercise, he believes in implementing the healthiest possible diet that is also practical and tailored for the individual. Healthspan Sage has been working full-time in DeSci since Nov 2021 and prior to that he worked for startups and advised startups on growth and sales.

<u>Adawell community</u>:

• Newman S Lanier - Catalyst Challenge Team
• Celeste Greene - Laughing Yoga Coach
• Jose Cabrera - Web3 native artist||432hz. Jose performed live music at Adawell.
• Vanessa Gil - Journalist and a singer. Interest in plant medicine, art and music therapy.
• Cris Leash - Digital & graphic designer. Interested in fitness. Guild player and community builder at Meta Game.
• Victor Kariuki - I am passionate about digital wellbeing, with my experience and knowledge on this topic I initiated DeSci Youths aimed at nurturing the next generation of citizen scientists around movements of change in the next iteration of the web.

Please provide a cost breakdown of the proposed work and resources.

Budget

<u>Admin, and Community Management Costs:</u>

• 500 USD/month
• 3000 USD total for 6 months

<u>Wellness Initiatives Budget</u>

• 1000 USD/month
• 6000 USD total for 6 months

Total USD = 9,000 || Total ADA = 9,000*0.40 = 22,500 ADA

How does the cost of the project represent value for money for the Cardano ecosystem?

With a minimum budget of 15K ADA, Catalyst gets

• the first functional wellness DAO on Cardano, and potentially in the web3 space
• free-of-charge wellness support services for Catalyst community
• a brand new DAO use case to start experimenting using Cardano DAO tools
• crucial feedback for DAO tool developers
• 15K ADA worth of DAO transaction fees,
• new DAOs established on Cardano DAO tools thanks to Adawell's DAO tool videos

The budget covers two items: Admin&community costs and wellness initiatives.

Admin and community management costs cover the day-to-day operations of running the DAO and delivering the proposal:

• organization and coordination of wellness initiatives in the DAO,
• getting community onboard with the use of the DAO tools,
• teaching community the DAO tools,
• writing monthly reports,
• making videos, reports on the use of DAO Tools
• driving the community to vote on wellness initiatives

<u>Wellness initiatives</u> are the main focus of the proposal. They will cover the costs of proposals made by community members and service providers. For example:

• hosting meditation or yoga sessions
• rewards for completing challenges like 21-day speed walk/sugar free diet
• preparing and hosting wellness workshops such as sleep workshops, book clubs
• payment for expert speakers on wellness topics

The budget for the wellness initiatives will be used sparingly, as is demanded and voted on by the community. If ADA/USD increases, or we use a smaller amount than the monthly budget proposed, we will extend the duration of the services and provide free-of-charge wellness services to our (Adawell|Catalyst|Cardano) community for a longer time.